learn how to make Social Media Strategy in few steps

1. Yummy Chickens
Dahy Gamal
Social Media Strategy

2. Outline
 Brand Identification
• Competitive Advantages
 Business Goals & Objectives
• Online Strategies
• Tactics (KPI & Segments)
 Competitors Analysis
• SWOT Analysis
 Communications
• Channels & Style
 Targeted Audiences
 Quarter’s Campaigns
• Channels
• Budget
• Duration
 Content Strategy
• Editorial

3. Business Goal & Objective
Tactics (KPIs)StrategyBusiness Goal & Objective
Create company account on facebook
Publish photos of Taste festivals
Establishing online presence on social media
channels.
Taste Festival campaign photos & Videos
Increase brand
awareness
& Customer Acquisition
Establishing Campaign of Facebook
(10,000+ Likes / Month),
Starting new campaign about our fictional
character(Yummy Chicken)
Taste festivals and positive opinion of people
abut Yummy Chickens
Building a Loyal Customer
Relationship (Emphasizing that
Yummy Chickens is the best &
healthy Chicken Products )
An online campaign through LinkedIn
& E-Mail about our products and
delivery services
Starting “Digital Sales” activitiesEstablishing partnership with
delivery services

4. Business Goals & Objectives (Cont.)
Tactics (KPIs)StrategyBusiness Goal & Objective
Through our social media channels, & Ads.Providing new monthly offers to our customers.
Developing new product through marketing
researches
Increasing Sales and Revenue

5. Competitors Analysis (Our Competitors)
Other ChannelsFacebookWebsiteCompetitor
Delivery service
16006
alwatania.egypt
353 K
https://www.alwatania-
egypt.com
Alwatania Poultry Egypt
19858KokiShop
253 k
N/AKokiShop
Youtube:ThreeChefsEgyptThreeChefs
92K
three-chefs.comThree Chefs

6. Competitors Analysis (SWOT Analysis)
• Strengths
• fresh & healthy products
• good packaging
• we specified on Chicken products only
• special spicy
• Weakness
• A weak online presence on other social media channels.
• Videos content
• website
• Opportunities
• Egyptian internet users are rapidly increasing.
• Increasing meat prices
• Threats
• Highly competition
• Society culture about cooked chicken products
• We don’t offer delivery
• We cover just Cairo, & Giza.
• High prices compare with competitors

7. Targeted Audience (Primary “Housewives”)
Demographics: Age: 23– 60
Gender: Female
Residential Area: Cairo & Giza
Physiographic Profile:
Married
Busy
Technology-Oriented
Upper & Middle Class
Interests
Cooking e-shopping, groceries, economic, easy-to-use system, products comparison
And facebook pages like Shopping. Fast food, Fatakat, cbc sofra, fatafeat

8. Targeted Audience (Secondary “Youth & Expatriates”)
Demographics: Age: 20 : 40
Gender: Male / Female
Residential Area: Cairo & Giza
Physiographic Profile:
Single / Married
Internet-Oriented (Social Media)
Smartphones Users
Well-educated
Expatriates
Upper & Middle Class
Interests
e-shopping, groceries, online groceries process, chickens, Chickens strips, chickens
wings

9. Quarter’s Campaigns (Summer)
• June Campaign
• Yummy Chickens in Summer Resort
• Yummy Chickens kitchen (competition: preparing dishes with Yummy Chickens products)
• Yummy Chickens Tips (‫المطبخ‬ ‫أسرار‬)
• Yummy Chickens Quizzes (Fawazeer)
• Yummy Chickens Recipes (‫وألوان‬ ‫أشكال‬ ‫)سلطات‬
• Yummy Chickens Competition (‫فراخ‬ ‫أطعم‬ ‫و‬ ‫)أحلى‬
• As we open new market in 6 October city, we encourage you to find our products and take a selfie
with it, to have the chance to win a free coupon for Yummy Chickens products.
• Channels:
Facebook, instagram
• Budget: ($500/ Month)
• Facebook: $250 $100 (Page Likes), $250 (Boosting Posts)
• Duration:
Summer (June – July – August)

10. Content Strategy (Editorial Calendar)
Facebook 7 post per weak
Instagram 2 posts per day
3 Example of posts

11. ‫قومي‬ ‫دموع‬ ‫غير‬ ‫من‬ ‫البصل‬ ‫لتقطيع‬
‫لمدة‬ ‫الفريزر‬ ‫في‬ ‫البصلة‬ ‫بوضع‬5
‫الجزء‬ ‫إقطعي‬ ‫بعدها‬ ‫التقطيع‬ ‫قبل‬ ‫دقائق‬
‫األول‬ ‫البصلة‬ ‫من‬ ‫العلوي‬.
#yummychickens #tips
#kitchen

12. ‫اليونانية‬ ‫السلطة‬
‫اليونانية‬ ‫السلطة‬ ‫مقادير‬
‫عدد‬٤‫خيار‬ ‫حبات‬
‫عدد‬٣‫طماطم‬ ‫حبات‬
‫عدد‬١‫خس‬ ‫راس‬
‫عدد‬٢‫اصفر‬ ‫ليمون‬
٣٠٠‫الملح‬ ‫قليلة‬ ‫فيتا‬ ‫جبنة‬ ‫جرام‬
‫عدد‬٣‫رومي‬ ‫فلفل‬ ‫حبات‬
‫الرغبة‬ ‫حسب‬ ‫زيتون‬ ‫زيت‬ ‫كبيرة‬ ‫ملعقة‬
‫كمون‬ ‫رشة‬ ‫ملح‬
‫الرغبة‬ ‫حسب‬ ‫حار‬ ‫فلفل‬
‫اليونانية‬ ‫السلطة‬ ‫تحضير‬ ‫طريقة‬
١.‫وي‬ ‫مكعبات‬ ‫والفلفل‬ ‫الخيار‬ ‫ويقطع‬ ‫حلقات‬ ‫الى‬ ‫الطماطم‬ ‫تقطع‬‫جزء‬ ‫فرم‬
‫للتزيين‬ ‫االخر‬ ‫والجزء‬ ‫الخس‬ ‫من‬.
٢.‫ق‬ ‫ويعصر‬ ‫الملح‬ ‫يضاف‬ ‫ثم‬ ‫الطماطم‬ ‫عدا‬ ‫ما‬ ‫الخضار‬ ‫جميع‬ ‫تقلب‬‫ليل‬
‫الكمون‬ ‫ورشة‬ ‫الليمون‬ ‫من‬.‫من‬ ‫الخس‬ ‫اوراق‬ ‫التقديم‬ ‫طبق‬ ‫في‬ ‫نضع‬
‫الط‬ ‫حلقات‬ ‫نضع‬ ‫ثم‬ ‫الخس‬ ‫اوراق‬ ‫فوق‬ ‫الخليط‬ ‫يوضع‬ ‫ثم‬ ‫االسفل‬‫ماطم‬
‫التقديم‬ ‫طبق‬ ‫حول‬.
٣.‫يزين‬ ‫ثم‬ ‫السلطة‬ ‫فوق‬ ‫توضع‬ ‫مكعبات‬ ‫الى‬ ‫الجبن‬ ‫قطع‬ ‫تقطع‬‫الطبق‬
‫هنا‬ ‫وبالف‬ ‫المتبقي‬ ‫والخيار‬ ‫الليمون‬ ‫بقطع‬
#YummyChickens

13. ‫اللذيذة‬ ‫المقرمشة‬ ‫الدجاج‬ ‫أصابع‬
‫هتقدر‬ ‫مش‬ ‫الخطيرة‬ ‫بالتتبيلة‬
‫تقاوم‬
#YummyChickens