This presentation conveys a mobile ad campaign concept to as part of an assignment for the Mobile Advertisinf course at Full Sail University.

1. mobile ad campaign
Presented by Jessica Carrier - January 25, 2013

2. Goal
Drive sales and new customer acquisition
for the VytaYouth product line.

3. Strategy
Promote a contest in which each purchase provides
the consumer a chance to win $500.

4. titles
Cash In On Health

5. Titles
Cash In On Health
VytaCash Contest

6. titles
Cash In On Health
VytaCash Contest
ReVytalize to Win *

7. Visuals
Logo & Title

8. Visuals
Logo & Title
Simple and Clean

9. Visuals
Logo & Title
Simple and Clean
Square Alternatives

10. Multi-Channel
VytaYouth Mobile Application
SMS Messaging
Social Media

11. Mobile Application

12. App Revisions
Blog Banner
Campaign Page
Share/Purchase

13. SMS Messaging
Contest Updates
Special Discounts
Incentivized

14. Social Media
Encourage Sharing of User Photos
•

15. Contest Entries
One Entry for Social Photo Upload
(Limited)

16. Contest Entries
One Entry for Social Photo Upload
(Limited)
One Entry Per Purchase
(Unlimited)

17. Target
Lower Range

18. Target
Lower Range
18 - 28 (Female)

19. Target
Lower Range
18 - 28 (Female)
Nutritional Interest

20. Keywords
Short and Simplified!

21. Keywords
Short and Simplified!
Anti-Aging, Hair Growth, Green Coffee,
Look Young, More Energy, Win Money,
Liquid Vitamins

22. Costs
Development
Third-Party Services
Prizes & Discounts

23. Costs
Estimated Total
(2 Months):
$2,500

24. Returns
150 Sales with
25% discount:
$4,500
Profit: $2,000

25. References
mobileStorm. (2012). Marketing for retailers. Retrieved
from
http://www.mobilestorm.com/marketing/marketing-for-retailers
Hoang, D. (2010, December 23). Untitled. Retrieved from
http://farm6.staticflickr.com/5247/5285981384_9fa6e9aeb
3.jpg
VytaYouth, LLC. (November, 2012). Vyta slim. Retrieved
from http://vytaslim.com/