Lead Generation in 2014- Shedding Light on What the Digital Guys Know

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In today's era of changed consumer behavior, B-2-B and B-2-C lead generation is vastly different. The consumer’s “paths to purchase” are not the same as what they were in the past. While traditional methods of lead generation will remain, new approaches using “integrated cross media” practices combined with “marketing automation” services deliver new methods for identifying, nurturing and converting sales opportunities into revenue streams. While seemingly a no-brainer for B-2-C channels, and equal if not bigger implication exists for the B-2-B channel, where converted opportunities can translate into major dollars. This quick infographic lays the foundation for what some of these new marketing practices look like.

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Lead Generation in 2014- Shedding Light on What the Digital Guys Know

  1. 1. CrossMediaMarketingAutomation 4CornerstonestoIncreasedCustomerAcquisition 1. Be more interactive in your outbound communications. Landing Page Interactions FEEDBACK Strategic Calls To Action 3. Capture activity and responses from your interactions. Data Capture A B C Pro�iling Tags 4. Automate your follow-through. Marketing Automation Engine Cross Media Follow-Through 2. Do it across all media formats. Direct Mail Email Mobile Social Media Broadcast Media WWW Direct MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect Mail Campaign Dashboard Systems Events Print Ads Direct MailMobile Email Call Center Direct MailMobile Email Call Center Direct MailMobile Email Call Center Week 1 Week 2 Week 3 Week 4 Thank You! CTA THANK YOU PAGE OPTIMIZED LANDING PAGE CALL TO ACTION DIRECT MAIL MARKETING increase conversion rates build higher rapport gain better marketing insight © 2014 MSP Digital Marketing Business Intelligence Technology Project Management -Consultation -Integrated Cross Media Functionality -Sequencing & Implementation -Print Production Services -Integrated New Media services Seamless Example101:Example101:Example101:Example101:Example101: Direct Mail Marketing Direct Mail Social Media Events

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