MEF is the global trade association of the mobile media industry, working on behalf of its diverse membership to drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members.

1. MEF Overview and Membership Benefits

3. MEF Core Value Proposition Initiatives Change the Industry Anticipate, defines and addresses issues and opportunities by identifying sustainable business solutions and promoting best practices. Insights Provide Competitive Advantage Facilitate the exchange of unique insights & expertise to create competitive advantage through development, knowledge sharing Policy Protects the Business Engage stakeholders to shape regulation and raise awareness of its effective implementation to protect revenues

14. MEF Membership Details

16. Membership Fees Membership fees are based upon net assets (in US$) as represented by shareholder equity * A 25% refundable renewal deposit will be added to the first year fee (i.e. first invoice for Full member in middle category is £6 250) ** First year fees are shown in US$ for comparative purposes using 1.593 exchange as of 10/1/09. US$ billing will be at the current exchange rate at time of member sign up. Balance Sheet Assets in $ Full Member Annual Fee* First Year Dues** In Pounds Converted to US$ $10 million or higher £8,000 £4,000 $500,000 to $10m £5,000 £2,500 Under $500,000 £3,000 £1,500 $15,930 $9,956 $5,974 $7,965 $4,978 $2,987 Associate Member Annual Fee* First Year Dues** In Pounds Converted to US$

17. Membership Application The MEF Membership Application is available online at: www.m-e-f.org/join_mef You may pay online via credit card or request an invoice. Contact: Mike Navarre General Manager, MEF Americas +1 (310) 293-7873, mike@m-e-f.org