This document outlines the discussion topics and assignment deadlines for six weeks of an MKT 571 marketing course. Each week, students are asked to initially post a 175+ word response to a discussion question by Thursday and reply to at least two classmates' posts by Monday. Topics include a video review, business versus consumer purchasing behavior, product mix decisions, distribution channel analysis, measuring customer loyalty, and evaluating advertising effectiveness over time. Students are provided a link to additional marketing course materials and assignment details.

1. MKT 571 All Discussions
The Latest Version A+ Study Guide
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MKT 571 All Discussions Link
http://www.uopstudy.com/mkt-571
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MKT 571 Wk 1 Discussion – Video Review
Post a total of 3 substantive responses over 2 separate days for full participation. This includes
initial post and 2 replies to other students.
Due Thursday
Watch "TEDTalks: Seth Godin – Seth Godin on the Tribes We Lead" from the University Library.
Write a 175-word review of the video.
Due Monday
Reply to at least 2 of your classmates. Be constructive and professional in your responses.
MKT 571 Wk 2 Discussion – Purchasing Behavior
Post a total of 3 substantive responses over 2 separate days for full participation. This includes
your initial post and 2 replies to other students.
Due Thursday
Respond to the following in a minimum of 175 words:
Discuss the ways in which business to business buying behavior differs from consumer
purchasing. Consider in your discussion the purchasing decision as well and ways to measure
customer satisfaction and loyalty.

2. Due Monday
Reply to at least 2 of your classmates. Be constructive and professional in your responses.
MKT 571 Wk 3 Discussion – Product Mix
Post a total of 3 substantive responses over 2 separate days for full participation. This includes
your initial post and 2 replies to other students.
Due Thursday
Respond to the following in a minimum of 175 words:
Consider the product line offered by your local McDonald’s franchise. Discuss examples
of product width, length, depth and consistency offered by this company and what the company
may consider in defining its product mix.
Due Monday
Reply to at least 2 of your classmates. Be constructive and professional in your responses.
For More Classes Please Visit
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MKT 571 Wk 4 Discussion – Distribution Channels
Post a total of 3 substantive responses over 2 separate days for full participation. This includes
your initial post and 2 replies to other students.
Due Thursday
Respond to the following in a minimum of 175 words:
Select a product you recently purchased and consider what channels were available for the
marketing and purchase of this product. Based on the distribution channel through which you
purchased the product, discuss how the value chain was affected by that channel of distribution.
Due Monday
Reply to at least 2 of your classmates. Be constructive and professional in your responses.
MKT 571 Wk 5 Discussion – Customer Loyalty

3. Post a total of 3 substantive responses over 2 separate days for full participation. This includes
your initial post and 2 replies to other students.
Due Thursday
Respond to the following in a minimum of 175 words:
Customer satisfaction surveys are everywhere, but do they measure loyalty? Review the "Building,
Measuring, and Profiting from Customer Loyalty" article from the University Library. Briefly
summarize key points from this article and discuss strategies for earning and measuring customer
loyalty.
Due Monday
Reply to at least 2 of your classmates. Be constructive and professional in your responses.
For More Classes Please Visit
http://www.uopstudy.com/
MKT 571 Wk 6 Discussion – Advertising Effectiveness
Post a total of 3 substantive responses over 2 separate days for full participation. This includes
your initial post and 2 replies to other students.
Due Thursday
Respond to the following in a minimum of 175 words:
Imagine you are the product manager for a new Superbowltelevision ad. Discuss what you would
measure to determine the effectiveness of that advertisement on the day it was shown, a month
later, and six months later.
Due Monday
Reply to at least 2 of your classmates. Be constructive and professional in your responses.