Lynne Strong is a farmer who aims to bridge the rural-urban divide through education and advocacy programs. Her summary outlines initiatives like painting cows with environmental themes for schools, bringing students to her farm, and partnering with organizations. She discusses the need for farmers to connect with consumers and change perceptions. Her programs see increased understanding of farming and higher trust in farmers. Lynne hopes to inspire future generations by highlighting agriculture as a viable career.
The document summarizes a home delivery scheme of foodgrains implemented in Nashik, Maharashtra, India. Some key points:
1) The scheme involves periodic bulk distribution of foodgrains directly to villagers once every 3-6 months, bypassing fair price shops.
2) Distribution is done publicly before the village community to ensure transparency.
3) Over 314 villages and 39,161 beneficiaries participated in the scheme by March 2010, with over 37,000 quintals of foodgrains distributed.
Potomac Vegetable Farms is a family-owned organic farm in Northern Virginia with 10 acres of vegetables and half an acre of herbs. They generate $900,000 in annual gross sales, with 50% from their CSA program and 31% from farmers markets. The farm prioritizes high quality of life, making a living, low debt, and customer and worker engagement over maximizing profits. They utilize multiple sales channels to balance production, labor needs, and marketing throughout the year.
Assessing Life of Rural-Urban Environmental Migrants of Selected Slum of DhakaMohammad Ibrahim
Here are the key points regarding the research problem:
- Bangladesh is highly vulnerable to climate change and natural disasters due to its geography and climate. It experiences frequent floods, cyclones, erosion, droughts etc.
- Climate change is degrading the environment and ecology, especially impacting livelihoods in rural areas dependent on agriculture.
- Extreme events like cyclones and floods cause massive damage to crops, livestock and infrastructure. This leads to livelihood losses for farmers and people dependent on agriculture.
- Recurring disasters and environmental degradation are causing rural livelihood losses over time in environmental "hotspots". As incomes reduce, people can no longer sustain their minimum livelihood needs in these areas.
- Migration
The document discusses various concepts related to planning the built environment, including:
1) The need for coordination between various agencies like architects, contractors, landscape designers, and government in civil engineering projects to effectively implement projects while maintaining harmony with nature.
2) The roles of architects, civil engineers, structural engineers, and environmental engineers in planning and executing projects.
3) Key principles of planning like aspect, privacy, circulation, and orientation that guide the functional requirements and positioning of buildings.
4) The importance of building byelaws in regulating development and ensuring citizen access to facilities like water, sanitation, and safety.
The document discusses the history, theory, aspects, and practice of urban planning. It begins with definitions of urban planning and discusses its origins in ancient civilizations. It then covers influential urban planning theories and thinkers from Hippodamus to modernists like Howard and Le Corbusier. The document outlines aspects of urban planning like aesthetics, infrastructure, transportation and discusses sustainable practices. It also discusses new master-planned cities and different levels of urban planning from national to municipal. In the end, it discusses impacts of urban planning on happiness, education and criminality.
Land use planning refers to allocating land resources for different uses consistent with development goals. It involves classifying land, determining suitable land uses, and regulating development through tools like zoning maps and land use plans. The objectives are to promote efficient land use, reconcile conflicts, and guide sustainable development patterns. Land use planning organizations at the national, regional, and local levels coordinate to classify land and guide land allocation and conversion nationally and within their jurisdictions.
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011Art4Agriculture
The document outlines an initiative called Art4Agriculture that aims to promote Australian agriculture to students. It discusses having young farmers visit schools to share their experiences and generating trust in modern farming practices. Students complete assessment tasks like creating artwork with a fibreglass bull, blogging about farm visits, making a video to promote a commodity, and presenting a PowerPoint calling for sustainable food supply chains. The program aims to bridge the rural-urban divide and increase understanding of how farmers feed cities and the world.
The document summarizes a home delivery scheme of foodgrains implemented in Nashik, Maharashtra, India. Some key points:
1) The scheme involves periodic bulk distribution of foodgrains directly to villagers once every 3-6 months, bypassing fair price shops.
2) Distribution is done publicly before the village community to ensure transparency.
3) Over 314 villages and 39,161 beneficiaries participated in the scheme by March 2010, with over 37,000 quintals of foodgrains distributed.
Potomac Vegetable Farms is a family-owned organic farm in Northern Virginia with 10 acres of vegetables and half an acre of herbs. They generate $900,000 in annual gross sales, with 50% from their CSA program and 31% from farmers markets. The farm prioritizes high quality of life, making a living, low debt, and customer and worker engagement over maximizing profits. They utilize multiple sales channels to balance production, labor needs, and marketing throughout the year.
Assessing Life of Rural-Urban Environmental Migrants of Selected Slum of DhakaMohammad Ibrahim
Here are the key points regarding the research problem:
- Bangladesh is highly vulnerable to climate change and natural disasters due to its geography and climate. It experiences frequent floods, cyclones, erosion, droughts etc.
- Climate change is degrading the environment and ecology, especially impacting livelihoods in rural areas dependent on agriculture.
- Extreme events like cyclones and floods cause massive damage to crops, livestock and infrastructure. This leads to livelihood losses for farmers and people dependent on agriculture.
- Recurring disasters and environmental degradation are causing rural livelihood losses over time in environmental "hotspots". As incomes reduce, people can no longer sustain their minimum livelihood needs in these areas.
- Migration
The document discusses various concepts related to planning the built environment, including:
1) The need for coordination between various agencies like architects, contractors, landscape designers, and government in civil engineering projects to effectively implement projects while maintaining harmony with nature.
2) The roles of architects, civil engineers, structural engineers, and environmental engineers in planning and executing projects.
3) Key principles of planning like aspect, privacy, circulation, and orientation that guide the functional requirements and positioning of buildings.
4) The importance of building byelaws in regulating development and ensuring citizen access to facilities like water, sanitation, and safety.
The document discusses the history, theory, aspects, and practice of urban planning. It begins with definitions of urban planning and discusses its origins in ancient civilizations. It then covers influential urban planning theories and thinkers from Hippodamus to modernists like Howard and Le Corbusier. The document outlines aspects of urban planning like aesthetics, infrastructure, transportation and discusses sustainable practices. It also discusses new master-planned cities and different levels of urban planning from national to municipal. In the end, it discusses impacts of urban planning on happiness, education and criminality.
Land use planning refers to allocating land resources for different uses consistent with development goals. It involves classifying land, determining suitable land uses, and regulating development through tools like zoning maps and land use plans. The objectives are to promote efficient land use, reconcile conflicts, and guide sustainable development patterns. Land use planning organizations at the national, regional, and local levels coordinate to classify land and guide land allocation and conversion nationally and within their jurisdictions.
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011Art4Agriculture
The document outlines an initiative called Art4Agriculture that aims to promote Australian agriculture to students. It discusses having young farmers visit schools to share their experiences and generating trust in modern farming practices. Students complete assessment tasks like creating artwork with a fibreglass bull, blogging about farm visits, making a video to promote a commodity, and presenting a PowerPoint calling for sustainable food supply chains. The program aims to bridge the rural-urban divide and increase understanding of how farmers feed cities and the world.
Smart farming for the Future Lynne Strong CCRSPI conference feb 18th 2011 Art4Agriculture
Smart farming for the Future Lynne Strong CCRSPI conference feb 18th 2011
A Farmer Case Study on Socio Economic Issues facing Australian farmers in peri-urban areas
This document discusses the decline of family farms and rise of corporate agriculture in the United States. Over the last 30 years, the US has lost over 40% of its ranchers, 90% of its hog farmers, and 80% of its dairymen. Meanwhile, a small number of large corporations now dominate the food industry and control markets to their benefit and the detriment of family farms. The document advocates for more local and sustainable food systems that empower consumers and support small, independent producers.
The power of indigenous breeds for rural transformation - presentation given ...Dr Ilse Koehler-Rollefson
This presentation summarizes some of the reasons why indigenous livestock breeds are the foundation for sustainable rural development and why devloping countries should not follow the "western path" of increasing production at al costs, by means of imported genetics and animal feed.
“What would it take to build a truly resilient local food system?"Guy Dauncey
The document discusses building a resilient local food system and outlines seven core solutions, including transitioning to regenerative organic farming and developing a cooperative food economy. Specifically, it proposes establishing 29 regional growers' cooperatives across British Columbia to support local farmers and increase local food production and resilience. The cooperatives would provide shared resources like distribution, storage, supplies and business skills training to help farmers overcome challenges of high land costs, lack of infrastructure and difficulty competing with industrial agriculture. Transitioning the food system in this way over ten years could help address issues of soil health, climate change and economic challenges for farmers.
Sheep to Chic - The Case for a Northern Califrornia Textile Mill Amber Bieg
The document proposes establishing a wool textile mill in Northern California to process the region's wool and create economic opportunities. It notes that over 600,000 sheep in California produce over 3 million pounds of wool annually, but most is exported with no local fine-grade fiber processing. A wool mill could generate $40 million annually by processing 1 million pounds of wool into yarn, fabric and other products. It would create a sustainable local textile supply chain and livelihoods for women, helping address economic challenges many mothers face. Next steps include assessing wool quality, consumer demand, and infrastructure needs to determine feasibility.
On-Farm and Off-Farm Processing with Guylaine Buecheliacornorganic
Guylaine Buecheli discusses her family farm in Quebec, Les viandes Rheintals, which has grown over 25 years to meet consumer demand. They raise pigs and cattle organically and do their own processing at a butcher shop they co-own. Recently they have begun curing and drying their own deli meats. While expanding, they have faced challenges maintaining quality and balancing business and family but have found support through training, coaching, and local organizations.
The predictions for protein demand and its impacts on meat production is going to require extraordinary innovation. The global population is predicted to reach 9 billion by 2050, both demand and prices for meat are set to double, and analysts predict demand will outpace
The Meat Atlas, a new report and graphic guide produced by the Heinrich Böll Foundation, leverages data to highlight the devastating effects of global meat and dairy production, on everything from water pollution to obesity.
1) Farming is the worship of the five elements of nature - earth, ether, air, water and fire. The crops produced through worship become prasad (offerings), which are distributed and not sold.
2) When the farmer becomes a worshiper, the crops will become prasad. Consumers will become devotees. Then the farmer's house will become a golden temple, and there will be no poverty.
3) Natueco farming is a nature-friendly way of sustainable agriculture that aims to meet human needs while enhancing agro-ecology through balanced resource networks and biodiversity.
Buecheli on farm&offfarmprocessing_2013acornorganic
Les viandesRheintal is a family-owned organic farm in Quebec that has been farming for 25 years. The farm focuses on authenticity, distinction, and durability in its operations. It has 210 acres in production with 60 beef cattle and 200 hogs. The farm owns a 5,000 square foot meat processing plant and 30% of a butcher shop. It distributes its products such as beef and charcuterie through various retail channels, focusing on marketing and customer relationships. The owners have invested heavily in the business and infrastructure over the years to grow operations in a sustainable manner.
This document profiles today's farmers and the future of farming. It contains interviews with several modern farmers who discuss the changes in farming practices and the challenges facing the industry. Some key points:
- Feeding a growing global population of over 9 billion by 2050 will require almost doubling food production while having limited available farmland. New technologies, waste reduction, and more efficient production practices will be needed.
- Today's farmers operate high-tech businesses using automated equipment, data analytics, and innovative growing techniques. However, they still depend on nature and face risks from weather and diseases.
- Connecting farmers globally through digital networks allows them to share knowledge and solutions. A resilient, collaborative food system is needed
Presented by Delia Grace at the Joint CGIAR Research Program on Agriculture for Nutrition and Health (A4NH)/CGIAR Independent Science and Partnership Council (ISPC) Workshop on Nutrition, Washington, D.C., 22-23 September 2014.
Sustainable agriculture aims to produce food without depleting resources or polluting the environment. It follows natural principles and creates self-sustaining systems like nature. While sustainability is tied to broader issues, it began with small farmers concerned about the environmental damage of industrial agriculture. Sustainable farmers now use ecology-based approaches to promote biodiversity, recycle nutrients, and integrate crops and livestock. Little by little, through practices that are profitable for small family farms and through new local markets, sustainable farming is taking root field by field and farm by farm.
This document provides an overview of considerations for starting a commercial dairy goat operation, including labor requirements, marketing, processing, regulations, and budgeting. It estimates that a 100-doe dairy selling fluid milk will require about 1.5 full-time workers for milking, cleaning, feeding, and herd management. Producers must locate a reliable buyer for their milk and ensure there is demand for the products they plan to sell. On-farm processing of milk into value-added products like cheese can increase profits but also increases labor needs and regulatory requirements. Extensive planning is required to ensure a viable business model that accounts for all costs of production and marketing.
Sustainability developments in big agricultureCari Rincker
Big Ag refers to major segments of the agriculture industry rather than farms of a certain size. Sustainable agriculture aims to satisfy food needs, enhance the environment, efficiently use resources, support economic viability, and improve quality of life. Key aspects of sustainability in Big Ag include food security through efficient production, environmental conservation, use of new technologies, economic viability for farmers, and improving their quality of life. Contact information is provided for those interested in learning more.
Industrial Agriculture vs. The Family Farm - University of Denver 2013 Presen...Ranch Foods Direct
The document discusses the decline of family farms in the United States and rise of industrial agriculture. It notes that the U.S. has lost over 40% of its ranchers, 90% of its farmers, and 80% of its dairymen in the last 30 years. Additionally, less than 3% of farmers now make over 63% of money from agriculture. This has led to large areas becoming impoverished with abandoned farms and devoted to massive factory farms. The document advocates for supporting family farms and ranchers through more direct marketing that cuts out large middlemen corporations.
The document summarizes changes in the UK dairy industry over the last 30 years. It discusses the rise and fall of the Milk Marketing Board and the increasing consolidation of dairy farming. A few key points:
- The number of dairy farmers in the UK has fallen dramatically, from over 30,000 in the 1990s to under 14,000 now, as the industry has consolidated.
- Similarly, the number of dairy processors has decreased, resulting in a virtual duopoly for fresh milk by 2010.
- UK dairy production has become more export-focused and oriented towards global markets, as the global dairy market and demand has increased.
- Volatility in milk prices has increased over this period as well,
The Environment is What we Eat by Grace Mahon Art4Agriculture
Grace entered the prestigious LandLearn NSW public speaking competition at the end of last year and she has been selected as a finalist to compete at the Dubbo Beef Spectacular on March 15.
Grace's first round speech that caught the judges' ear was entitled "The Environment is What we Eat. For the finals her topic is 'Australian vs. Foreign produce. How can we win". Winners, runners-up and a rising star will win cash prizes and the overall winner of the day will be invited to deliver their speech at the Sydney Royal Easter Show.
How Many Ways can you make a Difference by Ashleigh Lane and Stephanie MurphyArt4Agriculture
The Cream of the Crop Competition invites students in NSW secondary and tertiary education institutions to create a PowerPoint or a video which can be published on the web and win $500.
The competition ask the students to promote the importance of agriculture to their peers, to encourage a better understanding of agriculture as well as promote agricultural careers and rural life.
More Related Content
Similar to My Journey to Bridge the Rural Urban Divide - MLA Environmental Advocates Workshop May 2011
Smart farming for the Future Lynne Strong CCRSPI conference feb 18th 2011 Art4Agriculture
Smart farming for the Future Lynne Strong CCRSPI conference feb 18th 2011
A Farmer Case Study on Socio Economic Issues facing Australian farmers in peri-urban areas
This document discusses the decline of family farms and rise of corporate agriculture in the United States. Over the last 30 years, the US has lost over 40% of its ranchers, 90% of its hog farmers, and 80% of its dairymen. Meanwhile, a small number of large corporations now dominate the food industry and control markets to their benefit and the detriment of family farms. The document advocates for more local and sustainable food systems that empower consumers and support small, independent producers.
The power of indigenous breeds for rural transformation - presentation given ...Dr Ilse Koehler-Rollefson
This presentation summarizes some of the reasons why indigenous livestock breeds are the foundation for sustainable rural development and why devloping countries should not follow the "western path" of increasing production at al costs, by means of imported genetics and animal feed.
“What would it take to build a truly resilient local food system?"Guy Dauncey
The document discusses building a resilient local food system and outlines seven core solutions, including transitioning to regenerative organic farming and developing a cooperative food economy. Specifically, it proposes establishing 29 regional growers' cooperatives across British Columbia to support local farmers and increase local food production and resilience. The cooperatives would provide shared resources like distribution, storage, supplies and business skills training to help farmers overcome challenges of high land costs, lack of infrastructure and difficulty competing with industrial agriculture. Transitioning the food system in this way over ten years could help address issues of soil health, climate change and economic challenges for farmers.
Sheep to Chic - The Case for a Northern Califrornia Textile Mill Amber Bieg
The document proposes establishing a wool textile mill in Northern California to process the region's wool and create economic opportunities. It notes that over 600,000 sheep in California produce over 3 million pounds of wool annually, but most is exported with no local fine-grade fiber processing. A wool mill could generate $40 million annually by processing 1 million pounds of wool into yarn, fabric and other products. It would create a sustainable local textile supply chain and livelihoods for women, helping address economic challenges many mothers face. Next steps include assessing wool quality, consumer demand, and infrastructure needs to determine feasibility.
On-Farm and Off-Farm Processing with Guylaine Buecheliacornorganic
Guylaine Buecheli discusses her family farm in Quebec, Les viandes Rheintals, which has grown over 25 years to meet consumer demand. They raise pigs and cattle organically and do their own processing at a butcher shop they co-own. Recently they have begun curing and drying their own deli meats. While expanding, they have faced challenges maintaining quality and balancing business and family but have found support through training, coaching, and local organizations.
The predictions for protein demand and its impacts on meat production is going to require extraordinary innovation. The global population is predicted to reach 9 billion by 2050, both demand and prices for meat are set to double, and analysts predict demand will outpace
The Meat Atlas, a new report and graphic guide produced by the Heinrich Böll Foundation, leverages data to highlight the devastating effects of global meat and dairy production, on everything from water pollution to obesity.
1) Farming is the worship of the five elements of nature - earth, ether, air, water and fire. The crops produced through worship become prasad (offerings), which are distributed and not sold.
2) When the farmer becomes a worshiper, the crops will become prasad. Consumers will become devotees. Then the farmer's house will become a golden temple, and there will be no poverty.
3) Natueco farming is a nature-friendly way of sustainable agriculture that aims to meet human needs while enhancing agro-ecology through balanced resource networks and biodiversity.
Buecheli on farm&offfarmprocessing_2013acornorganic
Les viandesRheintal is a family-owned organic farm in Quebec that has been farming for 25 years. The farm focuses on authenticity, distinction, and durability in its operations. It has 210 acres in production with 60 beef cattle and 200 hogs. The farm owns a 5,000 square foot meat processing plant and 30% of a butcher shop. It distributes its products such as beef and charcuterie through various retail channels, focusing on marketing and customer relationships. The owners have invested heavily in the business and infrastructure over the years to grow operations in a sustainable manner.
This document profiles today's farmers and the future of farming. It contains interviews with several modern farmers who discuss the changes in farming practices and the challenges facing the industry. Some key points:
- Feeding a growing global population of over 9 billion by 2050 will require almost doubling food production while having limited available farmland. New technologies, waste reduction, and more efficient production practices will be needed.
- Today's farmers operate high-tech businesses using automated equipment, data analytics, and innovative growing techniques. However, they still depend on nature and face risks from weather and diseases.
- Connecting farmers globally through digital networks allows them to share knowledge and solutions. A resilient, collaborative food system is needed
Presented by Delia Grace at the Joint CGIAR Research Program on Agriculture for Nutrition and Health (A4NH)/CGIAR Independent Science and Partnership Council (ISPC) Workshop on Nutrition, Washington, D.C., 22-23 September 2014.
Sustainable agriculture aims to produce food without depleting resources or polluting the environment. It follows natural principles and creates self-sustaining systems like nature. While sustainability is tied to broader issues, it began with small farmers concerned about the environmental damage of industrial agriculture. Sustainable farmers now use ecology-based approaches to promote biodiversity, recycle nutrients, and integrate crops and livestock. Little by little, through practices that are profitable for small family farms and through new local markets, sustainable farming is taking root field by field and farm by farm.
This document provides an overview of considerations for starting a commercial dairy goat operation, including labor requirements, marketing, processing, regulations, and budgeting. It estimates that a 100-doe dairy selling fluid milk will require about 1.5 full-time workers for milking, cleaning, feeding, and herd management. Producers must locate a reliable buyer for their milk and ensure there is demand for the products they plan to sell. On-farm processing of milk into value-added products like cheese can increase profits but also increases labor needs and regulatory requirements. Extensive planning is required to ensure a viable business model that accounts for all costs of production and marketing.
Sustainability developments in big agricultureCari Rincker
Big Ag refers to major segments of the agriculture industry rather than farms of a certain size. Sustainable agriculture aims to satisfy food needs, enhance the environment, efficiently use resources, support economic viability, and improve quality of life. Key aspects of sustainability in Big Ag include food security through efficient production, environmental conservation, use of new technologies, economic viability for farmers, and improving their quality of life. Contact information is provided for those interested in learning more.
Industrial Agriculture vs. The Family Farm - University of Denver 2013 Presen...Ranch Foods Direct
The document discusses the decline of family farms in the United States and rise of industrial agriculture. It notes that the U.S. has lost over 40% of its ranchers, 90% of its farmers, and 80% of its dairymen in the last 30 years. Additionally, less than 3% of farmers now make over 63% of money from agriculture. This has led to large areas becoming impoverished with abandoned farms and devoted to massive factory farms. The document advocates for supporting family farms and ranchers through more direct marketing that cuts out large middlemen corporations.
The document summarizes changes in the UK dairy industry over the last 30 years. It discusses the rise and fall of the Milk Marketing Board and the increasing consolidation of dairy farming. A few key points:
- The number of dairy farmers in the UK has fallen dramatically, from over 30,000 in the 1990s to under 14,000 now, as the industry has consolidated.
- Similarly, the number of dairy processors has decreased, resulting in a virtual duopoly for fresh milk by 2010.
- UK dairy production has become more export-focused and oriented towards global markets, as the global dairy market and demand has increased.
- Volatility in milk prices has increased over this period as well,
Similar to My Journey to Bridge the Rural Urban Divide - MLA Environmental Advocates Workshop May 2011 (20)
The Environment is What we Eat by Grace Mahon Art4Agriculture
Grace entered the prestigious LandLearn NSW public speaking competition at the end of last year and she has been selected as a finalist to compete at the Dubbo Beef Spectacular on March 15.
Grace's first round speech that caught the judges' ear was entitled "The Environment is What we Eat. For the finals her topic is 'Australian vs. Foreign produce. How can we win". Winners, runners-up and a rising star will win cash prizes and the overall winner of the day will be invited to deliver their speech at the Sydney Royal Easter Show.
How Many Ways can you make a Difference by Ashleigh Lane and Stephanie MurphyArt4Agriculture
The Cream of the Crop Competition invites students in NSW secondary and tertiary education institutions to create a PowerPoint or a video which can be published on the web and win $500.
The competition ask the students to promote the importance of agriculture to their peers, to encourage a better understanding of agriculture as well as promote agricultural careers and rural life.
Test Your Sustainability by Cherie Chen et alArt4Agriculture
The Cream of the Crop Competition invites students in NSW secondary and tertiary education institutions to create a PowerPoint or a video which can be published on the web and win $500.
The competition ask the students to promote the importance of agriculture to their peers, to encourage a better understanding of agriculture as well as promote agricultural careers and rural life.
The Cream of the Crop Competition invites students in NSW secondary and tertiary education institutions to create a PowerPoint or a video which can be published on the web and win $500.
The competition ask the students to promote the importance of agriculture to their peers, to encourage a better understanding of agriculture as well as promote agricultural careers and rural life.
Grow your own Teeny Tiny Farm by Amber O'NeillArt4Agriculture
The Cream of the Crop Competition invites students in NSW secondary and tertiary education institutions to create a PowerPoint or a video which can be published on the web and win $500.
The competition ask the students to promote the importance of agriculture to their peers, to encourage a better understanding of agriculture as well as promote agricultural careers and rural life.
Revegetation - Keeping farmland productive for future generations by Ayla Web...Art4Agriculture
The Cream of the Crop Competition invites students in NSW secondary and tertiary education institutions to create a PowerPoint or a video which can be published on the web and win $500.
The competition invites NSW secondary and tertiary students to promote the importance of agriculture to their peers, to encourage a better understanding of agriculture as well as promote agricultural careers and rural life.
The Cream of the Crop Competition invites students in NSW secondary and tertiary education institutions to create a PowerPoint or a video which can be published on the web and win $500.
The competition invites NSW secondary and tertiary students to promote the importance of agriculture to their peers, to encourage a better understanding of agriculture as well as promote agricultural careers and rural life.
How many ways can you tell the story of beef by Caitlin VellaArt4Agriculture
The document provides information about the Australian beef cattle industry. It discusses the breeds of cattle raised in Australia, how cattle are selected for various traits, and the environmental issues associated with beef production. It notes that farmers use techniques like controlled stocking rates and innovative irrigation methods to manage land use and reduce environmental impacts. The beef industry contributes significantly to the Australian economy through meat and live exports.
The Cream of the Crop Competition invites students in NSW secondary and tertiary education institutions to create a PowerPoint or a video which can be published on the web and win $500.
The competition invites NSW secondary and tertiary students to promote the importance of agriculture to their peers, to encourage a better understanding of agriculture as well as promote agricultural careers and rural life.
The Sheep Industry Feeding and clothing Sydney for a day sustainablyArt4Agriculture
This document discusses how the Australian sheep industry sustains Sydney through food and clothing. It details that there are over 4.5 million people in Sydney that need to be fed, clothed, and housed daily through agriculture. The author focuses on learning about Australia's sheep meat and wool production to feed and clothe Sydney sustainably. Sustainable practices for sheep farming discussed include rotational grazing, fencing off waterways, and animal husbandry techniques.
St Michael's Catholic School Archibull Prize 2011 entry Wool Art4Agriculture
Wool is a natural fiber produced by sheep. It is sustainable because it is water and fire resistant, regulates temperature, and can be reused or recycled. Wool production impacts the environment through land use and emissions, but farmers take steps to reduce this, such as using appropriate fertilizers, retaining native plants and trees, and improving waste management. Climate change also presents challenges for wool production. Overall, wool is a renewable and biodegradable resource that has thermal regulating properties beneficial for consumers.
St Ignatius College Archibull Prize 2011 entry GrainsArt4Agriculture
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Quakers Hill High School Archibull Prize Entry GrainsArt4Agriculture
This document discusses Australian agriculture and how it bridges the rural-urban divide. It outlines that farmers grow important crops like grains, meat, dairy, fruit and vegetables that feed the nation. It notes that agriculture supports over 1.6 million jobs and exports over 60% of production. The document discusses sustainability measures farmers use like biodiversity protection, revegetation, weed management and irrigation that help the environment while feeding Australians. It concludes that through efficiency and sustainability, farmers play a vital role in bridging the rural-urban divide.
Model Farms High School Archibull Prize 2011 Entry Dairy Art4Agriculture
This document discusses sustainability issues related to agriculture and resource use in Australia. It notes that Sydney consumes over 1.3 million litres of milk from 390,146 cows daily, and discusses the importance of managing resources carefully to sustain agriculture, manufacturing, and future generations. It also highlights the disconnect between food production and consumption, and notes efforts like Model Farms to educate on sustainability through practices like water collection and recycling.
Macarthur Anglican School Archibull Prize 2011 entry CottonArt4Agriculture
Cotton is a sustainable crop that can be grown and manufactured with little environmental impact when best practices are followed. Farmers grow cotton through irrigation and careful cultivation. Manufacturers produce quality cotton products and ensure waste is reused. Consumers can support sustainability by buying Australian cotton goods and practicing recycling. The full lifecycle of cotton from seed to clothing demonstrates how the crop can be a renewable resource when grown, produced and reused responsibly.
The Cream of the Crop Competition invites students in NSW secondary and tertiary education institutions to create a PowerPoint or a video which can be published on the web and win $500.
The competition ask the students to promote the importance of agriculture to their peers, to encourage a better understanding of agriculture as well as promote agricultural careers and rural life.
Caroline Chisholm College Archibull Prize 2011 Entry BeefArt4Agriculture
The document discusses how Australian farmers are solving production, welfare, and environmental problems in beef cattle farming. It notes that farmers breed cattle suited to local conditions, use selective breeding and biotechnology to improve traits, and employ advanced management methods, research, and technology to address issues sustainably. The beef industry contributes significantly to the Australian economy through meat and many other products exported worldwide.
Dairy Schofields Primary School Archibull Prize 2011 Entry Art4Agriculture
This document summarizes a school's participation in the Archibull Prize competition to promote sustainable farming. It discusses how the students learned about sustainability from their dairy farmer representative Stephanie. The students held naming competitions to name one of Stephanie's new calves "Bega" and their school's calf "Milky Way." They learned about dairy farming and the food chain by visiting the farmer and helping plant strawberries on their school's garden patch. The overall objective was to showcase the importance of sustainable food production and farming.
The document summarizes the large amount of food waste produced daily by school canteens across Australia, including half tomatoes, lettuce, beetroot, and bread per day from one small school canteen. It estimates that across nearly 10,000 Australian schools, millions of pieces of produce are wasted each year. It proposes that this food waste could be used to feed chickens at each school, reducing the need to buy chicken feed while providing eggs for the canteens. The chicken manure could then fertilize school gardens and orchards, improving fruit production in a sustainable way.
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4. Reality
• Australia is the most urbanized country in the
world with 86% of Australians living in cities
• They have
– no close links to rural communities
– little knowledge of modern farming practices
Nor the farmers who produce their food and the land
that grows
9. We need each other
• Urban communities will decide the future for
agriculture in this country
– Either as consumers, policy and decision makers
– Or as competitors for Australia‟s natural resources
and our future workforce
10. Farmers, at less than 1
per cent of the
Australian population,
are almost invisible.
Does
agriculture
need
advocates?
10
11. With food in
abundance in this
country, there is little
opportunity to remind
Australians just how
important our farmers
are.
11
12. Advocates?
Yes Yes Yes we do
Farmers right across the
country selling our
messages
... and who
better to
educate them
than us
14. Emotion wins over Science
Every time We continue
to ignore this
at our peril
People are 5x more interested
that you care than in what
you know
15. Rule No 1
The customer
is always right
Rule No 2
Advocates are
first and
If we acknowledge foremost fire
Rule No 1
The need to fight
preventers
fires will be
minimised
30. LESS IS MORE
Produce MORE milk,
using FEWER
resources, and
generating LESS waste
30
31. KEY FACTS AT A GLANCE
• 2x industry average cows grazed per hectare
• 5x industry average litres of milk produced per
hectare
• 10x industry average water use efficiency per
hectare
• One of Australia‟s most water efficient milk
production systems producing 35x the industry
average of litres of milk per megalitre of water
used
Milking 3x cuts
greenhouse gas
emissions by 30%
36. You have to be the
image you want your
customers to see
36
37. Proud and Loud
• Our cows provide 50,000 Australians with
milk everyday
• We are proud to say we employ 10 people
from the community and the average age of
our staff is 24
37
38. Food is hot but its
all about cooking
and eating
38
40. Consumers today have high
expectations that the food that
they buy will be produced on
farms with high standards ….
….of animal welfare and
environmental protection
and so they should!
40
41. Many are well
informed by images
and perceptions that
are perpetuated by
the media.
Picture of consumer
41
42. Images that portray
farmers as being
country hicks, living
perpetually in drought
…. and requiring
constant hand outs.
42
43. And they all want farms
to look nice … that is - out
of a car window at
100km/hr
43
44. But they don‟t
understand how that
relates to the steak on
the table, or in our
case, the milk on their
Weet Bix.
44
45. Australia's Most Trusted
Professions 2009
1. Ambulance officers
2. Fire-fighters
3. Nurses How do consumers know
they can trust farmers to
4. Pilots provide them with quality
5. Pharmacists food, to care for their animals
6. Doctors and to look after the
environment if they have no
7. Veterinarians relationship with them??? ….
8. Farmers
9. Armed forces
10. Teachers
47. Australia's Most Trusted
Professions 2010
1. Ambulance officers
2. Fire-fighters Mmh
We obviously
3. Nurses have some
customer
4. Pilots relations issues
to address and
5. Doctors fast
6. Pharmacists
7. Veterinarians
8. Armed forces
9. Farmers
10. Scientists
48. FOOD VALUE CHAIN
Manufacturers Distributers
Wholesalers Retailers
Farmers
Here‟s the problem !!!!!
We couldn‟t be any further
away from our customers
How do we fix this?
48
49. The ‘new’ value chain
Distributers
Wholesalers
Manufacturers
Retailers
Farmers Consumers
THE MISSING LINK
49
50. The STRONG VALUE BRACELET
Distributers
Wholesalers
Manufacturers
Retailers
Farmers Consumers
50
83. Art4Agriculture (DYA INC) is a
network of young people who
share a passion to tell others
about the pivotal role
Australian farmers play in
feeding the world.
83
91. “The Central District Exhibit
ideals are replicated within the
Archibull Prize which seeks to
promote sustainable
and local agriculture, in the
same way as we do”
Wendy Taylor designer CDE
91
99. Secondary Schools??? – no way
they said
“Never underestimate the power of
passion”
• 10 Expression of Interest for 5 school pilot
• 30 applicants in 10 days
• Program extended to 14 schools ( 16
schools on waiting list)
99
106. Theme
“Love It or Lose It”
Bull 1. Your region with a profitable
and sustainable agricultural landscape
Bull 2. Your region where food security
is a thing of the past
106
107. Reward For Effort
Cash prizes will be awarded for….
• Best 2 bulls
• Best project diary
• Best PowerPoint
• Best teacher created integrated unit of work
• Overall Winning School – Archibull Prize
117. Sydney Royal Easter Show.
Hundreds of thousands of
people see the program and its
key messages.
118. Key Messages
• Responsible agricultural production
is a legitimate use of Australia‟s
land, water and other resources
• Agriculture is alive and well and a
great career choice .
118
119.
120. Australian Year of the Farmer
2012
Once in a lifetime opportunity for Australian
farmers to come together with the
community and celebrate the role Australian
farmers play in sustaining the health, wealth
and happiness of Australian families and
many other families around the world
http://www.yearofthefarmer.com.au/
124. Why is this program needed?
• We have identified the need to present the
fresh young face of farming
• We will target young people involved in all
aspects of agriculture.
• They will be able to inspire the next
generation of consumers, decision makers and
farmers
124
128. HOW?
• Recruit and clone „young farming champions'
to be the face of agriculture in their local
region.
• Together we will create and provide our
farming faces with a range of flexible,
authentic and contemporary learning tools
128
129. Our rising stars
will raise the
profile of the
great career
opportunities in
the food sector.
129
130. HOW?
• Send young farming champions into schools,
share their stories and work with the students
to explore the environmental challenges of
modern agriculture
• Students partner with real farmers they can
relate to and work together to seek solutions
to these challenges.
130
132. Support Resources
• Sit the „young farming champions‟ around
the table with teachers so they can
understand what works with the Next Gen
and what doesn‟t
• Provide them with our insights and even
better they can share their insights
• Create case studies
• Film them on farm
132
133. Our rising stars
will build
relationships
and work with
decision and
policy makers
133
134. Support Resources
• Provide presentation templates for
all demographics and situations
• Create & distribute press releases on
their behalf
• We will provide a mentor support
network for our „young farming
champions‟.
134
135. Our rising stars will
share stories and
build relationships
with communities
right across
Australia
136. Support Resources
• Provide them with vocal coaching,
media skills and presentation
training
• Help them set up websites for their
business
• Cover their expenses
• Anything else our partnership
identifies 136
138. Reach for the stars
• Australian farmers feed 60 million
people
• Australian farmers protect and
enhance over 60% of the Australian
landscape
• BE LOUD AND PROUD
138
139. Australia's Most Trusted
Professions 2012
1. Farmers Believe it , work
2. Ambulance officers hard for it
because this is
3. Fire-fighters achievable
4. Nurses
5. Pilots
6. Doctors
7. Pharmacists
8. Veterinarians
9. Armed forces
10. Scientists
So can we reconnect the city with the country? Bridge the rural – urban divide? Can we use the community’s interest in NRM to achieve our goals? And most importantly, does this enable us to tap in to the enormous resources of the corporate world to help get our message across?From my experience the answer to these questions is “YES, YES, YES and YES”.. and today I am going to show you how.
For the Archibulls each school is supplied with 2 life-size fibreglass calvesBecause we are asking the next generation of decision makers and consumers to paint the next generation of agriculture
For the Archibulls each school is supplied with 2 life-size fibreglass calvesBecause we are asking the next generation of decision makers and consumers to paint the next generation of agriculture
So can we reconnect the city with the country? Bridge the rural – urban divide? Can we use the community’s interest in NRM to achieve our goals? And most importantly, does this enable us to tap in to the enormous resources of the corporate world to help get our message across?From my experience the answer to these questions is “YES, YES, YES and YES”.. and today I am going to show you how.
My programs directly connect urban communities with the first link of the food value chain - the farmers.
often by the negative images portrayed about agriculture in the media.
Images that portray farmers as being country hicks, living perpetually in drought …. and requiring constant hand outs.
They ALL want farms to look NICE … that is - out of a car window at 100km/hr …But they don’t understand how that relates to the steak on the table, or in our case, the milk on their Weet Bix.
We cannot expect the Australian public to trust farmers to provide them with quality food, to care for their animals and to look after the environment if they have no relationship with them. SOMEONE has to do something!
I believe the cause of this disconnect between city and country is the current food value chain model. If you look at the model – there is a pivotal link missing – the link that directly connects consumers with the people who produce their food.
Essentially through the programs I’m involved in rolling out, we are remodelling the chain to add the missing link and create, if you like, a value bracelet.
I believe this is the key to locking consumers into lifelong relationships with the producers of their food and fibre.
All of the students at Gerringong Public School with Daisy Rose
Where the kids help us to be clean and green
The program has proved to be a productive, assessable and authentic learning tool, with the students’ written work being described by the judge as “world class”.
Evaluation of Picasso CowsOutcomes from Picasso Cows were monitored by ‘pre’ and ‘post’ surveys.
Surveys taken before the primary students started the project showed that nearly 40% were “uncertain” if dairying was important to their region of NSW. Following their involvement with the project, there was a 120% increase in the number of students who “strongly agreed” that dairying was important.
Dairying as an environmental manager earned mostly negative or “don’t know” votes before the project. Afterwards those who felt strong the dairy industry was a responsible environmental manager rose by more than 400%. A real win for Dairy!
The percentage of participants that felt “very strongly” that protecting the environment was important increased by 33%. Similarly, the number who felt they now knew how to look after the environment rose by 25%.
Following the project the students who “strongly agreed” they knew about dairying rose by over 700%.
The student’s artworks were then display to the general public at a regional level and at the 2009 Sydney Royal Easter Show.
All three tiers of Government and many other organisations have also come on board to help us deliver both the ‘Cream of the Crop’ and ‘Archibull Prize’ competitions. Woolworths and the GPT Group. NSW Industry and Investment, Landlearn NSW, RAS of NSW, Hawkesbury Harvest, Rural Women’s Network, Australian Farm Journal. Some are passive sponsors, but many have also brought their expertise to the table – making our projects much better in the process. For example we have great IT/multimedia skills from Industry and Investment and LandLearn NSW, great understanding about curriculum development and educational theory from Landlearn NSW, media and communications skills from Australian Farm Journal, marketing from RAS of NSW. They also each bring their own networks – allowing us to really integrate skills from the farming and urban communities.
The building of the showcase was captured by time lapse photography. So not only was it viewed by the tens of thousands of people who visit the show it went worldwide via the net. And to add the Cream on the Top - the display went on to win 1st Prize for Display and the People’s Choice Award at the Sydney Royal Easter Show.