The Morrin Centre is launching a $1.8 million fundraising campaign to support new programs focused on heritage, education, and the arts. The campaign will help the Centre become a leading cultural institution that fosters understanding between francophone and anglophone communities through engaging youth and cultural innovation. New initiatives will include augmented reality tours of the historic building, educational workshops and camps for students, and events featuring international artists. The fundraising efforts will enable the Morrin Centre to share Quebec's cultural history and diversity more broadly.

1. MORRIN
CENTRE
CELEBRATING OUR SHARED CULTURE
THROUGH HERITAGE, EDUCATION,
ANDTHE ARTS.
2014-2016 FUNDRAISING CAMPAIGN

2. THE MORRIN CENTRE
IS A UNIQUE HISTORIC SITE -
A GEM WITHINTHE QUEBEC
AND CANADIAN CULTURAL
LANDSCAPE.

3. TABLE OF CONTENTS
The Spark
The Future is Bright
A NewVision of Community
Our Plan
PILLAR 1: Heritage
PILLAR 2: Education
PILLAR 3: Arts
Sustainable Funding
Fundraising Strategy
How Can I Help?
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3
5
6
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11
12
13

4. Great things
are often sparked by one simple question:
WHAT IF?
Ten years ago, the Literary and Historical
Society of Quebec (LHSQ) asked itself this
very question: what if we were to create
within Quebec City’s historical district a
cultural centre that would commemorate
and share the unique heritage of its
English-speaking community?
THE SPARK
As a result of this question, the Society successfully carried out a $5 million
dollar fundraising campaign that sparked this vision into life. This success
allowed the LHSQ to restore the Morrin Centre building and to preserve
within its walls key institutions of Quebec and Canadian culture.These include
the city’s first purpose-built prison (1808-1867), a Presbyterian college
affiliated with McGill University (1868-1900), and the LHSQ’s magnificent
Victorian library (1868- present). Today, the building proudly stands as a
National Historic Site of Canada.
Through the generosity of private donors, public funding, and program-
generated revenue, the Morrin Centre has developed into a vibrant cultural
institution providing a diverse set of historical tours, educational activities, and
artistic events to more than 25,000 visitors annually.
These valiant efforts by the LHSQ have earned it a series of prestigious
awards, including the Prix spécial du jury of the Mérites d’architecture, in 2011;
the Prix du patrimoine de la Ville de Québec in 2013; and selection as finalist in
the culture category of the Fidéides awards given by the Chambre de
commerce et d’industrie du Québec in both 2012 and 2013.
MORRIN CENTRE _ 2014-2016 FUNDRAISING CAMPAIGN _ PAGE 2

5. MORRIN CENTRE _ 2014-2016 FUNDRAISING CAMPAIGN _ PAGE 3
Today, we are beginning a new chapter,
developing our activities into a cohesive set of
programs in the areas of heritage, education,
and the arts.
These three pillars of excellence will enable us
to become a leading cultural institution in
Quebec and in Canada.
The nature of Quebec’s anglophone and
francophone communities is changing along
with their respective cultures. A new level of
exchange is emerging, making our
communities more culturally open and more
interdependent than ever before.
It is our vision that the Morrin Centre become an essential bridge between
the francophone and anglophone communities of Quebec.
Our programming will enable us to foster a new vision of community by
1) providing a better understanding of our shared past, 2) engaging our youth,
and 3) promoting greater cultural and artistic diversity.
In order to achieve this goal, the Morrin Centre is initiating a major fundraising
campaign whose goal is to raise $1,800,000, with $800,000 coming from the
private sector.The generous support of our donors will be critical to bringing
this vision to life.
Most importantly, this campaign will show how, together, we can make a
difference.
“The Morrin Centre has now become a leading
cultural institution for all to cherish.”
Sovita Chander, President, Morrin Centre
THE FUTURE IS BRIGHT
Developing our activities into a unique program centred on heritage,
education, and the arts.

6. MORRIN CULTURAL CENTRE _ 2013-2016 FUNDRAISING CAMPAIGN _ PAGE 6
A CULTURAL CENTRE
SUCH AS OURS
FULFILS ITSTRUE PURPOSE
WHEN IT INSPIRES PEOPLE
TO SEETHINGS DIFFERENTLY
AND SOWSTHE SEEDS
OF NEW POSSIBILITIES.

7. MORRIN CENTRE _ 2014-2016 FUNDRAISING CAMPAIGN _ PAGE 5
A NEWVISION OF COMMUNITY
This is what we have set out to achieve
through our three program pillars.
Quebec City’s history is fascinating. One
strand that makes it so interesting is the two
and a half centuries of relations between
anglophones and francophones. These
relations have shaped the very fabric of our
institutions, our buildings, our culture, and our
country. This is the tale that our Heritage
pillar brings to life, providing a better
understanding of our shared past.
Our vision for the future cannot be whole
unless we can engage youth to play a central
part in it.This is why we have made youth the
focus of our Education pillar. We have
designed a leading-edge program that will
enable youth to come together to discuss,
share and innovate.
Through our Arts pillar, our goal is to create
an inspiring and informational year-round
program whereby renowned international
and local artists, thinkers, and social innovators
can share their work.
This will enable us to stimulate ideas and develop new bridges with the
broader artistic and cultural community of Canada and the world.
Woven into the programming associated with each of the pillars is a media
strategy that reaches beyond Quebec City. We will create an international
online presence by posting podcasts, interviews, lectures, and performances
that take place at the Centre. This content will be available to schools for
their own use, and also to cultural communities around the globe.
Our outreach to philanthropists and corporations based in both the
francophone and anglophone communities, as well as to the three levels of
government, will allow us to build the key relationships necessary to create
the stimulus for new partnerships and stronger relations.
This plan will enable the Morrin Centre to play a vital role for our youth, our
communities, and our city, and enable us to build a vibrant cultural institution
that will lead the way to a new vision of community
BUILDING THE COMMUNITY OF THE FUTURE
STIMULATE
cultural innovation
INCREASE
community vitality
UNDERSTAND
our past
ENGAGE
our youth
BUILD
partnerships

8. MORRIN CENTRE _ 2014-2016 FUNDRAISING CAMPAIGN _ PAGE 6
Building upon the history of our institutions,
our Heritage pillar seeks to provide a better
understanding our shared past.
OUR PLAN
P I L L A R 1
Heritage
Working with historians and other heritage
specialists, the Morrin Centre has developed a
deep knowledge of the history of the building
and the institutions it housed, with special
focus on the following topics:
Social: situating the building and its institutions
within their social, geographical, cultural, and
political contexts.
Architectural: creating an architectural history
of the building, showing how it was reshaped
over the years by the various vocations of its
institutions.
Institutional: telling the history of the
institutions, highlighting how the people
involved influenced the development of
our community, our city, and our country.
Using this mass of fine-grained, expert-generated
knowledge, we have developed a unique heritage
program that combines interpretation tours and
multi-media technology into a profound
educational experience.
New programs and funding opportunities:
History untold: This tour of the Morrin Centre and its surroundings
confronts the stereotypes and misconceptions often associated with the
history of relations between anglophones and francophones. It offers new
perspectives on both the mutual tensions and the collective accomplishments
of these two communities.
Augmented reality:This highly innovative technological project consists of a
tablet-based multi-media tour that allows users to step back in time to our
building's past.They will be immersed in the setting and the life of Quebec
City's first purpose-built prison.
Heritage videos:These multimedia clips will tell the tale of two centuries of
anglophone-francophone relations in Quebec.They will be anchored in the
history of the building and its institutions but set within the broader context
of the city, the country, and the world.

9. MORRIN CENTRE _ 2014-2016 FUNDRAISING CAMPAIGN _ PAGE 7
P I L L A R 2
Education
The Morrin Centre has a long-standing
tradition as a place of learning and education.
Our beautiful Victorian library offers the
widest selection of English-language books in
Quebec City. Our literary clubs, lectures,
tours,and school workshops make the Morrin
Centre an inspiring destination for all. Our
Education pillar intends to pursue this mission
in a more significant way by developing
mindful settings and intelligent programming
that help youth gain a better understanding of
their past, stimulate cross-cultural dialogue,
and act as a springboard for discussion and
social innovation.
New programs and funding opportunities:
Our 2014-2016 objective is to provide an outreach educational program for
youth in the form of social science and history workshops, a social innovation
symposium, a youth leadership initiative, and a summer camp.These core
educational programs will be offered to school groups as teaching aids and as
growth opportunities for children and adolescents in Quebec and across
Canada.
Core projects:
Social science and heritage workshops for schools: Development of a school curriculum in
the areas of social science, physical science, and history, using the Morrin Centre’s unique
educational resources and infrastructure.The curriculum will be structured as a series of
thematic field days that will complement the Quebec Ministry of Education’s program.
Youth symposium on social innovation: The youth symposium will attract high school
students from the French and English school system who will participate in an eight-week
social innovation project.
Youth leadership initiative on social innovation: An extension of the youth symposium, the
youth leadership initiative attempts to bring together young social entrepreneurs from
minority groups around the country for a two-week intensive immersion program on social
innovation.
Summer camp: The Morrin Centre’s library, historic prison, science lab, kitchen, auditoriums,
and tours constitute a stimulating environment for children.The Morrin Centre plans to offer
a one-of-a-kind cultural, artistic, and language immersion summer camp experience to
children aged 5-12, an offer that is currently unavailable in Quebec City.
Based on our educational roots,
our program goal is to foster
bilingual and crosscultural skills
among youth.
OUR PLANOUR PLANOUR PLAN

10. MORRIN CENTRE _ 2014-2016 FUNDRAISING CAMPAIGN _ PAGE 8
P I L L A R 3
Arts
Artistic events have been at the core of
the Morrin Centre’s programming.
Through heightened media interest and a
broadening spectrum of partnerships, the
Morrin Centre is attracting a larger
audience from both the francophone and
anglophone communities of Quebec
looking for entertaining and inspiring
artistic events and activities in English.
Our 2014-2016 development plan seeks
to build upon this growing popularity by
expanding our activities into a year-round
arts program whereby renowned
international and local artists, thinkers,
and social innovators can come to share
their work with the Quebec cultural
community in English. This program will
enable us to stimulate ideas and develop
new bridges between the Centre and the
greater artistic and cultural community of
Quebec, Canada, and the world.
2014-2016 core projects:
ImagiNation writers’ festival: This festival is the flagship of our arts
programming. Last year, it brought acclaimed Canadian artists Paul Almond,
Jian Ghomeshi, Charles Foran, and others to an audience of nearly a thousand
literary enthusiasts. Our goal is now to increase the capacity of this event by
recruiting an even greater cross-section of renowned international authors
and expand the reach of our festival through various channels.
ImagiNation symposium: Our goal is to expand our ImagiNation brand to
include other high-attraction symposiums.As part of this initiative, we plan to
develop an ImagiNation TED-inspired conference that will bring together
artists, thinkers, entrepreneurs, and social innovators in order to share their
views with their peers and the community.
Film, music, and theatre series: To make our Centre more attractive to
younger audiences, our plan is to develop a structured program of films,
music, and theatre performances to be presented throughout the year at the
Morrin Centre.The reception of our presentation of the Canadian Premiere
of Everything or Nothing;The Untold Story of 007 made us recognize the great
interest in and need for this type of event in Quebec City.
The objective of our Arts pillar
is to stimulate creativity
and develop new bridges with
the greater artistic community.
OUR PLAN

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12. THIS NEWVISION FORTHE CENTRE
PROVIDES US WITH A FINELY
HONED FOCUS AND ENSURES
A BRIGHT FUTURE WITH LONG-
TERM FINANCIAL STABILITY.

13. MORRIN CENTRE _ 2014-2016 FUNDRAISING CAMPAIGN _ PAGE 11
SUSTAINABLE FUNDING
The 2014-2016 Fundraising Campaign and
Development Plan will set the Morrin Centre
on a course to long-term financial stability.
Based on enriched, well-structured
programming and increasingly efficient
operations, we anticipate increasing
self-generated revenue from $210,000 in
2013 to $450,000 by 20161
. The increased
relevance of our programs will allow us to
increase funding from the federal, provincial,
and municipal governments.Consequently,the
level of government operational grants is
projected to grow from $230,000 in 2013 to
$330,000 in 2016.
1
Program-generated revenue accounts for 60% of total self-generated revenue. Other
self-generated revenue includes facility rentals, membership, and fundraising activities.
The result of this increase in operating revenue will allow us to reach our
breakeven point by 2016. In addition, the Centre currently attracts annual
donations from various private sources.The impact of these various revenue
streams will allow the Centre to achieve financial sustainability beyond 2016.
Finally, the 2014-2016 fundraising campaign will allow us to build a net
increase of $315,000 in the endowment fund, bringing our total endowment
to $1.2 million.

14. MORRIN CENTRE _ 2014-2016 FUNDRAISING CAMPAIGN _ PAGE 12
We understand that the key to our organization’s
success is to develop solid partnerships that will
help us realize our vision and achieve long-term
sustainability.
Our fundraising strategy attempts to bring together a set of
private and public donors who are interested in participating
in a more collaborative approach to financing. Our goal is to:
Bring together donors who share our vision and plan for the
Centre so that we can work together to achieve more than
the accomplishment of individual projects.
Provide our core funders with an opportunity to contribute
their own experience and expertise to our development
plan so as to maximize the possibilities for sustainable
growth.
Incorporate targeted benefits and maximize our funders’
visibility within our activities.
Provide our funders with networking opportunities that will
enable them to share information and build alliances.
We believe that this Joint Partnership Initiative will allow us to
knit a closer collaboration amongst our private, business, and
government allies and to set the foundations for the long term
success of our relationship working forward.
CONTRIBUTION STRUCTURE
OFTHE FUNDRAISING CAMPAIGN
DONOR TYPE
TOTAL
AMOUNT %
Private
Government
$800,000
$1,000,000
$1,800,000 100
45
55
USE OF FUNDS
PURPOSE
TOTAL
AMOUNT %
Endowment
Building Conservation
Program Development
$315,000
$225,000
$1,260,000
$1,800,000 100
18
13
69
FUNDRAISING STRATEGY

15. MORRIN CENTRE _ 2014-2016 FUNDRAISING CAMPAIGN _ PAGE 13
How Can I Help?
To learn how you can be a part of
the Morrin Centre’s 2014-2016
Fundraising Campaign, please contact:
Frederic Blouin
Director of Fundraising
Morrin Centre
44 Chaussée des Écossais
Quebec City, Quebec
Canada
G1R 4H3
fblouin@morrin.org
418-694-9147
Please visit our website www.morrin.org to learn
more about the Centre and our fundraising campaign.

16. www.morrin.org
Morrin Centre
44 Chaussée des Écossais
Quebec City, Quebec
G1R 4H3
418-694-9147
info@morrin.org