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Kobo eReader MK Cheuk Marketing Research Presentation
Product Kobo Vox Kobo Touch Kobo Wi Fi • Vivid 7" multimedia screen • 6" glare-free E Ink screen • 6" glare-free E Ink screen • Brilliant color books for all ages • Natural touch navigation • Adjustable fonts and views • New social reading experience • Earn awards and share your • Long lasting battery • Web, email and apps for Android™! Reading Life™ to Facebook® • Includes 100 free classics
Product Kobo Applications
Product eBooks online store
Pricing Pricing Strategies -Product line pricing -Captive-product pricing -Psychological pricing £149.99 £79.99 £59.99
Place Online and Physical Shop 550 High Street stores 440 Travel outlets stores
Place
ATL Promotion
BTL Promotion
Conclusion -3 eReaders and Online store -3 Pricing Strategies to attract customers -Extending their market of place -Focus on BTL promotion
Recommendations 1.More ATL promotional activities 2.Increase their sales place 3.Provide more languages 4.Offer more types of book
Thank you

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Mk

  • 1. Kobo eReader MK Cheuk Marketing Research Presentation
  • 2. Product Kobo Vox Kobo Touch Kobo Wi Fi • Vivid 7" multimedia screen • 6" glare-free E Ink screen • 6" glare-free E Ink screen • Brilliant color books for all ages • Natural touch navigation • Adjustable fonts and views • New social reading experience • Earn awards and share your • Long lasting battery • Web, email and apps for Androidâ„¢! Reading Lifeâ„¢ to Facebook® • Includes 100 free classics
  • 3. Product Kobo Applications
  • 4. Product eBooks online store
  • 5. Pricing Pricing Strategies -Product line pricing -Captive-product pricing -Psychological pricing £149.99 £79.99 £59.99
  • 6. Place Online and Physical Shop 550 High Street stores 440 Travel outlets stores
  • 10. Conclusion -3 eReaders and Online store -3 Pricing Strategies to attract customers -Extending their market of place -Focus on BTL promotion
  • 11. Recommendations 1.More ATL promotional activities 2.Increase their sales place 3.Provide more languages 4.Offer more types of book

Editor's Notes

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