2. MixTiVi Network
•
Through a network of upscale nail salons, MixTiVi
offers both digital and experiential touch points for
advertisers to integrate into a female-centric
environment which are frequently often by women who
are in an errand mode and receptive to messaging.
•
•
MixTiVi recognizes and caters to the always
growing importance of the female shopper, mother,
career woman, trendsetter and recommender.
•
MixTiVi creates a digital narrowcasting network,
exclusively targets women while providing customized
marketing opportunities to achieve the advertiser’s
objectives.
Age
(Girls & Women)
18-24 25-34 35-54 55-64
13% 22% 41% 15%
40% HHI $100,000+
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3. MixTiVi - Nail Salon Network - Profile
"Women account for over $5 trillion in consumer and business spending"
MSNBC
"Women control more than 60 percent of all personal wealth in the U.S."
Wall Street Journal
"Women comprise 51.4 percent of the U.S. population, and make or
influence
85 percent of all purchasing decisions"
Forbes
"The number of women earning over $100,000 tripled in the last 10
years... reaching these women is challenging...the female consumer is
busy and has a complex web of duties that makes her less available to
traditional media"
Employment Policy Foundation
"Women represent 85% of consumer spending... including everything
from autos to health care"
Harvard Business Review
"Women purchase over 67% of traditional male products, including
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automobiles, home improvement products and consumer electronics"
Ogilvy & Mather
4. MixTiVi – Content Loop Format
Contents
Travel by Country Cooking Show DIY Fashion Tips Entertainment Trivia
4
8. MixTiVi Rate Card
Current Geographic
Distribution
30 New York DMA
78 .Los Angeles DMA (Incl.
OC)
37 Chicago DMA
Current Reach (average)
Monthly Impressions
1,740,000
15 second spot
Avg cost per impression
$0.0046
Avg. CPM $4.60
Loop Length: 60 min.
Ads Run 4X per hour.
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