Presentation of a mobile commerce readiness model which helps insure that businesses are truly ready for mobile commerce. This approach maximizes the value of m-commerce investments and initiatives and reduces risks of poor return on technology investments. Combined with a mobile opportunity analysis, it helps drive strategy and results.

2. KEY POINTS YOU SHOULD TAKE AWAY…
 Your plan must include and align four areas of preparation:
- Business Strategy
- Technology Strategy
- Business Operations
- Technology Operations
 It’s not all about mobile technology, it’s about processes, too
 Think about M-commerce as a transformational opportunity
 You can start with a current state readiness assessment to build support
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3. IS IT TIME TO GET READY FOR M-COMMERCE?
Gartner’s Hype Cycle
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4. IT’S ALSO TIME TO PLAN DIFFERENTLY
Blank
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5. THE “READINESS” MODEL
Business Strategy
Technology Strategy
(plans, priorities, imperatives)
(plans, priorities, imperatives)
Business Architecture
Technology Architecture
Business
Operations
Technology
Operations
(processes, people, platforms)
(processes, people, platforms)
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6. ASSESSING YOUR READINESS
Low Maturity
High Maturity
Technology Readiness
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7. BUSINESS DIMENSIONS OF READINESS
Business Strategy and Plan
Business Imperatives: Customers, Partners, Suppliers, Employees
Industry and Competitive Analysis
M-commerce Education and Awareness
Business Architecture
Pilot Projects and Project Portfolio
Operations Design, Process Reengineering, and Build-out
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8. TECHNOLOGY DIMENSIONS OF READINESS
Technology Strategy and Plan
Technology Imperatives: Customers, Partners, Suppliers, Employees
M-commerce Education and Awareness
Technology Architecture and M-commerce Infrastructure Integration
Technology Scan and Partner Selection
Project Portfolio and Demonstration Projects
M-commerce App Design and Build-out
M-commerce Solutions Deployment
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9. A “READINESS” ASSESSMENT
MOBILE COMMERCE DIAGNOSTIC TOOL
Early Adoption
E
N
T
E
R
P
R
I
S
E
A
D
O
P
T
I
O
N
Strategy & Planning
Design & Development
Mobile-Wireless
Readiness
Assessment
Customer &
Partner
Requirements
B1
O1
Mobile
Pilot Projects
B2
Industry &
Competitive
Awareness
B3
Customer/Partner
Process
Definition
O3
Solution
Design &
Development
Solution
QA
& Testing
Mobile
Solutions
Deployment
Y2
Y3
Y4
Y1
P1
Customer/Partner
Infrastructure
Integration
O2
Mobile
Solutions
Portfolio Mgmt
Business
Strategy &
Architecture
Deployment & Integration
Technology
Supplier
Selection
Technology
Strategy &
Approach
R1
Service
Supplier
Selection
P2
R2
Mobile
Technology
Education
Mobile
Requirements &
Architecture
Operations
Design &
Build-up
Infrastructure
Build-up &
Roll-out
B4
G1
G2
G3
Mobile
Infrastructure
Integration
G4
Mobile Project Evaluation and Refinement
Mobile Process Design and Performance Engineering
Mobile Technology Development and Ongoing Commercial Readiness Review
T IME
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10. WHERE CAN YOU CREATE M-COMMERCE VALUE?
Customers
Employees
Enterprise
Mobile
Solutions
(360o View)
Partners
Suppliers
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11. YOU MUST PRIORITIZE AREAS OF OPPORTUNITY
Customers
What View Do You Want to Start With?
Inside-Out
Focus is on equipping sales/service reps with tools
Enterprise
Mobile
Solutions
Goal: Cost Reduction
- customer acquisition costs
- customer servicing costs
-product/service delivery costs
Outside-In
Focus is on equipping customer with access
Goal: Revenue
- new solutions, new businesses
- up-selling, cross-selling
- location-based promotions
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12. ALIGNING PROCESSES AND PLATFORMS
Business Strategy:
Priorities




Customers
Sales Force Automation (SFA)
Field Support Automation
Customer Relationship Mgmt (CRM)
Dispatch and Scheduling
Enterprise
Mobile
Solutions
Partners
Business Operations:
Processes






Employees
Suppliers
Technology Operations:
Applications
Remote Order/POS Entry
Order/Inventory Inquiries
Track Product Components
Perform Onsite Support
Research New Products or Services
Schedule Customer Calls and Routes





Mobile Point of Access: Sales, Service
Retail Merchandising
Sales Force Automation
Product and Promotion Delivery
Field Service -Work Order Management,
Asset Tracking, GIS, Fleet Management
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13. WHATEVER YOUR STRATEGY, YOU NEED A PLAN
Transform the
Business
Value from
MCommerce
Grow the
Business
Operate the
Business
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14. IN SUMMARY…
“The best way to predict the future is to invent it.”
Alan Kay, Father of object oriented computing and the laptop computer
For More Information, or for Support with an M-Commerce Assessment…
 Mobile Commerce Readiness Assessment enables management to assess their enterprise’s readiness to
utilize mobile technologies to create new business value. The summary highlights under-developed areas in both
business and technology requiring attention. The goal: insure the success of pilot projects and enterprise roll-outs
and help insure investment payback.
 Mobile Commerce Opportunity Assessment helps management define the business processes which could
benefit the most from mobile technologies. It helps set the enterprise agenda and insures that initiatives are
aligned with business strategies.
Mark S. Coronna
Marks & Crown
612-554-0081
markcoronna@msn.com
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