Creative Founder

1. MIT + D
Dayeon Kim , Irene Wang
Mikayla Zhang, Ted Huang
Creative Founder| Fall 2019

2. 2
Business Concept
People who
drive to drink
outside of
their house
People who
choose to drive
after getting
drunk ?

3. ?
3

4. ?
4

5. 5
Interviews (Car lock)
Name: A****
Age: 29
Date: 10/1/2019
How would the car know if Huff is actually drunk and sober? If
Huff is having this problem I think he might not get this product
because it means he is not learning anything.
Name: D****
Age: 25
Date: 9/30/2019
What if he is in emergency and has to get his car?
What if someone else unlock the car for Huff?
What happens to the car?

6. 6
Interviews (DGA or other)
Name: A****
Age: 26
Date: 9/30/2019
If Huff’s DGA gets the message at 3AM, wouldn't that be annoying?
What if no one actually picks him up?
Would there be 3rd party included?
Name: I**
Age: 29
Date: 10/1/2019
Even if his DGA gets notifications, Huff can still drive.
What if you combine these two ideas and maybe have like “Tinder”
to find a driver who can drive your car?

7. 7
Interviews
Name: L*****
Age:31
Date:9/28/19
Sometimes she drives to the bars.
“Maybe it’s appropriate to ask people who have already
convicted of DUI before”
This is a good idea but how can this person be proactive to do
it? Calling a friend works better than lock outside of the car.
What would be the legislation for making this product?
Name:D****
Age:24
Date:9/28/19
The storyboard is clear to understand, however, she
thought it was a chauffeur service.
Though she thinks chauffeur service is a brilliant idea.
Notification for family or friends is too personal and
troublesome.

8. 8
Interviews
Name: H****
Age:unknown
Date:9/30
Notification - What if the person doesn’t know how to
drive or this person is busy?
She thinks lock the car is better
Better solution is to ask your friend or family to call a Uber
for you.
Name:T**** (Car enthusiast)
Age:22
Date:9/30
Lives in a suburban area, has to drive to the club or bars
every time he goes out.
Notification - Redundant and unnecessary
Lock out of car is more reasonable than send out
notifications, but, he suggested it’d be more dangerous if
you lock a drunk person out of his own car.
Maybe it should prevent the engine from starting.
Does it work on an old car? What if someone loses their
phone? It should have an app in the car too.

9. “
9
- An application sends a
notification to warn Huff before
he reaches his limit.
- An application paired with the car
engine that Huff has to do a
breathing test on his phone to
start the car.
MVP Idea

10. “
10
What you will do next?
- Research
- Storyboard
- Interview
- Improve product

11. Thank you!
Dayeon Kim , Irene Wang
Mikayla Zhang, Ted Huang
Creative Founder| Fall 2019