The document discusses various pricing strategies and objectives for companies. It outlines five major pricing objectives: survival, maximum current profit, maximum market share, product quality leadership, and maximum market skimming. It also describes several pricing methods: market pricing, cost pricing, target return pricing, perceived value pricing, going rate pricing, and sealed-bid pricing. Finally, it discusses different approaches to geographical pricing, including FOB-origin pricing, uniform delivered pricing, basing-point pricing, and zone pricing. The goal is to help companies determine the most appropriate pricing methods based on their objectives and market.