The document discusses the growth of mobile internet usage in South Africa. Some key points:
- Mobile internet usage is growing faster than desktop usage in South Africa. One in three searches in South Africa is now on a mobile device.
- South Africa has a population of 49 million people, of which 98% have mobile phones and 29% have mobile devices that can access the mobile web. 16% have smartphones.
- Smartphone penetration is expected to reach 80% by 2014, with over 42 million smartphone subscribers in South Africa already.
- Mobile provides a complementary experience to desktop. While desktop is used more for in-depth sessions, mobile fills in times throughout the day for brief information needs. Marketers need to
The document is a report by the Online Publishers Association (OPA) and OPA Europe on a study of mobile internet content use and advertising internationally. Some key findings from the study include:
- Mobile internet access is widespread at over 75% penetration internationally and usage will continue to grow.
- Advertising on the mobile internet is effective both in terms of receptivity and generating actions from users.
- Brands play a significant role in driving mobile internet activity.
- Users rely on the mobile internet for important content and are actively personalizing and paying for content.
Mobile Video Optimization and DeliveryCisco Canada
Mobile video optimization and delivery is becoming increasingly important as video traffic exceeds 70% of mobile data by 2016. Cisco's mobile video optimization solutions address this challenge through policy management, content delivery networks, bandwidth management, offloading, client optimization, and data analysis. These solutions help mobile operators optimize bandwidth usage, improve quality of experience for users, and open new monetization opportunities through video services and partnerships.
This document summarizes global smartphone market trends from 2011. It reports that the number of smartphone subscribers was increasing worldwide, with Android and iOS capturing the largest shares of the global smartphone shipment market. It also notes that China had over 30 application stores and 30 in-app advertisement networks at the time, and that 79% of Android apps downloaded in China did not come from the Google Play Store. Finally, it promotes a social app recommendation service called Appict.me for developers to engage with users and promote their apps.
Optimizing the Evolving Landscape of Mobile Email MarketingMarketingSherpa
Join us on March 20, 2013, at 2:00 p.m. (ET), for a quick, 30-minute webinar – sponsored by BlueHornet. In this session, you will learn:
-How the Ritz-Carlton Destination Club developed targeted mobile landing pages
-How those landing pages then increased lead generation and enhanced the online experience
-How they then developed a strategic mobile campaign based off Web analytics and KPIs to increase average form conversion rates
You'll leave this session knowing the strategy that lead to a 243% in mobile email traffic.
The State Of Mobile Commerce – Are You Meeting Your Mobile Customers’ Expecta...Compuware APM
Are you meeting your customers’ mobile experience expectations?
According to Forrester Research*, mobile commerce is booming: sales via mobile devices, such as smartphones and tablets, will grow 40 percent per year for the next five years, capturing $31 billion by 2016. With mobile your websites and applications are literally in your customers’ hands. But are you meeting their expectations? According to Compuware research 75% of the top US retailers are not meeting mobile end-users’ web performance expectations.
Speed and availability are key requirements of the mobile channel. Customers on tablets and smartphones expect quick transactions that work flawlessly anytime, anywhere. Failure to identify and resolve a slow – or worse, malfunctioning – mobile site or application will result in lost revenue, rising operational costs and irreparable brand damage.
Join our featured speakers, Sucharita Mulpuru, Vice President, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO, Steve Tack to learn:
• The current state of mobile commerce and key mobile trends
• Why tablet owners are a key component of mobile success
• Common mistakes that prohibit companies from capitalizing on the mobile opportunity
• Best practices to deliver quality mobile web and application experiences to smartphone and tablet users
*Mobile Commerce Forecast 2011 to 2016", Forrester Research Inc, June 17, 2011
FindStream is a music discovery engine that analyzes data from 25,000 global radio broadcasts to build perfect playlists and provide recommendations. It aims to solve the problem of finding new music to enjoy from the over 30 million tracks available by using the expert opinions of radio DJs rather than tags, genres or algorithms. The service monitors radio stations worldwide, analyzes songs and artist connections to deliver trending music and compile playlists around any song.
The holidays are our chance to shine. Whether your busy season falls during winter, spring, summer or fall, these tips are sure to lure shoppers all year long. This webinar covers seven vital tips for making the most of your holiday season, with an emphasis on merchandising, busy season planning and management. Specific “do it today” tips will be presented by a merchandising and management veteran. Your questions and idea-sharing are welcome and will make this fast paced webinar a valuable experience for all.
The document is a report by the Online Publishers Association (OPA) and OPA Europe on a study of mobile internet content use and advertising internationally. Some key findings from the study include:
- Mobile internet access is widespread at over 75% penetration internationally and usage will continue to grow.
- Advertising on the mobile internet is effective both in terms of receptivity and generating actions from users.
- Brands play a significant role in driving mobile internet activity.
- Users rely on the mobile internet for important content and are actively personalizing and paying for content.
Mobile Video Optimization and DeliveryCisco Canada
Mobile video optimization and delivery is becoming increasingly important as video traffic exceeds 70% of mobile data by 2016. Cisco's mobile video optimization solutions address this challenge through policy management, content delivery networks, bandwidth management, offloading, client optimization, and data analysis. These solutions help mobile operators optimize bandwidth usage, improve quality of experience for users, and open new monetization opportunities through video services and partnerships.
This document summarizes global smartphone market trends from 2011. It reports that the number of smartphone subscribers was increasing worldwide, with Android and iOS capturing the largest shares of the global smartphone shipment market. It also notes that China had over 30 application stores and 30 in-app advertisement networks at the time, and that 79% of Android apps downloaded in China did not come from the Google Play Store. Finally, it promotes a social app recommendation service called Appict.me for developers to engage with users and promote their apps.
Optimizing the Evolving Landscape of Mobile Email MarketingMarketingSherpa
Join us on March 20, 2013, at 2:00 p.m. (ET), for a quick, 30-minute webinar – sponsored by BlueHornet. In this session, you will learn:
-How the Ritz-Carlton Destination Club developed targeted mobile landing pages
-How those landing pages then increased lead generation and enhanced the online experience
-How they then developed a strategic mobile campaign based off Web analytics and KPIs to increase average form conversion rates
You'll leave this session knowing the strategy that lead to a 243% in mobile email traffic.
The State Of Mobile Commerce – Are You Meeting Your Mobile Customers’ Expecta...Compuware APM
Are you meeting your customers’ mobile experience expectations?
According to Forrester Research*, mobile commerce is booming: sales via mobile devices, such as smartphones and tablets, will grow 40 percent per year for the next five years, capturing $31 billion by 2016. With mobile your websites and applications are literally in your customers’ hands. But are you meeting their expectations? According to Compuware research 75% of the top US retailers are not meeting mobile end-users’ web performance expectations.
Speed and availability are key requirements of the mobile channel. Customers on tablets and smartphones expect quick transactions that work flawlessly anytime, anywhere. Failure to identify and resolve a slow – or worse, malfunctioning – mobile site or application will result in lost revenue, rising operational costs and irreparable brand damage.
Join our featured speakers, Sucharita Mulpuru, Vice President, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO, Steve Tack to learn:
• The current state of mobile commerce and key mobile trends
• Why tablet owners are a key component of mobile success
• Common mistakes that prohibit companies from capitalizing on the mobile opportunity
• Best practices to deliver quality mobile web and application experiences to smartphone and tablet users
*Mobile Commerce Forecast 2011 to 2016", Forrester Research Inc, June 17, 2011
FindStream is a music discovery engine that analyzes data from 25,000 global radio broadcasts to build perfect playlists and provide recommendations. It aims to solve the problem of finding new music to enjoy from the over 30 million tracks available by using the expert opinions of radio DJs rather than tags, genres or algorithms. The service monitors radio stations worldwide, analyzes songs and artist connections to deliver trending music and compile playlists around any song.
The holidays are our chance to shine. Whether your busy season falls during winter, spring, summer or fall, these tips are sure to lure shoppers all year long. This webinar covers seven vital tips for making the most of your holiday season, with an emphasis on merchandising, busy season planning and management. Specific “do it today” tips will be presented by a merchandising and management veteran. Your questions and idea-sharing are welcome and will make this fast paced webinar a valuable experience for all.
Wordbee a comprehensive, cloud-based solution to translation project managementWordbee S.A
The Luxembourg-based company Wordbee has developed Wordbee Translator a collaborative platform for project management and translation. Wordbee also offers an advice and support service for the management of multilingual documents and content. Wordbee assists companies and public bodies who wish to integrate their multilingual approach in their projects. Wordbee currently has clients in over 20 countries around the world. For more information about Wordbee please visit: www.wordbee.com
This document contains instructions and examples for creating various types of visual elements like charts, tables, text boxes and organizational charts in Ranpak template. It includes examples of line charts, pie charts, tables with dollar amounts and titles, as well as an organizational chart with names and titles.
This document provides an overview of Regency Retail Partners, L.P., a proposed $500 million open-end retail real estate fund sponsored by Regency Centers. The fund will invest in high-quality stabilized community shopping centers owned by Regency with a focus on national/regional tenants. Regency will co-invest 20% and provide the fund an exclusive pipeline of over $900 million in new development properties to acquire. The goal is to generate a 6.0% average cash yield and 9.0%+ net IRR for investors through stable cash flows from a portfolio of dominant retail properties in desirable locations.
Mobile devices are increasingly important because they are personal, social, and provide context. Mobile phones have surpassed PCs, TVs, radios, and other devices with over 6.7 billion users globally. Smartphone and tablet adoption is growing rapidly, and mobile usage is surpassing desktop for many websites and apps. The future of mobile includes augmented reality games and new experiences enabled by the personal, social, and contextual nature of mobile devices.
Important Tips for Developing a Quality Online Coursemjrobertson
The document discusses developing quality online courses. It outlines several key characteristics of quality online courses including scaffolding learning styles, promoting higher-level thinking, emphasizing individual and social learning, incorporating diverse media formats, and reflecting simplicity in organization. The document then covers important aspects of pedagogy, technology, and the course development process. It emphasizes the importance of student-instructor and student-student interaction, avoiding information overload, and ensuring navigation and design are clear and consistent.
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
ChaCha ThinkLA Mobile Breakfast Keynote - Scott A. JonesChaCha
Scott A. Jones is the founder, chairman, and CEO of ChaCha, a real-time question answering service that has provided over 1 billion answers so far. ChaCha is the #1 real-time answering service with 25 million monthly users and 3+ million answers provided daily. ChaCha answers questions on mobile devices through mobile web, mobile apps, and mobile messaging. Some key points about mobile usage are that mobile is becoming the primary way people access the internet, with mobile web traffic projected to surpass desktop usage in the next few years. People use mobile for immediate, short answers to questions rather than long searches. Advertising and marketing are beginning to recognize the importance and growth of mobile audiences and are starting to shift spending
The Acceleration of Everything - Daniel Cintra, Googleel_chambers
This document discusses how digital technologies are accelerating changes in how people access information and connect with each other. It notes that the number of internet users and connected devices has grown dramatically in recent decades. Mobile technologies now allow billions of people to access the internet constantly via smartphones. The document advocates that businesses must adapt to reach customers across different platforms, especially mobile, and engage with customers through various online activities beyond just search. It also stresses the importance of measurement to understand online customer behavior and gauge the effectiveness of marketing efforts.
The document discusses global smartphone and tablet trends from 2012. It notes that by 2011 there were over 6 billion internet subscribers worldwide, equivalent to 87% of the population. Mobile broadband subscriptions grew 10% from 2010 to 2011. The document also discusses the rapid growth of mobile app downloads on iOS and Android platforms between 2010 and 2011.
MobiU2011 Forrester Keynote: STRAT 101 Industry OverviewKimberly-Clark
Mobile is everywhere. Stats on the numbers and the size of the industry change constantly but it’s common knowledge that it will be big. Now that 75% of brands have tried mobile what are the key stats that will help guide future decisions? Julie’s state of the industry will provide insights into what’s currently happening in the mobile space and a five-year forecast. She will also provide best practices in developing an outstanding, transactional mobile experience. Her expertise in mobile commerce will give you insights into what to expect and how to prepare for the future of mobile.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
Orbitz mobile & travel industry - for distributionMobileAnthem
Mobile has exploded on to the scene this year. Not surprising since there are 284 million phones for 310 million people in the U.S. Add to that 17 million tablets were sold in 2010. But what do people really want from these portable devices? How do we create an experience that delights them enough to gain brand loyalty in the competitive travel industry? Hugh Jedwill, CEO of Mobile Anthem, uses his background in brand marketing to describe mobile behaviors and discuss how to use them to create a compelling product that will create loyalty and drive business.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Data Integrity For Your Brand And LocationsSIM Partners
This document discusses the importance of data integrity for businesses' online local search presence. It emphasizes that establishing an accurate name, address, and phone number (NAP) is critical for building a business's online identity. As local, mobile, and social searches increase, maintaining a consistent online presence across search engines, apps, and networks is important. The document also warns of the risk of "listings hijackers" attempting to claim business identities. It advises businesses to claim and manage their online listings to avoid fragmented profiles.
Ragan Mobile Revolution - Closing KeynoteMobileAnthem
Hugh Jedwill, CEO of Mobile Anthem, dodges tornadoes at the Sprint HQ to give the closing keynote at the Ragan Mobile Revolution conference. He talks about the mobile journey using his travels around the world as a metaphor for what internal/external communicators will be going through. He also talks about the Test and Learn concept used at Procter & Gamble to vet new ideas and how he used it on their first mobile-integrated campaign for Venus.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
The document discusses trends in mobile data usage including a significant rise in mobile video traffic, more mobile users consuming over 1GB of data per month, and faster average mobile connection speeds globally. It also notes that mobile data offload to WiFi networks will increase from 22% to 78% between 2011 and 2016 to reduce traffic on cellular networks.
This document provides an overview of Compuware's Mobile Center of Excellence (CoE). It discusses Compuware's company highlights and mobile computing strategy with case studies. It then describes the goals and structure of the Mobile CoE, including its leadership team, focus areas like adaptive agile development and emerging technologies, and the importance of partnerships. The Mobile CoE aims to help organizations implement effective mobility strategies through its innovative processes and network.
The document summarizes the future of mobile application storefronts. It predicts that smartphone sales will grow significantly between 2009 and 2013, driving growth in the mobile applications market from $4.66 billion in 2009 to $16.60 billion in 2013. It states that mobile operators will need to adopt dual app store strategies using both app stores and browser-based stores to address fragmentation and better serve the mass market. It also anticipates that Apple will face increasing competition from alternative app store providers as operators introduce multichannel app store strategies.
The Future Of Mobile Application Storefronts Wireless Expertise Report 2009Anuj R KHANNA
The document summarizes the future of mobile application storefronts. It predicts that smartphone sales will grow significantly between 2009 and 2013, driving growth in the mobile applications market from $4.66 billion in 2009 to $16.60 billion in 2013. It states that mobile operators will need to adopt dual app store strategies using both app stores and browser-based stores to address fragmentation and better serve the mass market. It also anticipates that Apple will face increasing competition from alternative app store providers as operators introduce multichannel app store strategies.
Wordbee a comprehensive, cloud-based solution to translation project managementWordbee S.A
The Luxembourg-based company Wordbee has developed Wordbee Translator a collaborative platform for project management and translation. Wordbee also offers an advice and support service for the management of multilingual documents and content. Wordbee assists companies and public bodies who wish to integrate their multilingual approach in their projects. Wordbee currently has clients in over 20 countries around the world. For more information about Wordbee please visit: www.wordbee.com
This document contains instructions and examples for creating various types of visual elements like charts, tables, text boxes and organizational charts in Ranpak template. It includes examples of line charts, pie charts, tables with dollar amounts and titles, as well as an organizational chart with names and titles.
This document provides an overview of Regency Retail Partners, L.P., a proposed $500 million open-end retail real estate fund sponsored by Regency Centers. The fund will invest in high-quality stabilized community shopping centers owned by Regency with a focus on national/regional tenants. Regency will co-invest 20% and provide the fund an exclusive pipeline of over $900 million in new development properties to acquire. The goal is to generate a 6.0% average cash yield and 9.0%+ net IRR for investors through stable cash flows from a portfolio of dominant retail properties in desirable locations.
Mobile devices are increasingly important because they are personal, social, and provide context. Mobile phones have surpassed PCs, TVs, radios, and other devices with over 6.7 billion users globally. Smartphone and tablet adoption is growing rapidly, and mobile usage is surpassing desktop for many websites and apps. The future of mobile includes augmented reality games and new experiences enabled by the personal, social, and contextual nature of mobile devices.
Important Tips for Developing a Quality Online Coursemjrobertson
The document discusses developing quality online courses. It outlines several key characteristics of quality online courses including scaffolding learning styles, promoting higher-level thinking, emphasizing individual and social learning, incorporating diverse media formats, and reflecting simplicity in organization. The document then covers important aspects of pedagogy, technology, and the course development process. It emphasizes the importance of student-instructor and student-student interaction, avoiding information overload, and ensuring navigation and design are clear and consistent.
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
ChaCha ThinkLA Mobile Breakfast Keynote - Scott A. JonesChaCha
Scott A. Jones is the founder, chairman, and CEO of ChaCha, a real-time question answering service that has provided over 1 billion answers so far. ChaCha is the #1 real-time answering service with 25 million monthly users and 3+ million answers provided daily. ChaCha answers questions on mobile devices through mobile web, mobile apps, and mobile messaging. Some key points about mobile usage are that mobile is becoming the primary way people access the internet, with mobile web traffic projected to surpass desktop usage in the next few years. People use mobile for immediate, short answers to questions rather than long searches. Advertising and marketing are beginning to recognize the importance and growth of mobile audiences and are starting to shift spending
The Acceleration of Everything - Daniel Cintra, Googleel_chambers
This document discusses how digital technologies are accelerating changes in how people access information and connect with each other. It notes that the number of internet users and connected devices has grown dramatically in recent decades. Mobile technologies now allow billions of people to access the internet constantly via smartphones. The document advocates that businesses must adapt to reach customers across different platforms, especially mobile, and engage with customers through various online activities beyond just search. It also stresses the importance of measurement to understand online customer behavior and gauge the effectiveness of marketing efforts.
The document discusses global smartphone and tablet trends from 2012. It notes that by 2011 there were over 6 billion internet subscribers worldwide, equivalent to 87% of the population. Mobile broadband subscriptions grew 10% from 2010 to 2011. The document also discusses the rapid growth of mobile app downloads on iOS and Android platforms between 2010 and 2011.
MobiU2011 Forrester Keynote: STRAT 101 Industry OverviewKimberly-Clark
Mobile is everywhere. Stats on the numbers and the size of the industry change constantly but it’s common knowledge that it will be big. Now that 75% of brands have tried mobile what are the key stats that will help guide future decisions? Julie’s state of the industry will provide insights into what’s currently happening in the mobile space and a five-year forecast. She will also provide best practices in developing an outstanding, transactional mobile experience. Her expertise in mobile commerce will give you insights into what to expect and how to prepare for the future of mobile.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
Orbitz mobile & travel industry - for distributionMobileAnthem
Mobile has exploded on to the scene this year. Not surprising since there are 284 million phones for 310 million people in the U.S. Add to that 17 million tablets were sold in 2010. But what do people really want from these portable devices? How do we create an experience that delights them enough to gain brand loyalty in the competitive travel industry? Hugh Jedwill, CEO of Mobile Anthem, uses his background in brand marketing to describe mobile behaviors and discuss how to use them to create a compelling product that will create loyalty and drive business.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Data Integrity For Your Brand And LocationsSIM Partners
This document discusses the importance of data integrity for businesses' online local search presence. It emphasizes that establishing an accurate name, address, and phone number (NAP) is critical for building a business's online identity. As local, mobile, and social searches increase, maintaining a consistent online presence across search engines, apps, and networks is important. The document also warns of the risk of "listings hijackers" attempting to claim business identities. It advises businesses to claim and manage their online listings to avoid fragmented profiles.
Ragan Mobile Revolution - Closing KeynoteMobileAnthem
Hugh Jedwill, CEO of Mobile Anthem, dodges tornadoes at the Sprint HQ to give the closing keynote at the Ragan Mobile Revolution conference. He talks about the mobile journey using his travels around the world as a metaphor for what internal/external communicators will be going through. He also talks about the Test and Learn concept used at Procter & Gamble to vet new ideas and how he used it on their first mobile-integrated campaign for Venus.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
The document discusses trends in mobile data usage including a significant rise in mobile video traffic, more mobile users consuming over 1GB of data per month, and faster average mobile connection speeds globally. It also notes that mobile data offload to WiFi networks will increase from 22% to 78% between 2011 and 2016 to reduce traffic on cellular networks.
This document provides an overview of Compuware's Mobile Center of Excellence (CoE). It discusses Compuware's company highlights and mobile computing strategy with case studies. It then describes the goals and structure of the Mobile CoE, including its leadership team, focus areas like adaptive agile development and emerging technologies, and the importance of partnerships. The Mobile CoE aims to help organizations implement effective mobility strategies through its innovative processes and network.
The document summarizes the future of mobile application storefronts. It predicts that smartphone sales will grow significantly between 2009 and 2013, driving growth in the mobile applications market from $4.66 billion in 2009 to $16.60 billion in 2013. It states that mobile operators will need to adopt dual app store strategies using both app stores and browser-based stores to address fragmentation and better serve the mass market. It also anticipates that Apple will face increasing competition from alternative app store providers as operators introduce multichannel app store strategies.
The Future Of Mobile Application Storefronts Wireless Expertise Report 2009Anuj R KHANNA
The document summarizes the future of mobile application storefronts. It predicts that smartphone sales will grow significantly between 2009 and 2013, driving growth in the mobile applications market from $4.66 billion in 2009 to $16.60 billion in 2013. It states that mobile operators will need to adopt dual app store strategies using both app stores and browser-based stores to address fragmentation and better serve the mass market. It also anticipates that Apple will face increasing competition from alternative app store providers as operators introduce multichannel app store strategies.
Had the pleasure to deliver " Who pays for mobile broadband 2.0" at the Open Mobile Summit 2011 conference in San Francisco. The 2.0 as it is an extension and further thoughts on my delivery at Open Mobile Summit in London 2011 also named " who pays for mobile broadband".
CASE STUDY
Technology update: the next set of technology trends that will affect the mobile environment, using a Ster-Kinekor case study as an example
Lynette Hundermark, head of product strategy, Prezence Digital
With the diverse range of handsets in South Africa, how do you launch a mobile strategy to reach everyone? South Africa is a mobi-first country, but there is the right way to do it, and many other mobile opportunities to help reach your market. This talk will cover:
-Considerations in taking your brand into the mobile space, and how to do it extremely well.
-Mobi – it is a lot more powerful than you think, and the masses are using it – what you can do?
-Ster-Kinekor case study: the M-Commerce pioneers. How we did it, why we did it and how well it is paying off.
-The glitz, glamour and the sleeping giants: bolstering your roll-out with apps, AR, QR and USSD for the masses.
Your customers are on mobile - where are you?Vacasa
Mobile usage has grown exponentially since 2007, with over 750,000 new smartphone activations daily. Consumers now expect to easily access brands and services on their mobile devices. However, many brands have yet to optimize their mobile presence. The document outlines how providing a good mobile experience can increase key metrics like inventory searches and quote requests by over 90%. It advises brands to understand user needs, measure mobile efforts, and ensure mobile aligns with overall digital strategies to realize ROI and improve their mobile presence and brand impression.
1. The document discusses 15 mobile megatrends for 2008 based on a report by Andreas Constantinou from VisionMobile. Some of the trends discussed include the shift from mega-portals to personal me-portals, content communication becoming more important than content alone, and the internet increasingly reaching into mobile phones through technologies like AJAX and widgets.
2. It also touches on the competing application execution environments like Flash Lite vs Java and the war between web programming and open operating systems. The document notes that the value in mobile software is bubbling up the stack and that open source development could accelerate this.
3. Finally, it discusses how the value quadrants in mobile are shifting to focus more on
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
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Mobile is BIG | August 2011
1. Mobile
is
BIG
August
2011
Google Confidential and Proprietary
2. Mobile
is
growing
faster
than
Desktop
in
South
Africa
ZA
Mobile
vs.
Desktop
Query
Growth,
2007
-‐
2011
1
in
3
searches
in
ZA
is
mobile!
Dec
2007
Dec
2008
Dec
2009
Dec
2010
Google Confidential and Proprietary
Source:
Google
internal
data
(indexed)
3. The
Mobile
Web
Audience
49M
Popula6on
of
SA
98%
Have
a
mobile
phone
Have
mobile
devices
that
can
browse
the
Mobile
29%
Web
16%
Have
smartphones
as
of
Jan
2011
14M
Mobile
Internet
users
Google Confidential and Proprietary
4. 80%
Smartphone
penetra6on
by
2014
16%
“More
Smartphones
than
42 million
Smartphone
penetra6on
Subscribers DSTV
subscribers”
in
SA
Google Confidential and Proprietary
Source:
Gartner
5. SA
WAP
Users
SA's
WAP
users
by
Race
SA's
WAP
users
by
LSM
4%
LSM
10
8%
LSM
9
Indian
LSM
8
22%
Coloured
LSM
7
67%
LSM
6
White
LSM
5
Black
LSM
4
LSM
1
-‐3
0%
5%
10%
15%
20%
25%
30%
Data
represents
people
using
WAP
from
their
Mobile
phone
in
November
2009
Google Confidential and Proprietary
6. Why
Mobile
MaVers:
Mobile
is
complimentary
Google Confidential and Proprietary
7. Mobile
is
Always
On
and
Complements
Desktop
Daily
View
Weekly
View
Desktop
Searches
vs.
Mobile
Searches
Desktop
Searches
vs.
Mobile
Searches
Google Confidential and Proprietary
Source:
Ci6
Investment
Research
and
Analysis;
iCrossing
Mobile
U.S.
Google
Internal
Data,
2010
8. Your
Customer
Is
Going
Mobile
9:00
pm
7:00
am
Checks
out
a
YT
video
Checks
messages
while
on
the
couch
5:00
pm
8:00
am
Plays
new
game
on
Reads
news
on
the
way
the
Gautrain
to
work
3:00pm
10:00
am
Gets
direc6ons
to
the
Searches
for
a
coffee
shop
for
a
mee6ng
local
pub
12:00
pm
Checks
scores
and
texts
a
friend
at
lunch
Google Confidential and Proprietary
9. How
to
Win
in
Mobile
Google Confidential and Proprietary
10. Engage
Consumers
Across
the
Whole
Funnel
Searching
for
mobile
content
Browsing
mobile
content
Upper
Funnel
Digital
camera
reviews
Lower
Funnel
Canon
powershot
camera
Google Confidential and Proprietary
11. Mobile
Specific
Approach
to
Success
Branding
•
Get
your
site
mobile-‐ready
Create
Awareness
Build
Brand
Preference
•
Build
brand
awareness
&
preference
with
banner,
rich
media
and
mYouTube
campaigns
•
Use
audience-‐targe6ng
to
reach
your
desired
customer
•
Establish
brand
presence
across
generic
searches
Direct
Response
•
Create
separate
mobile-‐specific
campaigns
Drive
Sales
Promote
Mobile-‐Exclusive
Offers
•
Leverage
keyword-‐targe6ng
to
reach
lower-‐funnel
audiences
•
Use
click-‐to-‐call
to
make
it
easier
for
your
customers
to
find
you
•
Use
sitelinks
to
qualify
leads
&
drive
prospects
further
into
funnel
•
Add
loca6on
info
to
ads
to
improve
conversions
•
Promote
app
to
drive
immediate
ac6on
Google Confidential and Proprietary
13. Google
Currently
Offers
4
Types
Of
Mobile
Adverasing
1
Search
Ads
2
Mobile
GDN
3
Mobile
YouTube
4
AdMob
(apps
and
web)
Google Confidential and Proprietary
14. Implement
Mobile
Search
Ad
Extensions
Click
to
Call
Sitelinks
Loca6on
Extensions
6
to
8%
CTR
increase
More
op6ons,
more
conversions
Loca6on
marker
&
expandable
map
20
to
30%
lower
CPAs
15
to
30%
CTR
increase
Improve
relevance
(1
in
3
searchs
are
local)
Google Confidential and Proprietary
15. Next
Steps
1
Define
Your
Mobile
Campaign
Goals
2
Make
Sure
your
Assets
Are
Mobile
Op6mized
3
Create
Mobile
Specific
Campaigns
4
Measure
Performance
Google Confidential and Proprietary
16. Define
Your
Mobile
Campaign
Goals
Generate
awareness
for
your
brand?
Drive
traffic
to
your
mobile
site?
Do
you
want
to:
Get
more
phone
calls
to
your
business?
Drive
foot
traffic
to
your
store?
Promote
a
mobile
applicaaon?
Google Confidential and Proprietary
16
17. Make
Sure
your
Assets
are
Mobile
Opamized
and
You
are
Providing
a
Posiave
Mobile
Experience
What
does
your
website
look
like
on
a
mobile
device?
Google Confidential and Proprietary
18. Separate
your
Mobile
Campaigns
from
your
Desktop
Campaigns
Clicks
Click-‐through
rate
29%
11.5%
Hybrid
Mobile
only
Hybrid
Mobile
only
More
Control
Set
bids
and
budgets
just
for
mobile,
run
separate
reports
to
track
results,
easier
op6miza6on.
Relevant
Messaging
Include
messaging
with
a
strong
mobile
call-‐to-‐ac6on
and
use
relevant
ad
formats.
BeVer
Targeang
With
AdWords
you
can
target
different
carriers
and
devices.
Google Confidential and Proprietary
Source:
Google
internal
data,
Google
search
only
19. Adveraser
Targeang
Opaons
in
Mobile
Today
Google
Mobile
Targeang
Opaons
Network
OS
Carrier
Device
Ads
Mobile
Search
Android
Cell
C
Feature
phones
Text
asdasdasd
asdasdasda
sadasdasdasd
(WAP)
asdasdasdasdasd
Mobile
Display
iOS
MTN
Smart
phones
Banner
asdasd
asdasdasdasd
asdasdasdasd
(full
browsers)
asdasdasdasd
webOS
Vodacom
Tablets
HTML5
Google Confidential and Proprietary
20. Opamize
your
Mobile
Specific
Campaigns
1
Bids:
Start
with
aggressive
maximum
bids
(1x
to
2x
Search
bids)
to
build
strong
history
and
win
the
limited
auc6on
spots
available.
2
Keywords:
Look
at
analy6cs
to
see
which
keywords
are
currently
receiving
strong
mobile
traffic
(in
paid
or
natural
results)
and
leverage
those.
3
Creaave:
Test
mobile
specific
calls
to
ac6on
such
as
“Shop
today
from
your
phone”
or
“Call
for
a
free
quote”.
Also
use
loca6on
and
phone
extensions
to
akract
aken6on
to
your
ads
and
make
them
more
relevant
to
users.
4
Landing
pages:
Be
sure
to
check
func6onality
and
usability
on
both
Android
and
iPhone.
(Note
that
flash-‐heavy
sites
don’t
work
well
on
mobile
phones)
Google Confidential and Proprietary
21. Understand
your
Mobile
Traffic
Use
a
web
analyacs
tool
to
determine:
•
Percentage
of
mobile
visits
to
your
site
•
Which
devices
and
carriers
are
visi6ng
your
site
•
Mobile
consumer
behavior
Google Confidential and Proprietary
22. Mobile
Strategy
Summary
Be
Clear
Define
your
Mobile
campaign
goals
Engagement,
Downloads,
Purchases,
Test
drive,
Brochure
order
Be
Ready
Be
Found
Be
Smarter
Create
a
mobile-‐op6mized
Build
mobile-‐specific
Consistently
track
&
report,
and
site
and
user
experience
campaigns
op6mize
accordingly
Google Confidential and Proprietary
23. Thank
You!
Google Confidential and Proprietary