The document discusses the transition of VDAB, the public employment service of Flanders, to a mobile-first website. It outlines how VDAB began by developing a responsive version of their "find a job" section on a beta website. They then expanded responsiveness to other parts of the site and migrated the full site to be fully responsive. The document provides tips for other organizations to initiate change and get mobile ready, such as starting small and scaling fast, involving stakeholders, and initiating change without breaking the existing site.

1. VDAB
How we’re eating an elephant.

2. Our elephant

4. Public employment service of Flanders
Jobseekers
Working people
Employers
Partners

5. Primary focus
Find a durable job
Jobseekers
Working people
KPI: customer satisfaction
& impact

6. Digital weapon

7. Companies Job boards Interim offices others
Database (85 000 job offers)

8. Companies Job boards Interim offices others
Database (85 000 job offers)
website
mobile-only
site
smartphone
app

9. Companies Job boards Interim offices others
Database (85 000 job offers)
website
mobile-only
site
smartphone
app
silo’s.
Bad UX guaranteed.

10. www.vdab.be
smartphones: + 500%
1 year (July ’12 – July ’13)
Source: Google Analytics

11. Devices Belgians use to go online (’14)
+
+
+ +
Source: Consumer Barometer Google (consumerbarometer.com)

12. Devices Belgians use to go online (’14)
+
+
+ +
‘MOBILE’
Source: Consumer Barometer Google (consumerbarometer.com)

13. Table’s set
Battle plan

14. One website to rule them all
+ +
Responsive

15. Too complex!
Takes way too long!
What about new features in the meantime?!

16. www.vdab.be

17. www.vdab.be beta
‘find a job’
not responsive responsive

19. ‘find a job’

20. beta

21. www.vdab.be beta
‘find a job’
not responsive responsive

22. www.vdab.be beta
+ other part
not responsive responsive

23. www.vdab.be beta
+ other part
not responsive responsive

24. www.vdab.be
not responsive responsive

25. Let’s eat!

26. input analyse
release
Design
Build
Test

28. www.vdab.be Beta
‘find a job’
not responsive responsive

30. www.vdab.be Beta
partly responsive

31. www.vdab.be
partly responsive

32. www.vdab.be
fully responsive

33. Initiating change
How to get your organization mobile ready?

34. Matching
Job offers Civilians
RefData …

35. Matching
Job offers Civilians
Mobile first
team
RefData …

36. Matching
Job offers Civilians
Guidelines
RefData …

37. Q&A

38. Take aways
‣ Start small. Scale fast.
‣ Involve stakeholders. End users, Business and IT.
‣ Initiate change, don't break!

39. Feedback welcome!
m.vdab.be
bram@wijs.be
peter@foursevens.be