Mobile first
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The document discusses plans for a new mobile-friendly website for a hotel. It aims to provide all necessary information to holiday planners, potential clients, loyal customers, and competitors through mobile devices. The proposed mobile site is optimized for mobile with easier reading, more attractive design, inclusion of key social media platforms, and simplified essential text only. The conclusion is that the new mobile site will create a positive user experience and potentially increase hotel bookings through mobile devices.
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Virtual tours allow customers to view hotels and services through mobile apps before booking. This gives customers assurance in their selection and can reduce complaints by showing them what to expect. Luxury hotels and boutique hotels with unique decorations are most able to benefit from virtual tours by attracting customers who want to preview the hotel's look and amenities. Hotels can gain a competitive advantage by being early adopters of virtual tour apps and keeping the content fresh and easy to use.
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This document summarizes the features of an interactive hotel mobile application including online booking, room service, maps, multi-language support, messaging capabilities, and integration with ICE devices. It also discusses how mobile applications have impacted traveler behaviors by enabling online booking, easier navigation, and reduced language barriers. The recommended application offers an intuitive interface, geo-location services, personalization, and is widely used.
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Angela Frucci has experience in content strategy, copywriting, and technical writing. She has worked on projects including redesigning marketing websites, creating mobile app help content, and developing brand style guides. Her portfolio includes writing for publications such as the Los Angeles Times, Wired, and the New York Times.
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The travel and tourism industry is being transformed by technology. With software solutions becoming more widely available and affordable, the way we travel is evolving. From online booking systems to virtual tours, the possibilities are endless.
Building Mobile Creatives that Deliver Real Results
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Angela Frucci Portfolio
Angela Frucci worked on redesigning the website for Telmate to improve wayfinding and resolve confusion between the company and product brands. She led a complete redesign focusing on improving navigation, succinctly communicating product offerings, and making the site easier to use with a human-focused, testimonial approach. She also created copy for Telmate's customized Android tablet and onboarding experience to address issues of users not logging in due to cost confusion.
Mobile First
The document discusses creating a mobile-friendly website for a luxury hotel in Paris. It identifies the target audience as hotel customers, travelers seeking luxury accommodations, and those looking for restaurants. The goals are for users to download the app, access information, and use it as a reference. Essential elements include optimizing the mobile experience, usability, speed, clean design, understanding user intent, and accommodating voice search. The new site excludes unnecessary text and images to reduce load times while including useful data, access plans, and social media links. It largely succeeds in goals but could be improved by including some images and better highlighting services.
Technology and VICs (2011)
This document discusses how technology can be used to enhance tourism operations and visitor experiences. It covers different types of technologies including hardware, software, the internet, social media, and technology connectors. It provides examples of how QR codes, databases, inventory software, and social media sites can help with tasks like collecting visitor statistics, managing materials/products, monitoring trends, and engaging with visitors. The document emphasizes developing a comprehensive social media strategy and ensuring content is distributed consistently across channels to best reach target audiences.
Design Services
Neuronimbus is a 17-year-old full-service digital agency that provides end-to-end digital solutions including web and app development, digital marketing, UI/UX design, and more. They have a dedicated team of digital experts across India and Australia. Some of their clients include PwC, Panasonic, and Whirlpool. Their services are focused on innovation, simplicity, and quality. They follow a process tailored for success from digital strategy to delivering unique user experiences.
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Mobile first
- 1. MOBILE FIRST Cliff Kwan Verónica Valenzuela
- 3. PLANNING INFO ARCHITECTURE Who is the audience? Holiday planners Potential clients Loyal customers Hotel competitors What do we want them to do? Find all useful information to provoke them to make a reservation, either at our official website –from any available device- or at OTA’s Find the hotel attractive
- 4. PLANNING INFO ARCHITECTURE Essential Elements for the mobile experience: Hotel Image and Description Photo Gallery Contact Information Social Media Sharing Platform Videos
- 6. HOW IS THE PROPOSED SITE DIFFERENT? Our proposed version is easier to read, and more attractive through a mobile device. The original version is the same one used from a desktop without taking in consideration the limitations of mobiles such as the size of the screen. More social media platforms are present in the new version for making it easier for users to share and get information from authentic guests. The text was simplified, only essential information was included to prevent the client from getting bored reading.
- 7. CONCLUSIONS It is interesting to be involved in the creation of a mobile website as during the process we needed to think what is essential to be included, what should be avoided and how to make it more user-friendly. In our opinion, the proposed mobile site accomplishes the goal of creating a nice experience for the user and may generate an increase in sales through the mobile devices.