1) According to a mobile number portability report, Vodafone gained the most new customers at 50,706, followed by Idea at 31,967 and Aircel at 22,076. 2) BSNL and Reliance GSM lost the most customers, with BSNL's net loss being 47,793 customers and Reliance GSM's being 33,999. 3) While MNP allowed over 600 million customers to change operators, operators did not expect high churn rates but have seen 4-5% monthly; Vodafone was able to retain 60% of customers considering to switch in a trial circle.

1. MOBILE NUMBER PORTABILITY REPORT UPDATED ON 14.02.2011
OPERATOR LOGO PORT IN PORT OUT GAIN/LOSS
94747 44041 +50706
36650 14574 +22076
74978 43011 +31967
77240 60970 +16270
41448 25360 +16088
3805 4026 -221
780 2018 -1238
508 2120 -1612

2. CDMA
343 23264 -22921
1573 26251 -24678
CDMA
1664 35663 -33999
GSM
13522 61315 -47793
1089 5014 -3925
According to a report, Vodafone were able to port-in 94,747 customers, while 4,401 customers
ported out. Vodafone’s net gain accounted for 5,0706 new customers. Idea cellular is second in the
place by attaining a total gain of 31,967 new customers. Third place is acquired by Aircel with
22,067 customers as net gain and fourth is Airtel with a total gain number of 16,270 customers.
Related: Operators roll out MNP offers
BSNL is the worst hit compay by MNP. It’s port-in number is 13,522 customers while 61,315
customers ported out. BSNL recorded a net loss of 47,793. Reliance GSM was also adversely
affected by MNP. It recorded a net loss of 33,999 customers.
MNP gave an opportunity to over 600 million Indian mobile subscribers to change their telecom
operators while retaining their mobile numbers. Service providers had been waiting for the MNP
release and used every possible marketing strategy to woo more and more new customers.
Operators did not expect the churn due to MNP to be more than 1 percent. However, the current
industry average churn rate has been 4 percent to 5 percent per month. What mades operators
estimate such low percentage? Well, their estimate is based on their experience in the Haryana
circle, where MNP was launched in December 2010 and only about 100,000 customers decided to
change their operators on a customer base of 19 million.
Analysts believe that the increase in the number of subscribers is a temporary gain for operators.
Rather, the profitability of operators is most likely to go down as MNP will force operators to spend
more in order to attract and retain customers. To a great extent, this estimate is true.

3. Also, postpaid customers played an important role in the entire MNP game. They contribute to
about 15 percent to 20 percent of an operators’ revenue. Pre-MNP period, Vodafone Essar analyzed
the records of their high-paying postpaid customers to observe whether there has been a sudden
drop in their ARPUs. This was done to give them a fair idea that customers are using another
alternate service.
A Vodafone official said then, “Our approach is to go to the consumer even before he registers to
understand the reason — whether it is network problem, service or something else. Giving freebies
or discounts is only a small part of the game.”
The company also said that going by its record in Haryana where MNP was launched on an
experimental basis last December, they were able to retain 60 percent of the customers who might
have shifted services.
Well, Vodafone’s efforts turned out to be fruitful and they have became No. 1 operator in the MNP
race. However, it is noteworthy that in the context of market size, these numbers don’t mean much.
This means that MNP won’t have much of an impact.
No. of Customers opted for Prepaid-Portability/Postpaid-Portability
30
25
20
15 Prepaid(%)
Postpaid(%)
10
5
0
Airtel Vodafone Idea Bsnl Reliance Tata Tele