The document discusses the importance of well-designed mobile apps for reaching mobile-first markets and enhancing brand image through improved user engagement. It outlines case studies, including Hallmark's transition to an efficient employee app and the development of Beep n' Go, which improved search rankings and user experience. The overall message emphasizes that effective design and development can lead to increased productivity, reduced training costs, and higher customer satisfaction.

1. STOP DOING THE WRONG
MOBILE MATH

2. WHY WELL DESIGNED MOBILE APPS MATTER?

3. Software reaches mobile-first markets — people who
don’t have access or don’t want to use desktop
computers.
WHY WELL DESIGNED MOBILE APPS MATTER?
WIDER AUDIENCES

4. Mobile is a great way to improve and build upon
brand image.
WHY WELL DESIGNED MOBILE APPS MATTER?
BRAND AWARENESS

5. Mobile allows people to be connected and accessible
anywhere, anytime.
WHY WELL DESIGNED MOBILE APPS MATTER?
PERPETUAL CONNECTIVITY

6. ENGAGED USERS = THE RIGHT ROI

8. When building any mobile product, from a platform-
based enterprise app for employees to a custom
native app for consumers — version one is just the
tip of the iceberg.
YOUR PROJECT

9. TYPICAL PROJECT
WITHOUT DESIGN WITH DESIGN
LONG & EXPENSIVE OVERHAUL Version 2 QUICK & CHEAP UPDATE
HIGH Customer Support Costs LOWER
EXTENSIVE User Training SIMPLE
UPHILL BATTLE User Adoption EASY AND ORGANIC
DISCOVER BREACHES Security TIGHT
Ongoing Maintenance
LATE OR NEVER Project Success EARLY OR ON-TIME
$$$$ Total Life Cost $$

10. DOWNLOADS
OLD THINKING
FEATURES & FUNCTIONALITY
SECURITY
WATERFALL
BACK-END INTEGRATIONS

11. NEW THINKING
FEATURES & FUNCTIONALITY
SECURITY
BACK-END INTEGRATIONS
AGILE
DESIGN RESEARCH
TARGET AUDIENCE & ENGAGEMENT

12. SUCCESS STORIES

13. Create an intuitive, mobile Retail Management
System used by 50,000 employees.
Cut training time, boost productivity and increase
accuracy.

14. Hallmark’s InfoLink, the old retail management
system handled a database of hundreds of thousands
of products, inventory management and tracking of
employee productivity.
HALLMARK BEFORE

15. The user interface was so convoluted, it drastically
reduced employee efficiency and accuracy on the
job.
HALLMARK BEFORE

16. Learning the complex system was very time
consuming for new employees to grasp, requiring
lengthy & expensive training.
HALLMARK BEFORE

17. Hallmark and SAP turned to Sourcebits to create a
custom Android solution.
THE CHALLENGE

18. Goals:
▮ Decrease the time needed to train a retail
merchandise employee
▮ Increase the accuracy and amount of work done in
the same timeframe
▮ Be easy for non-traditional smart device users
▮ Meet 3,500 system requirements
THE CHALLENGE

19. HALLMARK AFTER

20. HALLMARK AFTER

21. ▮ App was launched in July 2014.
▮ Now used 1.2 million hours per week.
▮ Reduced employee training by 1-2 weeks*.
▮ Increased employee performance by 8-16%.
▮ Increased inventory reporting accuracy by 12%.
*The savings alone realized by cutting employee training are almost double the app design &
development expense.
HALLMARK RESULTS

22. BEEP N’GO
Store, discover and use any coupon
or giftcard with patented barcode beaming.
Now embedded on 100 Million Samsung devices.

23. For Beep'nGo, we designed a powerfully simple user
experience to make mobile barcodes easy.
SOLUTIONS
DESIGN

24. We built the first app in just 30 days.
With short development cycles being a necessity, our team has worked
continuously to integrate Mobeam's feedback.
SOLUTIONS
DEVELOPMENT

25. ASO recommendations have significantly improved
Beep'nGo's keyword search rankings in Google Play.
The app went from not ranking to #1 in shopping. We use Flurry to provide
user analytics on both Omnibeam and Beep’nGo.
SOLUTIONS
APP STORE OPTIMIZATION

26. Since the start of cooperation with Mobeam in December
2012, Sourcebits has served as the startup's primary app
design and development provider.
SOLUTIONS
ONGOING SUPPORT

27. GOALS ACHIEVED
COUPONS & HOT DEALS APP SHOPPING APP DISCOUNTS APP
1
5
4

28. GOALS ACHIEVED
Embedded on
100 MILLIONdevices

29. GOALS ACHIEVED
★★★★★
23,000 ratings in Google Play Store
2 million organic downloads in first 2 weeks
5 million organic downloads in 4 months

30. INTEL® EASY MIGRATION
Differentiate Intel Chromebooks retail marketing by solving a
big customer problem.
Let users move data between devices and the cloud.
With one tap.

31. REQUIREMENTS AND SOLUTIONS
INTUITIVE USER EXPERIENCE RESEARCH
PRIVATE SECURE ARCHITECTURE
CONSISTENT BRAND DESIGN
UNIVERSAL MULTIPLATFORM DEVELOPMENT

32. Sourcebits conducted a one-day Innovation Strategy
Workshop with representatives from Intel and Acer.
Together we decided to develop a mobile solution that
would provide a consumer sales differentiator for Intel-
powered Chromebooks to capture more of the market.
We would solve a big customer barrier to purchase —
make data migration easy.
THE PROCESS

33. Sourcebits built 4 applications — the primary Chrome Extension and then
Android, iOS and Windows apps. Each platform required custom design
and engineering solutions.
RESULTS

34. In addition to adhering to Intel's comprehensive visual brand guidelines,
Sourcebits adjusted each application's design to fit the pre-established UI
design practices of each particular platform, to create a familiar user
interface with low learning curve.
RESULTS

35. Months before the October 2014 launch, Sourcebits
provided a go-to-market launch strategy, built an information
website, developed 3 video demos, optimized descriptions
for ASO, and created the FAQ to manage customer support.
Intel and Acer are now gearing up to launch their
Chromebook campaign for the 2014 Holiday Season.
RESULTS

36. GLOBO AND SOURCEBITS HAVE YOU COVERED
STRATEGIC
CONSULTATION
AWARD-WINNING
DESIGN
USER ACQUISITION
PLANNING
CROSS-PLATFORM
DESIGN AND
DEVELOPMENT
SECURE ENTERPRISE
MOBILITY
BACKEND
INTEGRATION
LAUNCH MARKETING CUSTOMER SUPPORT
360° PRODUCT
LIFECYCLE
MANAGEMENT

37. Piotr Gajos
CHIEF INNOVATION OFFICER
Gary J. Rogers
VP ENTERPRISE SALES

38. grogers@globoplc.com
LET’S TALK