This document outlines an assignment for a marketing strategy analysis project. Students will select an existing consumer product and analyze its marketing strategy across several sections: target market, product strategy, distribution (place) strategy, promotion strategy, and price strategy. For each section, students must define key elements, provide explanations and rationales for their conclusions, and cite at least three references. The assignment will be graded based on thoroughness, logic, formatting, and mechanics. Separate assignments are provided analyzing specific sections in more depth.