1. Where Good Is
Marketing Plan

2. Initial Target Market
USERS
• 25-35 years old
• open-minded,
• appreciate the power of storytelling, from
London
CUSTOMERS
• social enterprises

3. Chosen Marketing Strategies
• Facebook
– We decided to use Facebook because we felt most of our
target market (users) use this social media channel often.
A lot of our potential customers also use Facebook to show
their personal preferences through liking and we hoped
this practice spill over to our page.
• Twitter
– A lot of UK social enterprises use Twitter to connect with
their community members. We felt that this social media
channel would be a great way to get the word out that our
website is a work in process and get feedback from our
target market (social enterprises).

4. Page Promotion Cost -
Used for 17/18 July
We decided to use Facebook
promotion for 2 days to see whether
there would be a different in our
website traffic and whether it would
be able to sustain a growth in the
number of people visiting the site
and liking it.

5. Beta Launch Sign-Up Website

6. Facebook Page
Link to Sign-Up
Website
Link to Where
Good Is
Presentation
Total likes

7. Tweet
Used the #socent to focus message to people
interested in social enterprises.

8. Results
Number of people who went to our FB page over 7 days.

9. Results
Number of people that went to our sign-up page from Facebook.

10. Results
Number of people that went to our FB page from Twitter.

11. Summary
• Based on the results for a week’s campaign:
– The promotion spend of $5 (for 2 days) resulted in a
total of 19 people visiting the Facebook page.
– The one tweet generated a hit of 30 to our Facebook
page and these hits lasted up till 4 days after the
tweet was made!
– Visits don’t translate to likes – the 49 visits only
translated into 8 likes!
– Only 7 people proceeded to the sign-up page from
Facebook.
– X number of people actually signed-up for the beta
launch of the website.