Mobile App Valuation & Monetization
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This is my Presentation at Digital Summit 2012 for Apptopia. Learn about how to value Mobile Apps....which apps are good to acquire, and how you can monetize them.
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Mobile App Valuation & Monetization
- 1. Get I nvo Mo lved I bile n Lessons in App Valuation & Monetization ay n K ay ha CK at an Jon ath @Jon @JonathanCKay | #DSum12 | @Apptopia
- 2. s??? sti on Que #DSum12 & #room1
- 3. @JonathanCKay | #DSum12 | @Apptopia
- 4. Exit Strategy for Developers $ @JonathanCKay | #DSum12 | @Apptopia
- 5. A New Way to Get Involved in Mobile Entrepreneur @JonathanCKay | #DSum12 | @Apptopia
- 6. Wrong Way @JonathanCKay | #DSum12 | @Apptopia
- 8. $110 per hour X
- 9. $110 per hour X 250 hours
- 10. $110 per hour X 250 hours = $27,500
- 11. $110 per hour X 250 hours = $27,500
- 12. 2+ years (28 months to be exact)
- 13. 2+ years (28 months to be exact)
- 14. 2+ years (28 months to be exact) $350 a month (after Apples cut)
- 15. 2+ years (28 months to be exact) $350 a month (after Apples cut)
- 16. 2+ years (28 months to be exact) $350 a month (after Apples cut) Featured by Apple once
- 17. 2+ years (28 months to be exact) $350 a month (after Apples cut) Featured by Apple once ($4,500)
- 18. 2+ years (28 months to be exact) $350 a month (after Apples cut) Featured by Apple once ($4,500)
- 19. 2+ years (28 months to be exact) $350 a month (after Apples cut) Featured by Apple once ($4,500) 28 x $350 = $9,800 + $4,500 = $14,300
- 20. 2+ years (28 months to be exact) $350 a month (after Apples cut) Featured by Apple once ($4,500) 28 x $350 = $9,800 + $4,500 = $14,300
- 21. Over $75,000 in gross revenue
- 22. Other Things to Avoid: The ______ Industry is a $50 million dollar industry... if this app only captured x% If someone came in and put some real money into the app, then it would be worth ______. I put 2 years of my life into this...I would need $_____ to walk away.
- 23. 4 Buyer Use Cases @JonathanCKay | #DSum12 | @Apptopia
- 24. Not e: Q ui ck “How much would this app cost to build?” @JonathanCKay | #DSum12 | @Apptopia
- 25. Not e: Q ui ck “What can I do that the current owner is NOT doing?” @JonathanCKay | #DSum12 | @Apptopia
- 26. 1. Early Traction (hype) @JonathanCKay | #DSum12 | @Apptopia
- 27. graBLOX Puzzle Game First 6 Weeks 10,000+ Downloads 10+ 5 Star reviews a day Raving reviews Very long time spent in app @JonathanCKay | #DSum12 | @Apptopia
- 28. graBLOX Puzzle Game (con’t) @JonathanCKay | #DSum12 | @Apptopia
- 29. graBLOX Puzzle Game (con’t) , 0 0 0 $ 1 0 @JonathanCKay | #DSum12 | @Apptopia
- 30. 2. Has Good Potential (not being run well) @JonathanCKay | #DSum12 | @Apptopia
- 31. Failiens Poor Traction (and distribution) Great Design Game Play Mistakes Good Features 1. Game Center Integration 2. Coins & Virtual Goods @JonathanCKay | #DSum12 | @Apptopia
- 32. Failiens (con’t) @JonathanCKay | #DSum12 | @Apptopia
- 33. Failiens (con’t) , 7 50 $ 3 @JonathanCKay | #DSum12 | @Apptopia
- 34. 3. Fix a Problem / Make the App Better @JonathanCKay | #DSum12 | @Apptopia
- 35. Facebook Timeline Covers @JonathanCKay | #DSum12 | @Apptopia
- 36. Facebook Timeline Covers (con’t) @JonathanCKay | #DSum12 | @Apptopia
- 37. 4. Like the Idea (low barrier to entry) @JonathanCKay | #DSum12 | @Apptopia
- 38. Popular Brands Asking Price: $500 Needs More Logos (hire an intern) Could Improve UI / Design @JonathanCKay | #DSum12 | @Apptopia
- 39. Popular Brands (con’t) Logo Quiz AppAnnie.com @JonathanCKay | #DSum12 | @Apptopia
- 40. Popular Brands (con’t) @JonathanCKay | #DSum12 | @Apptopia
- 41. 1. Early Traction 2. High Potential 3. Fix a Problem 4. Like the Idea @JonathanCKay | #DSum12 | @Apptopia
- 42. How do I make Money? @JonathanCKay | #DSum12 | @Apptopia
- 43. Localization @JonathanCKay | #DSum12 | @Apptopia
- 44. Используйте уникальные полномочия Angry Birds уничтожить оборону жадные свиньи! Выживание Angry Birds на карту. Use the unique powers of the Angry Birds to destroy the greedy pigs' defenses! The survival of the Angry Birds is at stake. @JonathanCKay | #DSum12 | @Apptopia
- 45. @JonathanCKay | #DSum12 | @Apptopia
- 46. Search Engine Optimization @JonathanCKay | #DSum12 | @Apptopia
- 47. Free doesn't mean Free @JonathanCKay | #DSum12 | @Apptopia
- 48. @148apps_nowfree
- 49. Thank You. Jon@apptopia.com @JonathanCKay | #DSum12 | @Apptopia
Editor's Notes
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- I tell you this, not for promotional reasons, but so you understand my background and the perspective i am coming from.\n
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- Dont do what most americans do with their stocks\n
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- In my opinion if you are going to buy something over $10,000 its because 1. it has traction, users, etc or 2. because it has a really intricate back end or unique technology (which is pretty rare\n
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- DESIGN (50% of the cost...hand drawn) & POTENTIAL - developer has done absolutely nothing to monetize so buyer has a ton of potential to do X, Y, Z and make a bump.\n
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- Started playing game and played for more than 15 minutes (had a few other people test the same thing) - got stuck / bored, not cause the game was over but because he couldnt get enough coins to get “rockets”. Integrating video ads to incentivize coins...and they run an ad network, so could promote apps there.\n
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- On average $100 - How many pages do you really have in your app? - 10x - japanese, korean, chinese, Portuguese, spanish\n
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- one surge in downloads doesnt do it - but a surge over 4 days does.\nAlgorythm - reviews, users, ads, learning.\n
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