Pinterest, Instagram, and Foursquare are social media platforms that can be used together for internet marketing. Pinterest and Instagram are both photo-based platforms that allow searching by category and sharing to social media. Foursquare's check-in feature differs from the platforms by being location-based. A campaign for a travel agency could involve users checking in on locations with Foursquare, uploading photos to Instagram, and creating pinboards on Pinterest of their travel photos for a contest. Integrating the platforms could increase engagement for brands and opportunities for rewards.

1. MIX AND MATCH
INTERNET MARKETING
GROUP MEMBERS
Tahina Aid
Megan Cabrera
Emily Chang
Jerry Cheng
Framitt Chung
Blake Coffin
Diana Colgrove
Kévin Delmotte
Jordan Elliston
Emmanuel Scharsch
Amélie Wisniak
Jing (Emma) Yue

2. A I- Applications Overview
G II - Pinterest & Instagram
E III - Pinterest & Foursquare
N IV - Foursquare & Instagram
D V- Campaign
A

3. I. APPLICATIONS
OVERVIEW
Social Media Purposes
Consume Yes Yes Yes
Create Yes Yes No
Control Yes Yes/No* Yes
Connect Yes Yes Yes
*No privacy settings

4. I- APPLICATIONS OVERVIEW
User Demographics
Gender Female Female Female
Age 25-35 25-34 35-44
Income $29-49K N/A $25-49K
Location 33% USA 45.3% USA 23.7% USA
Source: Alexa.com
Platforms
Android iPhone iPad/Tablet Desktop
Yes Yes No No
No Yes Coming Soon Yes
Yes Yes No Limited

5. I- APPLICATIONS OVERVIEW
Sharing Capabilities
Facebook Twitter Tumblr Foursquare Pinterest
Yes Yes Yes Yes No
Yes Yes No No Yes
Yes Yes No Yes No
Type of Application
Game Location Photo Video
No Yes Yes No
No No Yes Yes
Only with 3rd
Yes Yes Yes
party app

6. I- APPLICATIONS OVERVIEW
Revenue Models
 not currently monetizing
 Only income is from the $1 billion Facebook buyout
 Potential revenue: from additional filter charge?
 modify users’ affiliate links to commercial sites –
replaces the original affiliate tracking code with Pinterests’ words
 Receive a portion of the sale when a user purchases an item
 Tool for online referrals for retail companies (partnership)
 revenue sharing
 Foursquare informs users where there are daily deals for
checking in (receive a cut when purchased)
 Partnering with major sponsors such as American Express

7. &
II.
PINTEREST
INSTAGRAM

8. II- PINTEREST & INSTAGRAM
Similarities
 Photo based applications
 Both allow you to search by category
Pinterest Search Instagram Hashtag
(can set as defaults)

9. II- PINTEREST & INSTAGRAM
Similarities
 Photo based applications
 Both allow you to search by category
 No clear revenue sources from sites such as advertisements
 Both have a mobile application that allows photos to be taken and
posted to boards and social media including Facebook and Twitter

10. II- PINTEREST & INSTAGRAM
Similarities
 Photo based applications
 Both allow you to search by category
 No clear revenue sources from sites such as advertisements
 Both have a mobile application that allows photos to be taken and
posted to boards and social media including Facebook and Twitter
 Cookies - personalization

11. II- PINTEREST & INSTAGRAM
Differences
vs
Allows you to see the content of Only shows your friends’ photos
users who are not in your friends list on your home page
and allows you to re-pin that content
to your own board
Originally based as a desktop Originally designed as a mobile
application application

12. II- PINTEREST & INSTAGRAM
Marketing Uses
 The ability to show products and brands in a
new and exciting way with different filters
(automobiles, homes, furniture, etc.)
 Very similar to Instagram where products,
categories, or companies can be searched
and all of the photos relating to that
company are displayed.
 Instagram users will share photos and post on
Pinterest.

13. II- PINTEREST & INSTAGRAM
Real World Examples
IDEA
 All Ford vehicle photos with hashtag #ford from Instagram are displayed
on a Pinterest Board.
 Pinterest offers the ability to click on a link showing where the picture is
from.
 This link then takes you to the proper Internet page.

14. II- PINTEREST & INSTAGRAM
Real World Examples
IDEA
 Currently existed
without the Instagram
integration until
Pinstagram.com,
(Pingram.com) which
is an integration of all
photos from Instagram
on a pin type wall.
http://mashable.com/2012/05/02/pinstagram
http://mashable.com/2012/03/06/pingram-pinterest-

15. &
III. FOURSQUARE
PINTEREST

16. III- PINTEREST & FOURSQUARE
Similarities
 Both can link to your Facebook and Twitter accounts
 Share photo and comment on Facebook and Twitter
 You can browse content by category
 Both applications can be used to help customers guide their
purchasing

17. III- PINTEREST & FOURSQUARE
Differences
vs
Not based on geolocation Based on geolocation and
finding business nearby
No reward system Reward system consisting of
earning badges and mayorships
(Game)
Business Model based on Affiliation Business Model based on
development of Customer Loyalty
Users are 83% women, showing Mainly targeted at tech-savvy males
creative and artistic interests

18. III- PINTEREST & FOURSQUARE
Marketing Uses
 Company can pin its product/brand on a pin
board and include its resource link on
Foursquare.
 The photo will automatically post to
Facebook and Twitter to gain more
awareness and greater exposure.

19. IV. FOURSQUARE
& INSTAGRAM

20. IV- FOURSQUARE & INSTAGRAM
Similarities
 Check-in capabilities
 Location
 Followers/Friends
 Recommendations (difference in types)
 Privacy Settings
 Commenting abilities
 Ease of use

21. IV- FOURSQUARE & INSTAGRAM
Differences
vs
No photo filters 17 photo filters
Recommendations of locations Recommendations for photos
Check-ins more accurate No rewards (maybe will change with
Rewarded for multiple check-ins campaign)
Desktop capabilities/options Not based on a desktop
application
Foursquare cannot share to Instagram can share to
Instagram Foursquare
Cannot send Foursquare check- True social integration for
ins to all social applications Instagram

22. IV- FOURSQUARE & INSTAGRAM
Marketing Uses
 Brands use Instagram to engage with
customers, create awareness/display
products
 Companies can use Instagram to create a
personality/personal connection/ambient
intimacy for the company (e.g. in-direct ads,
mini ads)
 Attract new customers
 Develop customer loyalty
 Learn about customers
 Learn about competitors
 Go viral

23. IV- FOURSQUARE & INSTAGRAM
Marketing Uses
 Create a reward system not only for
frequency of check-ins, but for posting
integrated pictures from Instagram.
 Ex. Mayor of AGSM, Best
Photographer at AGSM – voted on by
users
TOGETHER
 Visibility increases by using both applications, Instagram has more
users than Foursquare.
 More details provided about the deals, creating more intimacy.
 Brand image improves based on beautiful pictures.

24. V. CAMPAIGN

25. V- CAMPAIGN
For a Travel Agency/Airline
 Users travel to beautiful places and check-in

26. V- CAMPAIGN
For a Travel Agency/Airline
Users take a photo ... check-in on ... and upload the
through Instagram… Foursquare... photo through
Foursquare

27. V- CAMPAIGN
For a Travel Agency/Airline
 The Travel Agency can
pick one overall winner
with the “Best Photo.”
 Metrics could be
number of likes, or
simply attractiveness of
the photo.
 Winner receives a gift
card or free trip.

28. V- CAMPAIGN
For a Travel Agency/Airline
 In addition, users can create Travel Pinboards on Pinterest.
 The board with the most overall re-pins could win a smaller prize
(because this does not involve checking in).

29. V- CAMPAIGN
For a Travel Agency/Airline
 If Pinterest could pull all Foursquare pictures (and know that the user
checked in at a certain location), Pinterest pinboards could be made
with the Instagram photos and the contest could be based on the best
pinboard made of Instagram photos.
 This would create a streamlined process: users could easily upload
the Instagram photo on Foursquare when they check-in, and it would
automatically upload to their contest pinboard.
 In the process, the check-in information would be maintained, to
ensure that users are checking in before they can upload a
photo/board to be entered in the contest.

30. CONCLUSION
Instagram, Pinterest, and Foursquare are all
in the growth stage
The opportunities to mash up these
applications for marketing purposes are vast

31. QUESTIONS?