This document discusses the convergence of SEO and UX for mobile CRO. It begins by describing how SEO and UX were once separate disciplines with different approaches, but are now emerging partners. It then presents three case studies that test hypotheses around mobile navigation, calls-to-action, and desktop vs mobile experiences. The studies found that clarifying calls-to-action and prioritizing user experience over direct relevance increased conversions. The document concludes that SEO, UX and CRO work best together when following user-centered practices that improve both usability and findability.