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Mli Capabilities Presentation
- 1. process people proof
- 2. How will you get to tomorrow™ process people proof
- 3. MLi is a diverse group of advisers, who link together their individual skills in.... strategic planning, branding, sales, market insights, product development and creative design to help you succeed. MLi’s strength is that it can focus on a particular business problem while maintaining an overall business perspective. process people proof
- 4. “Engaging customers today requires commitment from the entire company—and a redefined marketing organization.” Excerpt from article titled We’re All Marketers Now in McKinsey Quarterly (July 2011) process people proof
- 5. In the mind of a marketer... How can we consistently exceed [1] our financial, customer, internal process, and learning expectations? Which strategic initiatives must be [2] prioritized first to flawlessly execute our go-to-market plan? What immediate actions can successfully build engagement [3] with internal & external stakeholders? process people proof
- 6. MissingLink Insights can: analyze your business in its totality design optimal approaches to innovate your company & its products / services quickly & effectively within help you thrive: today’s changing paradigms process people proof
- 7. product innovation mapping Strategy customer segmentation sales channel(s) - direct vs. indirect Tactics MARCOM (traditional and new media) marketing mix optimization Execution sales process management market insights integration Systematic program of actions process people proof
- 8. Iterative LPA execution model immersion discovery research hypotheses to be tested track & analyze competitor assessment white space post market surveillance newly defined market space incremental demand value innovation actions framework market release collateral materials execute sales presentations strategic planning development public relations brand management advertising innovation strategy other sales channel(s) reality check – additional research process people proof
- 9. define your reality plan long-term, act short-term be fresh or be irrelevant control yourself repeat process people proof
- 10. define your reality define your reality plan long-term, act “Learn from yesterday, short-term live for today, hope for tomorrow. The important be fresh or be irrelevant thing is not to stop questioning.” control yourself Albert Einstein repeat process people proof
- 11. define your reality define your reality plan long-term, act short-term know thyself be fresh or be irrelevant know your know your competitors customers control yourself repeat process people proof
- 12. know thyself define your reality “You see, it's never the plan long-term, act environment; it's never the short-term events of our lives, but the meaning we attach to the events be fresh or be irrelevant - how we interpret them - that shapes who we are today and control yourself who we'll become tomorrow.” Tony Robbins repeat process people proof
- 13. know thyself define your reality • Which business are you really in? • Can your organization be the best in the world at it? • How can you maximize revenues, cash flow, & profitability therein? plan long-term, act • What are your real desires to move your business forward? short-term • How would you prioritize most / least attractive opportunities? • What have been your successes & failures in implementation? be fresh or be irrelevant • What have you learned by deconstructing them? know thyself control yourself know your know your competitors customers repeat process people proof
- 14. know your customer define your reality “The aim of marketing is to plan long-term, act short-term know and understand the customer so well the product or service fits him.” be fresh or be irrelevant Peter Drucker control yourself repeat process people proof
- 15. know your customer define your reality • What are the customer pain points? • Why would the customer be a zealot for your product? plan long-term, act • How can we pinpoint the customer need / wants? short-term • What does the customer feel about your organization? • How do they want to be talked to? • How do we have a meaningful conversation with them? be fresh or be irrelevant know thyself control yourself know your know your competitors customers repeat process people proof
- 16. know your competitor define your reality plan long-term, act “I have been up against short-term tough competition all my life. I wouldn't know how be fresh or be irrelevant to get along without it.” Walt Disney control yourself repeat process people proof
- 17. know your competitor define your reality • What does your competition do / not do, and why? • Are they satisfied? • What are their likely moves? plan long-term, act • What are their blind spots and hot buttons? short-term • Which future industry-wide scenarios are most plausible? • What pro-active strategy should be pursued? be fresh or be irrelevant • How can we expedite reactive strategy for functional areas? know thyself control yourself know your know your competitors customers repeat process people proof
- 18. plan long-term, act short-term define your reality plan long-term, act “Plans are nothing; short-term planning is everything.” be fresh or be irrelevant Dwight D Eisenhower control yourself repeat process people proof
- 19. plan long-term, act short-term define your reality • We know that tomorrow will be different than today - but how? • What is short-term & long-term success for us? plan long-term, act • How do we measure our trajectory toward that goal today? short-term • What can we do today to get people to consider our product, try it, buy it and use it more consistently? • How can we assess where we are today and what needs fixing? be fresh or be irrelevant • How do we capitalize on future trends in the business? control yourself long-term short-term repeat process people proof
- 20. be fresh or be irrelevant define your reality Without tradition, plan long-term, act [any enterprise] is a short-term flock of sheep without a shepherd? be fresh or be irrelevant Without innovation, it is a corpse. control yourself Winston Churchill repeat process people proof
- 21. be fresh or be irrelevant define your reality New Market Markets Diversification Development plan long-term, act short-term Existing Market Market Markets Penetration Development be fresh or be irrelevant Existing New Products Products • Which ideas are uniquely relevant to brand & offering, and why? control yourself • Can we commercialize our core portfolio to new audiences? • Can we extend existing technology platforms into new spaces? • Can we expand into a uncontested "white space" for you to rule? • Which acquisitions, alliances, licensing, and selective innovation repeat outsourcing must augment your innovation efforts? process people proof
- 22. control yourself define your reality plan long-term, act “Individual commitment to short-term a group effort - that is what makes a teamwork, a be fresh or be irrelevant company work, a society work, a civilization work.” control yourself Vince Lombardi repeat process people proof
- 23. control yourself define your reality Sales plan long-term, act Customers short-term Management R&D be fresh or be irrelevant Marketing • What fosters greater internal & external collaboration? • Which critical insights could tighten our go-to-market criteria? control yourself • What could strengthen our product portfolio management? • How can you drive superior cross-functional execution? • Do you have what you need, when you need it, to execute a winning plan? repeat • Would new, more rapid knowledge gathering methods help you have more confidence in pursuing growth opportunities? process people proof
- 24. repeat define your reality “I've missed more than 9,000 plan long-term, act shots in my career. I've lost short-term almost 300 games. 26 times, I've been trusted to take the be fresh or be irrelevant game winning shot and missed. I've failed over and over and over again in my life. control yourself And that is why I succeed.” Michael Jordan repeat process people proof
- 25. Dave Cook John Sangiorgio David Dreisbach Jeff Kreidenweis Monika McCurdy process people proof
- 26. Dave Cook Dave Cook, Ph.D Research, Analytics, & Consumer Behavior • Clarifying business objectives & expectations John Sangiorgio • Creating the optimal research design • Executing the research cost-effectively • Uncovering key learnings and recommended actions David Dreisbach Jeff Kreidenweis Monika McCurdy process people proof
- 27. Dave Cook John Sangiorgio John Sangiorgio Marketing Strategy & Corporate Development • Developing winning strategy & tactical plans • Optimizing upstream & downstream marketing David Dreisbach • Exploiting learnings from "white space" market assessments • Driving actions from core business reviews • Ensuring alignment and integration across functional teams Jeff Kreidenweis Monika McCurdy process people proof
- 28. Dave Cook John Sangiorgio David Dreisbach David Dreisbach Brand Strategy, Digital Media, & Creative • Shaping superior brand strategy & architecture • Expanding footprint of marketing plan (traditional & new media) Jeff Kreidenweis • Delivering clear and concise creative direction • Improving design and impact of collateral materials Monika McCurdy process people proof
- 29. Dave Cook John Sangiorgio David Dreisbach Jeff Kreidenweis Consumer Goods, Retail, & Sales Strategy Jeff Kreidenweis • Developing comprehensive go-to-market strategies • Executing interactive cost modeling & budgeting • Commercializing diverse array of breakthrough products • Championing new customer segments served Monika McCurdy • Transforming business models by elevating strengths process people proof
- 30. Dave Cook John Sangiorgio David Dreisbach Monika McCurdy Product Innovation Jeff Kreidenweis • Delivering success in multi-national product marketing • Establishing building blocks for a guided ideation process • Promoting detailed roadmaps for innovation success Monika McCurdy • Achieving high performance in product portfolio management • Maximizing product value and extending lifecycles process people proof
- 31. Health Care Consumer Goods Services process people proof
- 32. Thank you for your time. For any follow-up questions or comments, please contact John Sangiorgio at... Phone: (513) 509-2991 Email: sangiorgio@missinglinkinsights.com Website: www.missinglinkinsights.com process people proof