This document provides a quiz on strategic marketing implementation and control from MKT 475 Week 11. It contains 35 multiple choice and true/false questions testing concepts like the balanced scorecard method, internal marketing, marketing metrics, control charts, and the core tasks of a CMO. It also includes 5 essay questions asking to explain dimensions of the marketing planning process, factors influencing strategy implementation, how organizational design helps implementation, and points to consider when selecting marketing metrics.
A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. To take your business to the next level requires preparing a written marketing action plan.
Company and Marketing Strategy: Partnering to Build Customer Relationshipsarshilajaan
Companywide Strategic Planning: Defining Marketing’s Role
Planning Marketing: Partnering to Build Customer Relationships
Marketing Strategy and the Marketing Mix
Managing the Marketing Effort
Measuring and Managing Return on Marketing Investment
A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. To take your business to the next level requires preparing a written marketing action plan.
Company and Marketing Strategy: Partnering to Build Customer Relationshipsarshilajaan
Companywide Strategic Planning: Defining Marketing’s Role
Planning Marketing: Partnering to Build Customer Relationships
Marketing Strategy and the Marketing Mix
Managing the Marketing Effort
Measuring and Managing Return on Marketing Investment
Snapt, Inc. is an enterprise marketing company that combines strategic marketing with technology to increase revenue opportunities”. This presentation details who we are, what we do, and how we do it.
[POMP 2013] Clemens Coob - Zakaj je content marketing tako učinkovitPM, poslovni mediji
Poznavalec formule za uspešno in učinkovito strategijo
Mednarodno priznani strokovnjak na področju svetovanja ter oblikovanja marketinških strategij. Uspešen poslovnež, izjemen strateg in pozoren poslušalec, ki vedno najde pot do končnih kupcev.
»Kar 94 % podjetij vlaga v korporativne medije, vendar le vsako tretje podjetje meri učinkovitost ter uspešnost svojih naložb. Potrebno se je zavedati, da je ključ za trajnostni uspeh in razvoj podjetij na področju založništva, redni pregled vseh dejavnosti in aktivnosti, ki jih podjetje opravlja.«
Clemens je generalni direktor ter ustanovni partner vodilne svetovalne in marketinške družbe Zehnvier v Švici in redni profesor na Univerzi v Erdingu v Nemčiji. Ima več kot deset let bogatih izkušenj s področja oblikovanja ter zasnove poslovnih in marketinških strategij. V svoji karieri je svetoval in pomagal mnogim mednarodnim in lokalnim podjetjem pri reševanju kompleksnih marketinških ter strateških vprašanj v številnih panogah. Ima ogromno znanja s področja tržnega raziskovanja in pozicioniranja blagovnih znamk. Deluje znotraj različnih gospodarskih panog, poseben poudarek pa namenja področju medijev.
Leveraging Analytics to Manage Complexity in Highly Innovative Companies - A ...Will Ruiz
Nothing drives true top-line growth and competitive advantage more than innovation. It’s therefore not a surprise to see the topic rank high in any survey of senior executives of consumer goods companies. But with the continued drive to introduce new products into the market, many companies are realizing that managing a growing and significantly larger set of SKUs is adding complexity and cost to the business. This is especially true in highly creative companies where, on a yearly basis, new products with a relatively short lifecycle constitute a high percentage of the total saleable product portfolio. This whitepaper explores how consumer companies can leverage analytics to optimize their new product development and introduction processes, and proactively manage supply chain complexity.
Six key determinants to optimize your organization with a sales tool.PetreConsultants
There are six key determinants to effectively implement and use a sales tool in your organization.
The main objective of a sales team is to facilitate work activities and improve overall performance. A sales tool can help you as a sales manager achieve these objectives.
Read it here!
This presentation is a resume chapter 5 on book Strategic Supply Chain Management - The 5th Disciplines For Top Performance by Shoshanah Chohen And Josep Roussel
Snapt, Inc. is an enterprise marketing company that combines strategic marketing with technology to increase revenue opportunities”. This presentation details who we are, what we do, and how we do it.
[POMP 2013] Clemens Coob - Zakaj je content marketing tako učinkovitPM, poslovni mediji
Poznavalec formule za uspešno in učinkovito strategijo
Mednarodno priznani strokovnjak na področju svetovanja ter oblikovanja marketinških strategij. Uspešen poslovnež, izjemen strateg in pozoren poslušalec, ki vedno najde pot do končnih kupcev.
»Kar 94 % podjetij vlaga v korporativne medije, vendar le vsako tretje podjetje meri učinkovitost ter uspešnost svojih naložb. Potrebno se je zavedati, da je ključ za trajnostni uspeh in razvoj podjetij na področju založništva, redni pregled vseh dejavnosti in aktivnosti, ki jih podjetje opravlja.«
Clemens je generalni direktor ter ustanovni partner vodilne svetovalne in marketinške družbe Zehnvier v Švici in redni profesor na Univerzi v Erdingu v Nemčiji. Ima več kot deset let bogatih izkušenj s področja oblikovanja ter zasnove poslovnih in marketinških strategij. V svoji karieri je svetoval in pomagal mnogim mednarodnim in lokalnim podjetjem pri reševanju kompleksnih marketinških ter strateških vprašanj v številnih panogah. Ima ogromno znanja s področja tržnega raziskovanja in pozicioniranja blagovnih znamk. Deluje znotraj različnih gospodarskih panog, poseben poudarek pa namenja področju medijev.
Leveraging Analytics to Manage Complexity in Highly Innovative Companies - A ...Will Ruiz
Nothing drives true top-line growth and competitive advantage more than innovation. It’s therefore not a surprise to see the topic rank high in any survey of senior executives of consumer goods companies. But with the continued drive to introduce new products into the market, many companies are realizing that managing a growing and significantly larger set of SKUs is adding complexity and cost to the business. This is especially true in highly creative companies where, on a yearly basis, new products with a relatively short lifecycle constitute a high percentage of the total saleable product portfolio. This whitepaper explores how consumer companies can leverage analytics to optimize their new product development and introduction processes, and proactively manage supply chain complexity.
Six key determinants to optimize your organization with a sales tool.PetreConsultants
There are six key determinants to effectively implement and use a sales tool in your organization.
The main objective of a sales team is to facilitate work activities and improve overall performance. A sales tool can help you as a sales manager achieve these objectives.
Read it here!
This presentation is a resume chapter 5 on book Strategic Supply Chain Management - The 5th Disciplines For Top Performance by Shoshanah Chohen And Josep Roussel
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Assessment Resource Summary
Unit Details
BSBMKG609 Develop a marketing plan
Assessment Type
This is a
summative assessment
, this assessment needs adequate practice prior to undertaking this assessment.
Assessment Methods
Project and PPT
Assessment 2
Task 2 – Project Work and Presentation
Submission Details
The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See instructions below for details.
Assessment description
This assessment his divided in four (4) sections. This assessment requires you to devise a marketing strategy, plan marketing tactics, prepare the marketing plan and present and adjust the marketing plan.
Procedure
Section 1:
Devise a marketing strategy
Write a report that outlines the marketing strategies required for a marketing plan. You may use the case study scenario in Annex VII to complete the tasks.
Also read:
Marketing Plan for SPAR
1. Evaluate the options for marketing opportunities.
a. Provide a summary of the organisation’s business structure and products/services it provides.
b. Address the organisational objectives.
c. Evaluate the risks and returns in the selection process.
2. Identify the organisation’s strengths and opportunities in line with its current capabilities and resources.
a. Complete a SWOT analysis.
b. Complete a gap analysis.
c. Identify at least two possible alliances, and weigh up the advantages and disadvantages.
3. Develop feasible marketing strategies for the product/service.
a. Identify the strategies for pricing, placement and promotional channels.
b. Describe a marketing mix, such as the people, processes and physical evidence.
c. Identify the target market segmentation.
d. Recommend marketing strategies and explain how they align with the organisation’s strategic direction.
4. Develop a marketing performance review strategy. The strategy must be able to:
a. Measure the organisation’s marketing performance using marketing metrics such as numbers of clicks, conversion rates and return on investment (ROI).
b. Review organisational performance, such as by using progress reports.
Section 2:
Plan marketing tactics
More to read:
PESTL Analysis Assessment Task
5. Write a report that details a tactical plan for implementing each of the marketing strategies you recommended.
a. Develop a coordination and monitoring mechanism for scheduled activities, such as a work schedule or project management application. This includes:
· Detailing a budget for implementing the marketing strategy
· Identifying the people responsible for tasks, including internal and external stakeholders such as suppliers and specialists.
b. Explain how the strategies are achievable in line with the organisation’s objectives, capabilities and budget.
c. Explain how the tactics meet legal and ethical requirements.
d. Identi.
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Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
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Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
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Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
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Quiz 10 Chapter 15
Strategic Marketing Implementation and Control
True/False Questions
1. The analytical dimension of marketing planning process is concerned with the
organizational structure in which planning is carried out, along with the associated
information resources and corporate culture.
2. Internal marketing involves developing programs to win line management support for
new strategies.
3. External marketing involves changing the attitudes and behavior of employees working
at key points of contact with customers.
4. Internal marketing goals include promoting the external marketing strategy.
5. The balanced scorecard method is used to implement marketing plans.
6. The balanced scorecard method formally includes an assessment of the strategy
component across all aspects of the business unit at the same time.
7. A benefit of the balanced scorecard methodology is that it is feasible for any business
unit level strategy and provides a means to link performance evaluation to strategy
2. implementation.
8. The second step in marketing evaluation and control is determining performance
metrics and standards.
9. When monitoring a firm’s effectiveness of marketing activities, external information
sources must be excluded.
10. Marketing metrics should be chosen to reflect issues most closely linking marketing
investments with value chain requirements.
Multiple Choice Questions
11. The _____ indicates marketing objectives and the strategy and tactics for
accomplishing the objectives, and guides implementation and control. A. strategic
marketing plan B. traditional marketing design C. integrated marketing
communications D. market positioning strategy
12. Which of the following techniques guides short-term marketing activities?
A. Strategic marketing plan B. Annual marketing plan C. Situation
analysis D. Positioning strategy
13. Which of the following marketing planning process dimensions is concerned with an
organization’s structure, associated information resources, and corporate culture?
A. Analytical process dimension
B. Behavioral process dimension
C. Organizational process dimension
D. Cognitive process dimension
14. Which of the following marketing planning process dimensions is concerned with
managerial perceptions, participation, and strategic assumptions?
3. A. Analytical process dimension
B. Cognitive process dimension
C. Organizational process dimension
D. Behavioral process dimension
15. Which of the following marketing planning process dimensions is concerned with
techniques, procedures, systems, and planning models?
A. Analytical process dimension
B. Cognitiveprocess dimension
C. Organizational process dimension
D. Behavioral process dimension
16. Which of the following is true about internal marketing?
A. It positions the marketing strategy in the customer marketplace.
B. Its goals include promoting the external marketing strategy.
C. It aims at providing superior external customer service to support internal strategy.
D. Its aim is to better align internal market objectives with external capabilities.
17. Which of the following is true about internal marketing?
A. It positions the marketing strategy in the customer marketplace.
B. It involves changing the attitudes and behavior of customers at key points of contact
with employees.
C. It is aimed at the potential customers within the company.
D. It is targeted at particular market segments and niches.
18. _____ is a formalized management control system that implements a given business
unit strategy by means of activities across four areas: financial, customer, internal business
process, and learning and growth (or innovation).
A. Benchmarking
B. Internal strategy-organization fit
C. Strategic marketing audit
D. Balanced scorecard method
19.Which of the following is true of the balanced scorecard method?
4. A. It translates aggregate and broadly defined strategies to very specific actions.
B. It provides a means to link customer satisfaction with value orientation.
C. It is not feasible for business unit level strategies.
D. It does not assess the strategy component across all aspects of the business unit.
20. The _____ approach allows consideration of specific activities which will accomplish
the objective, but also formally includes an assessment of the strategy component across
all aspects of the business unit at the same time. A. vertical assessment B. balanced
scorecard C. strategic marketing audit D. benchmarking
21. Which of the following is the initial step in setting up a strategic marketing evaluation
program?
A. Obtaining and analyzing information for performance-gap identification
B. Selecting performance criteria and choosing relevant marketing metrics
C. Conducting strategic marketing audit
D. Assessing performance and taking necessary action
22. Which of the following is the strategic marketing audit used for?
A. To translate broadly defined marketing strategy into very specific actions
B. To provide a means to link performance evaluation to strategy implementation
C. To ensure that activities in one area do not interfere with activities in another area
D. To initiate a formal strategic marketing planning program
23. The results of the _____ provide the basis for selecting performance criteria and
choosing relevant marketing metrics to assess actual performance against plans and
tactical intent.
A. strategic marketing audit
B. integrated marketing communications
C. balanced scorecard
D. customer relationship analysis
24. _____ use both internal and external information sources to provide a structure for
monitoring the effectiveness of marketing activities and strategies.
A. Marketing segmentation strategies
B. Balanced scorecard methods
5. C. Marketing metrics
D. Salesforce strategies
25. The choice of the most relevant marketing metrics should be made in the light of the
need to:
A. track performance relative to alliances.
B. track performance relative to suppliers.
C. track performance over investment capabilities.
D. measure performance relative to strategy.
26. Which of the following is a danger of using a marketing dashboard?
A. The dashboard contains metrics only relevant to assessing past performance.
B. The dashboard contains metrics which only give insight into present performance.
C. The dashboard contains metrics which only give insight into future developments.
D. The dash board contains only metrics related to the main business drivers.
27. Which of the following approaches is a quality control technique useful in determining
when operating results are fluctuating normally or instead are disorderly?
A. Value chain analysis
B. Statistical process-control methods
C. Benchmarking
D. Data-control processes
28. _____ is/are used to analyze and improve results in marketing performance measures
such as the number of orders processed, customer complaints, and territory sales.
A. Value chain analysis
B. Benchmarking
C. Quality-control charts
D. Cluster analysis
29. A _____ indicates when the process is experiencing normal variation and when the
process is out of control.
A. data-control process
B. value chain analysis
C. BCG matrix
6. D. control-chart analysis
30. Which of the following is true of a control-chart analysis?
A. It cannot be used to detect randomness in operating results.
B. Its control boundaries are set using historical data.
C. It can only be used to establish average and upper limits of the measure.
D. It can only be used to establish average and lower limits of the measure.
Essay Questions
31. What are the core tasks of a CMO?
32. Explain the dimensions of the marketing planning process.
33. Discuss factors that influence the implementation of a marketing strategy.
34. Discuss how organizational designs help implement a strategic marketing plan.
35. What guiding points should be considered when selecting relevant marketing metrics?