Ever wonder how to create and repurpose good, compelling content? Well, wonder no more. In this session you’ll learn how to take one piece of content and turn it into five pieces that can be shared across ten different locations. Examples will include crowdsourcing, ghostwriting, turning video files into audio files (that can also be used as testimonials), leveraging blog posts and articles, as well as social-media-enabled ebooks that can be shared by your advocates across social networks.
You will learn:
* The steps necessary to turn one piece of content into multiple
* How to quickly create compelling messages to distribute through your network and beyond
* How to get buy-in, support, and interactivity from your busy experts, thought leaders, and influencers
Mitchell Levy Preso on Repurposing Content for Information Developers WorldMitchell Levy
In this session, Thought Leader Architect, Mitchell Levy discusses how easy it is to create and repurpose good, compelling content. He will show you how to take 1 piece of content and turn it into 5 pieces that is shared on over 10 different locations. Examples will include:
crowdsourcing
ghostwriting
repurposing content
including turning video files into:
audio files (that can also be used as testimonials)
blog posts & articles
social media enabled eBooks that can be shared by your advocates on Twitter, Facebook, Google+, and LinkedIn
Want to feel empowered to repurpose your content in compelling ways, come to this session.
Mitchell Levy Preso on Repurposing Content for Information Developers WorldMitchell Levy
In this session, Thought Leader Architect, Mitchell Levy discusses how easy it is to create and repurpose good, compelling content. He will show you how to take 1 piece of content and turn it into 5 pieces that is shared on over 10 different locations. Examples will include:
crowdsourcing
ghostwriting
repurposing content
including turning video files into:
audio files (that can also be used as testimonials)
blog posts & articles
social media enabled eBooks that can be shared by your advocates on Twitter, Facebook, Google+, and LinkedIn
Want to feel empowered to repurpose your content in compelling ways, come to this session.
Themenabend zur Mediennutzung und Medienbildung, April 2016didactic_dude
Folien des Elternabends am Gymnasium Lerchenfeld. Die Folien dienter der Unterstützung des Vortrags und Gesprächs und stehen nicht für sich. Alle Rechte vorbehalten.
This presentation was prepared for principals and vice-principals in the Ottawa Catholic School Board. Technology tips with a focus on web 2.0 tools and free Google tools were the main focus.
Webinar 2017-10-12 -Tools for Editing Digital Stories and Promoting Them to Y...TechSoup
Now that you've got raw video footage to tell your nonprofit's story, watch this webinar to learn how to turn your video into an amazing finished product. In this video, you will learn:
Post-production video editing best practices
Editing tools from free to high-end
Tips on adding sound and graphics
Resources for finding royalty-free audio and graphics
Posting to YouTube and utilizing their nonprofit program
Best practices on sharing & promoting your video effectively with tagging, social sharing, and on your own website and more!
Webinar - Microlearning: Getting Started Raptivity
Raptivity has conducted a webinar on Microlearning on 20 January.This webinar talked about a holistic view of the microlearning landscape - typical characteristics, deployment and popular delivery methods of Microlearning. Raptivity Thought Leader Todd Kasenberg (Principal, Guiding Star Communications and Consulting) had shared objective and practical insights on microlearning development.
Whether your goal is collaboration, client meetings, live streaming conference content or community outreach, Google Hangouts are an excellent (and free) option that could replace webinar and video-conferencing platforms. Learn how to use this exciting new technology, and its marketing, broadcast and collaboration tools while avoiding some of its hang-ups.
To join the PYM+ G+ community and receive regular invites to hangouts, visit http://Ez.com/pymhangout. For more advice, best practices and meeting planning tools, visit http://www.planyourmeetings.com.
To view the video archive of this session go here: http://www.youtube.com/watch?v=_4-N2f9XLGs&feature=share. This session has been CIC-reviewed and is worth 1.5 CMP-IS clock hours in Strategic Domain A: Strategic Planning.
Plan well & prosper, friends! #yaypym
Webinar - Storymakers 3: Polishing Your Digital Story to Make It Shine! 2016-...TechSoup
Visit http://www.techsoup.org for donated technology products for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into storytelling through video creation, this is the place to start! Watch TechSoup's third webinar in our four-part Storymakers 2016 series to hear Nife Adeyemi of Scottsdale Public Library and Glenn Fajardo of TechSoup talk about editing and promoting your video!
Now that you've got your raw video footage, how do you turn it into an amazing finished product? You'll learn about:
-- Post-production video editing best practices
-- Editing tools from free to high-end
-- Tips on adding sound and graphics
-- Resources for finding royalty-free audio and graphics
-- Posting to YouTube and other video hosting services
-- Best practices on sharing your video effectively with tagging, social sharing, and on your own website
-- And more!
Themenabend zur Mediennutzung und Medienbildung, April 2016didactic_dude
Folien des Elternabends am Gymnasium Lerchenfeld. Die Folien dienter der Unterstützung des Vortrags und Gesprächs und stehen nicht für sich. Alle Rechte vorbehalten.
This presentation was prepared for principals and vice-principals in the Ottawa Catholic School Board. Technology tips with a focus on web 2.0 tools and free Google tools were the main focus.
Webinar 2017-10-12 -Tools for Editing Digital Stories and Promoting Them to Y...TechSoup
Now that you've got raw video footage to tell your nonprofit's story, watch this webinar to learn how to turn your video into an amazing finished product. In this video, you will learn:
Post-production video editing best practices
Editing tools from free to high-end
Tips on adding sound and graphics
Resources for finding royalty-free audio and graphics
Posting to YouTube and utilizing their nonprofit program
Best practices on sharing & promoting your video effectively with tagging, social sharing, and on your own website and more!
Webinar - Microlearning: Getting Started Raptivity
Raptivity has conducted a webinar on Microlearning on 20 January.This webinar talked about a holistic view of the microlearning landscape - typical characteristics, deployment and popular delivery methods of Microlearning. Raptivity Thought Leader Todd Kasenberg (Principal, Guiding Star Communications and Consulting) had shared objective and practical insights on microlearning development.
Whether your goal is collaboration, client meetings, live streaming conference content or community outreach, Google Hangouts are an excellent (and free) option that could replace webinar and video-conferencing platforms. Learn how to use this exciting new technology, and its marketing, broadcast and collaboration tools while avoiding some of its hang-ups.
To join the PYM+ G+ community and receive regular invites to hangouts, visit http://Ez.com/pymhangout. For more advice, best practices and meeting planning tools, visit http://www.planyourmeetings.com.
To view the video archive of this session go here: http://www.youtube.com/watch?v=_4-N2f9XLGs&feature=share. This session has been CIC-reviewed and is worth 1.5 CMP-IS clock hours in Strategic Domain A: Strategic Planning.
Plan well & prosper, friends! #yaypym
Webinar - Storymakers 3: Polishing Your Digital Story to Make It Shine! 2016-...TechSoup
Visit http://www.techsoup.org for donated technology products for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into storytelling through video creation, this is the place to start! Watch TechSoup's third webinar in our four-part Storymakers 2016 series to hear Nife Adeyemi of Scottsdale Public Library and Glenn Fajardo of TechSoup talk about editing and promoting your video!
Now that you've got your raw video footage, how do you turn it into an amazing finished product? You'll learn about:
-- Post-production video editing best practices
-- Editing tools from free to high-end
-- Tips on adding sound and graphics
-- Resources for finding royalty-free audio and graphics
-- Posting to YouTube and other video hosting services
-- Best practices on sharing your video effectively with tagging, social sharing, and on your own website
-- And more!
How to launch a podcast from an idea. Repeatedly!Henrik de Gyor
Henrik de Gyor has a very unique way of launching a new podcast and has launched six podcast series and sometimes launches a few new series per year with his repeatable process.
Henrik is a consultant, podcaster and writer.
Learn more about Henrik: https://henrikdegyor.com/
Find his podcasts at https://henrikdegyor.com/podcasts/
Watch the video of this presentation here: https://youtu.be/shZnLOz_xr0
There are tons of educational videos on YouTube, but it can sometimes be tricky making those resources available to students. We'll share our favorite tools to help you get more out of YouTube while also reducing the risk of off-task behavior, access to irrelevant content, and inattentive viewing.
Similar to Content Creation & Repurposing—Doing More with Less (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Double trapezoid vs. a funnel ;)
CUE – This is the last slide in Section 3, ready to move into final section 4 on Jump Starting and activating your employees’ influence today
Double trapezoid vs. a funnel ;)
CUE – This is the last slide in Section 3, ready to move into final section 4 on Jump Starting and activating your employees’ influence today