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Medical Representatives in rural Bangladesh: Who are They and What Is Their Role in the Drug Market?

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Jeff Knezovich
Jeff Knezovich

M Hafizur Rahman from Johns Hopkins Bloomberg School of Public Health looks at the role of medical representatives in Chakaria, Bangladesh. He focuses on their link with informal providers of health services in rural areas.

Health & MedicineBusiness
1 of 24
Medical Representatives in Rural Bangladesh: Who are They and What is Their Role in Drug Market M. Hafizur Rahman Smisha Agarwal Susan Tuddenham Heather Peto Mohammad Iqbal (ICDDR,B) Abbas Bhuiya (ICDDR,B) David Peters Johns Hopkins University Bloomberg School of Public Health, USA
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object]
Background ,[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object]
Study Sites ,[object Object]
[object Object]
Material and Methods ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Study Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Education/Training of MR ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Job duties of MR ,[object Object],[object Object],[object Object]
Information provided by MR ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Incentives offered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Differential Marketing Strategies ,[object Object],[object Object],[object Object]
Who are the Village Doctors?
Characteristics of Medical Representatives and Village Doctors
Discussion ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Acknowledgements ,[object Object],[object Object],[object Object]

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Medical Representatives in rural Bangladesh: Who are They and What Is Their Role in the Drug Market?

  • 1. Medical Representatives in Rural Bangladesh: Who are They and What is Their Role in Drug Market M. Hafizur Rahman Smisha Agarwal Susan Tuddenham Heather Peto Mohammad Iqbal (ICDDR,B) Abbas Bhuiya (ICDDR,B) David Peters Johns Hopkins University Bloomberg School of Public Health, USA
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  • 20. Who are the Village Doctors?
  • 21. Characteristics of Medical Representatives and Village Doctors
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