The document discusses plans for a new mobile-friendly website for a hotel. It aims to provide all necessary information to holiday planners, potential clients, loyal customers, and competitors through mobile devices. The proposed mobile site is optimized for mobile with easier reading, more attractive design, inclusion of key social media platforms, and simplified essential text only. The conclusion is that the new mobile site will create a positive user experience and potentially increase hotel bookings through mobile devices.

1. MOBILE FIRST
Cliff Kwan
Verónica Valenzuela

2. CURRENT MOBILE

3. PLANNING INFO ARCHITECTURE
 Who is the audience?
 Holiday planners
 Potential clients
 Loyal customers
 Hotel competitors
 What do we want them to do?
 Find all useful information to provoke them to make a
reservation, either at our official website –from any
available device- or at OTA’s
 Find the hotel attractive

4. PLANNING INFO ARCHITECTURE
 Essential Elements for the mobile experience:
 Hotel Image and Description
 Photo Gallery
 Contact Information
 Social Media Sharing Platform
 Videos

5. PROPOSED MOBILE SITE

6. HOW IS THE PROPOSED SITE DIFFERENT?
 Our proposed version is easier to read, and more
attractive through a mobile device.
 The original version is the same one used from a
desktop without taking in consideration the
limitations of mobiles such as the size of the
screen.
 More social media platforms are present in the new
version for making it easier for users to share and
get information from authentic guests.
 The text was simplified, only essential information
was included to prevent the client from getting
bored reading.

7. CONCLUSIONS
 It is interesting to be involved in the creation of a
mobile website as during the process we needed to
think what is essential to be included, what should
be avoided and how to make it more user-friendly.
 In our opinion, the proposed mobile site
accomplishes the goal of creating a nice experience
for the user and may generate an increase in sales
through the mobile devices.