Mobile as an Entrepreneurial Opportunity
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Slides from Mobile Monday Edinburgh's joint event with the Edinburgh Entrepreneurship Club on Monday 20th January 2014. Joint effort between: Geoff Ballinger, @geoffballinger Ronnie Forbes, QikServe, @QikServe Nadine Pierce, @chefrUK
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Mobile as an Entrepreneurial Opportunity
- 1. Mobile as an Entrepreneurial Opportunity Geoff Ballinger, Games Analytics Ronnie Forbes, QikServe Nadine Pierce, Chefr
- 2. Is our glass half empty? (http://www.flickr.com/photos/wxmom/2247068741/)
- 3. “Mobile has moved on to be perhaps not quite business as usual but nothing deeply remarkable” (respected industry commentator)
- 5. This is MY phone (http://www.flickr.com/photos/32323502@N00/9616398832)
- 7. Why is the App there? “However, for this commercial, we also have a very compelling offer – a free trip, awarded each day, to someone who downloads the app” Vic Walia, senior director of brand marketing at Expedia “Most Shazam-enabled ads have an on-air prompt or call-to-action to let people know they can use Shazam to interact with the ad for more information or special offers” (http://news.shazam.com/images/shazam-on-air-prompt-215595)
- 9. … or is our glass half full? (http://www.flickr.com/photos/wxmom/2247068741/)
- 11. Online / Offline Balance
- 12. Connecting the Digital and Physical Worlds
- 13. Location
- 14. Mobiqa Overview
- 15. The Idea
- 17. Restaurants, Bars, & Cafés Where is QikServe Used? Airport Hospitality Hotels Stadiums
- 19. Nadine Pierce, Head Chefr nadine@chefr.com @chefruk
- 20. Simply... • Indulge ... in exceptional food at fine dining restaurants • Download…the chef’s exclusive recipes • Recreate…in your own kitchen
- 22. ‘itunes model’
- 23. Benefits Chefs • They can ‘self publish’ • Marketing to new & existing customers • Increases Social Media profiles Consumers • Purchase individual recipes • Recreate an experience/special occasion at home • Show off a little to friends
- 24. • Food Blogger • Mystery Diner • Forager • Home Cook • Recipe Collector • Food Writer for others • Digital Marketeer Eating Edinburgh The foodie adventures of a gluttonista
- 26. Neat idea – but what now? Enter stage Left Enter Stage Right
- 27. & before I knew it……. eep, I don’t have time for all this, now what……?
- 29. Nadine Pierce, Head Chefr www.chefr.com @chefruk
- 30. Ronnie Forbes ronnie@qikserve.com Geoff Ballinger @geoffballinger Nadine Pierce, Head Chefr www.chefr.com @chefruk questions or comments? … and remember to sign up to the eClub and MoMoEdi lists!
Editor's Notes
- Absolutely 100% true – but also a real problem.Assumption is that if we have invested in some other digital channel then we can trivially have a matching mobile app or service.Also some assume that the same use cases are both relevant and practical
- A classic example of simply rolling up a (bad) website into an app.Remember – points make pints!
- Typical image of someone using their smartphoneContext of use: *mobile*, couch, desk – not about the device per see.g. coffee chain app – on mobile all about finding branch near me now and loyalty/coupons – at home more about aspiration/marketing or find a branch elsewheree.g. putting CC details into bus app while standing on the pavementLook at you phone – what does it mean to you?Personal and contextual bridge into the digital world in hand 24/7More sensitive to interruption and privacy etc than desktop
- Mobile costs real money and can be complicated so can lead to bill shock when it goes wronge.g. crazy frog,e.g. roaming chargesIt is all about confidence – it is a very personal device!
- Discovery – especially apps due to involved install processWhy is the app on the device?Why does the user start the app if it is there?
- Fragmentation ofPhysical size vs resolution = densityCompute powerSensors and other capabilitiesOS and versionBugs!But these are technical issues …
- Ronnie Forbes of QikServe