MME 4.5 The Attention Economy: Specialist survival – how to survive as a niche service
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Specialist survival – how to survive as a niche service How do the niche services survive when they have the likes of Netflix, Spotify and Amazon breathing down their necks? Is it just a question of time before acquisition happens? Daniel Berg, Co-founder, NextUpComedy
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MME 4.5 The Attention Economy: Specialist survival – how to survive as a niche service
- 1. SPECIALIST SURVIVAL – HOW TO SURVIVE AS A NICHE SERVICE Daniel Berg, Co-founder, NextUpComedy MME 4.5 is created by #MME4pt5 #AttentionEconomy
- 3. How do the niche services survive when they have the likes of Netflix, Spotify and Amazon breathing down their necks? Is it just a question of time before acquisition happens? Specialist Survival How to Survive as a Niche Service C E O , N e x t U p C o m e d y nextupcomedy.com dan@nextupcomed y.com Daniel Berg
- 4. CLOSED, CLIQUEY, LACKS POTENTIAL ‘NICHE’ OPEN, ACCESSIBLE, HIGH QUALITY ‘SPECIALIST’
- 5. Exclusive Content ⚫ Safeguards against bigger budgets ⚫ Your biggest advantage ⚫ Can be licensed as well as produced ⚫ Let people know
- 6. Depth & Breadth ⚫ Give true fans what they want ⚫ Don’t compromise on quality ⚫ Champion your specialism ⚫ Showcase the whole spectrum
- 7. Be a Club ⚫ Members, not users ⚫ Two-way relationship ⚫ Engage your community ⚫ Induce belonging ⚫ Super-serve your fans ⚫ Humanises your service ⚫ Creates a positive tone
- 8. Use the Giants ⚫ Free R&D ⚫ Utilise their findings ⚫ Subvert their marketing ⚫ Exploit their cons ⚫ Forward think with them
- 9. Is it just a question of time before acquisition happens? ⚫ Focus on your business ⚫ Stick to your USP ⚫ Carve your niche ⚫ Make your business attractive