SlideShare a Scribd company logo
Hi.
My name is Jonathan Kay.



      I founded:
Good News
$
Entrepreneur
Bad News
$110 per hour
$110 per hour
      X
$110 per hour
      X


  250 hours
$110 per hour
      X


  250 hours

= $27,500
$110 per hour
      X


  250 hours

= $27,500
2+ years
(28 months to be exact)
2+ years
(28 months to be exact)
2+ years
   (28 months to be exact)


$350 a month (after Apples cut)
2+ years
   (28 months to be exact)


$350 a month (after Apples cut)
2+ years
   (28 months to be exact)


$350 a month (after Apples cut)


    Featured by Apple once
2+ years
   (28 months to be exact)


$350 a month (after Apples cut)


    Featured by Apple once
           ($4,500)
2+ years
   (28 months to be exact)


$350 a month (after Apples cut)


    Featured by Apple once
           ($4,500)
2+ years
   (28 months to be exact)


$350 a month (after Apples cut)


    Featured by Apple once
           ($4,500)


28 x $350 = $9,800 + $4,500 =
         $14,300
2+ years
   (28 months to be exact)


$350 a month (after Apples cut)


    Featured by Apple once
           ($4,500)


28 x $350 = $9,800 + $4,500 =
         $14,300
Other Things to Avoid:
Other Things to Avoid:

The ______ Industry is a $50 million dollar industry...
           if this app only captured x%
Other Things to Avoid:

The ______ Industry is a $50 million dollar industry...
           if this app only captured x%


  If someone came in and put some real money into
       the app, then it would be worth ______.
Other Things to Avoid:

The ______ Industry is a $50 million dollar industry...
           if this app only captured x%


  If someone came in and put some real money into
       the app, then it would be worth ______.


    I put 2 years of my life into this...I would need
                $_____ to walk away.
Other Things to Avoid:

The ______ Industry is a $50 million dollar industry...
           if this app only captured x%


  If someone came in and put some real money into
       the app, then it would be worth ______.


    I put 2 years of my life into this...I would need
                $_____ to walk away.
$   $    $   $    $
$   $    $   $    $
 Ok. Ok. But what is
$ my app worth? $
$   $    $   $    $
Its All About
  Potential
1. Downloads
Over $75,000 in gross revenue
2. Opportunity
3. Reviews
How Easy Is It For
Someone To Build?
   (be honest with yourself)
3 Tips to Increase
    App Value
Monthly Downloads



         1,000-50,000
             7.3%
                          <100
                         72.0%

             100-1,000
              20.7%
Free doesn't mean
       Free
@148apps_nowfree
Discover & Share
Angry Birds (free)   Game Show Network
Thank You.
Jon@apptopia.com

 @JonathanCKay

More Related Content

Similar to What is your Mobile app worth?

Baseeo Presentation 2010 Bioactive Beverage Jt
Baseeo Presentation 2010 Bioactive Beverage JtBaseeo Presentation 2010 Bioactive Beverage Jt
Baseeo Presentation 2010 Bioactive Beverage Jt
jsp2221
 
TRAVISTA WORLDWIDE TEAM PHILIPPINES
TRAVISTA WORLDWIDE TEAM PHILIPPINESTRAVISTA WORLDWIDE TEAM PHILIPPINES
TRAVISTA WORLDWIDE TEAM PHILIPPINES
risktaker03
 
Atomypppok 160526103501 (1)
Atomypppok 160526103501 (1)Atomypppok 160526103501 (1)
Atomypppok 160526103501 (1)
Manny Pacheco
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
jordanti
 
Money Math, SCERT Maths textbook MODEL, Chapter5
Money Math, SCERT Maths textbook MODEL, Chapter5Money Math, SCERT Maths textbook MODEL, Chapter5
Money Math, SCERT Maths textbook MODEL, Chapter5
Shahaziya Ummer
 
Rythm qnet business oppourtunity
Rythm qnet business oppourtunityRythm qnet business oppourtunity
Rythm qnet business oppourtunity
Memo Alroh
 
My Warranty Rewards Business Presentation
My Warranty Rewards Business PresentationMy Warranty Rewards Business Presentation
My Warranty Rewards Business Presentation
Tasha Taylor
 
Simple Interest - Part 2
Simple Interest - Part 2Simple Interest - Part 2
Simple Interest - Part 2
Passy World
 
bHip Europe-Brochure English
bHip Europe-Brochure EnglishbHip Europe-Brochure English
bHip Europe-Brochure English
Tweuropa Network
 
Max Gxl Comp Plan
Max Gxl Comp PlanMax Gxl Comp Plan
Max Gxl Comp Plan
vinjey21
 
Mona Vie Student Version1
Mona Vie Student Version1Mona Vie Student Version1
Mona Vie Student Version1
guest40e3e2
 
Mona Vie Student Version1
Mona Vie Student Version1Mona Vie Student Version1
Mona Vie Student Version1
jeffmayes
 
PMCP
PMCPPMCP
One24 Compensation Program V2
One24 Compensation Program V2One24 Compensation Program V2
One24 Compensation Program V2
Jim Pinkham
 
SP_Pitch
SP_PitchSP_Pitch
Preservation Of Wealth Opportunity
Preservation Of Wealth OpportunityPreservation Of Wealth Opportunity
Preservation Of Wealth Opportunity
TheotisMatt
 
Sponsor Daddy Make Money Plan
Sponsor Daddy Make Money PlanSponsor Daddy Make Money Plan
Sponsor Daddy Make Money Plan
Marie Northrup
 
Aaron Patzer - How to Take Your Start-up to the Next Level
Aaron Patzer - How to Take Your Start-up to the Next LevelAaron Patzer - How to Take Your Start-up to the Next Level
Aaron Patzer - How to Take Your Start-up to the Next Level
Carsonified Team
 
Ila app
Ila appIla app
Ila app
Susan Luckow
 
Genie
GenieGenie

Similar to What is your Mobile app worth? (20)

Baseeo Presentation 2010 Bioactive Beverage Jt
Baseeo Presentation 2010 Bioactive Beverage JtBaseeo Presentation 2010 Bioactive Beverage Jt
Baseeo Presentation 2010 Bioactive Beverage Jt
 
TRAVISTA WORLDWIDE TEAM PHILIPPINES
TRAVISTA WORLDWIDE TEAM PHILIPPINESTRAVISTA WORLDWIDE TEAM PHILIPPINES
TRAVISTA WORLDWIDE TEAM PHILIPPINES
 
Atomypppok 160526103501 (1)
Atomypppok 160526103501 (1)Atomypppok 160526103501 (1)
Atomypppok 160526103501 (1)
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
 
Money Math, SCERT Maths textbook MODEL, Chapter5
Money Math, SCERT Maths textbook MODEL, Chapter5Money Math, SCERT Maths textbook MODEL, Chapter5
Money Math, SCERT Maths textbook MODEL, Chapter5
 
Rythm qnet business oppourtunity
Rythm qnet business oppourtunityRythm qnet business oppourtunity
Rythm qnet business oppourtunity
 
My Warranty Rewards Business Presentation
My Warranty Rewards Business PresentationMy Warranty Rewards Business Presentation
My Warranty Rewards Business Presentation
 
Simple Interest - Part 2
Simple Interest - Part 2Simple Interest - Part 2
Simple Interest - Part 2
 
bHip Europe-Brochure English
bHip Europe-Brochure EnglishbHip Europe-Brochure English
bHip Europe-Brochure English
 
Max Gxl Comp Plan
Max Gxl Comp PlanMax Gxl Comp Plan
Max Gxl Comp Plan
 
Mona Vie Student Version1
Mona Vie Student Version1Mona Vie Student Version1
Mona Vie Student Version1
 
Mona Vie Student Version1
Mona Vie Student Version1Mona Vie Student Version1
Mona Vie Student Version1
 
PMCP
PMCPPMCP
PMCP
 
One24 Compensation Program V2
One24 Compensation Program V2One24 Compensation Program V2
One24 Compensation Program V2
 
SP_Pitch
SP_PitchSP_Pitch
SP_Pitch
 
Preservation Of Wealth Opportunity
Preservation Of Wealth OpportunityPreservation Of Wealth Opportunity
Preservation Of Wealth Opportunity
 
Sponsor Daddy Make Money Plan
Sponsor Daddy Make Money PlanSponsor Daddy Make Money Plan
Sponsor Daddy Make Money Plan
 
Aaron Patzer - How to Take Your Start-up to the Next Level
Aaron Patzer - How to Take Your Start-up to the Next LevelAaron Patzer - How to Take Your Start-up to the Next Level
Aaron Patzer - How to Take Your Start-up to the Next Level
 
Ila app
Ila appIla app
Ila app
 
Genie
GenieGenie
Genie
 

Recently uploaded

Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
Rohit Gautam
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
Claudio Di Ciccio
 
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofszkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
Alex Pruden
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
sonjaschweigert1
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
James Anderson
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SOFTTECHHUB
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
mikeeftimakis1
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
DianaGray10
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Aggregage
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Neo4j
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
Matthew Sinclair
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
Adtran
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Matthew Sinclair
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Zilliz
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
名前 です男
 

Recently uploaded (20)

Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
 
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofszkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
 

What is your Mobile app worth?

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. Dont do what most americans do with their stocks\n
  20. Dont do what most americans do with their stocks\n
  21. Dont do what most americans do with their stocks\n
  22. \n
  23. We have about 7 different things we look at to determine app value.\n
  24. WAIT - not what you think the potential is...its what the Stats say the potential is. Lets examine 3 things.\n
  25. one area that is a bit more financial formula - &amp;#x201C;Discounted cash flows&amp;#x201D; - but note every category on the app store is treated differently - something to take into account when you are finding your niche on the market\n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. one surge in downloads doesnt do it - but a surge over 4 days does.\n
  35. \n
  36. \n
  37. \n
  38. \n