MISSION M3B        Big Dog Innovations’ mission to get each part of the   MARKETING 3.0 BLUEPRINT (the ROADMAP to the new ...
As we observe worldwide changes in the  field of marketing communications,  it’s essential to realize some of the main ben...
For marketing executives,chief among them are:1) Increased      conversion rates  •   Sales  •   Registrations  •   Sign-u...
For marketing executives,chief among them are: 2) Lowered  costs of acquisition associated to            Conversions conve...
For marketing executives,chief among them are:3) Higher  levels of customerand prospect intimacy
For marketing executives,chief among them are:4) Better overall 360 degreeinsight into marketinginvestment performance
In the briefest possible form of explanation,these new benefits can be obtained from:1) Increased        instances ofdialo...
In the briefest possible form of explanation,these new benefits can be obtained from:2) Capture of dialogue and othercusto...
In the briefest possible form of explanation, these new benefits can be obtained from:3)    Relevant and scalable follow-t...
In the briefest possible form of explanation,these new benefits can be obtained from:4) Across           ALL…media platfor...
In the world of “Marketing 3.0”– where significant emphasis isplaced on increased interactivity– there are replicable guid...
Many times, we’ve used a     Marketing 3.0 Blueprint  to make it easier to keeptrack of and sequence all of       the movi...
To follow the    Marketing 3.0 Blueprint,               visitwww.BigDogInnovations.com/MissionM3B   where you can access a...
The Big Dog Innovations Approach to the New World of Marketing – Marketing 3.0  Marketing                       Marketing ...
Contact us today; we’re always ready to walkyou through what an updated marketing plan –optimized for the new world of “Ma...
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[Mission M3B: FILE #2] There's a New Sheriff in Town - Her Name is Marketing 3.0

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Big Dog Innovations is on a mission (MISSION M3B) to get each part of the MARKETING 3.0 BLUEPRINT (the ROADMAP to the new world of marketing) into the hands of elite marketing executives - worldwide - who are highly desirous of innovating their marketing models.

FILE #2: "There's a New Sheriff in Town - Her Name is Marketing 3.0" delivers the main benefits of the new world of marketing, plus where these new benefits can be obtained from.

To access and/or subscribe to all past and future content files in this series, visit http://www.bigdoginnovations.com/missionm3b

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[Mission M3B: FILE #2] There's a New Sheriff in Town - Her Name is Marketing 3.0

  1. 1. MISSION M3B Big Dog Innovations’ mission to get each part of the MARKETING 3.0 BLUEPRINT (the ROADMAP to the new world ofmarketing) into the hands of elite marketing executives – WORLDWIDE – who are highly desirous of INNOVATING their marketing models. FILE #2There’s a New Sheriff in Town – Her Name is Marketing 3.0 ACCESS AND/OR SUBSCRIBE TO ALL FILES IN THIS SERIES AT: HTTP://WWW.BIGDOGINNOVATIONS.COM/MISSIONM3B
  2. 2. As we observe worldwide changes in the field of marketing communications, it’s essential to realize some of the main benefits organizations can derive from the execution of new “Marketing 3.0” practices…
  3. 3. For marketing executives,chief among them are:1) Increased conversion rates • Sales • Registrations • Sign-ups • Downloads • Whatever your “Call to Action” is
  4. 4. For marketing executives,chief among them are: 2) Lowered costs of acquisition associated to Conversions conversion rates Costs of Acquisition
  5. 5. For marketing executives,chief among them are:3) Higher levels of customerand prospect intimacy
  6. 6. For marketing executives,chief among them are:4) Better overall 360 degreeinsight into marketinginvestment performance
  7. 7. In the briefest possible form of explanation,these new benefits can be obtained from:1) Increased instances ofdialogue • Optimized website • Optimized landing pages • Optimized call centers
  8. 8. In the briefest possible form of explanation,these new benefits can be obtained from:2) Capture of dialogue and othercustomer/prospect activities (suchas: purchase, register, response,and download)Purchase Register Response Download
  9. 9. In the briefest possible form of explanation, these new benefits can be obtained from:3) Relevant and scalable follow-through –where message relevancy is designed to increaseconversion rates “If-Then-Else” refers to the automation of follow-through communications based on an individual’s specific online activity or mobile/web form response.
  10. 10. In the briefest possible form of explanation,these new benefits can be obtained from:4) Across ALL…media platforms • Online • Social • Mobile • Traditional and marketing cycles • Lead Generation • Opportunity Nurturing • Welcoming Converted Opportunities • Cross-Selling • Retention & Renewals • Referral Acquisition
  11. 11. In the world of “Marketing 3.0”– where significant emphasis isplaced on increased interactivity– there are replicable guidelinesthat organizations can follow.
  12. 12. Many times, we’ve used a Marketing 3.0 Blueprint to make it easier to keeptrack of and sequence all of the moving parts.
  13. 13. To follow the Marketing 3.0 Blueprint, visitwww.BigDogInnovations.com/MissionM3B where you can access and/orsubscribe to all of the past and future content files in the MISSION M3B series, published within the ongoing Marketing 3.0 Weekly blog.
  14. 14. The Big Dog Innovations Approach to the New World of Marketing – Marketing 3.0 Marketing Marketing Strategy Infrastructure Marketing Implementation Marketing Marketing Communications Measurement Logistics & Refinement Achievements: Increased Conversion Rates. Lowered Costs of Acquisition.Higher Levels of Customer Intimacy. Better Overall Insight Into Marketing Performance.
  15. 15. Contact us today; we’re always ready to walkyou through what an updated marketing plan –optimized for the new world of “Marketing 3.0”- could look like for your organizationspecifically. Peter Winters President pwinters@bigdoginnovations.com Jackie Crino Chief Marketing 3.0 Officer jcrino@bigdoginnovations.com www.BigDogInnovations.com

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