Creative Founder

1. MIT + D
Mikayla Zhang, Irene Wang,
Ted Huang, + Dayeon Kim
11/6/19

2. 2
MIT + D

3. 3
Mission Statement
We are MIT + D who are designing and providing a service for
people who go out and drink. Our value is to make sure people
have fun while practicing safe and healthy drinking
experiences.

4. Business Concept
1

5. 5
Persona
Huff
● 26 Years Old
● Grad Student
● Living with 2 roommates
● Works a part-time job in a mall
Goals
● Wants to go out every weekend with his friends
● Trying to save money
● Trying to stay fit while going out often
Pain Point
● Spend too much money on drink
● Getting inebriated most of the time when he goes out,
which causes him terrible hangover the next day
● Always get lost with his friends when he’s intoxicated

6. 6
Value Proposition
SNAPBAR
An app that helps people find clubs and bars
more conveniently and gives people tips to drink
healthier and smarter.

7. 7
Storyboard

8. 8
Storyboard

9. 9
Storyboard

10. Business/Market
2

11. 11
Business Canvas Model
11
Revenue streamsCost structure
Key resources Channels
-Software design
-Marketing
-Updating platform
-Platform
development &
maintenance
Software developing, Marketing
Free download, Business premium upgrade(Removing
competitor’s ads, page upgrades), Advertisement
Primary Customer:
(People who perform
searches in Bay Area)
-People over 21
-People goes out to drink
-People are looking for a
bar/club
-People want to have a safe
drinking experience
Secondary Customer:
(Adversertisers)
-Local bars/clubs/party
events
-Local restaurant & hotel
(Partnership)
-New and fun ways
of searching for
bars and clubs
-Promoting and
providing a safer
experience for
drinking out
-Explore new places
-Convenient and
insightful search tools
-Friendly reminder
/heads up
-Make customers feel
secure and safe
-Application
-Bus station/Gas
stations
-Advertisement
-Local bar/clubs and
their promoters
-Interaction design
-Brand Design
-People
Value propositionsKey partners Key activities Customer relationship Customer segments

12. 12
TAM SAM SOM

13. First MVP
3

14. 14
Location
Updating user’s current
location in the system.
Notification
Sending notification to users during
their entire drinking process.

15. 15
T***
College student
“Sometimes I feel annoying,
and I don’t remember to send
messages every time I change
places.”
“But it makes me feel safe.”

16. 16
C**
College student
“If the message is too much,
it will be annoying.”
“I don't necessarily follow all
the tips.”

17. Acquisition Experiment
4

18. 18
User Market

19. 19
User Market

20. 20

21. 21

22. 22

23. 23

24. Result
5

25. 25
Primary Customers

26. 26
Visitors Subscribed
73 12
Primary Customers

27. 27
Secondary Customers

28. 28
Subscribed
3
Secondary Customers

29. Next Step
5

30. 30
● Keep tracking our landing page
● More MVP testing
● Waiting for more subscribers

31. Thank you!
Any questions?