This document provides an overview of General Electric (GE), including:
1) GE's history beginning in 1876 and its evolution into a multinational conglomerate operating in various industries such as energy, aviation, healthcare, and media.
2) GE's large portfolio of businesses and products across multiple sectors.
3) Details on GE's current market situation as the leader in many industries, with over 300,000 employees globally.
4) How GE focuses on customizing products and building strong customer relationships.
Summary:
"November auto sales were well below year-ago levels," according to a statement from Cox Automotive. "The sales pace last month was likely closer to 13 million, below our forecast of 13.4 and significantly lower than November 2020's pace of 15.9 million. Sales in November were similar to October – slow."
The chip shortage continues to constrain new-vehicle availability, Cox Automotive added. The market is very uneven right now, with some brands and products facing greater shortage than others. Notably Toyota reported significant sales drops last month due to tight inventory. Meanwhile, Ford inventory has improved since summer.
"The market is stuck in low gear," Cox Automotive senior economist Charlie Chesbrough said in a press release. "We believe there are potential buyers out there, but many are waiting on the sidelines, put off by limited selection and high prices."
Source - https://www.investors.com/news/us-auto-sales-chip-woes-gm-ford-stpck/
1. Plug-in stations - https://windsorstar.com/news/local-news/ev-chargers-being-installed-at-all-onroute-highway-service-locations
2. Flawed tax credits - https://insideevs.com/news/551757/union-tax-credit-flawed-intially/
3. Protectionism policies - https://www.cbc.ca/news/politics/gordon-giffin-power-and-politics-1.6271738
4. Road and fuel taxes - https://www.wired.com/story/norway-electric-vehicle-tax/
5. Plug-in station business model - https://seekingalpha.com/article/4472936-volta-better-ev-charging-station-business-model
6. Power Grid - https://www.bakersfield.com/ap/news/is-the-texas-power-grid-ready-for-the-electric-vehicle-boom/article_cc74dccb-b89a-54cb-a765-88540608391c.html
7. Lithium - https://investingnews.com/news/battery-metals-investing/acme-lithium-adds-two-strategic-lithium-projects-located-in-canadas-winnipeg-river-pegmatite-region/
8. California and Lithium - https://www.carscoops.com/2021/12/california-has-a-single-lake-with-more-lithium-than-the-country-currently-needs/
9. EV Battery - https://www.greencarreports.com/news/1134307_report-ev-battery-costs-might-rise-in-2022
10. Recharging - https://www.nanowerk.com/spotlight/spotid=59274.php
11. Production – Battery - https://www.forbes.com/sites/samabuelsamid/2021/12/01/gm-forms-joint-venture-with-posco-chemical-for-north-american-production-of-battery-cathode-materials/?sh=6692c2d73a9c
BSRIA World Market Intelligence Industry Briefing - AHR Expo 2016BSRIA
BSRIA's presentations from the 2016 AHR Expo in Orlando, Florida. The presentation includes all topics from BSRIA's team including heating markets, intelligent building controls and the IoT revolution as well as smart HVACR technology and global HVACR trends. The presentation also looks at the supply chain in 2020 and beyond.
This report brings to discussion the broad impact of (EV)s on the automotive industry, conveying information from and about (EVI) members and partners to assemble an accurate image of the current and forecasted structure of the industry, assessing the dynamism and industry competitiveness through the lens of Porter’s five competitive forces.
Summary:
"November auto sales were well below year-ago levels," according to a statement from Cox Automotive. "The sales pace last month was likely closer to 13 million, below our forecast of 13.4 and significantly lower than November 2020's pace of 15.9 million. Sales in November were similar to October – slow."
The chip shortage continues to constrain new-vehicle availability, Cox Automotive added. The market is very uneven right now, with some brands and products facing greater shortage than others. Notably Toyota reported significant sales drops last month due to tight inventory. Meanwhile, Ford inventory has improved since summer.
"The market is stuck in low gear," Cox Automotive senior economist Charlie Chesbrough said in a press release. "We believe there are potential buyers out there, but many are waiting on the sidelines, put off by limited selection and high prices."
Source - https://www.investors.com/news/us-auto-sales-chip-woes-gm-ford-stpck/
1. Plug-in stations - https://windsorstar.com/news/local-news/ev-chargers-being-installed-at-all-onroute-highway-service-locations
2. Flawed tax credits - https://insideevs.com/news/551757/union-tax-credit-flawed-intially/
3. Protectionism policies - https://www.cbc.ca/news/politics/gordon-giffin-power-and-politics-1.6271738
4. Road and fuel taxes - https://www.wired.com/story/norway-electric-vehicle-tax/
5. Plug-in station business model - https://seekingalpha.com/article/4472936-volta-better-ev-charging-station-business-model
6. Power Grid - https://www.bakersfield.com/ap/news/is-the-texas-power-grid-ready-for-the-electric-vehicle-boom/article_cc74dccb-b89a-54cb-a765-88540608391c.html
7. Lithium - https://investingnews.com/news/battery-metals-investing/acme-lithium-adds-two-strategic-lithium-projects-located-in-canadas-winnipeg-river-pegmatite-region/
8. California and Lithium - https://www.carscoops.com/2021/12/california-has-a-single-lake-with-more-lithium-than-the-country-currently-needs/
9. EV Battery - https://www.greencarreports.com/news/1134307_report-ev-battery-costs-might-rise-in-2022
10. Recharging - https://www.nanowerk.com/spotlight/spotid=59274.php
11. Production – Battery - https://www.forbes.com/sites/samabuelsamid/2021/12/01/gm-forms-joint-venture-with-posco-chemical-for-north-american-production-of-battery-cathode-materials/?sh=6692c2d73a9c
BSRIA World Market Intelligence Industry Briefing - AHR Expo 2016BSRIA
BSRIA's presentations from the 2016 AHR Expo in Orlando, Florida. The presentation includes all topics from BSRIA's team including heating markets, intelligent building controls and the IoT revolution as well as smart HVACR technology and global HVACR trends. The presentation also looks at the supply chain in 2020 and beyond.
This report brings to discussion the broad impact of (EV)s on the automotive industry, conveying information from and about (EVI) members and partners to assemble an accurate image of the current and forecasted structure of the industry, assessing the dynamism and industry competitiveness through the lens of Porter’s five competitive forces.
Delivering Reliable and Affordable Wind O&M TechnologyWind Energy Update
Delivering technology that will increase reliability and lower costs is fundamental. So we asked 3 technology experts at Broadwind Energy, Romax Technology and Moventas to provide exclusive insight on Delivering Reliable and Affordable Wind O&M Technology
They discuss the effects of the changing O&M market, how they are innovating to drive down costs and which new technologies will change the way we monitor our assets, optimize performance and increase reliability.
Electric Vehicles Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and...IMARC Group
According to the latest report by IMARC Group,the global electric vehicles market reached a volume of 12.7 Million Units in 2021.An electric vehicle (EV) is a self-propelling automobile that is partially or fully powered on electric traction motors instead of an internal combustion engine. It uses a large traction battery pack to power the electric motor, which requires a charging from electric vehicle supply equipment (EVSE). EVs can also be charged through turbochargers and regenerative braking systems that function by converting kinetic energy into electrical energy.
Automotive Sales – July – United States
Automotive Sales – July – Canada
North American Automotive Sales and Production
Capital Investment
Unifor
Hydro
Labour
Productivity
Electrical Car Production
Cap and Trade/Carbon Tax/Carbon Pricing
The vast and crucial auto suppliers industry faces several competitive challenges -- rapid growth in emerging markets, pressure to meet clean air and mileage regulations, and the impact of technology and connectivity. Amid intense competition, suppliers will have to learn how to differentiate themselves and their products to preserve a profitable place in the automobile ecosystem and maintain high entry barriers for rivals. To do so, they must reexamine the profit potential of their products and portfolios, and focus on the innovation potential inherent in each of them.
Continuously Variable Transmission Systems Market PPT 2021: Size, Growth, Dem...IMARC Group
According to the latest report by IMARC Group,The global continuously variable transmission systems market reached a value of US$ 18.6 Billion in 2020.A continuously variable transmission (CVT) is a type of automatic transmission system in which the ratio of the rotational speeds of two shafts vary continuously within a given range, providing an infinite number of possible ratios.It has a two-pulley mechanism which have variable diameters and are connected by a belt or a chain with one end connected to the engine and the other to the wheels.
According to this year's Global Innovation 1000 study -- an examination of the 1,000 public companies that spend the most on researching and developing products for their markets -- the world's major innovators are shifting more of their R&D to software and services. The shift is being driven by the supercharged pace of improvement in what software can do, the increasing use of embedded software and sensors in products as varied as power turbines and cars, and rising customer expectations. Between 2010 and 2015, the companies in the Global Innovation 1000 study increased their R&D spending on software offerings by 65 percent and their spending on service offerings by 36 percent. As this shift intensifies, companies are facing an array of managerial, organizational, and cultural challenges.
The Low Carbon Economy GS SUSTAIN equity investor’s guide to a low carbon world, 2015-25 We explore the low carbon economy, now a growing, $600 bn+ pa revenue opportunity. Between 2015 and 2020, solar PV and onshore wind will add more to global energy supply than US shale oil production did between 2010 and 2015. By 2020, six in ten lightbulbs will be LEDs; and our analysts expect carmakers to sell 25 million hybrid & electric vehicles by 2025, 10x more than today. We estimate that these technologies will save >5 Gt of CO2 emissions per annum by 2025 and could help global emissions to peak earlier than expected around 2020, with ripple effects felt across our global coverage.
M:bility | magazine-Q3 edition - June 2019D S Allen
M:bility | Magazine is a quarterly online publication focussing on the business models, technologies and trends shaping the future of mobility. This issue features exclusive insight from Amazon, Great Wall Motors, Mastercard, Vulog and BlaBlaCar, as well as an in-depth look at Tesla’s slumping stock price and the future of zero emissions trucking.
contact daniel.allen@automotiveworld.com for all advertising, webinar & conferencing enquiries.
Our current consumption patterns are stretched to breaking point. Few would argue the need to fix our systems. It’s how to manage an economically viable and just transition that is making heads ache.
Plastics additives are the substances that are added in polymer during reaction in the final stage or in the process of polymer/plastic production. These additives help in improving the characteristics of polymers such as strength, shine, durability and heat sensitivity. The global plastic additives market in this report is estimate in terms of revenue and volume.
Cognitive Market Research provides detailed analysis of erw steel pipes and tubes in our recently published report titled, "erw steel pipes and tubes 2021" The market study focuses on industry dynamics including driving factors to provide the key elements fueling the current market growth. The report also identifies restraints and opportunities to identify high growth segments involved in the erw steel pipes and tubes market. Key industrial factors such as macroeconomic and microeconomic factors are studied in detail with help of PESTEL analysis in order to have a holistic view of factors impacting erw steel pipes and tubes market growth across the globe. Market growth is forecasted with the help of complex algorithms such as regression analysis, sentiment analysis of end-users, etc. #erwsteelpipesandtubesReport #erwsteelpipesandtubesMarketForecast #erwsteelpipesandtubesMarketStatus #erwsteelpipesandtubesMarket2021
Delivering Reliable and Affordable Wind O&M TechnologyWind Energy Update
Delivering technology that will increase reliability and lower costs is fundamental. So we asked 3 technology experts at Broadwind Energy, Romax Technology and Moventas to provide exclusive insight on Delivering Reliable and Affordable Wind O&M Technology
They discuss the effects of the changing O&M market, how they are innovating to drive down costs and which new technologies will change the way we monitor our assets, optimize performance and increase reliability.
Electric Vehicles Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and...IMARC Group
According to the latest report by IMARC Group,the global electric vehicles market reached a volume of 12.7 Million Units in 2021.An electric vehicle (EV) is a self-propelling automobile that is partially or fully powered on electric traction motors instead of an internal combustion engine. It uses a large traction battery pack to power the electric motor, which requires a charging from electric vehicle supply equipment (EVSE). EVs can also be charged through turbochargers and regenerative braking systems that function by converting kinetic energy into electrical energy.
Automotive Sales – July – United States
Automotive Sales – July – Canada
North American Automotive Sales and Production
Capital Investment
Unifor
Hydro
Labour
Productivity
Electrical Car Production
Cap and Trade/Carbon Tax/Carbon Pricing
The vast and crucial auto suppliers industry faces several competitive challenges -- rapid growth in emerging markets, pressure to meet clean air and mileage regulations, and the impact of technology and connectivity. Amid intense competition, suppliers will have to learn how to differentiate themselves and their products to preserve a profitable place in the automobile ecosystem and maintain high entry barriers for rivals. To do so, they must reexamine the profit potential of their products and portfolios, and focus on the innovation potential inherent in each of them.
Continuously Variable Transmission Systems Market PPT 2021: Size, Growth, Dem...IMARC Group
According to the latest report by IMARC Group,The global continuously variable transmission systems market reached a value of US$ 18.6 Billion in 2020.A continuously variable transmission (CVT) is a type of automatic transmission system in which the ratio of the rotational speeds of two shafts vary continuously within a given range, providing an infinite number of possible ratios.It has a two-pulley mechanism which have variable diameters and are connected by a belt or a chain with one end connected to the engine and the other to the wheels.
According to this year's Global Innovation 1000 study -- an examination of the 1,000 public companies that spend the most on researching and developing products for their markets -- the world's major innovators are shifting more of their R&D to software and services. The shift is being driven by the supercharged pace of improvement in what software can do, the increasing use of embedded software and sensors in products as varied as power turbines and cars, and rising customer expectations. Between 2010 and 2015, the companies in the Global Innovation 1000 study increased their R&D spending on software offerings by 65 percent and their spending on service offerings by 36 percent. As this shift intensifies, companies are facing an array of managerial, organizational, and cultural challenges.
The Low Carbon Economy GS SUSTAIN equity investor’s guide to a low carbon world, 2015-25 We explore the low carbon economy, now a growing, $600 bn+ pa revenue opportunity. Between 2015 and 2020, solar PV and onshore wind will add more to global energy supply than US shale oil production did between 2010 and 2015. By 2020, six in ten lightbulbs will be LEDs; and our analysts expect carmakers to sell 25 million hybrid & electric vehicles by 2025, 10x more than today. We estimate that these technologies will save >5 Gt of CO2 emissions per annum by 2025 and could help global emissions to peak earlier than expected around 2020, with ripple effects felt across our global coverage.
M:bility | magazine-Q3 edition - June 2019D S Allen
M:bility | Magazine is a quarterly online publication focussing on the business models, technologies and trends shaping the future of mobility. This issue features exclusive insight from Amazon, Great Wall Motors, Mastercard, Vulog and BlaBlaCar, as well as an in-depth look at Tesla’s slumping stock price and the future of zero emissions trucking.
contact daniel.allen@automotiveworld.com for all advertising, webinar & conferencing enquiries.
Our current consumption patterns are stretched to breaking point. Few would argue the need to fix our systems. It’s how to manage an economically viable and just transition that is making heads ache.
Plastics additives are the substances that are added in polymer during reaction in the final stage or in the process of polymer/plastic production. These additives help in improving the characteristics of polymers such as strength, shine, durability and heat sensitivity. The global plastic additives market in this report is estimate in terms of revenue and volume.
Cognitive Market Research provides detailed analysis of erw steel pipes and tubes in our recently published report titled, "erw steel pipes and tubes 2021" The market study focuses on industry dynamics including driving factors to provide the key elements fueling the current market growth. The report also identifies restraints and opportunities to identify high growth segments involved in the erw steel pipes and tubes market. Key industrial factors such as macroeconomic and microeconomic factors are studied in detail with help of PESTEL analysis in order to have a holistic view of factors impacting erw steel pipes and tubes market growth across the globe. Market growth is forecasted with the help of complex algorithms such as regression analysis, sentiment analysis of end-users, etc. #erwsteelpipesandtubesReport #erwsteelpipesandtubesMarketForecast #erwsteelpipesandtubesMarketStatus #erwsteelpipesandtubesMarket2021
10 commons cause allergic wroted by Dr. Quan Nguyen -allergist in delaware. To know more information about him, please visit his website:
http://www.aacdel.com/DrNguyen.html
The global evaporative cooling market reached a value of US$ 5.67 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 8.41 Billion by 2027 exhibiting a growth rate (CAGR) of 6.50% during 2022-2027.
More Info:- https://www.imarcgroup.com/evaporative-cooling-market
PPT-Digital Multimeter Market by Product Type, Distribution Channel, End Use...IMARC Group
According to the latest report by IMARC Group,the global digital multimeter market witnessed moderate growth during 2015-2020. The digital multimeter refers to a portable equipment that is generally used for electrical purposes, including measuring electrical values and testing voltage-current resistance. It is equipped with a shunt resistor that helps measure the current, resistance and voltage of several electrical devices. Apart from this, it consists of a display, dial, buttons, and inputs that usually reflect the electrical values in a precise manner.
Thermal energy storage Market PPT 2021: Size, Growth, Demand and Forecast til...IMARC Group
s per the latest report by IMARC Group,the global thermal energy storage market is currently witnessing strong growth.
Thermal energy storage refers to a system of storing energy for use at a later stage for power generation.
Solar Generator Market Analysis, Top Companies, New Technology, Demand and O...IMARC Group
According to the latest report by IMARC Group, the global solar generator market size reached US$ 467.1 Million in 2021. A solar generator is an energy system that is fueled by the sun. It consists of a storage system and a specialized battery system that converts the photogenic energy from sunlight into electricity. Also referred to as photovoltaic (PV) systems, the generator offers various advantages such as zero pollution generation and minimal fuel required for operation.
PPT- WiGig Market by Product Type, Distribution Channel, End User 2022-2027IMARC Group
According to the latest report by IMARC Group, the global WiGig market size reached US$ 2.24 Billion in 2021. WiGig refers to a wireless gigabit Wi-Fi network protocol used in various devices to enable high-speed transmission of display and audio. It provides fast, low-latency wireless internet connectivity by using beamforming technology that sends a signal up to 10 meters.
Vehicle to-grid Market PPT 2021-26 | Enhancing Huge Growth and Latest Trends ...IMARC Group
According to the latest report by IMARC Group,the global vehicle-to-grid market grew at a CAGR of around 15% during 2015-2020.
Vehicle-to-Grid (V2G) is an advanced technology that enables an electric vehicle (EV) to be charged or discharged by drawing electric power through parked electric automobiles.
Professor Gary Gereffi’s presentation focuses on the origins of the Global Value Chain (GVC) framework. It clarifies key GVC concepts and methods, including value chain mapping, value chain governance and value chain upgrading. The presentation concludes by examining the medical devices GVC in Costa Rica to show the GVC of a small country in high tech. Professor Gereffi presented this overview at the World Bank Group, Trade & Competitiveness GVC workshop on technical tools and operations in Washington, DC.
Multinational corporations (MNE) across all major industries are attempting to undertake significant technology-enabled transformation initiatives.
Strategically, they are becoming increasingly aware of the need to become more agile, and therefore more responsive to market demands, by utilising disruptive technologies as a means to accelerate growth. They understand that exploiting the full potential of such technology will ultimately yield the greatest competitive advantage by way of growth expedition and accelerated market acquisition.
Historically, attention has primarily been focussed on defining clear visions and the subsequent development of strategies needed to operationalise those visions.
In an accelerated business landscape, long term vision and strategy alone are no longer sufficient. With rapid technological advancements and newly emerging market incumbents, it is becoming increasingly difficult to anticipate global business trends in the long term, and thus, taking advantage of such trends can be unpredictable.
Shifting priorities and flexible strategies place executives and programme teams under extreme pressure to deliver strategic initiatives in a timely and effective manner, while becoming increasingly conscious that the useful lifetime value of an ongoing strategy is deteriorating at a faster rate than ever before.
This, inevitably, makes programme and project execution the primary focus of companies aiming to leverage technology in order to improve their response to market changes.
We assessed the 3 change capabilities necessary for organisational agility, as well as how each one represents a requisite condition for the successful implementation of any change initiative.
Industrial Furnaces Market by Product Type, Distribution Channel, End User 20...IMARC Group
The global industrial furnaces market size reached US$ 12.3 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 17.0 Billion by 2027, exhibiting a growth rate (CAGR) of 5.41% during 2022-2027.
More Info:- https://www.imarcgroup.com/industrial-furnaces-market
Industrial Furnaces Market by Product Type, Distribution Channel, End User 20...
MKT project 2010
1. University Of Balamand
Faculty of Business Administration
Marketing Management
Mrkt 310
General Electric
Project presented to Dr. Bassam Khoueiry
Prepared by: Julien Mozaya
2. INDEX:
General Electric :
Company profile
Company portfolio
Current market situation
Product customization
Magic stick:
I) Executive summary
II) Target market(S-T-P)
III) Competitive strategy development
IV) Distribution channels
V) IMC
VI) Estimated sales volume
Conclusion
3. General Electric
GE is Imagination at Work - GE is multinational American technology and services conglomerate
that has businesses in energy, technology, financial, industrial, and entertainment.
Company profile:
GE began in 1876 with Thomas Alva Edison’s opening of his first experimental factory in New
Jersey. After a number of years of experimenting, he established the Edison General Electric
Company in 1890. For two years, Edison’s General Electric was in stiff competition with
Thomson-Houston Company, a rival electrical innovation company. In 1892, after each
company’s patents began to make it impossible to install new technology, the two companies
combined to form the General Electric Company.
Since that time, GE has gone through countless acquisitions and restructures to become the
incredibly diversified company that it is today. GE is now divided into four separate businesses
that focus on individual industries, and while these businesses are separate, they still
complement each other. Those divisions are Technology Infrastructure, Energy Infrastructure,
GE Capital, and NBC Universal. These four divisions employ over 327,000 people in over 100
countries.
In addition to the information presented above, GE has a 323000 high performance and quality
employees not to mention its annual Net Income estimated by 17,410,000 dollars. This puts GE
at the top of its game while leading its industry despite the challenging market conditions that
faced the economy in the last couple of years.
4. Company Portfolio:
Headquarters: Greater New York City Area
Industry: Design
Type: Public Company
Status: Operating
Company Size: 323,000 employees
2008 Revenue: $18,251,500,000
Founded: 1883
Website: http://www.ge.com
Appliances
o Dehumidifiers
o Dishwashers
o GE®
o GE Café™
o GE Monogram®
o GE Profile™
o Microwaves
o Refrigerators
o Service & Support
o Washers & Dryers
o Water Systems
Aviation
o Asset Management
o Aviation Services
o Business & General Aviation
o Commercial Engines
o Corporate Aircraft Financing
o GE Capital Aviation Services (GECAS)
o GE Honda Aero Engines
o Maintenance
o Marine Engines
o Military Engines
o OnPoint(sm)
5. o Systems
o Unison Industries
o Walter Engines
Consumer Products
o Consumer Electronic Accessories
o Computer Accessories
o Digital Cameras
o Home Electric Products
o SmartHome Products
o Telephones
Electrical Distribution
o All Products
o All Services
Energy
o All Products
o All Services
o Centrifugal Pumps
o Energy Financial Services
o Gas Turbines - Aeroderivative
o Gas Turbines - Heavy Duty & Combined Cycle
o Gasification
o Hydropower & Water Control
o Investment Focus
o Lifecycle Services
o Nuclear Energy
o Solar Power
o Steam Turbines
o Wind Turbines
Finance - Business
o Energy Financial Services
o GE Capital Aviation Services (GECAS)
o Healthcare Financial Services
o Media, Communications & Entertainment Financing
o Real Estate Financing
o Satellite Services
Finance - Consumer
o Consumer Financing
o Global Banking
Healthcare
o All Products
6. o All Services
o Diagnostic ECG
o Healthcare Financial Services
o Healthcare Information Technologies
o Interoperability
o Life Sciences
o Medical Diagnostics
o Patient Monitoring Solutions
Lighting
o All Commercial Lighting Products & Services
o All Consumer Lighting Products & Services
o GE's Commercial Lighting
o Commercial, Automotive
o Commercial, Ballasts
o Commercial, Compact Fluorescent
o Commercial, Halogen
o Commercial, High Intensity Discharge
o Commercial, Incandescent
o Commercial, LEDs
o Commercial, Linear Fluorescent
o Commercial, Miniature
o Commercial, Sealed Beam
o Commercial, Specialty
o Consumer, General Purpose
o Consumer, Automotive
o Consumer, Fluorescent
o Consumer, Holiday Lighting
o Consumer, Outdoor
o Consumer, Specialty
o Consumer, Track & Recessed
o Lighting by Industry
Media & Entertainment
o Entertainment TV & Production
o Media Communications & Entertainment Finance
o Movies
o NBC Universal
o News, Sports & Info
o Parks & Resorts
o Peacock Equity Fund
Oil & Gas
o Air-Cooled Heat Exchangers
o All Products
o All Services
o Centrifugal Pumps
o Compressors
7. o Drilling & Production Systems
o Energy Financial Services
o Gas Turbines
o Pipeline Inspection & Integrity Services
o Reactors & Steam Condensers
o Reducing & Metering Systems
o Steam Turbines
o Turboexpanders
o Valves - Control & Safety
Rail
o All Services
o Locomotive Products
o Rail Services US
o Rail Services Europe
o Traffic Control & Dispatch Systems
o VeriWise RAIL
Security
o Commercial Markets
o Government & Military
o Residential & Consumer
Water
o Energy Financial Services
o Equipment
o Membrane Elements, Cartridge Filters and Lab Products
o Process Chemicals
o Water & Process Technologies
o Water Treatment Chemicals
8. Current Market Situation:
In today's hyper-competitive environment, market research is not an option; it is a necessity.
Luxury marketers that want to win must stay vigilant in tracking the shifts, turns, and changing
preferences in their affluent consumer market. They need up-to-the-minute data, as well as a
historical perspective, to anticipate the next major luxury business opportunity or branding
challenge.
GE participates in a wide variety of markets including the generation, transmission and
distribution of electricity (eg. Nuclear, gas and solar), lighting, industrial automation, medical
imaging equipment, motors, railway locomotives, aircraft jet engines, and aviation services. GE
experts benefit from being part of a company that has deep, wide cross-industry activity, and
also has a significant presence in a wide variety of geographic markets. It has the fourth most
recognized brand in the world, worth almost $48 billion
GE has always been and is still the market leader in developing innovative products in its
industry sectors in order to solve the problems of the world. GE has not only survived for more
than 100 years but has also dominated the market share and provided its customers with the
products they need and want.
GE competes against a number of other companies, but most of them are more specialized,
focusing in one industry. GE's operations, on the other hand, are spread across many different
industries, limiting its exposure to competition from any one company.
GE mainly has two tiers of competitors which are:
GE Competitors:
Tier 1 Competitors: Honeywell (HON), Siemens AG (SI), United Technologies Corp (UTX),
3M Company (MMM)
Tier 2 Competitors: Bank of America (BAC), JPMorgan Chase (JPM), News Corporation
(NWSA), Viacom (VIA), The Walt Disney Company (DIS)
9. DIRECT COMPETITOR COMPARISON
GE C PHG SI Industry
Market Cap: 175.68B 79.11B 27.19B 81.11B 275.04M
Employees: 323,000 276,000 118,225 405,000 680
Qtrly Rev Growth (yoy): -20.00% 58.80% -11.30% -8.90% 13.90%
Revenue (ttm): 161.56B 38.99B N/A N/A 5.34B
Gross Margin (ttm): 30.63% N/A 35.56% 27.02% 33.22%
EBITDA (ttm): 24.66B N/A N/A N/A 217.84M
Oper Margins (ttm): 6.96% -35.45% N/A N/A 8.96%
Net Income (ttm): 11.75B -22.80B N/A N/A N/A
EPS (ttm): 1.080 -2.782 N/A N/A N/A
P/E (ttm): 15.28 N/A N/A N/A 21.36
PEG (5 yr expected): 1.67 N/A 2.9 0.61 1.72
P/S (ttm): 1.09 2.03 N/A N/A 1.29
According to the table viewed above, which compares different companies in the
Conglomerates industry, GE once again has been proven to be number one gaining the highest
positions according to all ratios and percentage estimates.
10. Product Customization:
Creating loyal customers is at the heart of every business. Therefore, GE is becoming a customer
oriented company focusing on building customer relationships through the following:
“Dreaming Sessions” help us look into future customers’ needs.
Net Promoter Score (NPS), a metric GE has adopted to track customer perceptions of
performance strengths and weaknesses.
Customer summits hosted by GE’s diverse employee affinity networks (such as the
African American Forum and GE Women’s Network) at Crotonville.
“Leading & Learning,” one of GE’s signature programs that brings together women
leaders from inside and outside the company with female GE customers to discuss
important issues of the day.
The GE Marketing Toolkit that has been organized around the company’s framework for
promoting growth: Calibrate-Explore-Create-Organize-and-Realize (CECOR). The tools in
the kit stem from many different sources, such as the Crotonville marketing classes,
different GE businesses, leading consulting and marketing textbooks and Six Sigma.
Through working together with their customers to understand their operational and
organizational needs, GE services and solutions are customized to provide the most cost
effective through-life support. They liaise with the customer to create the right solution
incorporating the appropriate capabilities of GE. These can include inventory management and
supply, spares, repairs, modifications, reliability enhancements, capability upgrades, data
management and information exploitation. All of GE’S flexible services and solutions are backed
up by 24/7 technical and logistics support, and the unique knowledge, expertise and know-how
of our GE Original Equipment Manufacturers (OEMs).
11. What is the Magic
Stick?
This unique creation consists of just a stick that blows a sheet of steady air forming an air canopy
that doesn’t let raindrops get all over you.
It is an innovative concept that uses wind power to form an air canopy. It forms a steady stream of
air that's sucked in from the bottom of the shaft and then released out the top. The result is an
invisible canopy of air that shields you from the downpour. The air-curtain whose air comes into
the intake, goes out into the outlet, and behaves like an umbrella is capable of blocking the rain. You
12. can easily control its length and size of the air-curtain. Not only does its refined and ingenious design
give convenience to users, but also saves the environment from the use of plastic bags.
To ensure that the umbrella has a significant effect on those who see it, the designs and colors
used should captures people’s attention.
I) Executive Summary
By evaluating people's feelings towards umbrellas, we were able to identify shortcomings with
the current model of umbrella usage. At the moment, everyone is expected to carry a personal
umbrella. Compact umbrellas, while easy to carry, are prone to failure and in most cases do not
provide adequate coverage. Full-sized umbrellas and golf umbrellas are too large and bulky for
daily use. Market research showed these two commonly recurring complaints. People want
large umbrellas when it's raining but do not want to carry them once they get inside. Our
solution to this problem is an umbrella distribution system.
II) TARGET MARKET
STP:
The initial step in conducting our marketing research is to divide the market into different
segments and identify the target segment in order to communicate the distinctive benefits of
the product’s market offering.
A- Segmentation:
A market segment is a subgroup of people or organizations sharing one or more characteristics
that cause them to have similar product needs.
13. Successful segmentation requires the following:
-Homogeneity within the segment
-Heterogeneity between segments
-Segments are measurable and identifiable
-Segments are accessible and actionable
-Segment is large enough to be profitable
Demographic variables:
- age :Generation X-Y
- gender: unisex
- Size: S-M-L
→ Psychographic variables including personality, life style, value ,income and attitude
- General Electrics' magic stick is perfectly adapted the fashionable people.
→ Geographic variables: (Regions, Countries, Climate…)
B- Targeting Strategies:
Magic stick’s targeted market is the niche market.
Its strategy is to target the niche market .The niche market is a narrowly defined custom group
seeking distinctive mix of features. In this way, we are targeting a small segment but concluding
large profit and growth potential. It is unlikely to attract other competitors.
C- Positioning for competitive advantage:
14. Product position is the way the product is defined by consumers on important attributes or the
place the product occupies in consumer’s minds relative to competing consumers’ greater value.
Magic stick is positioned on high quality features and designs.
Market Analysis
Umbrellas have been utilized and evolved with human beings to provide a sense of safety and
protection from the elements. Umbrellas keep us dry during the rain. However, users are not
satisfied with the current stage of umbrellas and still look for more evolution and improvement
of the products. To identify major customer needs regarding the umbrella usage, market
analysis and user studies related to the product were conducted by getting feedback of the
actual users for different types of umbrellas.
Selected Responses
Among the answers to survey questions asked during the user studies, the following responses
are selected.
"I want the size of my umbrella to be adjustable, so I can get into my car with an
umbrella when it rains. In that way, I don't need to get wet when I get in."
"I don't want to lose my umbrella in any case since I usually lose one and get a new one
before it breaks off."
"I want my umbrella to be smaller, so it's easier to carry around."
Identified Customer Needs
Based on the observations and answers to the survey questions, our team has identified four
major customer needs:
Umbrellas should be hard to lose
Umbrellas should be easy to open and close
Umbrellas need to be portable
III) Competitive Strategy Development:
15. A competitive advantage is an advantage over competitors gained by offering consumers
greater value, either by means of lower prices or by providing greater benefits and service that
justifies higher prices.
1) GE’s competitive strategy development:
GE’s competitive strategy development options allow for many different kinds of possible
developments. Along the same lines, they thrive on the thrill of certain components of the larger
practice. In their competitive scenario planning practice, they make sure that their clients
understand what they’re doing and why.
In a competitive economy, wasting time can mean missed business opportunities — to prevent
that, commercial lending companies try to quickly identify and meet their borrowers' needs. As
experts from GE note, the shift in alignment is more than a marketing ploy—instead it can offer
value in a variety of ways.
To try and stay in the lead, GE dedicates time to try and manage its speed lending. Their
executed plan is:
GE maintains horizontal and vertical specialists— with teams that focus on specific
geographic areas, supplemented by ones with specific-industry expertise.
16. They have in-house industry experts means that our customers don't have to explain
their industry to us, which can save them valuable time and avoids time-consuming false
starts.
Other advantages and characteristics that differentiate it from its competitors are:
Strength: Customers can rely on GE Capital as they navigate changing business
cycles. They’ve been through it all before and have the strength and experience to help
its customers now, and as their financial needs change and grow in the future.
Flexibility: Once GE has designed and helped its customers build a tailored finance
solution for their business, they can count on premium on-going customer service,
giving them the security of an experienced partner. GE will ask for feedback all along
the way to make sure they root out any problems as they strive to continually improve
service delivery and look for new ways to meet their needs.
Global: GE can take its customers to the places they want to go through their extensive
network of local talent — whether it be entering new markets, exporting outside the
customer’s market, or supporting operations the customer already has in place. They
can also provide funding in local currencies and complete cross-border transactions.
2) Magic Stick’s competitive strategy development:
All the above will boost the Magic Stick’s competitive strategy development. Because GE is a
global brand, it will be able to distribute the Magic Stick across all of its market segments. What
makes the Magic Stick unique are its following characteristics and their benefits to people in
general:
17. Customer
Dryness
Ease of use / ergonomics
Speed of operation
Portability
Reliability - includes ditching of canopy
Cost- it being a new and improved umbrella
Accessibility
Aesthetics
Safety
Mildew/rust resistance → low maintenance- since it’s made of plastic.
Umbrella accessory manufacturers
Standardization (size) - adjustable
Cost
Competing rainwear manufacturers
Market differentiation from umbrellas
Satisfying consumer needs, especially reliability and ease of use
Retailers
Standardization (size)
Cost / margin
Aesthetics / product differentiation
Ease of storage and inventory
Reliability / few returns
Customer satisfaction
People around umbrella users
Unobtrusive (size) open and closed
Low sound signature
No leakage post use
Aesthetics
18.
19. IV) Distribution Channel:
A distribution channel is an organization or set of organizations involved in the process of
making a product or service available for use or consumption by a consumer or business user.
The program is multi-tiered, providing a range of expertise and specialties, yet always bringing
mutual collaboration and success to GE customers. The program is expanding rapidly with new
strategic channels and a revitalization of longstanding relationships. Each channel brings
enhanced customer value through GE product sales, complementary technology offerings,
consulting or implementation services supporting our Smart Grid, Smallworld and Enmac
software suite of solutions.
V) IMC Program
In our campaign for the launching of our new product we will have to use the IMC program. IMC
program Integrated Marketing Communications is a term used to describe a holistic approach to
marketing communication. Therefore, our aim is to ensure consistency of message and the
complementary use of media. We will be using offline marketing channels which include
magazines, public relations, industry relations, billboard, radio, and television. By developing an
integrated marketing communication program using all the elements of the marketing mix
(product, price, place, and promotion) we will meet our aim and have future success and profits.
By using the right approaches and resources within our company maximizes the impact on
consumer mind and results into maximum profit at minimum cost. To start with the four P’s:
Product: the magic stick is a new product and invention in the market. Therefore it’s a
differentiated product that carries unique qualities like no other product.
Price: we decided to set a price ranging between 30 – 40 dollars depending on the accessories
that the consumer chooses. It’s a high price compared to the price of an umbrella, but not to
forget it is very differentiated and no one has seen it before.
20. Promotion: in Lebanon the advertising field relies mostly on televisions, bill boards, and
magazines. We will conduct a sales promotion in the beginning of the launch just to encourage
people to experience our new innovation.
Place: the magic stick will be distributed to our retailers in the different regions, and by name
General Electric sells itself due to the good reputation and high end products it has delivered to
customers all through.
Concerning the advertising, we will have to carry the special features of the magic stick in this
way we will be seeking to generate increased consumption of our product through branding,
which involves the repetition of an image or product name in an effort to associate related
qualities with the brand in the minds of consumers
Moreover, direct marketing is our procedure to sell this product. We chose direct marketing
since that it attempts to send its messages directly to consumers and the second characteristic is
that it is focused on driving a specific "call-to-action." This means that the response from
consumers is measurable and tracked in a faster way which is the main aim of any firm, since it
tells whether the product has excelled or failed.
The goal is a campaign that is effective and consistent across media platforms. As marketers we
want ads with the greatest breadth of appeal which provide the greatest number of attention-
getting, expose the brand, and motivates.
Using all these strategies we will definitely gain edge over competitor is called Integrated
Marketing Communication.
VI) Estimated sales volume:
Estimated sales for a business are based on the assessment of:
the advantages of our product
our customers
the size of the market
our competition
21. In order to measure and check the success of sales of the magic stick we should be able to know
our return on investment (ROI), which is the ratio of money gained or lost on an investment
relative to the amount of money invested.
G.E has an ROI of 3.24 which is relatively good compared to the industry average which is 4.77.
Therefore, the new innovated product should add up on these figures to increase the ROI to
increase the level of return for G.E. in the industry.
Total production volume is estimated at 2000 units up front, with an additional 400 units per
year for upkeep. And related to the market our estimated sales are to be more than 50% during
the first year.
22. VII) Conclusion:
GE’s new product, Magic Stick crosses all boundaries of unconventional design and prevents you
from getting drenched. According to the studies we have conducted, the magic stick will be very
accepted by consumers since people are always following innovation and new products and
don’t mind paying a premium to have a privilege over others and be differentiated. Our product
also has many features that consumers have not experienced before. Competition is minimized
since no other company has done such a product before.
Isn’t that magic? After the thing gets real, not only we’ll change the way to use an umbrella, but
the definition of the word ‘umbrella’ may be changed, too.
VIII) References:
http://news.cnet.com/8301-17938_105-10434061-1.html
www.ge.com
http://ar.wikipedia.org/wiki/.ge