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Plan for Mobile Site
Sophie Latour, Hanae Bardiaux & Alexis Robelin
MBA2B – CMH – 10/04/14
Who is the audience?
What do we want them to do?
• People between 25 and 50 years old
• International tourist
• New generation C
• If it esay to use we can reach more potential client
• Find the hotel attractive
What elements will be essential for the
mobile experience
• The description of diferent services
• Pictures
• Prices
• Interactivity
• Possibility to book a room directly
• Contact information
Screenshot of mobile site
How is your new mobile different -
better than the original?
• Our version is easier to read and more
attractive through a mobiel device
• The text is simplified, there is only essential
information so the potential client are not
bored with reading
• There are lots of pictures
Why did you choose the specific
elements to include – exclude?
• We used more pictures of the hotel in order to
attract the guests
• We point out the facebook page where the
users can find more informations
• We deleted a lot of text avoiding the clients to
be bored
Did you feel you have successfully
created an excellent mobile
experience?
• Yes we feel that we have successfully created
an excellent mobile experience because of the
added pictures.

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Mobile site

  • 1. Plan for Mobile Site Sophie Latour, Hanae Bardiaux & Alexis Robelin MBA2B – CMH – 10/04/14
  • 2. Who is the audience? What do we want them to do? • People between 25 and 50 years old • International tourist • New generation C • If it esay to use we can reach more potential client • Find the hotel attractive
  • 3. What elements will be essential for the mobile experience • The description of diferent services • Pictures • Prices • Interactivity • Possibility to book a room directly • Contact information
  • 5.
  • 6. How is your new mobile different - better than the original? • Our version is easier to read and more attractive through a mobiel device • The text is simplified, there is only essential information so the potential client are not bored with reading • There are lots of pictures
  • 7. Why did you choose the specific elements to include – exclude? • We used more pictures of the hotel in order to attract the guests • We point out the facebook page where the users can find more informations • We deleted a lot of text avoiding the clients to be bored
  • 8. Did you feel you have successfully created an excellent mobile experience? • Yes we feel that we have successfully created an excellent mobile experience because of the added pictures.