Mitchell levy repurposingcontent-13may15

Mitchell Levy
Thought Leader Architect
REPURPOSING
CONTENT
Empowering
Thought
Leaders with
Content
http://AhaAmplifier.com – page 1Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Pick Up This Presentation on SlideShare:
aha.pub/repurpose
Empowering
Thought
Leaders with
Content

www.ThoughtLeaderLife.com
Videos on
YouTube
SlideShare
Audio
Podcasts
iTunes
FIR Network
Blog
Posts
Shareable
AhaMessages™
Twitter
LinkedIn
Facebook
Google+
The steps necessary to turn 1 piece of content into 4 that
is shared on over 10 locations

www.AhaAmplifier.com
The Aha Amplifier
has close to 25k
AhaMessages.
Incorporate these
messages into all of your
social media platforms.

Remember to Share Socially
http://aha.pub/Amplify-Conf

Trying to Answer These Questions

What Do You Need
Framework
In-Out Model
Framework
In-Out Model

In-Out Model
Black Box
In Out

Sun Microsystems
MBA
Large Infrastructure
First Actual vs. Plan Rpting
Systems on the GL
System on Order Entry
Running the eCommerce
Component of Sun’s $3.5b
Systems on the GL
System on Order Entry
Running the eCommerce
Component of Sun’s $3.5b

Caught the eCommerce Wave
--Management Consultant/Entrepreneur
No infrastructure
Needed leverage
Consulted 100’s of Orgs
Touched Tens of Thousands
Of People
Joined the Board of a
Public Company
4 Conferences, 500 Speakers
4 Exec Biz Progs, 70 Courses
Consulted 100’s of Orgs
Touched Tens of Thousands
Of People
Joined the Board of a
Public Company
4 Conferences, 500 Speakers
4 Exec Biz Progs, 70 Courses

Caught the Democratization of Book Publishing Wave
Publisher / Coach / Mentor
Catch a Wave
Provide Value
Published 250 Physical
Books and 400 eBooks
Written/Coauthored
over 40 books

Catching the Democratization of Thought Leadership Wave
Thought Leader Architect / Chief Aha Instigator
Catch Another Wave
Became the First
In the World
Kept the Publishing Cos
Speaking/Consulting on
Thought Leadership
Catch Another Wave
Became the First
In the World

AhaMessage #1

AhaMessage #2

AhaMessage #3

1-2 hrs of a
Thought Leader’s Time
Produce:
1. Youtube Video
2. Slideshare Video
3. iTunes Audio
4. FIR Network Audio
5. FIR Network Blogpost
6. #TLL Blogpost
7. ¼ of a AhaBook™ w/
140 AhaMessages to
share on twitter,
facebook, LinkedIn,
G+, GaggleAMP
Produce:
1. Youtube Video
2. Slideshare Video
3. iTunes Audio
4. FIR Network Audio
5. FIR Network Blogpost
6. #TLL Blogpost
7. ¼ of a AhaBook™ w/
140 AhaMessages to
share on twitter,
facebook, LinkedIn,
G+, GaggleAMP
In 2014, we produced 54
episodes

www.ThoughtLeaderLife.com/the-blueprint/

www.ThoughtLeaderLife.com/past-thought-leader-life-shows/

Thought Leader Life
Produce:
1. 5 Youtube Videos
2. 5 Slideshare Videos
3. 5 iTunes Audios
4. 5 FIR Network Audios
5. 5 FIR Network
Blogposts
6. 6 #TLL Blogposts
7. 1 AhaBook™ w/ 140
AhaMessages to
share on twitter,
facebook, LinkedIn,
G+, GaggleAMP
5-10 hrs of a
monthly Co-host
1-2 hrs of 4
Produce:
1. 5 Youtube Videos
3. 5 iTunes Audios
5. 5 FIR Network
Blogposts
6. 6 #TLL Blogposts
AhaMessages to
share on twitter,
facebook, LinkedIn,
G+, GaggleAMP
In 2015, we’re working with a
co-host for a month to focus
on content themes
5-10 hrs of a
monthly Co-host
1-2 hrs of 4

www.ThoughtLeaderLife.com/past-thought-leader-life-shows/

Thought Leader Life
Inside the Black Box (1 of 2)
My Tasks:
1. Schedule Guests.
2. Tech Check/Content discussion.
3. Google Hangout on Day of Show.
4. Review & update blog post and
AhaMessages created.
Start with a Google
Hangout, everything
else goes from there.
All Tasks are well
Documented on
Googledocs
My Tasks:
1. Schedule Guests.
2. Tech Check/Content discussion.
3. Google Hangout on Day of Show.
4. Review & update blog post and
AhaMessages created.
Start with a Google
Hangout, everything
else goes from there.
All Tasks are well
Documented on
Googledocs

Thought Leader Life
Scheduling Guests Googledoc

Send Welcome Email W/ Link to Activate Page
www.ThoughtLeaderLife.com/activate

Activate Page Has Link to a 3-min YouTube Guest Prep
www.thoughtleaderlife.com/activate/

Thought Leader Life
Google Hangout Best Practices
1. Week of Show: Have a tech check/content review
a. There’s a TV studio on your computer, not
everyone knows what that means.
b. Great conversation.
c. Verify the pronunciation of their name and
ask about any key areas they want to
highlight.
d. Create the title and description of the show
for when I start it in Google Hangouts.
1. Week of Show: Have a tech check/content review
a. There’s a TV studio on your computer, not
everyone knows what that means.
b. Great conversation.
c. Verify the pronunciation of their name and
ask about any key areas they want to
highlight.
d. Create the title and description of the show
for when I start it in Google Hangouts.

Thought Leader Life
Google Hangout Startup (plus.google.com)

Thought Leader Life
Google Hangout Best Practices
2. Day of Event:
a. Reboot machine!
b. Setup 30 minutes prior to start.
c. Help the co-host/guests setup their bottom
thirds.
d. Remind everyone the shows format, what’s
expected of them, what their cues are, and if
you want long or short responses.
e. Have a pre-set first and last question.
f. Then have fun.
2. Day of Event:
a. Reboot machine!
b. Setup 30 minutes prior to start.
c. Help the co-host/guests setup their bottom
thirds.
d. Remind everyone the shows format, what’s
expected of them, what their cues are, and if
you want long or short responses.
e. Have a pre-set first and last question.
f. Then have fun.

Thought Leader Life
First & Last Question
First Question: Make it a softball!
Last Question: Based on our discussion, is there any
question we should have asked you that we didn’t?
First Question: Make it a softball!
Last Question: Based on our discussion, is there any
question we should have asked you that we didn’t?

Thought Leader Life
Bottom Third

Thought Leader Life
Project Managers Tasks:
1. Facilitate writer creating the Blog
2. Facilitate writer pulling AhaMessages
3. Get blog/AhaMessages approved
4. Youtube Videos
5. Slideshare Videos
6. iTunes Audios
7. FIR Network Audios
8. FIR Network Blogposts
9. #TLL Blogposts
10. AhaBook™ w/ 140 AhaMessages to share on
twitter, facebook, LinkedIn, G+, GaggleAMP
w3needcontract0rs
4. Youtube Videos
6. iTunes Audios
9. #TLL Blogposts
w3needcontract0rs

Thought Leader Life
Scheduling Guests Googledoc

Thought Leader Life
Upwork for Contract Work

Thought Leader Life
Basecamp for Project Management

Thought Leader Life: Excel Template for AhaBooks
http://www.thinkaha.com/aha-amplifier/

Thought Leader Life: Template for AhaBooks

Thought Leader Life
4. Youtube Videos
6. iTunes Audios
9. #TLL Blogposts
w3needcontract0rs
4. Youtube Videos
6. iTunes Audios
9. #TLL Blogposts
w3needcontract0rs

Thought Leader Life: on Youtube
https://www.youtube.com/user/thoughtleaderlife

Thought Leader Life: on SlideShare
http://www.slideshare.net/ThoughtLeaderLife/videos

Thought Leader Life: on iTunes via FIR
https://itunes.apple.com/us/podcast/fir-presents-thought-
leader/id785447155

Thought Leader Life: on FIR
http://forimmediaterelease.biz/index.php?/weblog/C19

Thought Leader Life: FIR RSS
http://forimmediaterelease.biz/rss-thoughtleadership.xml

Thought Leader Life: #TLL Guest Blog
http://www.thoughtleaderlife.com/thoughtleaderlife/thought-
leader-life-065-guest-tim-leman/

Thought Leader Life: AhaBook
http://aha.pub/ItsLonelyattheTop-AhaBook

Thought Leader Life
5-10 hrs of a
monthly Co-host
1-2 hrs of 4
Produce:
1. 5 Youtube Videos
3. 5 iTunes Audios
5. 5 FIR Network
Blogposts
6. 6 #TLL Blogposts
AhaMessages to
share on twitter,
facebook, LinkedIn,
G+, GaggleAMP
5-10 hrs of a
monthly Co-host
1-2 hrs of 4
Produce:
1. 5 Youtube Videos
3. 5 iTunes Audios
5. 5 FIR Network
Blogposts
6. 6 #TLL Blogposts
AhaMessages to
share on twitter,
facebook, LinkedIn,
G+, GaggleAMP
In 2015, we’re working with a
co-host for a month to focus
on content themes

It Isn't
With the Right Processes, It Isn't Hard

What Else Can You Do?
More Examples
More Examples

www.AutopilotYourBusiness.com
Andrew McCauley,
Had a day long workshop
broken into 6
components.
W/ each component, he
then created a Webinar.
 Recorded Webinars
Youtube Videos
Slideshare & other sites
Transcribed it
Wrote blog posts
iTunes magazine
Podcast
Actively social push
PDF "Resource
Guide“eBook on site &
Kindle.
Andrew McCauley,
Had a day long workshop
broken into 6
components.
W/ each component, he
then created a Webinar.
 Recorded Webinars
Youtube Videos
Slideshare & other sites
Transcribed it
Wrote blog posts
iTunes magazine
Podcast
Actively social push
PDF "Resource
Guide“eBook on site &
Kindle.

www.OnFireReviews.com
They interview your
clients over the phone
for 5 minutes to get
Quotes in your client’s
own words.
They take the best audio
clips and create a Review
Video using their voice
to hook potential
customers.
They interview your
clients over the phone
for 5 minutes to get
Quotes in your client’s
own words.
They take the best audio
clips and create a Review
Video using their voice
to hook potential
customers.

Any content
Presentations
Twitter stream
Blogs
Youtube channel
Whitepapers
Books
Webinars
Collateral
Website content
Emp Handbooks
AhaBook™ w/ 140
AhaMessages to share
on twitter, facebook,
LinkedIn, G+, GaggleAMP
Any content
Presentations
Twitter stream
Blogs
Youtube channel
Whitepapers
Books
Webinars
Collateral
Website content
Emp Handbooks
Most people don't know how much
content they really have!!!

AhaBook  PDF eBook  Physical Book

The Aha Amplifier
has close to 25k
AhaMessages from
hundreds of
thoughts leaders
waiting for you to
amplify.
Use AhaMessages from
hundreds of thought
leaders in your:
Twitter stream
Blogs
Youtube channel
Whitepapers
Books
Webinars
The Aha Amplifier
has close to 25k
AhaMessages from
hundreds of
thoughts leaders
waiting for you to
amplify.
Use AhaMessages from
hundreds of thought
leaders in your:
Twitter stream
Blogs
Youtube channel
Whitepapers
Books
Webinars
Take the core messages from
other Thought Leaders and
incorporate them into your
Thought Leadership!

 Highlight an
Author a Week
and Feature Their
Top 5 Ahas
Repackage AhaMessages Into Articles
 Highlight an
Author a Week
and Feature Their
Top 5 Ahas

Repackage AhaMessages Into Articles

I.D.E.A.S.
(I) nspire
(D) ream
(E) mpower
(A) chieve
(S) erendipity
(I) nspire
(D) ream
(E) mpower
(A) chieve
(S) erendipity

Authentically share who you are at your
core to inspire those around you. @LoriRuff
#KeepItReal #SuiteBranding
Inspire.D.E.A.S.
http://aha.pub/SuiteBranding-AhaAmp

If you don't dream it, you can't become it. -
@MagicJohnson @TRHicks10 @maxblox
The Great Accounting Cloud Land Rush
I.Dream.E.A.S.
http://bit.ly/StevePeterson-AhaAmp01

Life is a daily opportunity to learn, grow,
teach, inspire & empower yourself &
others. @CarlyAThorne #LLN
I.D.Empower.A.S.
http://bit.ly/CarlyThorne-AhaAmp01

Making mistakes is better than waiting
for a magic wand to make miracles.
@learning9togrow #CLLG062 #Fail
#Achieve
I.D.E.Achieve.S.
http://aha.pub/MakingTime-AhaBook

I.D.E.A.Serendipity.
A specific plan can keep serendipity from
working in your favor. Simply do the next
right thing. @HayleyFoster @BKpub
http://bit.ly/BKAuthors-Aha02

If you don't have relentless passion and
scorching drive towards your work, then
you, sir, can simply not succeed. -P.T. Barnum
Passion
http://aha.pub/MoneyMaking-AhaBook

To Continue the Conversation
Mitchell Levy
CEO
Thought Leadership Architect
THiNKaha®
Mitchell.Levy@thinkaha.com
@HappyAbout
408-257-3000
http://bit.ly/t-l-b-p
Aha Amplifier™
http://AhaAmplifier.com

Mitchell levy repurposingcontent-13may15

More Related Content

What's hot

Viewers also liked

Similar to Mitchell levy repurposingcontent-13may15

Recently uploaded

Mitchell levy repurposingcontent-13may15