Check out why associations hire The Moery Company! Since its founding in 2010, The Moery Company has become one of the most respected and successful consulting firms in the non-profit industry. Well-established within the Washington, DC, association market, we help solve revenue growth problems for our partner associations, whether it’s membership, product, sponsorship, or exhibitor programs.

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Business Development
for Associations
2019

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Moery Company Background
• Millions of dollars sold in membership,
exhibits, ads and sponsorship.
• More than 250,000 sales and marketing
contacts annually.
• Advisor to the nation’s top associations for
business growth and management.

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Moery Services…..
Membership & Sponsorship Sales – Conduct industry-wide sales campaigns for association growth to generate
increased membership, sponsorship, advertising and exhibit revenue through direct sales. See slides on specifics of sales
programs.
Business Consulting – Develop an “across the board” data driven-business analysis including membership satisfaction,
dues levels, and sponsorship inventory and pricing. TMC works towards identifying the underlying factors contributing to an
organization’s revenue stall or design new approaches to help take revenue to the next level. TMC provides an in-depth
evaluation, industry perspective, and growth strategies backed by solid data for practical, tactical solutions. See slides on
specific methodology.
Podcast Implementation – Create and launch a podcast at your association. From an initial discovery session to the final
production – we will be your partner for everything you’ll need to launch and host your show. TMC will assist with Equipment
Purchase and Setup, Logo Design and Creation, Website Integration, Podcast Hosting Setup, iTunes Submission, Intro and
Outro Recording and Editing, Editing and Production of Six Podcast Episodes, Two On-site Days for Recording and Training, and
Video Tutorials – American Boiler Manufacturers Association and Textile Rental Services Association
Thought Leadership Development – Become a cutting-edge thought leadership Association or develop for a sponsorship
program leveraging thought leadership inventory. TMC will assist in conducting research, then writing speeches developing
webinars, and writing articles for industry publications supporting your content delivery strategies – The Moery Company
Sales Staff and Salesforce Consulting – Evaluate, train, and guide association sales operations for revenue growth,
including utilization of Salesforce best practices – Association for Advanced Life Underwriting and Global Gold Chain Alliance

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Moery Services…..
Strategic Planning Facilitation – Professional facilitation by JP Moery for strategic planning, mission & vision development, or
brainstorming for staff, Board of Director, or members – Biotechnology Innovation Organization and Forest Resources Association
CEO Consultant – Premier and specialized executive and upper-level management consulting on issues such as staff leadership,
organization structure, CEO transition and revenue growth – Pharmaceutical Care Managers Association and Advanced Medical
Technology Association
Business Development Staff Recruitment – Using our network and expertise in revenue generation, TMC can recruit senior leaders
in the membership and sponsorship area – American Bus Association
Federation/State Chapter Sales Consulting – Specialized consulting on sales operations and methodologies to assist state
associations increase sales and revenue. TMC’s proven national sales programs will assist state affiliates to grow. Provided through
webinars, state director one-on-one consulting and live sessions at state director meetings – National Restaurant Association and
National Association of the Remodeling Industry
Plenary Sessions and Keynote Addresses –JP showcases the concepts behind the soon to be released Association Hustle,
describing what is required for associations to remain relevant, grow revenue and thrive in an increasingly complex and competitive
association landscape – National Restaurant Association, Trucking Associations Executive Council of ATA, Powder Coatings Institute

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Moery Membership & Sponsorship Sales Process
Sales
Infrastructure
• Upload prospects into The Moery Company CRM for sales outreach.
• Develop scripts for email, voice mail and phone appointments.
• Write automated email campaigns for launch of new membership and sponsorship offers.
• Establish weekly reporting system for sales activities.
Industry
Awareness
• Launch meeting regarding administrative procedures, including invoicing.
• Industry knowledge briefing for The Moery Company staff.
• Briefing on association value proposition.
• Establish differentiation between other associations.
Direct
Sales
• Launch automated email “drip” campaigns to engage prospects and track interests in real time.
• Conduct outbound sales on most interested prospects.
• Respond to all inbound requests and qualify for best membership or sponsorship program.

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Moery Business Consulting Process
Association
Review
• Business model analysis, including all revenue and NDR streams.
• Review of existing sales and marketing process.
• Staff interviews regarding potential barriers to growth.
• Member interviews for candid feedback on membership value.
Industry
Analysis
• Examine business models of competing associations.
• Compare membership dues structure with public information.
• Develop member benefits comparison.
• Examine revenue decline and growth of competing and similar groups.
Custom
Findings
• Custom presentation delivered to association staff regarding findings.
• Multiple scenarios for restructuring or enhancement of programs and processes to generate more revenue.
• Develop and execute sales process, Salesforce training and basic report building.
• “Next steps” plan to implement most relevant scenario or hybrid of options.

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Moery Membership Client Partners
(partial list)
Aluminum Association
American Bakers Association
American Architectural Manufacturers Association
American Composite Manufacturers Association
Association of American Railroads
Association of Pool and Spa Professionals
Consumer Specialty Products Association
Dangerous Goods Advisory Council
Grocery Manufacturers Association
American Association of Exporters & Importers
Corn Refiners Association
International Safety Equipment Association
Institute of Scrap Recycling Industries
Mortgage Bankers Association
National Air Transportation Association
National Roofing Contractors Association
Society of the Plastics Organization
Textile Rental Service Association

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Moery Membership Client Highlights
• American Coatings Association (ACA) - Helped launch a successful webinar program for ACA
doubling its marketing capacity – enabling increased outreach and engagement with prospective
members.
• American Architectural Manufacturers Association (AAMA) – Serve as KEY membership contact
for all membership programs, as well certification sales representative. Have expanded outreach
to the market, including the research of new prospects, leading email marketing campaigns, and
day-to-day sales/closing membership.
• Council of Institutional Investors (CII): Since our partnership began in 2014, we’ve helped increase
membership by 20% year over year.
• American Bakers Association (ABA): Having sold hundreds of thousands of dollars in membership
revenue for ABA, we enjoy an established, long-term relationship for member development.
• Dangerous Goods Advisory Council (DGAC): Created an extensive onboarding program to help
retain new members year after year. Features include a one-on-one webinar on how to use the
website; 6-month survey of membership; personal invites to upcoming summits – and, the
30/60/90 day “warm handshake.”

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Moery Sponsorship Client Partners
(partial list)
American Frozen Food Institute
American Fuel and Petrochemical Manufacturers
Associated Builders and Contractors
Consumer Bankers Association
Consumer Data Industry Association
Council of Manufacturing Associations
Federal Bar Association
Energy Bar Association
Greater Washington Board of Trade
Nat’l Assoc. of Federally Insured Credit Unions
National Hospice and Palliative Care Organization
National Association of Manufacturers
Outdoor Power Equipment Institute
Personal Care Products Council
Public Relations Society of America
Solar Energy Industries Association
Textile Rental Services Association

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Moery Sponsorship Program Highlights
• National Hospice and Palliative Care Organization (NHPCO) - Overhauled a stale legacy
sponsorship program, more than doubling its sponsorship dollars. Revamped prospectus to
roll out next calendar year.
• National Association of Federal Credit Unions (NAFCU) – Launched a competitive analysis
and comprehensive review of existing opportunities resulting in a more opportune
prospectus, which generated increased sponsorship revenue.
• Federal Bar Association (FBA) – Serving as the sponsorship sales contact for FBA, which has
more than 19,000 members. We’ve been asked to not only revamp their sponsorship
prospectus, but to add the inventory for its “100th Anniversary.”
• SCG Legal Organization (SCG) – Developed a fresh sponsorship program for an existing
meeting with little revenue stream. Increased sponsorship revenue by creating and offering
various “packages” for three additional meetings held throughout the year. Provided on-site
support of the sponsorship program, ensuring new sponsor satisfaction and successfully
securing renewal.
• Associated Builders and Contractors (ABC): Helped retool an existing annual meeting to
debut a new annual convention format, yielding more sponsorship dollars ever in its history.

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Moery Business Consulting Clients
Advance Medical Technology Association
American Association for Homecare
American Beverage Association
American Bus Association
American Forest and Paper Association
American Frozen Food Institute
American Moving and Storage Association
American Society of Civil Engineers
American Wind Energy Association
Associated General Contractors
Association of American Railroads
Baron Public Affairs
Biotechnology Industry Organization
BSA ∣ The Software Alliance
Corn Refiners Association
Consumer Healthcare Products Association
Distilled Spirits Council
Entertainment Software Association
Financial Executives International
Financial Services Institute
Futures Industry Association
Global Cold Chain Alliance
Independent Community Bankers Association
Insperity
International Sign Association
Interactive Advertising Bureau
Investment Company Institute
North American Millers Association
National Association of Federal Credit Unions
National Beer Wholesalers Association
National Community Pharmacists Association
National Electrical Contractors Association
National Restaurant Association
National Wood Pallet & Container Association
Powder Coatings Institute
Railway Supply Association
Renewable Fuels Association Securing America’s Future Energy
Snack Food Association
Specialized Carriers and Rigging Association
Telecommunications Industry Association

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Moery Business Consulting Highlights
• Financial Services Institute (FSI): Conducted a detailed analysis of member spending patterns and the
competitive landscape of FSI. Identified potential for membership growth for smaller members and
designed new dues level for this group based on spending and competitor dues.
•
National Restaurant Association (NRA): Designed new dues structure based on member and non-
member spending patterns on non-dues revenue initiatives. Result was to reduce some dues levels to
gain membership to purchase non-dues revenue programs.
• National Association of Federal Credit Unions (NAFCU): Conducted assessment of internal operations
of sponsorship staff and the make-up of the sponsorship offerings and an external analysis of the
competitive landscape. Identified opportunities to strengthen the sponsorship packages by freeing up
staff engaged in time-consuming, low-return activities.
• American Wind Energy Association (AWEA): Developed market research in order to form a strategic
plan for a new certification program for individuals working in the wind energy field.
• Interactive Advertising Bureau (IAB): Conducted a research study to identify industry metrics to be
used in marketing the importance of membership in IAB. Research included interviews of key staff and
review of industry literature.

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Moery Client Testimonials
“Associated Builders and Contractors (ABC) partnered with the Moery Company to grow the organization’s sponsorship base. TMC’s
team took a very thoughtful approach to analyze the data, provide strategic guidance, and offer a consultative selling model to
prospective sponsors. They have been an excellent partner for ABC. JP and the team are open, transparent, and committed to
finding a “win-win” for all involved. The company has built a strong team and business model that serves the association market
very well, and I look forward to seeing what’s next from this creative, innovative company.” Sandy Lynch, Vice President Public
Affairs and Member Services, Associated Builders and Contractors
“ABA has worked closely with The Moery Company for a number of years. We needed to supercharge our membership
development efforts and JP and Bethany have achieved positive results. Despite the consolidation in the industry, ABA continues to
grow its membership and hone its value proposition.” Robb MacKie, President & CEO, American Bakers Association
“The Moery Company is more than a vendor – they really have turned out to be partners. From JP on down, they all bring a level of
analysis to what they do. They just don't work hard – they are always looking for ways to work smarter as well.” Anthony
Demangone, Executive Vice President, and Chief Operating Officer
“DGAC partnered with The Moery Company for the recruitment and retention of members, engagement and onboarding strategies,
and to help increase attendance at our annual meetings and training programs. Julie Divine does an incredible job for us and is
basically embedded within our organization – I believe we’ve implemented a really innovative and creative approach by
incorporating a marketing expert within our organization.” Vaughn Arthur, President, Dangerous Goods Advisory Council.
“JP and his team have been fantastic. Their professionalism and responsiveness are unparalleled. It’s a pleasure to work with
them.” Andy Doyle, President & CEO, American Coatings Association.

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Founder and President
JP Moery is Founder and President of The Moery Company. His career within the association space spans
more than 25 years and he serves as a trusted resource for the nation’s leading organizations. He launched
The Moery Company in 2010 and has become a sought-after thought leader, speaker, and advisor to the
association profession.
JP helps nonprofits navigate today’s industry challenges by facilitating strategic meetings, association
roundtables, and organizational retreats throughout the year. He also conducts complimentary monthly
webinars on growth strategies for leaders in the association community. In 2017, he launched his highly
sought 1:1 Association Consulting Program for Senior Executives, which continues to grow. He has published
a number of e-books, white papers, and industry articles; and, is currently writing a book on the critical need
for “association hustle” in an era where mega-shifts are ahead for the profession as a whole.
Previously, JP served as Senior Vice President at the US Chamber of Commerce where he oversaw the
Association Committee of 100, the prestigious network of association CEOs. He proceeded to expand upon
expertise in communications, as Executive Vice President, Association Relations for the digital
media company, SmartBrief.
Hailing from Hennessey, Oklahoma, JP is a graduate of the University of Oklahoma. An avid sports fan, JP volunteered as a softball coach for
nearly a decade and was recognized as a “Champion of Character” by Fairfax County, VA, for his leadership in youth athletics. His wife,
Diane, and daughters, Grace and Katie Jo live in Alexandria, VA.

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Co-Founder and Operations Manager
The true chameleon of the company, Diane Moery oversees – with extraordinary attention
to detail – the accounting operations, financial reporting, and human resources for the Big
Red “M,” as well as the coordination of roundtable and advisory board activities. Her
experience as a lobbyist on Capitol Hill shows in her exceptional political sensitivity within
our company and she is the foundation of our values: integrity, dedication, and
collaboration.
A co-founder of the Hollin Meadows Partnership for Math and Science, a nonprofit
educational foundation, Diane has more than 15 years of experience in the areas of policy
and government affairs. She served as Legislative Director to United States Senator Don
Nickles and Senior Vice President at Fierce, Isakowitz & Blalock – a strategic government
relations consulting firm.

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Vice Presidents
Senior Vice President, Mike Thomas, a business development professional with more than 20 years of
association and media experience, leads the winning sales team at The Moery Company. With his
expertise in sales training, he’s developed the very best talent in the association space. His staff breaks
sales goals generating hundreds of thousands of dollars on behalf of our client partners year after year.
With a seasoned understanding of what drives association prospects, Mike excels at creating client
strategies tailored to the needs of their organization – and, effectively sets goals not only to meet but
surpass expectations. Mike is a graduate of the University of Southern California - Marshall School of
Business.
Vice President, Elizabeth H. Johnson, a member of The Moery Company team since its inception in
2010, has led highly successful memberships and sponsorships campaigns throughout her tenure for
some of the top associations in the country. She specializes in conducting a comprehensive review of
existing sponsorship programs and developing fresh opportunities for increased revenue. Her
association expertise also includes her ability to articulate government relations as a key membership
benefit and in delivering presentations to leadership and boards across industries. She is a graduate of
James Madison University.

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Business Development
Senior Business Development Director, Bethany Murphy is a specialist at revamping association
conventions to increase revenue and secure more sponsors. She excels at customer relationship
management and executing sales programs on behalf of our partners. A true pro in “sales
persistence” with sound business acumen – Bethany has helped our clients grow their memberships
year after year. Bethany joined The Moery Company from Bulletin Media in Reston, VA, where she
served as an Account Executive.
Business Development Manager, Jordan Weiss is an expert in rejuvenating legacy membership and
sponsorship programs, which has resulted in unprecedented revenue growth for our client partners.
He specializes in identifying and qualifying prospects, quickly and thoroughly. An exceptional client
representative during live events, Jordan excels at successfully managing vendor and association
relationships. In 2016, The Moery Company recruited Jordan out of Penn State University where he
earned a degree in communication arts and sciences.

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Business Development
Business Development Associate, Julie Divine is an expert in association member relations
and serves as The Moery Company resource for implementing outstanding retention
programs. She employs an extensive onboarding program for clients to help retain new
members, which has proven tremendously successful. An expert in the prequalification of
prospects, she is focused, organized, and brings to bear research skills second to none.
Julie joined the Big Red “M” from 360training.com where she served as an Academic
Partner Advisor/Channel Manager.
Sales Associate, Madeline Trabucco is a recent graduate of UC Berkeley who has brought a
fresh perspective to association outreach. A true strength lies in her ability to craft
communications for a specific audience as she effectively works between the varied client
accounts. The ‘tip of the spear’ for the development of cold prospects, she manages a high
volume of activity with extraordinary success. Madeline’s experience as a Division 1 athlete
shows in her persistence, discipline, and commitment to her work. She can “grind it out”
like no other.

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Salesforce and Marketing Team
Salesforce Administrator and Executive Assistant to the President, Amanda McMahon is JP
Moery’s extraordinary right hand in managing his day-to-day business needs. With an excellent
eye for detail, she serves as the Salesforce Administrator and gatekeeper of all list management
and preliminary prospect data. She collaborates with the Salesforce Manager and sales team on
developing winning email marketing content on behalf of our partners. Prior to joining The
Moery Company, Amanda was employed by Affinity Center International, an association
consulting firm.
Salesforce Manager, Kerry Doyle is a Certified Salesforce Administrator. Her expertise lies
within the management of client data for business growth. Kerry effectively manages The
Moery Company’s extensive database to serve client needs and support their goals. She
maintains ongoing communication with client prospects through our automated email
campaigns and message delivery – which guides a sound sales process. A graduate of James
Madison University, Kerry joined The Moery Company in 2013.

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Director of Communications, Kim Gilliam is the Moery “Wordsmith.” She has the ability to
scale content like no one else. She excels at crafting and editing association content for
podcasting, blogging, ebooks, and white papers. She leads our social media initiatives and
promotes Moery content on a daily basis. Kim joined The Moery Company in 2013, with more
than 10 years of association publications experience, having served on the editorial staff of PT-
Magazine of Physical Therapy.
Moery Podcast Consultant, Chris Stemp is the Host and Co-Founder of one of the top
educational podcasts in the world, "Smart People Podcast," which has been downloaded over 5
million times. Chris has been podcasting for over 7 years and has published nearly 300 episodes
during that time. Chris has worked with numerous individuals and businesses to help them
create and grow their own podcast as part of their content marketing strategy.
Communications Digital Media

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Chief Analyst, Patty Leeman, MBA, CAE, is an experienced senior association executive with
more than 20 years of experience developing and leading strategic association initiatives. She
conducts research, analysis, and assessment services projects on behalf of The Moery
Company. Formerly, Patty was a Vice President at Association Laboratory, a strategic research
consultancy specializing in association business strategy.
Business Consulting

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Aluminum Association
American Association of Life Underwriters
American Architectural Manufacturers Association
American Bakers Association
American Boiler Manufacturers Association
American Bus Association
American Frozen Food Institute
American Hotel & Lodging Association
American Wind Energy Association
American Coatings Association
Associated Builders and Contractors
Associated General Contractors
AdvaMed
Auto Care Association
Baron Public Affairs
Biotechnology Industry Organization
BSA │The Software Alliance
Consumer Bankers Association
Consumer Data Industry Association
Consumer Healthcare Products Association
Consumer Specialty Products Association
Council of Institutional Investors
Dangerous Goods Advisory Council
Door and Hardware Institute
Energy Bar Association
National Community Pharmacists Association
National Electrical Contractors Association
National Hospice & Palliative Care Organization
National Restaurant Association
National Roofing Contractors Association
National Waste & Recycling Association
National Association of Wholesale-Distributors
News Media Alliance
Outdoor Power Equipment Institute
Personal Care Products Council
Plastic Industry Association
Public Relations Society of America
Railway Supply Institute
Renewable Fuels Association
SGC Legal
Snack Food Association
Securing American’s Future Energy
Society of Actuaries
Society of American Florists
Society of the Plastics Industry
Solar Energy Industries Association
Specialized Carriers and Rigging Association
Textile Rental Service Association
Telecommunications Industry Association
In less than a decade, The Moery Company has become one of the most respected and successful business development firms focused on associations.
Our core values of collaboration, entrepreneurship, and integrity—have built a fantastic reputation among the nation’s best associations.
Entertainment Software Association
Federal Bar Association
Financial Executives International
Forest Resources Association
Global Cold Chain Alliance
Greater Washington Board of Trade
Grocery Manufacturers of America
Helicopter Association International
Hydraulics Institute
Independent Community Bankers of America
Insperity
Insured Retirement Institute
Institute of Scrap Recycling Industries
International Sign Association
Interactive Advertising Bureau
Investment Company Institute
Manufacturers Alliance for Productivity and Innovation
Mortgage Bankers Association
National Air Transportation Association
National Association of Federal Credit Unions
National Association of Manufacturers
National Association of Remodeling Industry
National Beer Wholesalers Association
Moery Client Partners

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LET’S CONNECT
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Subscribe to the Moery Blog and Podcast Mailing
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Access the Association Playbook Podcast, Moery Blog
Content, Resources &Videos
IntroducingThe Moery Company Podcast
Implementation Service

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Mount Vernon - Lee Chamber of Commerce Small Business of the Year
The Moery Company
6621 Richmond Highway, Suite 201
Alexandria, VA 22306
www.moerycompany.com
Office: 571-814-3443