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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
ASSIGNMENT
DRIVE FALL
PROGRAM
SUBJECT CODE & NAME
2013
MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)
PGDROMN – (SEM 2)
MK0018– International Marketing
BK ID
CREDITS
MARKS
B18011
4
60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1 Discuss the scope of international marketing. How is international marketing more complex than
domestic marketing?
Answer : Scope of International Marketing
International Marketing constitutes the following areas of business:Exports and Imports: International trade can be a good beginning to venture into
international marketing.
Contractual Agreements: Patent licensing, turn key operations, co – production, technical
and managerial know – how and licensing agreements are all a part of international
marketing.
Joint Ventures: A form of collaborative association for a considerable period is known as
joint venture. A joint venture comes into existence
2 What are trade barriers? Compare tariff and non-tariff barriers.
Answer : Trade barriers are measures that governments or public authorities introduce to make
imported goods or services less competitive than locally produced goods and services. Not
everything that prevents or restricts trade can be characterised as a trade barrier.
A trade barrier may be linked to the very product or service that is traded, for example technical
requirements. A barrier can also be of an administrative nature, for example rules and procedures in
connection with the transaction. In a number of areas, special international ground rules have been
agreed, which limit the ways in which countries can regulate trade. It means that some barriers are
legal while others are illegal.

2. Trade barriers within the EU are subject to special rules that apply to the internal market of the EU.
Sometimes it may also be possible to assist companies that face obstacles to trade that do not fall
under the definition of actual trade barriers.
3 How is international marketing research carried out? Discuss in brief.
Answer : Four Steps of International Marketing Research
Framework for international marketing research:
Marketing research are the formal studies of specific situations. As discussed in the earlier lectures
major issue in decision making is that managers often fail to appropriately understand the issues or
problemsand hence endup making right decisions for wrong problems.
Since international markets areoften foreign toamarketerthere are evenmore chances that the mark
er mat miss-understand theproblems/ issues. To avoid such scenarios itis beneficial first to
conduct exploratory research for understanding the issues / situation better.
A business research process consists of four steps;
Step 1:
Defining the problem (the decision for which info. is needed) and research objectives along with:
market structure
· size of market, stage of development etc.
product concept
· meaning of product in a particular environment
Marketing research project may have one of the three types of objectives;
· Exploratory research - is to gather preliminary
4 List the factors that affect the pricing strategy of an international firm? Explain the different
pricing strategies the firms can adopt.
Answer : Intelligent pricing is one of the most important elements of any successful business
venture. Smart small business owners will weigh many marketplace factors before setting prices for
their goods and services.
LABOR COSTS
Labour costs consist of the cost of the work that goes into the manufacturing of a product or the
execution of a service. Direct labour costs can be figured by multiplying the cost of labour per hour
by the number of employee-hours required to complete the job. Business owners, however, need to
keep in mind that the "cost of labour per hour" includes not only hourly wage or salary of the
relevant employees, but also the costs of the fringe benefits that those workers receive.
MATERIAL COSTS
Material costs are the costs of all materials that are

3. 5 Write short notes on:
a) International commercial terms(Inco terms)
Answer : Inco terms :
International Commercial Terms are a series of pre-defined commercial terms published by the
International Chamber of Commerce (ICC) that are widely used in International commercial
transactions or Procurement processes. A series of three-letter trade terms related to common
contractual sales practices, the Inco terms rules are intended primarily to clearly communicate the
tasks, costs, and risks associated with the transportation and delivery of goods.
The Inco terms rules are accepted by governments, legal authorities, and practitioners worldwide for
the interpretation of most commonly used terms in international trade. They are intended to reduce
or remove altogether uncertainties arising from
6 Explain the difference between the role of World Bank and International Monetary Fund.
Answer : What is the World Bank?
The World Bank provides over $20 billion in assistance to developing and transition countries every
year. It was originally established in 1945 to support reconstruction in Europe after World War Two.
Two years later it issued its first loan: $250 million to France for post-war reconstruction. Its mission
has since grown.
Today, the Bank's mission is to reduce poverty. It has 187 member countries and provides money
for activities ranging from agriculture to trade policy, from health and education to energy and
mining. The World Bank is not a bank in the common sense of the word . A single person cannot
open an account or ask for a loan.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601