3. 3
We are CCA creative founders who are designing and
providing a service for people go out and drink. Our
value is to make sure people have fun experiences while
practice safe drinking and prevent drunk driving.
16. 16
Business Canvas Model #1 - Application
Key partners Key activities Value propositions Customer relationship Customer segments
Revenue streamsCost structure
Key resources Channels
-Software design
-Marketing
-Updating platform
-Platform
development &
maintenance
-Hardware design &
Maintenance
Software developing, Marketing, Hardware
manufacturing & maintenance
Free download, Business premium upgrade(Removing
competitor’s ads, page upgrades), Advertisement, Partnership
with insurance companies
Primary Customer:
(People who perform
searches in Bay Area)
-People over 21
-People goes out to drink
-People are looking for a
bar/club
-People want to have a safe
drinking experience
Secondary Customer:
(Adversertisers)
-Local bars/clubs/party
events
-Local restaurant & hotel
(Partnership)
-Insurance companies
-New and fun ways
of searching for
bars and clubs
-Promoting and
providing a safer
experience for
drinking out
-Explore new places
-Convenient and
insightful search tools
-Friendly reminder
/heads up
-Make customers feel
secure and safe
-Application
-Bus station/Gas
stations
-Advertisement
-Partnership with
insurance companies
-Car insurance
companies
-Health insurance
companies
-Local bar/clubs and
their promoters
-Interaction design
-Brand Design
-People
-Software developer
-Manufacturer
17. 17
Business Canvas Model #2 - App that Integrates with Other Services
Key partners Key activities Value propositions Customer relationship Customer segments
Revenue streamsCost structure
Key resources Channels
-Software design
-Updating platform
-Platform
development &
maintenance
-Hardware design &
Maintenance
-Recruiting drivers
Hardware manufacturing & maintenance,
Software developing
Partnership with social media (like snapchat) & ride
sharing companies(Uber & Lyft)
Primary Customer:
(People who perform
searches in Bay Area)
-People over 21
-People goes out to drink
-People are looking for a
bar/club
-People want to have a safe
drinking experience
Secondary Customer:
(Partnership)
-Social media company
-Ridesharing company
-New and fun ways
of searching for
bars and clubs in
existing social
media
-Promoting and
providing a safer
experience for
drinking out
-Application
partnerships
-Snapchat
-Uber & Lyft
-Interaction design
-Hardware Design
-Software Design
-Manufacturer
-Explore new places
-Convenient and
insightful search tools
-Make customers feel
secure and safe
-Moderate people’s
drinking behavior
