The song lyrics describe the singer's difficulty trusting others and staying emotionally guarded as a result of past relationship hurts. The singer will not repeat the same mistakes of their partner and will protect their heart from further pain. They have learned to stay on the "safe side" and not get too close to anyone for fear of getting hurt again because of their previous partner's actions. The target audience of the music video is mainly teenagers and young adults who can relate to experiencing relationship problems. The video will illustrate the song's meaning so viewers can connect with it.