This document discusses the ubiquity of mobile devices and apps. It notes that smartphones and tablets are everywhere, with the majority of people owning smartphones. It then discusses how brands can build a presence on mobile through apps. It provides tips for app development, noting that apps should focus on performing a single task well. The document also covers various mobile platforms, technologies for building apps, distributing apps through stores, security considerations, hardware features, and bringing mobile and BYOD policies together in companies.

1. Mobile is everywhere
Martin de Keijzer
March 14, Vlissingen The Netherlands

2. Introduction
2

3. About me
Martin de Keijzer
Dutch web developer
Mobile specialist for Ibuildings
PHPBenelux Board Member
@Martin1982
http://www.martindekeijzer.nl
3

4. Mobile is everywhere!
4

5. 5

6. 6

7. 7

8. 8

9. 9

10. Who has a smartphone?
10

11. 11

12. Who has a tablet?
12

13. 13

14. Your brand can be
everywhere!
14

15. Apps
Your connection to the mobile world
15

16. Apps
16

17. I got an idea
17

18. Possibilities
18

19. Choose your options
19

20. Tip
Your app should do just 1
thing!
And it needs to do it very well!!!
20

21. Business apps
Focusses on getting
a task done.
21

22. (Social) News Apps
Focus on sharing
information.
Functionality and
design are equally
important.
22

23. Games
Strong focus on design
and entertainment
23

24. Tip: User Experience is king!
A questionable UX design
24

25. Tip 1: User Experience is king!
A questionable UX design
25

26. Platforms
Many platforms for many budgets
26

27. So many platforms
27

28. There’s more
28

29. “We support all platforms”
29

30. New kids on the block
30

31. Legacy devices
Apple is fairly safe
31

32. Legacy devices
32

33. Legacy devices
source: http://developer.android.com/about/dashboards/index.html
33

34. Tip
Support what you can afford.
In terms of BYOD; make a device scope policy
34

35. Technologies
Choosing the right underlying technology
35

36. Native development
36

37. Web apps
37

38. Hybrid apps
38

39. The battle
39

40. Powers and weaknesses
40

41. Distributing
Getting your app in the wild
41

42. App stores
42

43. Private distribution
Apple closed environment
Android .apk file links
43

44. Security
Safe data
44

45. Encrypt data
45

46. Constrain access
46

47. Hardware tokens for extremely sensitive data
47

48. Do not store sensitive data on devices
48

49. Hardware
How hardware will help
49

50. Common sensors / built-in features
50

51. Multitouch
51

52. Call
52

53. Text messaging
53

54. Location
54

55. NFC
55

56. Vibration
56

57. Contact lists
57

58. Camera
58

59. Bluetooth
59

60. Mobile & BYOD
In conclusion
60

61. So many people, so many devices
61

62. Decide on the possibilities that count
62

63. 63

64. QUESTIONS
64

65. Thank you for listening
mdkeijzer@ibuildings.nl
@Martin1982