SlideShare a Scribd company logo

Fundraising in a cross media world

•Download as PPTX, PDF•
•
MSP Digital Marketing
MSP Digital Marketing

This document outlines a cross-media fundraising model for nonprofits. It shows how nonprofits can capture donors through direct marketing like direct mail or email, with most donors responding through digital channels like landing pages and email newsletters. A small percentage may respond through analog channels like business reply mail. The goal is to nurture non-respondents through drip campaigns to eventually get donations.

1 of 2
Fundraising in a Cross Media World
Nonprofit Donor Solicitation Direct Capture Drip/Nurture Marketing Response Channel “Call to Action” 98-99 % Donate or Response Email Phone Call Landing Page Subscribe to Direct Mail (Online Response) Email Newsletter (Donor 1-2 % Email Solicitation) Newsletter Non-Responder Business Reply Envelope (Analog Response) © 2013 Big Dog Innovations

Recommended

Cancer Walk Poster 2011
Cancer Walk Poster 2011Cancer Walk Poster 2011
Cancer Walk Poster 2011healthpro
 
Wiha Insulated Tools - Facility safety article
Wiha Insulated Tools - Facility safety article Wiha Insulated Tools - Facility safety article
Wiha Insulated Tools - Facility safety article CMN Desisgn & Marketing, Grillo & Associates
 
Performance Management for HR Practitioners - Participant Orientation
Performance Management for HR Practitioners - Participant OrientationPerformance Management for HR Practitioners - Participant Orientation
Performance Management for HR Practitioners - Participant OrientationGovLoop
 
Good Practices Government Resource Planning, Developing and Developed Countries
Good Practices Government Resource Planning, Developing and Developed CountriesGood Practices Government Resource Planning, Developing and Developed Countries
Good Practices Government Resource Planning, Developing and Developed CountriesFreeBalance
 
Social Media for the Modern Human Anatomist: Reach, Teach, Learn
Social Media for the Modern Human Anatomist: Reach, Teach, LearnSocial Media for the Modern Human Anatomist: Reach, Teach, Learn
Social Media for the Modern Human Anatomist: Reach, Teach, LearnMike Pascoe
 
Comprehensive Treatment of Binge Eating Disorder- Katie Thompson, LPC
Comprehensive Treatment of Binge Eating Disorder- Katie Thompson, LPCComprehensive Treatment of Binge Eating Disorder- Katie Thompson, LPC
Comprehensive Treatment of Binge Eating Disorder- Katie Thompson, LPCCastlewood Treatment Center
 
Bostick- HPOE Eliminating Health Care Disparities
Bostick- HPOE Eliminating Health Care DisparitiesBostick- HPOE Eliminating Health Care Disparities
Bostick- HPOE Eliminating Health Care DisparitiesNathan (Andy) Bostick
 
Full Pokemon story
Full Pokemon storyFull Pokemon story
Full Pokemon storyAbigail Elliott
 

Recommended

Cancer Walk Poster 2011
Cancer Walk Poster 2011Cancer Walk Poster 2011
Cancer Walk Poster 2011healthpro
 
Wiha Insulated Tools - Facility safety article
Wiha Insulated Tools - Facility safety article Wiha Insulated Tools - Facility safety article
Wiha Insulated Tools - Facility safety article CMN Desisgn & Marketing, Grillo & Associates
 
Performance Management for HR Practitioners - Participant Orientation
Performance Management for HR Practitioners - Participant OrientationPerformance Management for HR Practitioners - Participant Orientation
Performance Management for HR Practitioners - Participant OrientationGovLoop
 
Good Practices Government Resource Planning, Developing and Developed Countries
Good Practices Government Resource Planning, Developing and Developed CountriesGood Practices Government Resource Planning, Developing and Developed Countries
Good Practices Government Resource Planning, Developing and Developed CountriesFreeBalance
 
Social Media for the Modern Human Anatomist: Reach, Teach, Learn
Social Media for the Modern Human Anatomist: Reach, Teach, LearnSocial Media for the Modern Human Anatomist: Reach, Teach, Learn
Social Media for the Modern Human Anatomist: Reach, Teach, LearnMike Pascoe
 
Comprehensive Treatment of Binge Eating Disorder- Katie Thompson, LPC
Comprehensive Treatment of Binge Eating Disorder- Katie Thompson, LPCComprehensive Treatment of Binge Eating Disorder- Katie Thompson, LPC
Comprehensive Treatment of Binge Eating Disorder- Katie Thompson, LPCCastlewood Treatment Center
 
Bostick- HPOE Eliminating Health Care Disparities
Bostick- HPOE Eliminating Health Care DisparitiesBostick- HPOE Eliminating Health Care Disparities
Bostick- HPOE Eliminating Health Care DisparitiesNathan (Andy) Bostick
 
Full Pokemon story
Full Pokemon storyFull Pokemon story
Full Pokemon storyAbigail Elliott
 
Ignacio barsottelli, benicio del toro, microsoft, los angeles, puerto rico (4)
Ignacio barsottelli, benicio del toro, microsoft, los angeles, puerto rico (4)Ignacio barsottelli, benicio del toro, microsoft, los angeles, puerto rico (4)
Ignacio barsottelli, benicio del toro, microsoft, los angeles, puerto rico (4)Ignacio Barsottelli
 
fix cv
fix cvfix cv
fix cvMAHMUDA MOHFIL
 
103.nota de prensa servicio de correo
103.nota de prensa servicio de correo103.nota de prensa servicio de correo
103.nota de prensa servicio de correoPartidodeElche Partit d'Elx
 
Isvhann Larsen - Letter of Recommendation (CCCU)
Isvhann Larsen - Letter of Recommendation (CCCU)Isvhann Larsen - Letter of Recommendation (CCCU)
Isvhann Larsen - Letter of Recommendation (CCCU)Ishvann Villate
 
GRI Certificate
GRI CertificateGRI Certificate
GRI CertificateShalini Noronha- Vincent
 
The first show trial 1936
The first show trial 1936The first show trial 1936
The first show trial 1936Mr Dowdican
 
Why Not, A Touch of Humor
Why Not, A Touch of HumorWhy Not, A Touch of Humor
Why Not, A Touch of HumorMSP Digital Marketing
 
Getting Board Members Onboard
Getting Board Members OnboardGetting Board Members Onboard
Getting Board Members OnboardMSP Digital Marketing
 
College Admissions Experts- Response Preferences for Webinar Content
College Admissions Experts- Response Preferences for Webinar ContentCollege Admissions Experts- Response Preferences for Webinar Content
College Admissions Experts- Response Preferences for Webinar ContentMSP Digital Marketing
 
Enrollment Processes- Changes for the Millennials Generation
Enrollment Processes- Changes for the Millennials Generation Enrollment Processes- Changes for the Millennials Generation
Enrollment Processes- Changes for the Millennials Generation MSP Digital Marketing
 
Student Search- What To Do When Your Target Market's Gone Digital
Student Search- What To Do When Your Target Market's Gone DigitalStudent Search- What To Do When Your Target Market's Gone Digital
Student Search- What To Do When Your Target Market's Gone DigitalMSP Digital Marketing
 
Lead Generation in 2014- Shedding Light on What the Digital Guys Know
Lead Generation in 2014- Shedding Light on What the Digital Guys KnowLead Generation in 2014- Shedding Light on What the Digital Guys Know
Lead Generation in 2014- Shedding Light on What the Digital Guys KnowMSP Digital Marketing
 
Cross Media Strategic Planning- What to do When You Need More Cowbell
Cross Media Strategic Planning- What to do When You Need More CowbellCross Media Strategic Planning- What to do When You Need More Cowbell
Cross Media Strategic Planning- What to do When You Need More CowbellMSP Digital Marketing
 
Doubling Your Donor Base in a 2014 World- The Social Media "KISS Version"
Doubling Your Donor Base in a 2014 World- The Social Media "KISS Version" Doubling Your Donor Base in a 2014 World- The Social Media "KISS Version"
Doubling Your Donor Base in a 2014 World- The Social Media "KISS Version" MSP Digital Marketing
 
Doubling Your Donor Base- Social Media Therapeutics for a 2014 World
Doubling Your Donor Base- Social Media Therapeutics for a 2014 WorldDoubling Your Donor Base- Social Media Therapeutics for a 2014 World
Doubling Your Donor Base- Social Media Therapeutics for a 2014 WorldMSP Digital Marketing
 
Social Media Therapeutics for a 2014 World
Social Media Therapeutics for a 2014 World Social Media Therapeutics for a 2014 World
Social Media Therapeutics for a 2014 World MSP Digital Marketing
 
Marketing Ecosystem
Marketing EcosystemMarketing Ecosystem
Marketing EcosystemMSP Digital Marketing
 
[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The Bat
[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The Bat[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The Bat
[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The BatMSP Digital Marketing
 
[Mission M3B: FILE #2] There's a New Sheriff in Town - Her Name is Marketing 3.0
[Mission M3B: FILE #2] There's a New Sheriff in Town - Her Name is Marketing 3.0[Mission M3B: FILE #2] There's a New Sheriff in Town - Her Name is Marketing 3.0
[Mission M3B: FILE #2] There's a New Sheriff in Town - Her Name is Marketing 3.0MSP Digital Marketing
 
Voice-of-Customer Marketing
Voice-of-Customer MarketingVoice-of-Customer Marketing
Voice-of-Customer MarketingMSP Digital Marketing
 

More Related Content

Viewers also liked

Ignacio barsottelli, benicio del toro, microsoft, los angeles, puerto rico (4)
Ignacio barsottelli, benicio del toro, microsoft, los angeles, puerto rico (4)Ignacio barsottelli, benicio del toro, microsoft, los angeles, puerto rico (4)
Ignacio barsottelli, benicio del toro, microsoft, los angeles, puerto rico (4)Ignacio Barsottelli
 
Isvhann Larsen - Letter of Recommendation (CCCU)
Isvhann Larsen - Letter of Recommendation (CCCU)Isvhann Larsen - Letter of Recommendation (CCCU)
Isvhann Larsen - Letter of Recommendation (CCCU)Ishvann Villate
 
The first show trial 1936
The first show trial 1936The first show trial 1936
The first show trial 1936Mr Dowdican
 

Viewers also liked (6)

Ignacio barsottelli, benicio del toro, microsoft, los angeles, puerto rico (4)
Ignacio barsottelli, benicio del toro, microsoft, los angeles, puerto rico (4)Ignacio barsottelli, benicio del toro, microsoft, los angeles, puerto rico (4)
Ignacio barsottelli, benicio del toro, microsoft, los angeles, puerto rico (4)
 
fix cv
fix cvfix cv
fix cv
 
103.nota de prensa servicio de correo
103.nota de prensa servicio de correo103.nota de prensa servicio de correo
103.nota de prensa servicio de correo
 
Isvhann Larsen - Letter of Recommendation (CCCU)
Isvhann Larsen - Letter of Recommendation (CCCU)Isvhann Larsen - Letter of Recommendation (CCCU)
Isvhann Larsen - Letter of Recommendation (CCCU)
 
GRI Certificate
GRI CertificateGRI Certificate
GRI Certificate
 
The first show trial 1936
The first show trial 1936The first show trial 1936
The first show trial 1936
 

More from MSP Digital Marketing

College Admissions Experts- Response Preferences for Webinar Content
College Admissions Experts- Response Preferences for Webinar ContentCollege Admissions Experts- Response Preferences for Webinar Content
College Admissions Experts- Response Preferences for Webinar ContentMSP Digital Marketing
 
Enrollment Processes- Changes for the Millennials Generation
Enrollment Processes- Changes for the Millennials Generation Enrollment Processes- Changes for the Millennials Generation
Enrollment Processes- Changes for the Millennials Generation MSP Digital Marketing
 
Student Search- What To Do When Your Target Market's Gone Digital
Student Search- What To Do When Your Target Market's Gone DigitalStudent Search- What To Do When Your Target Market's Gone Digital
Student Search- What To Do When Your Target Market's Gone DigitalMSP Digital Marketing
 
Lead Generation in 2014- Shedding Light on What the Digital Guys Know
Lead Generation in 2014- Shedding Light on What the Digital Guys KnowLead Generation in 2014- Shedding Light on What the Digital Guys Know
Lead Generation in 2014- Shedding Light on What the Digital Guys KnowMSP Digital Marketing
 
Cross Media Strategic Planning- What to do When You Need More Cowbell
Cross Media Strategic Planning- What to do When You Need More CowbellCross Media Strategic Planning- What to do When You Need More Cowbell
Cross Media Strategic Planning- What to do When You Need More CowbellMSP Digital Marketing
 
Doubling Your Donor Base in a 2014 World- The Social Media "KISS Version"
Doubling Your Donor Base in a 2014 World- The Social Media "KISS Version" Doubling Your Donor Base in a 2014 World- The Social Media "KISS Version"
Doubling Your Donor Base in a 2014 World- The Social Media "KISS Version" MSP Digital Marketing
 
Doubling Your Donor Base- Social Media Therapeutics for a 2014 World
Doubling Your Donor Base- Social Media Therapeutics for a 2014 WorldDoubling Your Donor Base- Social Media Therapeutics for a 2014 World
Doubling Your Donor Base- Social Media Therapeutics for a 2014 WorldMSP Digital Marketing
 
Social Media Therapeutics for a 2014 World
Social Media Therapeutics for a 2014 World Social Media Therapeutics for a 2014 World
Social Media Therapeutics for a 2014 World MSP Digital Marketing
 
[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The Bat
[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The Bat[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The Bat
[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The BatMSP Digital Marketing
 
[Mission M3B: FILE #2] There's a New Sheriff in Town - Her Name is Marketing 3.0
[Mission M3B: FILE #2] There's a New Sheriff in Town - Her Name is Marketing 3.0[Mission M3B: FILE #2] There's a New Sheriff in Town - Her Name is Marketing 3.0
[Mission M3B: FILE #2] There's a New Sheriff in Town - Her Name is Marketing 3.0MSP Digital Marketing
 

More from MSP Digital Marketing (14)

Why Not, A Touch of Humor
Why Not, A Touch of HumorWhy Not, A Touch of Humor
Why Not, A Touch of Humor
 
Getting Board Members Onboard
Getting Board Members OnboardGetting Board Members Onboard
Getting Board Members Onboard
 
College Admissions Experts- Response Preferences for Webinar Content
College Admissions Experts- Response Preferences for Webinar ContentCollege Admissions Experts- Response Preferences for Webinar Content
College Admissions Experts- Response Preferences for Webinar Content
 
Enrollment Processes- Changes for the Millennials Generation
Enrollment Processes- Changes for the Millennials Generation Enrollment Processes- Changes for the Millennials Generation
Enrollment Processes- Changes for the Millennials Generation
 
Student Search- What To Do When Your Target Market's Gone Digital
Student Search- What To Do When Your Target Market's Gone DigitalStudent Search- What To Do When Your Target Market's Gone Digital
Student Search- What To Do When Your Target Market's Gone Digital
 
Lead Generation in 2014- Shedding Light on What the Digital Guys Know
Lead Generation in 2014- Shedding Light on What the Digital Guys KnowLead Generation in 2014- Shedding Light on What the Digital Guys Know
Lead Generation in 2014- Shedding Light on What the Digital Guys Know
 
Cross Media Strategic Planning- What to do When You Need More Cowbell
Cross Media Strategic Planning- What to do When You Need More CowbellCross Media Strategic Planning- What to do When You Need More Cowbell
Cross Media Strategic Planning- What to do When You Need More Cowbell
 
Doubling Your Donor Base in a 2014 World- The Social Media "KISS Version"
Doubling Your Donor Base in a 2014 World- The Social Media "KISS Version" Doubling Your Donor Base in a 2014 World- The Social Media "KISS Version"
Doubling Your Donor Base in a 2014 World- The Social Media "KISS Version"
 
Doubling Your Donor Base- Social Media Therapeutics for a 2014 World
Doubling Your Donor Base- Social Media Therapeutics for a 2014 WorldDoubling Your Donor Base- Social Media Therapeutics for a 2014 World
Doubling Your Donor Base- Social Media Therapeutics for a 2014 World
 
Social Media Therapeutics for a 2014 World
Social Media Therapeutics for a 2014 World Social Media Therapeutics for a 2014 World
Social Media Therapeutics for a 2014 World
 
Marketing Ecosystem
Marketing EcosystemMarketing Ecosystem
Marketing Ecosystem
 
[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The Bat
[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The Bat[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The Bat
[MISSION M3B: FILE #3] Let's Clear Up The Confusion Right Off The Bat
 
[Mission M3B: FILE #2] There's a New Sheriff in Town - Her Name is Marketing 3.0
[Mission M3B: FILE #2] There's a New Sheriff in Town - Her Name is Marketing 3.0[Mission M3B: FILE #2] There's a New Sheriff in Town - Her Name is Marketing 3.0
[Mission M3B: FILE #2] There's a New Sheriff in Town - Her Name is Marketing 3.0
 
Voice-of-Customer Marketing
Voice-of-Customer MarketingVoice-of-Customer Marketing
Voice-of-Customer Marketing
 

Fundraising in a cross media world

  • 1. Fundraising in a Cross Media World
  • 2. Nonprofit Donor Solicitation Direct Capture Drip/Nurture Marketing Response Channel “Call to Action” 98-99 % Donate or Response Email Phone Call Landing Page Subscribe to Direct Mail (Online Response) Email Newsletter (Donor 1-2 % Email Solicitation) Newsletter Non-Responder Business Reply Envelope (Analog Response) © 2013 Big Dog Innovations