OTT traffic has surpassed carrier traffic. Data usage is increasing rapidly. Voice and SMS revenues are declining quickly and data revenue is becoming the major source of revenue for MNOs. In a data-only environment, MNOs need to find mechanisms to drive data demand in order to drive revenues.
Malaysia shows what the data-only world will look like, with Freemium Internet a basic requirement to retain customers. It showed that data revenues continue to grow, and that competitive pressure leads to all operators adopting freemium internet, once one major player has done so. In fact, Aircel and Jio show that Freemium Internet can accelerate data and subscriber growth so much that it has an impact on global traffic growth (Ericsson 2017).
Freemium Internet can also drive non-telco OTTs, such as advertising, mobile money, and e-Government services, using mobile data as a platform. By removing affordability as an obstacle, the number of internet users expands exponentially, enabling the delivery of e-services to all segments of the population, instead of only the (relatively) wealthy.
In comparison to Malaysia, mobile networks in Africa are generally not as technically advanced (smaller 3/4G network coverage, lower smartphone penetration) nor as competitive. Where commercial incentives are insufficient, regulatory and policy incentives can be designed, such as the reduction of licence fees, the allocation of spectrum, and reduced universal service fees. The impact of these incentives would be to dramatically stimulate data demand to the benefit of consumers and MNOs, and have a significantly positive effect on economic growth.
Y-Roam is a provider of 4G and 3G data services in over 100 countries. Using the revolutionary cloud-sim technology in our new YR4 Mobile Wi Fi device you can stay connected without the risk of excessive data roaming charges. Select from one of our great value worldwide data packages and benefit from a flat rate data charge across the globe.
Analysis instead of summation: Why indices are not enough for ICT policy and ...Christoph Stork
Analysing ICT indicators, based on benchmarking provides a far more valid evidence-base for ICT policy and regulation than using the ranking of a country on one of the global ICT indices. Both ap- proaches use the same data but differ in how the data is analysed. The benchmarking approach is a starting point for further analysis, showing clearly the linkages between individual indicators. Global ICT indices, as they are currently formulated, disguise these linkages by providing a composite measure, and often only display normalised indicators that cannot be verified by the user. This encourages the perception that the index is the end result of the analysis, rather than the beginning.
Updated version with figures, tables, information and statistics about the Thai Mobile Market 2Q 2013.
The report includes:
Thailand’s Mobile Subscriber Growth: 2008 - Q2 2013
Thailand’s Mobile Penetration: 2008 - Q2 2013
Mobile Service Usage: Q4 2011 – Q1 2013
Mobile Operator Market Shares: Q2 2013
AIS Highlights from Q2 2013
DTAC Highlights from Q2 2013
Blended ARPU
Mobile Internet usage in Thailand
Thailand’s Mobile user’s consumption and more…
Figures, tables, information and statistics about Thailand's Mobile Market Q4 2014.
Version 1.4 (March 2015)
The report includes:
Blended MOU
Blended ARPU
AIS Highlights Q4 2014
DTAC Highlights Q4 2014
Mobile Revenue per/minute
True Move Highlights Q4 2014
3G subscribers Q4 2014 Thailand
4G subscribers Q4 2014 Thailand
Mobile Internet usage in Thailand
MVNO license holders in Thailand
Prepaid vs. postpaid user spending
Thailand’s Mobile Subscriber Growth
Smartphone sales in Thailand Q4 2014
Mobile Operating System Market Share
Types of Internet connections in Thailand
Mobile Operator Market Shares: Q4 2014
Smartphone Pricing, Market share and Replacement Cycle
Voice, SMS and data pricing compared to other ASEAN countries
✔ ส่วนแบ่งการตลาดของบริการโทรศัพท์เคลื่อนที่ (ร้อยละ) : MOBILE MARKET SHARE %
✔ จำนวนผู้ใช้บริการโทรศัพท์เคลื่อนที่ (MOBILE SUBSCRIBERS)
✔ สัดส่วนรายรับของผู้ให้บริการในตลาดบริการโทรศัพท์เคลื่อนที่ ( MOBILE REVENUE % )
✔ อัตราการขยายตัวของผู้ใช้บริการโทรศัพท์เคลื่อนที่ (ร้อยละ) : MOBILE GROWTH RATE %
✔ อัตราการเข้าถึง (การใช้) บริการโทรศัพท์เคลื่อนที่ : MOBILE PENETRATION
✔ รายรับเฉลี่ยจากบริการโทรศัพท์เคลื่อนที่โดยรวมการเชื่อมต่อ (บาท/เลขหมาย/เดือน) : MOBILE ARPU EXCLUDED IC
✔ MOBILE MOU (MINUTE/MONTH)
✔ รายรับเฉลี่ยจากการให้บริการโทรศัพท์เคลื่อนที่ต่อนาที : MOBILE REVENUE PER MINUTE (RPM)
✔ สัดส่วนบริการเสียงและไม่ใช่เสียง (Mobile Non-voice/Voice Ratio)
✔ จำนวนผู้ใช้บริการโทรศัพท์ประจำที่ (Fixed Line Subscribers)
✔ สัดส่วนการเข้าถึง (การใช้) บริการโทรศัพท์ประจำที่ต่อจำนวนประชากร (ร้อยละ) : Fixed Line Penetration per Population %
✔ สัดส่วนการเข้าถึง (การใช้) บริการโทรศัพท์ประจำที่ต่อจำนวนครัวเรือน(ร้อยละ) : Fixed Line Penetration per Household %
✔ เปรียบเทียบสัดส่วนจำนวนผู้ใช้บริการระหว่างโทรศัพท์เคลื่อนที่และโทรศัพท์ประจำที่ (Compare Mobile & Fixed Line Subscribers)
✔ จำนวนผู้ใช้งานอินเทอร์เน็ต (Internet Users)
✔ จำนวนผู้ลงทะเบียนใช้บริการอินเทอร์เน็ตความเร็วสูง (Broadband Subscribers)
✔ อัตราการเข้าถึงของบริการอินเทอร์เน็ตความเร็วสูงต่อจำนวนประชากร (Broadband Penetration per Population %)
✔ อัตราการเข้าถึงของบริการอินเทอร์เน็ตความเร็วสูงต่อจำนวนครัวเรือน (Broadband Penetration per Household %)
OTT traffic has surpassed carrier traffic. Data usage is increasing rapidly. Voice and SMS revenues are declining quickly and data revenue is becoming the major source of revenue for MNOs. In a data-only environment, MNOs need to find mechanisms to drive data demand in order to drive revenues.
Malaysia shows what the data-only world will look like, with Freemium Internet a basic requirement to retain customers. It showed that data revenues continue to grow, and that competitive pressure leads to all operators adopting freemium internet, once one major player has done so. In fact, Aircel and Jio show that Freemium Internet can accelerate data and subscriber growth so much that it has an impact on global traffic growth (Ericsson 2017).
Freemium Internet can also drive non-telco OTTs, such as advertising, mobile money, and e-Government services, using mobile data as a platform. By removing affordability as an obstacle, the number of internet users expands exponentially, enabling the delivery of e-services to all segments of the population, instead of only the (relatively) wealthy.
In comparison to Malaysia, mobile networks in Africa are generally not as technically advanced (smaller 3/4G network coverage, lower smartphone penetration) nor as competitive. Where commercial incentives are insufficient, regulatory and policy incentives can be designed, such as the reduction of licence fees, the allocation of spectrum, and reduced universal service fees. The impact of these incentives would be to dramatically stimulate data demand to the benefit of consumers and MNOs, and have a significantly positive effect on economic growth.
Y-Roam is a provider of 4G and 3G data services in over 100 countries. Using the revolutionary cloud-sim technology in our new YR4 Mobile Wi Fi device you can stay connected without the risk of excessive data roaming charges. Select from one of our great value worldwide data packages and benefit from a flat rate data charge across the globe.
Analysis instead of summation: Why indices are not enough for ICT policy and ...Christoph Stork
Analysing ICT indicators, based on benchmarking provides a far more valid evidence-base for ICT policy and regulation than using the ranking of a country on one of the global ICT indices. Both ap- proaches use the same data but differ in how the data is analysed. The benchmarking approach is a starting point for further analysis, showing clearly the linkages between individual indicators. Global ICT indices, as they are currently formulated, disguise these linkages by providing a composite measure, and often only display normalised indicators that cannot be verified by the user. This encourages the perception that the index is the end result of the analysis, rather than the beginning.
Updated version with figures, tables, information and statistics about the Thai Mobile Market 2Q 2013.
The report includes:
Thailand’s Mobile Subscriber Growth: 2008 - Q2 2013
Thailand’s Mobile Penetration: 2008 - Q2 2013
Mobile Service Usage: Q4 2011 – Q1 2013
Mobile Operator Market Shares: Q2 2013
AIS Highlights from Q2 2013
DTAC Highlights from Q2 2013
Blended ARPU
Mobile Internet usage in Thailand
Thailand’s Mobile user’s consumption and more…
Figures, tables, information and statistics about Thailand's Mobile Market Q4 2014.
Version 1.4 (March 2015)
The report includes:
Blended MOU
Blended ARPU
AIS Highlights Q4 2014
DTAC Highlights Q4 2014
Mobile Revenue per/minute
True Move Highlights Q4 2014
3G subscribers Q4 2014 Thailand
4G subscribers Q4 2014 Thailand
Mobile Internet usage in Thailand
MVNO license holders in Thailand
Prepaid vs. postpaid user spending
Thailand’s Mobile Subscriber Growth
Smartphone sales in Thailand Q4 2014
Mobile Operating System Market Share
Types of Internet connections in Thailand
Mobile Operator Market Shares: Q4 2014
Smartphone Pricing, Market share and Replacement Cycle
Voice, SMS and data pricing compared to other ASEAN countries
✔ ส่วนแบ่งการตลาดของบริการโทรศัพท์เคลื่อนที่ (ร้อยละ) : MOBILE MARKET SHARE %
✔ จำนวนผู้ใช้บริการโทรศัพท์เคลื่อนที่ (MOBILE SUBSCRIBERS)
✔ สัดส่วนรายรับของผู้ให้บริการในตลาดบริการโทรศัพท์เคลื่อนที่ ( MOBILE REVENUE % )
✔ อัตราการขยายตัวของผู้ใช้บริการโทรศัพท์เคลื่อนที่ (ร้อยละ) : MOBILE GROWTH RATE %
✔ อัตราการเข้าถึง (การใช้) บริการโทรศัพท์เคลื่อนที่ : MOBILE PENETRATION
✔ รายรับเฉลี่ยจากบริการโทรศัพท์เคลื่อนที่โดยรวมการเชื่อมต่อ (บาท/เลขหมาย/เดือน) : MOBILE ARPU EXCLUDED IC
✔ MOBILE MOU (MINUTE/MONTH)
✔ รายรับเฉลี่ยจากการให้บริการโทรศัพท์เคลื่อนที่ต่อนาที : MOBILE REVENUE PER MINUTE (RPM)
✔ สัดส่วนบริการเสียงและไม่ใช่เสียง (Mobile Non-voice/Voice Ratio)
✔ จำนวนผู้ใช้บริการโทรศัพท์ประจำที่ (Fixed Line Subscribers)
✔ สัดส่วนการเข้าถึง (การใช้) บริการโทรศัพท์ประจำที่ต่อจำนวนประชากร (ร้อยละ) : Fixed Line Penetration per Population %
✔ สัดส่วนการเข้าถึง (การใช้) บริการโทรศัพท์ประจำที่ต่อจำนวนครัวเรือน(ร้อยละ) : Fixed Line Penetration per Household %
✔ เปรียบเทียบสัดส่วนจำนวนผู้ใช้บริการระหว่างโทรศัพท์เคลื่อนที่และโทรศัพท์ประจำที่ (Compare Mobile & Fixed Line Subscribers)
✔ จำนวนผู้ใช้งานอินเทอร์เน็ต (Internet Users)
✔ จำนวนผู้ลงทะเบียนใช้บริการอินเทอร์เน็ตความเร็วสูง (Broadband Subscribers)
✔ อัตราการเข้าถึงของบริการอินเทอร์เน็ตความเร็วสูงต่อจำนวนประชากร (Broadband Penetration per Population %)
✔ อัตราการเข้าถึงของบริการอินเทอร์เน็ตความเร็วสูงต่อจำนวนครัวเรือน (Broadband Penetration per Household %)
Internet governance and digital divide Ahmad Waleed Khaliqi Shamsullah Sham...Ahmad Waleed Khaliqi
AfSIG 2017 was the first edition of Afghanistan School on Internet Governance Organized by National IT Professionals Association of Afghanistan (NITPAA)
Figures, tables, information and statistics about the Thai Mobile Market 2014.
The report includes:
Thailand’s Mobile Subscriber Growth
Operator's ARPU
Mobile Revenue per/minute
Mobile Service Usage
Mobile Operator Market Shares: 2014
AIS Highlights from 2013-2014
DTAC Highlights from 2013-2014
True Highlights from 2013-2014
Blended ARPU
Mobile Internet usage in Thailand
Thailand’s Mobile user’s consumption and more…
MVNO issues in Thailand - and how to solve them v2.0YOZZO
This is the update version 2 (May 2018) of MVNO issues in Thailand, which highlights some of the issues in Thailand, regarding #MVNA and #MVNO.
Without some form of regulatory measures and changes as described in this presentation, Thailand’s telecoms market will remain an unlevel playing field, where competition and innovation of mobile services, and thereby the digital economy, may not evolve as it should - or at all.
The government has provided the platform for private industries to participate and form the final stages of Thailand 4.0 – however the current regulation from the NBTC - or lack off, has not been able to follow suit but only concentrated on the existing silos in the market instead of getting all the wheels to spin.
This presentation is an extended version from the presentation given at the Engineering Thailand 4.0 event on the 17th November 2017
Figures, tables, information and statistics about the Thai Mobile Market.
The report includes:
Thailand’s Mobile Subscriber Growth: 2008 - Q1 2013
Thailand’s Mobile Penetration: 2008 - Q1 2013
Mobile Service Usage: Q4 2011 – Q3 2012
Mobile Operator Market Shares: Q1 2013
AIS Highlights from Q4 2012
DTAC Highlights from Q1 2013
Blended ARPU
Mobile Internet usage in Thailand
Thailand’s Mobile user’s consumption and more…
Creating Digital Transformation with IoT DeploymentsDerek Laryea
Government working together with IoT companies, Mobile Operators and the public will rapidly quicken digital transformation, creating a significant opportunity for the industry to support Ghana’s government in enhancing digital transformation.
Retrouvez en version anglaise l’étude 2018 d’Arthur D. Little sur l’économie des Télécoms : messages clés et analyses sur l’écosystème numérique mondial et français.
L’étude du cabinet de conseil Arthur D. Little édition 2018 met à jour les indicateurs économiques sur le marché des Télécoms. Vous trouverez les messages clés, les analyses sur l’écosystème numérique mondial et celui de la France.
Cisco Visual Networking Index and VNI Service Adoption 2014–2019 - ArgentinaOscar Romano
De acuerdo al décimo Pronóstico Anual Cisco VNI (Visual Networking Index), la velocidad promedio de banda ancha fija en la Argentina crecerá 3,4 veces entre 2014 y 2019: de 4.4 Mbps a 15 Mbps. Además, en el país la velocidad media de banda ancha fija incrementó un 7% desde 2013 hasta 2014: de 4.1 Mbps a 4,4 Mbps. Por su parte, la velocidad media de conexión móvil aumentará 4 veces desde 2014 hasta 2019, llegando a 1228 kbps en 2019. La velocidad promedio de conexión del smartphone fue de 2743 kbps en 2014 y su promedio crecerá 2 veces desde 2014 hasta 2019, hasta llegar a 4674 kbps en 2019. Por su parte, el tráfico móvil de la Argentina alcanzó un 78% en 2014 y crecerá 7 veces desde 2014 hasta 2019, con una tasa de crecimiento anual compuesto del 49%.
The World in 2013 : ICTFacts and FiguresThierry Pires
Les données de l’IUT (International Telecoms Union), l’Union Internationale des télécommunications montre la croissance de l'utilisation du mobile dans le monde.
Retrouvez mon billet dédié sur http://marketing-webmobile.fr
The telecommunication industry in Nigeria is characterized by stiff market competition with incessant price wars among mobile network operators mainly; MTN, Airtel, Globacom and Etisalat. MTN, the leading network provider have experienced a fall in market share in a matter of months; from 47% to 42% between Q2 and Q3, 2015. Airtel and Glo had gained the most, both accounting currently for 21% market share.
This report provides insight on the market realities regarding recharge card(airtime credit) sales, demand and supply patterns as well as distribution of airtime credit. It also highlights retailers feedback on network related issues like network quality in placing a phone call which is covered in the sentiment analysis.
Over 1 billion more people will use mobile phones by 2020 compared to 2015. Ten countries will account for 70% of this growth, with India leading an Asian charge that will account for 55% of global subscriber growth. This will rebalance the concentration of consumer purchasing power and technology innovation. The platform economy uses smartphones, software and open APIs to create and scale new digital marketplaces for a huge range of services and products
Cisco Visual Networking Index and VNI Service Adoption 2014–2019 - ArgentinaOscar Romano
De acuerdo al décimo Pronóstico Anual Cisco VNI (Visual Networking Index), la velocidad promedio de banda ancha fija en la Argentina crecerá 3,4 veces entre 2014 y 2019: de 4.4 Mbps a 15 Mbps. Además, en el país la velocidad media de banda ancha fija incrementó un 7% desde 2013 hasta 2014: de 4.1 Mbps a 4,4 Mbps. Por su parte, la velocidad media de conexión móvil aumentará 4 veces desde 2014 hasta 2019, llegando a 1228 kbps en 2019. La velocidad promedio de conexión del smartphone fue de 2743 kbps en 2014 y su promedio crecerá 2 veces desde 2014 hasta 2019, hasta llegar a 4674 kbps en 2019. Por su parte, el tráfico móvil de la Argentina alcanzó un 78% en 2014 y crecerá 7 veces desde 2014 hasta 2019, con una tasa de crecimiento anual compuesto del 49%.
Competition and regulation challenges in the Internet Value chainChristoph Stork
The telecom sector remains one of the most profitable sectors.
The market for each segment of the Internet value chain is still expanding
The Internet is a connected ecosystem and telcos benefit from the broadband demand and supply
Data usage is growing strongly while data revenues in mature markets: Streaming and AR /VR applications are currently the most potent avenues for ICT sector growth in combination with latency-based product differentiation.
CPs and telcos have the same incentive for a high-quality user experience.
Cooperation of players in the Internet Value Chain will be necessary to make the Internet faster and more immersive.
For mature telecommunication markets, the primary form of Internet access is fixed, and the secondary is mobile. In Africa, mobile is the primary and only form of Internet access for most people.
Offering fixed broadband at faster speed and lower prices than mobile is key for fixed-line operators to start growing again.
Internet governance and digital divide Ahmad Waleed Khaliqi Shamsullah Sham...Ahmad Waleed Khaliqi
AfSIG 2017 was the first edition of Afghanistan School on Internet Governance Organized by National IT Professionals Association of Afghanistan (NITPAA)
Figures, tables, information and statistics about the Thai Mobile Market 2014.
The report includes:
Thailand’s Mobile Subscriber Growth
Operator's ARPU
Mobile Revenue per/minute
Mobile Service Usage
Mobile Operator Market Shares: 2014
AIS Highlights from 2013-2014
DTAC Highlights from 2013-2014
True Highlights from 2013-2014
Blended ARPU
Mobile Internet usage in Thailand
Thailand’s Mobile user’s consumption and more…
MVNO issues in Thailand - and how to solve them v2.0YOZZO
This is the update version 2 (May 2018) of MVNO issues in Thailand, which highlights some of the issues in Thailand, regarding #MVNA and #MVNO.
Without some form of regulatory measures and changes as described in this presentation, Thailand’s telecoms market will remain an unlevel playing field, where competition and innovation of mobile services, and thereby the digital economy, may not evolve as it should - or at all.
The government has provided the platform for private industries to participate and form the final stages of Thailand 4.0 – however the current regulation from the NBTC - or lack off, has not been able to follow suit but only concentrated on the existing silos in the market instead of getting all the wheels to spin.
This presentation is an extended version from the presentation given at the Engineering Thailand 4.0 event on the 17th November 2017
Figures, tables, information and statistics about the Thai Mobile Market.
The report includes:
Thailand’s Mobile Subscriber Growth: 2008 - Q1 2013
Thailand’s Mobile Penetration: 2008 - Q1 2013
Mobile Service Usage: Q4 2011 – Q3 2012
Mobile Operator Market Shares: Q1 2013
AIS Highlights from Q4 2012
DTAC Highlights from Q1 2013
Blended ARPU
Mobile Internet usage in Thailand
Thailand’s Mobile user’s consumption and more…
Creating Digital Transformation with IoT DeploymentsDerek Laryea
Government working together with IoT companies, Mobile Operators and the public will rapidly quicken digital transformation, creating a significant opportunity for the industry to support Ghana’s government in enhancing digital transformation.
Retrouvez en version anglaise l’étude 2018 d’Arthur D. Little sur l’économie des Télécoms : messages clés et analyses sur l’écosystème numérique mondial et français.
L’étude du cabinet de conseil Arthur D. Little édition 2018 met à jour les indicateurs économiques sur le marché des Télécoms. Vous trouverez les messages clés, les analyses sur l’écosystème numérique mondial et celui de la France.
Cisco Visual Networking Index and VNI Service Adoption 2014–2019 - ArgentinaOscar Romano
De acuerdo al décimo Pronóstico Anual Cisco VNI (Visual Networking Index), la velocidad promedio de banda ancha fija en la Argentina crecerá 3,4 veces entre 2014 y 2019: de 4.4 Mbps a 15 Mbps. Además, en el país la velocidad media de banda ancha fija incrementó un 7% desde 2013 hasta 2014: de 4.1 Mbps a 4,4 Mbps. Por su parte, la velocidad media de conexión móvil aumentará 4 veces desde 2014 hasta 2019, llegando a 1228 kbps en 2019. La velocidad promedio de conexión del smartphone fue de 2743 kbps en 2014 y su promedio crecerá 2 veces desde 2014 hasta 2019, hasta llegar a 4674 kbps en 2019. Por su parte, el tráfico móvil de la Argentina alcanzó un 78% en 2014 y crecerá 7 veces desde 2014 hasta 2019, con una tasa de crecimiento anual compuesto del 49%.
The World in 2013 : ICTFacts and FiguresThierry Pires
Les données de l’IUT (International Telecoms Union), l’Union Internationale des télécommunications montre la croissance de l'utilisation du mobile dans le monde.
Retrouvez mon billet dédié sur http://marketing-webmobile.fr
The telecommunication industry in Nigeria is characterized by stiff market competition with incessant price wars among mobile network operators mainly; MTN, Airtel, Globacom and Etisalat. MTN, the leading network provider have experienced a fall in market share in a matter of months; from 47% to 42% between Q2 and Q3, 2015. Airtel and Glo had gained the most, both accounting currently for 21% market share.
This report provides insight on the market realities regarding recharge card(airtime credit) sales, demand and supply patterns as well as distribution of airtime credit. It also highlights retailers feedback on network related issues like network quality in placing a phone call which is covered in the sentiment analysis.
Over 1 billion more people will use mobile phones by 2020 compared to 2015. Ten countries will account for 70% of this growth, with India leading an Asian charge that will account for 55% of global subscriber growth. This will rebalance the concentration of consumer purchasing power and technology innovation. The platform economy uses smartphones, software and open APIs to create and scale new digital marketplaces for a huge range of services and products
Cisco Visual Networking Index and VNI Service Adoption 2014–2019 - ArgentinaOscar Romano
De acuerdo al décimo Pronóstico Anual Cisco VNI (Visual Networking Index), la velocidad promedio de banda ancha fija en la Argentina crecerá 3,4 veces entre 2014 y 2019: de 4.4 Mbps a 15 Mbps. Además, en el país la velocidad media de banda ancha fija incrementó un 7% desde 2013 hasta 2014: de 4.1 Mbps a 4,4 Mbps. Por su parte, la velocidad media de conexión móvil aumentará 4 veces desde 2014 hasta 2019, llegando a 1228 kbps en 2019. La velocidad promedio de conexión del smartphone fue de 2743 kbps en 2014 y su promedio crecerá 2 veces desde 2014 hasta 2019, hasta llegar a 4674 kbps en 2019. Por su parte, el tráfico móvil de la Argentina alcanzó un 78% en 2014 y crecerá 7 veces desde 2014 hasta 2019, con una tasa de crecimiento anual compuesto del 49%.
Competition and regulation challenges in the Internet Value chainChristoph Stork
The telecom sector remains one of the most profitable sectors.
The market for each segment of the Internet value chain is still expanding
The Internet is a connected ecosystem and telcos benefit from the broadband demand and supply
Data usage is growing strongly while data revenues in mature markets: Streaming and AR /VR applications are currently the most potent avenues for ICT sector growth in combination with latency-based product differentiation.
CPs and telcos have the same incentive for a high-quality user experience.
Cooperation of players in the Internet Value Chain will be necessary to make the Internet faster and more immersive.
For mature telecommunication markets, the primary form of Internet access is fixed, and the secondary is mobile. In Africa, mobile is the primary and only form of Internet access for most people.
Offering fixed broadband at faster speed and lower prices than mobile is key for fixed-line operators to start growing again.
ICT sector taxes, in general prevent the poor from participating in tomorrow’s information society.
A mobile money levy on transaction value is like a levy on EFT or credit card transaction. It is discriminating mobile money over other payment channels. It lowers the mobile money volume in the system,
incentivizes to stay informal,
affects the poor more than the rich, who have alternatives. The more people that have broadband access, the easier it will be to serve them with e-gov, e-health, e-education and financial services.
The more equal mobile money is to cash to higher the opportunities to make money of financial intermediation, which facilitates growth.
Dropping ICT excise duties will serve Africans better and grow tax revenues faster, creating a win-win situation.
EVOLVING BUSINESS MODELS ARE DRIVEN BY OTT APPLICATIONSChristoph Stork
1) General revenue trends are positive despite growing numbers of OTT traffic
2) Revenues and profitability are mainly the results of an operators ability to seize revenue opportunities and mitigate risk.
3) OTTs stimulate broadband demand and network investment.
4) Policy-makers and regulators should be more concerned with stimulating network investment into 3G+ and less with attempting to protect out-dated business models of operators.
The DRC is considering imposing a tax on voice bundles of USD 0.0075 per minute, USD 0.003 per SMS and USD 0.00005 per MB. At the same time, the regulator has prohibited any price increases. The net effect will be to slow investment and economic growth. The new proposed taxes on SMS, minutes and data will limit the commercial freedom of mobile operators and force SMS, voice, data and mixed bundles to be withdrawn because prices cannot be increased. The net effect will be an indirect price increase through the withdrawal of bundles. This will hit the poor hardest.
5G payback period MENA -build it and they will come?roberto ercole
presentation of paper at ITS MENA in Aswan Feb.19. Looking at the impact of spectrum fees and infrastructure sharing in the MENA region for 5G deployment.
It questions if the proposed incremental revenue (5% pa) from 5G, makes wide area deployment of 5G commercially attractive for MNOs, even if there are large economic benefits to the wider economy. Spectrum auction/admin fees can further undermine the business case and represent perhaps 25% of deployment costs potentially.
This simple payback analysis is meant to offer a starting point to examine these issues in a transparent way to allow regulators to focus on the key issues that might make the difference between only a few % of cells being 5G, or national coverage (or the time taken to go between these points).
A common shared network or national roaming is likely to be the only way to provide coverage in rural areas, i.e. for the last 5 to 10% of population, and should be considered as competition seems to have reached the limits of what it will provide in terms of national coverage.
Using the ICT sector as a growth engine instead of a cash cow – Uganda in FocusChristoph Stork
Rather than fostering economic growth, the government of Uganda is looking at ways of raising additional tax revenues from the ICT sector. This ignores the role of the ICT sector as a contributor to other sectors of the economy. Removing all ICT sector excise duties would facilitate GDP growth, stimulate job creation and help the informal sector to become more formal, leading to a wider tax base and higher tax revenues. Economic growth will generate more tax revenues and enable investment in other parts of the economy, such as infrastructure. The ICT sector needs to be turned into a growth engine to power Uganda’s ambitious development programme.
OTTs - Threat or opportunity for African TelcosSteve Esselaar
Our research shows that embracing OTTs and providing prepaid products that resemble flat rate pricing is a successful strategy to retain revenues. Zero-rated OTTs can be used to gain market share for new entrants. Those operators that have embraced OTTs or flat rate pricing have seen their data and even overall revenues increase faster than operators that are either blocking OTTs or offering low value for money.
Opportunities and the tech ecosystems in SE Asia and Thailand are booming. The Thailand Board of Investment shares an overview of the tech and talent landscape and new initiatives to support business expanding into the area. Connect with us if you are interested in learning more or working with Thailand!
This paper analyses the impact of Over the Top applications (OTTs) on mobile operator revenues. Operators have argued that OTTs have cannibalised voice and SMS revenues and warned that the resulting decline of overall revenues leads to lower investment in network infrastructure; substandard quality of service; lower tax revenues and lower licensing revenues. This paper investigates this claim by using publicly available information from mobile operators across Africa to analyse trends in voice, SMS and data revenues.
The paper analyses three factors impacting revenue trends: changes in usage pattern across voice, SMS and data, the impact of regulatory interventions and choice of business model.
The paper shows that most operators across Africa have experienced strong revenue growth due to an OTT-induced increase in data revenues that outpaces potential decreases in voice and SMS revenues.
Only a few operators saw a decline in service revenues over the last five years. Factors explaining the decline include regulatory interventions, economic decline of a country (drop in GDP), and being stuck in a voice and SMS centred 2G business model. Operating a mostly 2G network makes an operator vulnerable to losses in international and domestic call and SMS revenues while at the same time not being able to generate more data revenues. Case studies of Liberia, Guinea, Nigeria and Ghana are used to illustrate the impact of a decline in GDP and subscriber numbers, foreign exchange and competition, the impact of regulatory interventions and a data-centric business model.
The paper argues that policy makers and regulators should be more concerned with stimulating network investment into 4G+ and less with attempting to protect operators from the impact of OTTs. The paper concludes that regulation is not suitable to protect outdated business models.
The Brutal Reality of the Future of Connected DevicesLucy Woods
The projected figure of 20 billion or more connected devices in 2020 has morphed into an accepted fact within the industry, but look under the surface and there’s a worrying lack of support. Whilst progress is being made, infrastructure and management services show little sign of supporting this growth, which would require over 5 million new M2M devices to be connected every day. The hype is still going strong, but where are the foundations? These slides show taster content from our speakers which included: Emil Berthelsen of Machina Research, Jaap Groot of Semtech, David Sharp of Ocado, Denis Bidinost of NextG-Com, John Chambers of Thingworx, Patrick Mitchell of Mayflower Complete Lighting Control, and Dr Dritan Kaleshi of Digital Catapult Centre.
Evolving technologies and changes in user preferences require ICT regulators to react dynamically and in an agile manner to facilitate fair competition and protect consumers.
The lines between sector- and subject-specific regulators may need to be redrawn. In some cases, more specialised regulators may need to be established, eg a data protection agency or a spectrum agency.
Evolving technologies also provide ICT regulators opportunities to become more effective and fine-tune tools. Big data and advances in AI allow regulators to become agile and dynamic, enabling precision, evidence-based regulations.
The digitalization of the global economy has amplified the problem of tax avoidance and tax fairness and led to a rise in digital taxes around the world. This webinar seeks to discuss ways for East Africa to address two crucial issues:
Linking taxation rights to where value is created
Reforming the current corporate income tax system to disincentivize transfer pricing to the jurisdiction with the lowest tax rate.
R.D. CONGO : TAXES SPÉCIFIQUES AU SECTEUR DES PTNTIC VS CROISSANCE ÉCONOMIQUEChristoph Stork
The DRC is considering imposing a tax on voice bundles of USD 0.0075 per minute, USD 0.003 per SMS and USD 0.00005 per MB. At the same time, the regulator has prohibited any price increases. The net effect will be to slow investment and economic growth. The new proposed taxes on SMS, minutes and data will limit the commercial freedom of mobile operators and force SMS, voice, data and mixed bundles to be withdrawn because prices cannot be increased. The net effect will be an indirect price increase through the withdrawal of bundles. This will hit the poor hardest.
Did Nigerian operators lose US$ 1 Billion in revenues to OTTs in 2019?Christoph Stork
In Nigeria, several publications have made the claim that operators have seen a decline in revenue due to OTTs (see here and here and here). The most common claim is that mobile operators lost over US$ 1 billion in revenue because of WhatsApp, WeChat, Viber, Skype and other OTTs. Following the evidence, the data shows that the opposite is true: the GDP contribution of the telecom sector has increased, subscriber numbers have grown and revenues of the largest two operators have grown. Airtel’s voice traffic increased by 20% in Q4 2019 and voice revenues have increased by 24% between June 2018 and December 2019. None of the claims of revenue loss caused by OTTs are backed by evidence. None of the journalists have corroborated their stories or provided accessible links to their data sources.
Rather than fostering economic growth, the government of Uganda is looking at ways of raising additional tax revenues from the ICT sector. This ignores the role of the ICT sector as a contributor to other sectors of the economy. Removing all ICT sector excise duties would facilitate GDP growth, stimulate job creation and help the informal sector to become more formal, leading to a wider tax base and higher tax revenues. Economic growth will generate more tax revenues and enable investment in other parts of the economy, such as infrastructure. The ICT sector needs to be turned into a growth engine to power Uganda’s ambitious development programme.
Mobile telephony provides Africa with the additional economic growth that was experienced by OECD countries in the 80s by the deployment of fixed line telephony. Lower prices will increase access and usage and amplify this effect. A competitive ICT sector is the only recipe for low prices and high service delivery. Policy and regulatory environment are very important factors for establishing a competitive ICT sector
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024
Over The Top (OTT) applications and the Internet Value Chain
1. OVER THE TOP (OTT)
APPLICATIONS AND THE
INTERNET VALUE CHAIN
Dr. Christoph Stork, Dr. H. Sama Nwana, Steve Esselaar and Dr, Martin Koyabe
25 June 2020
Research
ICT
Solutions
4. 4RIS
African Union
OTTs can be content, a service or an application that is provided to the
end-user over the public Internet.
OTT-ECS OTT-Com OTT-Content OTT-Other
Competing with ECS? Yes Potentially No No
Competing with national
broadcasting services?
No No Potentially No
Description
OTT voice and text
with the ability to
make calls to fixed or
mobile telephone
networks (eg Skype
Out)
Applications that
allow voice calls and
instant messaging
provided to the end
user over the public
Internet
Content
provided to the
end user over
the public
Internet
E-commerce and
online services
provided to the
end user over the
public Internet
Potentially Responsible
Ex Ante regulatory
bodies
Telecom Regulator Telecom Regulator
Broadcasting
Regulators
None
Potential regulatory
impact
Termination and
roaming regulation
Lighter voice and SMS
wholesale regulation
VAT collection
from foreign
streaming
services
None
Source African Union: http://www.aftld.org/wp-content/uploads/2020/02/Mozilla-Taxing-OTT.pdf
6. 6RIS
Internet Value chain
■Social media and OTT use benefits all segments of the Internet Value Chain
■Each segment is subject to own laws, rules and regulations and regulatory
bodies
■Each segment also comes with its own risks, investment requirements and profit
opportunities
7. 7RIS
EBITDA margin along the value chain (from audited financial statements)
Segment Company 2016 2017 2018
Content Rights
Netflix 60% 61% 59%
Warner Media 18%
Disney 30% 30% 29%
Fox Corporation 22%
Online Services
Amazon 9% 9% 12%
Alphabet 33% 30% 26%
Facebook 53% 57% 52%
Enabling Technologies
Cisco 30% 30% 31%
Akamai 41% 37% 40%
Connectivity
Airtel Group 35% 38% 37%
Etisalat 50% 50% 49%
Maroc Telecom Group 48% 49% 50%
MTN Group 35% 33% 35%
Ooredoo 41% 42% 41%
Sonatel 49% 47% 45%
Safaricom 42% 48% 48%
Vodacom Group 38% 38% 38%
Average Connectivity 42% 43% 43%
User Interface
Apple 33% 31% 31%
Samsung 24% 31% 35%
Source Esselaar & Stork, 2019b
9. 9RIS MNO Revenues depend on many factors
■Economic factors: Demand
for mobile services as a
function of population, GDP,
exchange rates;
■Regulatory environment:
Market structure shaped by
the number of Mobile
Network Operators (MNO),
fairness of competition and
transparency and
predictability of regulations;
■Operator strategies:
Product design, response to
other operators and own
business model.
Factors impacting operator revenues
10. 10
Evolving Business Models:
Towards data-centric business models
■The transition from a voice and SMS to mobile
Internet access-business model is inevitable
■MNOs will
■become mobile Internet access
providers
■no longer charge for Voice and SMS
■have simplified billing and branding
■Not only because of revenue trends but also
because this is where the last decade of
mobile network investment has gone into
■2.5G, 3G, 4G, 5G is all about data not voice
and SMS
RIS
Illustrative revenue trend
2000 2005 2010 2015 2020 2025
100%70%40%30%20%
30%
60%
70%
80%
100%
Voice + SMS Data
11. 11RIS
Analogue Digital
Business model Service Connectivity
Metric Minutes and SMS Bandwidth or throughput
Cost sensitivity Distance, duration and location matter Time, distance and location insensitive
Billing
Access and usage billing: Detailed billing
systems for voice and SMS that can
distinguish between off-net / on-net,
peak / off-peak
Simple access billing
Traffic Monitoring
Detailed traffic monitoring as part of the
billing system
Usage monitoring limited to data use
Postpaid
subscribers
Detailed vetting to reduce risk or revenue
loss and expenses that arise from call
termination and subsidised handsets
• Postpaid risk limited to revenue of one billing
cycle
• No external expense risks
• Prepaid and postpaid do not need to be
distinguished by pricing
• Postpaid may be extended without significant
vetting
Network
infrastructure
GSM 1G and 2G 2.5G, 3G, 4G, 5G
Source Esselaar & Stork, 2019b
The business models of the future are
data centric
12. 12RIS
Minutes and MB on Airtel’s Africa network
30,000
60,000
90,000
120,000
Sep-12
Mar-13
Sep-13
Mar-14
Sep-14
Mar-15
Sep-15
Mar-16
Jun-16
Dec-16
Jun-17
Dec-17
Jun-18
Dec-18
Minutes on the network
Total MBs on the network
We are still in a transitionary phase
voice traffic is still growing
13. 13RIS
MTN Revenue in percent of Q1 2013 revenues
0%
60%
120%
180%
240%
300%
1Q13
2Q13
3Q13
4Q13
1Q14
2Q14
3Q14
4Q14
1Q15
2Q15
3Q15
4Q15
1Q16
2Q16
3Q16
4Q16
1Q17
2Q17
3Q17
4Q17
1Q18
2Q18
Benin Guinea Bissau Guinea Ghana Ivory Coast Liberia
Nigeria South Africa Uganda 100 Percent Zambia Swaziland
Rwanda Botswana
The general revenue trends are positive despite
growing numbers of OTT users and OTT traffic
14. 14RIS
Revenue developments of MTN and Orange Guinea in percent of Q1 2014 revenues
0%
50%
100%
150%
200%
250%
1Q14
2Q14
3Q14
4Q14
1Q15
2Q15
3Q15
4Q15
1Q16
2Q16
3Q16
4Q16
1Q17
2Q17
3Q17
4Q17
1Q18
2Q18
3Q18
4Q18
Orange Guinea MTN Guinea
MNO revenues reflect a companies ability to
seize opportunities and mitigate risk
16. 16RIS Unintended consequences of regulatory interventions:
MTN invested less in broadband infrastructure in
Nigeria
■ 2016: Fine of 330 billion Naira (USD 1.67 billion)
■ December 2016 - June 2017: MTN lost 8.8 million subscribers (SIM registration)
■ 2015-2017: Central Bank alleges improper repatriation by MTN Nigeria of USD 8.1 billion
Data as % of voice revenues
Dec-17 Jun-18 Dec-18
MTN Nigeria Airtel Nigeria MTN Ghana
57%55%
50%
36%
31%
27%
19%20%
16%
18. 18
Changing regulatory approaches
over time
RIS
Evolving business models and technological progress also mean that regulatory tools
and institutional arrangements have to change: While the line ministry was the adequate
supervisory body for land-line monopolies, sector-specific regulators were needed as soon as
Internet Service Providers (ISPs) and mobile operators (MNOs) entered the market. The
transition to an all-digital, all-IP world means that laws, policies and regulations need to evolve
to maintain fair competition.
20. 20RIS
Digitally delivered services ICT Services Services Goods
USD million
Share of
global
exports
USD
million
Share of
global
exports
USD
million
Share of
global
exports
USD
million
Share of
global
exports
Africa 26,790 0.9% 6,050 1.1% 118,040 2.0% 483,940 2.5%
World 2,931,400 568,250 5,845,070 19,453,362
Source: UNCTAD
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
1.7%1.8%
2.7%2.7%
3.1%
2.8%2.9%
3.1%
3.3%3.3%3.3%3.4%3.2%3.1%
3.1%
0.5%0.5%0.5%0.5%0.6%0.6%0.6%0.7%0.6%0.7%0.7%0.8%0.7%0.6%
0.6%
1.3%1.5%1.4%1.4%1.5%1.3%1.2%1.5%1.8%2%2.3%2.4%2.6%2.7%
3.7%
Industrial design
Patent
Trademark
Africa’s share in IP applications
Africa is lagging behind in digital transformation.
A forward looking approach is to embrace new
technologies and to create a business environment that
stimulates innovation.
21. 21RIS
Principle Description
Broad-based
A broad base of taxation means that a lower tax rate is required to
raise the same revenue, while sector-specific taxes distort incentives
and require higher levels of taxation to get the same revenue.
Take into account
externalities
Excise duties should be imposed on activities with negative
externalities where the objective is to lower consumption, such as
alcohol or tobacco, and should not be imposed on sectors with
positive externalities, such as telecoms.
Simple and enforceable
Taxes should be clear, easy to understand, and predictable, thereby
reducing investor uncertainty and ensuring better compliance.
Incentives for competition
& investment should be
unaffected
Higher taxes for one sector in comparison to the rest of the
economy could reduce investment in that sector.
Progressive not regressive
The tax rate should increase as the taxable amount increases.
Specific value taxes on small amounts should be avoided because
they make the poor pay more.
Source Esselaar & Stork, 2018a, based on GSMA, 2016
Best-practice principles for taxation
22. 22
Summary evaluation of best
practices principles for taxation
RIS
Broad-
based
Take into
account
externalities
Simple and
enforceable
Incentives for
competition &
investment should
be unaffected
Progressive
not
regressive
Uganda
OTT tax per day No No No No No
Mobile Money No No No No No
Excise duty on airtime No No No No No
Benin OTT tax No No No No No
Zambia
Excise duty on airtime No No No No No
VoIP No No No No No
Columbia
VAT Yes No Yes Yes No
Excise Tax No No No No Yes
Fair competition and foreign entities not paying VAT is a
legitimate concern. Countries try to address this with a Digital
Service Tax (DST). It is important that a DST in not additional to
VAT and thus slowing digital transition down.
24. 24
Conclusion
■General revenue trends are positive despite growing OTT use.
■Revenues and profitability are mainly the results of an operator’s
ability to seize revenue opportunities and mitigate risk.
■OTTs stimulate broadband demand and network investment
■The world is moving towards data centric business models.
■Policy-makers and regulators should be more concerned with
stimulating network investment into 3G+ and less with attempting
to protect out-dated business models.
■The Covid-19 pandemic highlighted the need for digital
transformation and demonstrated the efficiency gains that can be
obtained. Connectivity is paramount for that.
RIS