3. One simplesolution is a Company Newsletter sent out to your current clients. This keeps you “top-of-mind” with companies that previously spent money with you. It also keeps them up to date on what new work you are doing or what new machinery/capabilities/products you might have. Either way, your Brand is in front of them on a regular basis. If you aren’t talking to your clients…Who is?
6. STEP 1: Newsletter> Social Media Take that same Company Newsletter and publish out to your Social Media accounts (Facebook, Twitter, LinkedIn, etc.). You don’t have Social Media accounts? You should, they’re free.
7. STEP 2: Newsletter>Blog Also copy the newsletter your blog. Your Company Blog… We just completed a new project for a client where we… Your Company Blog… We just completed a new project for a client where we… You don’t have a Blog? It’s free & easy to add one to your current website.
8. Now, Google (Yahoo, Bing) will index your “fresh” content whenever you publish it. Your Company Blog… We just completed a new project for a client where we… Your Company Blog… We just completed a new project for a client where we…
9. This will increase your website’s Organic* rankings on the search engines. Thus making it more likely that NEW businesses will find you when searching for your capability or product. STEP 2: Newsletter>log *not paid, Pay-per-click or Sponsored
11. Ever tried to write a company newsletter CONSISTENTLY? There’s only one thing worse than not doing a company newsletter… starting one and dropping it. It looks bad to your clients. That’s where we come in…. X
14. We create your company newsletters Get them published to your Social Media outlets (set up those accounts if need be)
15. We create your company newsletters Get them published to your Social Media outlets (set up those accounts if need be) Add the newsletter to your blog (create your Blog if need be) Your Company Blog… We just completed a new project for a client where we…
16. We create your company newsletters Get them published to your Social Media outlets (set up those accounts if need be) Add the newsletter to your blog (create your Blog if need be) And even send your company newsletter out as a Press Release to Industrial sites like ThomasNet and others. Your Company Blog… We just completed a new project for a client where we…
17. In Conclusion… With the addition of a Company Newsletter you can drive more sales from Current Clients. Simply moving that same content to your Blog will help your website's SEO and drive more NEW business in the door.