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Mobile Marketing


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Mobile Marketing

  1. 1. Mobile is the glueThat connects everything
  2. 2. 2
  3. 3. • Simply put, the mobile web is the experience of browsing via mobile devices like smartphones and tablets.• In reality, it is the future of global communication and quickly becoming the primary means of connecting people around the world. 3
  4. 4. • A mobile-optimized site is a website that has been specially designed to work seamlessly and efficiently on your smartphone’s web browser.• These sites are designed to facilitate mobile viewing and initiate action- based mobile experiences.• They are built specifically for the mobile browser, catering to things like touch vs. click, divided attention sessions, and action-first audience expectations. 4
  5. 5. Poor mobile siteperformance can deter new business. • Mobile users tend to be on the go and thus expect mobile sites that perform quickly and efficiently. • Even users who are not in a hurry will be deterred by a site that loads slowly or is difficult to browse. Research shows that over 70% of mobile users now expect sites to perform as well or better than a desktop site1. 51.
  6. 6. • 84% of small businesses that optimize for mobile report increases in business.2 • A recent report from Morgan Stanley suggests that by 2014 mobile will be the primary source of web traffic. • In 2011, smartphone shipments surpassed desktop computer shipments for the first time ever.3 • 95% of smartphone owners report having searched for local businesses with their phone and 90% of those users have acted within 24 hours.42. 63.,2817,2379665,00.asp4.
  7. 7. • By every measure, mobile is exploding. It’s gaining momentum as a source of revenue and leads, and marketers are paying attention as consumer adoption of mobile continues to grow.• Unfortunately web development and performance has not kept pace. Businesses need mobile websites but there are not enough developers. 7
  8. 8. • Since 2008 Mobile Data Traffic is up 3000% and is projected to increase 40 fold over the next 5 years.5 • As of 2012, there are over 1.2 billion mobile web users worldwide - over 17% of the world’s population.6 • Google announced recently that over 850,000 Android phones are being activated daily.75. tlook/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+Mashable+%7. 8
  9. 9. The longer you wait to makemobile a priority, the farther behind you will fall.Going mobile is not just a good idea, it is a must. 9
  10. 10. Now that you have seen why goingmobile is such a crucial step inkeeping up with the changingmarket, we want to show you whydoing mobile the RIGHT way can setyou apart from your competitors. 1 0
  11. 11. • There are times when “ok” is good enough, but in the landscape of the mobile web, that is simply not the case. Now that mobile is on the verge of becoming king, just having a workable site will do little good for your business. Programs that use templates and scraping tools create sites that come out looking exactly the same as all the rest.• Imagine designing a desktop site with nothing but text and clipart. New customers would snicker and look elsewhere. The same is the case for designing a mobile site with carbon-copy bone structure and basic graphic elements. 1 1
  12. 12. A recent survey conducted by Compuware, showed that users have high expectations from the mobile sites they visit. 8 of mobile web users would not recommend a business with a poor mobile site.Even more damaging, 43% said theywould actually seek out a competitor’s site. 8. 1 2
  13. 13. Complete Customization• Your business is not just your products and prices, it is also your personality, your people, and your ideas. Don’t let all those things be lost when it’s time to go mobile.• Your logos, your photos and video content, your messaging and branding, will be seamlessly integrated into your new mobile site.• We’ll build custom site architecture designed specifically to facilitate action-based responses from your customers. 1 3
  14. 14. Flawless Functionality• What good is a mobile site if it doesn’t elevate the customer experience? Your site needs to not only look great, it needs to work and work well.• We can build you a site that makes the customer experience incredibly smooth and simple with features like:‣ One-touch icons for social media links‣ Integrated and completely customizable forms‣ GPS mapping and location-based features‣ RSS and live Twitter feed integration‣ Built-in mobile commerce capabilities‣ And many more features being updated constantly 1 4
  15. 15. Flexibility• As the market changes, you’ll want to be able to easily make changes and updates to your mobile site in order to keep up. We’ll build your sites to be easily modified so you can always integrate new features and content.• We can also utilize analytics and tracking to monitor what your customers are doing on your site. This allows you to use actual customer- based data to make quick improvements that elevate customer experience and constantly improve your customer service. 1 5
  16. 16. We want to help bring your business tothe mobile landscape. Don’t make themistake that so many businesses havealready made by underestimating themobile revolution. Let us help you gomobile like a pro today. 1 6
  17. 17. 2120 Market Street Suite 103 Camp Hill, PA.17011 717-677-4117