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Facebook is the largest social networking site in the world with over 300 million users that allows users to connect, interact and share photos. It has simple and clean interfaces. While it provides opportunities for advertisers to reach target markets and tools for businesses to promote products, maintain customer connections and join groups, it also faces disadvantages such as high data maintenance costs, privacy and data sharing concerns, and difficulty increasing revenues from the vast user information.
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Facebook
Facebook is the largest social network worldwide with over 300 million users. It allows users to connect and interact through messaging, groups, photo sharing, and apps. While it provides opportunities for advertisers, maintaining vast amounts of user data requires huge expenditures and Facebook spends more than it earns from advertising. Facebook has struggled to find profitable ways to monetize user data without violating privacy or facing user backlash. Attempts like tracking user purchases through a Beacon program and sharing user data with third parties met significant resistance. Facebook now focuses on developing applications through an open platform.
Personal Branding with Social Media - INFOGRAPHIC
eSalesData is a fast growing market specialist that provides sales leads, email/data appending, application development, and online marketing solutions. The document discusses the importance of social media for building a personal brand and lists statistics about the number of users on various social media sites like LinkedIn, Google+, Twitter, and Facebook. It provides tips for using features like cover photos, milestones, experiences, and widgets to enhance one's image and brand on social media.
Blackberry layoffs
BlackBerry announced layoffs across middle management in sales and support divisions following lower-than-expected performance of its new Z10 smartphone. Two longtime board members will not seek re-election and the company laid off two top executives responsible for social media apps and an operating system feature. BlackBerry's global smartphone market share has fallen from over 50% in 2009 to less than 3% today, and the CEO blamed U.S. carriers' focus on marketing Apple and Samsung devices for the disappointing Z10 sales.
2010 PR and Social Media
During September 2010, PR Meets Marketing evaluated the social media presence of 113 PR agencies. This presentation is a summary of those findings. For more information, go to www.prmeetsmarketing.com.
Socialmedia at work
The document discusses the opportunities that social media provides for businesses to engage with customers, learn from them, and share information. It recommends social media platforms like LinkedIn, Facebook, Twitter, and Yammer for businesses to create a presence and maintain professional relationships. Nearly two-thirds of companies report that social media offers tremendous opportunities, but businesses must choose the right tools to meet their goals.
Group visorengjune2013
The document is a pitch deck for GroupVisor, a social CRM and networking platform. It outlines the company's value proposition of helping users maintain relationships with contacts from events. Key points include that it has tested its solution at US events, sees opportunities in referrals and people search tags, and forecasts 20 million users and $80 million in revenue within 5 years with funding of $1 million now and $3.6 million in 2014.
Smo services
The most recent in the web advertising industry is the SMO administrations - Social Media Optimization administrations.
Year of the AppSec Breach_Forrester
In 2014, many large data breaches occurred that exploited vulnerabilities in application layers. These include breaches at Target, Home Depot, and JPMorgan Chase that compromised millions of customer records. Common attack methods involved exploiting flaws in web applications, point-of-sale systems, OpenSSL implementations, and third-party vendor systems. The large scale of data stolen in these high-profile breaches highlights the risks of application layer vulnerabilities.
Recommended
Facebook
Facebook is the largest social network worldwide with over 300 million users. It allows users to connect and interact through messaging, groups, photo sharing, and apps. While it provides opportunities for advertisers, maintaining vast amounts of user data requires huge expenditures and Facebook spends more than it earns from advertising. Facebook has struggled to find profitable ways to monetize user data without violating privacy or facing user backlash. Attempts like tracking user purchases through a Beacon program and sharing user data with third parties met significant resistance. Facebook now focuses on developing applications through an open platform.
Personal Branding with Social Media - INFOGRAPHIC
eSalesData is a fast growing market specialist that provides sales leads, email/data appending, application development, and online marketing solutions. The document discusses the importance of social media for building a personal brand and lists statistics about the number of users on various social media sites like LinkedIn, Google+, Twitter, and Facebook. It provides tips for using features like cover photos, milestones, experiences, and widgets to enhance one's image and brand on social media.
Blackberry layoffs
BlackBerry announced layoffs across middle management in sales and support divisions following lower-than-expected performance of its new Z10 smartphone. Two longtime board members will not seek re-election and the company laid off two top executives responsible for social media apps and an operating system feature. BlackBerry's global smartphone market share has fallen from over 50% in 2009 to less than 3% today, and the CEO blamed U.S. carriers' focus on marketing Apple and Samsung devices for the disappointing Z10 sales.
2010 PR and Social Media
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Socialmedia at work
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Group visorengjune2013
The document is a pitch deck for GroupVisor, a social CRM and networking platform. It outlines the company's value proposition of helping users maintain relationships with contacts from events. Key points include that it has tested its solution at US events, sees opportunities in referrals and people search tags, and forecasts 20 million users and $80 million in revenue within 5 years with funding of $1 million now and $3.6 million in 2014.
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The most recent in the web advertising industry is the SMO administrations - Social Media Optimization administrations.
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In 2014, many large data breaches occurred that exploited vulnerabilities in application layers. These include breaches at Target, Home Depot, and JPMorgan Chase that compromised millions of customer records. Common attack methods involved exploiting flaws in web applications, point-of-sale systems, OpenSSL implementations, and third-party vendor systems. The large scale of data stolen in these high-profile breaches highlights the risks of application layer vulnerabilities.
Topografia
La topografía es la ciencia que estudia la representación gráfica de la superficie terrestre, incluyendo sus formas naturales y artificiales, mediante el uso de principios y procedimientos de planimetría y altimetría. Un topógrafo representa pequeñas extensiones de terreno de forma plana, mientras que para áreas mayores se utiliza la denominación de tarado.
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This academic record summarizes the coursework and grades of student Sajan Zachariah Varghese over 3 years in pursuing a Bachelor of Business degree with majors in Financial Management and Accounting. It shows that the student completed 72 credit points with an overall GPA of 6.63. The student completed courses each year between 2013-2015, achieving grades ranging from Distinctions to High Distinctions. The record confirms the student has completed all course requirements and is in good academic standing.
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Professor: 01-01-1997 to 20-08-1997
iv) Professor: 21-08-1997 to 31-07-2013
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i) Dean, Faculty of Commerce & Management, Mahatma Gandhi University, Nalgonda, from 1-8-2013 to
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ii) Dean, Faculty of Management, Osmania University, Hyd. (2012-14)
iii) Head, Department of Business Management, O.U., Hyd. (2010-12).
iv) Chairman, Board of Studies in Business Management, O.U., Hyd. (2007-09).
v) Vice Principal, OUCC &
Yohanes Hutauruk - Marriott International Public Relations Certificate
This certificate of accomplishment from Marriott International recognizes that Yohanes Hutauruk successfully completed Marriott's Public Relations Certification Program in October 2010. It is signed by Ed Fuller, President and Managing Director of Marriott International, June Farrell, Vice President of International Public Relations, and Paula Butler, Senior Director of International Public Relations.
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Este documento presenta los principios y materiales del método de enseñanza de matemáticas Abierto y Basado en Números (ABN) para Educación Infantil y Primaria. Describe cómo ABN enfatiza la manipulación de números, el uso de la tabla del 100 y la descomposición y composición de números. También detalla algunas de las actividades y materiales específicos de ABN como las casitas de descomposición y los palillos para trabajar con decenas.
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Facebook
Facebook is the largest social network worldwide with over 300 million users. It allows users to connect and interact through messaging, groups, photo sharing, and apps. While it provides business tools and opportunities for advertisers, maintaining vast amounts of user data requires huge expenditures and Facebook spends more than it earns from advertising. Facebook has struggled to find ways to increase revenues from user data without violating privacy or facing user backlash. Attempts like the Beacon program that shared purchase information with others were resisted by users and shut down. Facebook now relies on third party applications and its Facebook Platform to attract more users and generate revenue.
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Facebook is the largest social network worldwide with over 300 million users. It allows users to connect, interact, and share photos and content through profiles, messaging, groups and applications. While it provides a platform for advertising and business promotion, Facebook also faces challenges in maintaining vast amounts of user data, concerns over privacy controls, and relying on banner ads for most of its revenue.
Facebook Case Study
Facebook is the largest social network worldwide with over 300 million users. It allows users to connect, interact, and share photos and content through profiles, messaging, groups and applications. While it provides a platform for advertising and business promotion, Facebook also faces challenges in maintaining vast amounts of user data, earning revenue from small ad clicks, and addressing user privacy and control concerns.
Social media 2nd
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Journal of Economics and Business Research, ISSN 2068 - 35.docx
Journal of Economics and Business Research,
ISSN: 2068 - 3537, E – ISSN (online) 2069 – 9476, ISSN – L = 2068 – 3537
Year XX, No. 2, 2014, pp. 155-164
Social Media Marketing to Increase Brand Awareness
M. Bîja, R. Balaş
Monica Bîja
Faculty of Economics
"Aurel Vlaicu" University of Arad, Romania
Raluca Balaş
Economic College, Arad
Abstract
Social networks are becoming more and more
widespread and they are literally conquering the World
Wide Web. Facebook has managed to arrive even in poor
and remote territories which apparently have nothing to
do with our always on the move modern world.
However, only on the African continent there are more
than 100 million active Facebook users who represent
50% of the African population having access to Internet.
Thus, it would be huge marketing mistake for businesses
not to take into consideration this opportunity to get in
touch with prospective customers (Neti, 2011). Social
media is hot and has turned into a “must” for businesses
looking for brand awareness. Therefore, the techniques
used to attract customers by means of social networks
have gained quite a high degree of sophistry (Neti,
2011). In an age in which the average internet user
accesses his/her social network account at least fourteen
times a day, companies cannot afford to be absent from
this medium. The aim of the present paper is to present
the concept and characteristics of social media and how
it can be used in order to increase brand awareness.
M. Bîja, R. Balaş
8
Keywords: social media marketing, social networks,
social media strategies, brand awareness.
Introduction
Kietzmann J.H. (2001) explains that consumers used the Internet
for its content: they read it, they watched it, and they used it in order to
purchase various products and services. Nowadays, more and more
consumers are utilizing content sharing sites, blogs, social networking
and wikis - to create, modify, share and discuss Internet content. This
represents the social media phenomenon, which can have an enormous
impact on a business’ reputation, sales and why not on its survival in an
environment getting fiercer and fiercer as days pass by.
The Social Media Marketing is not such a new phenomenon as
many might be tempted to believe. It did not begin yesterday or the day
before yesterday. It is actually more than ten years old. The entire
phenomenon began with the launch of LinkedIn in 2003. But since this
is a network targeted mainly to businesses its popularity is much lower
than that of the social networks dedicated to the public at large
(Pradiptarini, 2011).
LinkedIn was soon followed by MySpace and Facebook in 2004.
The hysteria of sharing pictures, videos and thoughts on line was
augmented by the launch of YouTube in 2005 and of Twitter in 2006
(Pradiptarini, 2011). These are the main players on the market. They are
doubled by some mi ...
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Social Media Marketing to Increase Brand Awareness
M. Bîja, R. Balaş
Monica Bîja
Faculty of Economics
"Aurel Vlaicu" University of Arad, Romania
Raluca Balaş
Economic College, Arad
Abstract
Social networks are becoming more and more
widespread and they are literally conquering the World
Wide Web. Facebook has managed to arrive even in poor
and remote territories which apparently have nothing to
do with our always on the move modern world.
However, only on the African continent there are more
than 100 million active Facebook users who represent
50% of the African population having access to Internet.
Thus, it would be huge marketing mistake for businesses
not to take into consideration this opportunity to get in
touch with prospective customers (Neti, 2011). Social
media is hot and has turned into a “must” for businesses
looking for brand awareness. Therefore, the techniques
used to attract customers by means of social networks
have gained quite a high degree of sophistry (Neti,
2011). In an age in which the average internet user
accesses his/her social network account at least fourteen
times a day, companies cannot afford to be absent from
this medium. The aim of the present paper is to present
the concept and characteristics of social media and how
it can be used in order to increase brand awareness.
M. Bîja, R. Balaş
8
Keywords: social media marketing, social networks,
social media strategies, brand awareness.
Introduction
Kietzmann J.H. (2001) explains that consumers used the Internet
for its content: they read it, they watched it, and they used it in order to
purchase various products and services. Nowadays, more and more
consumers are utilizing content sharing sites, blogs, social networking
and wikis - to create, modify, share and discuss Internet content. This
represents the social media phenomenon, which can have an enormous
impact on a business’ reputation, sales and why not on its survival in an
environment getting fiercer and fiercer as days pass by.
The Social Media Marketing is not such a new phenomenon as
many might be tempted to believe. It did not begin yesterday or the day
before yesterday. It is actually more than ten years old. The entire
phenomenon began with the launch of LinkedIn in 2003. But since this
is a network targeted mainly to businesses its popularity is much lower
than that of the social networks dedicated to the public at large
(Pradiptarini, 2011).
LinkedIn was soon followed by MySpace and Facebook in 2004.
The hysteria of sharing pictures, videos and thoughts on line was
augmented by the launch of YouTube in 2005 and of Twitter in 2006
(Pradiptarini, 2011). These are the main players on the market. They are
doubled by some mi ...
Smart Social Quarterly - 2014 Q4
We’ve created a full color, beautifully designed magazine that serves as the ultimate ICYMI for last quarter’s content. We talked about the social perspective on big data, Dark Social, the World Series, music, TV and more. Click the button below to get yours.
Facebook
Facebook generates revenue through various advertising methods. Self-service ads on the right side of the Facebook page accounted for $250-300 million in 2009. Engagement ads that seek user interaction brought in $100 million. Microsoft pays Facebook $50 million as part of a 2007 ad deal to sell ads on the platform. Facebook Gifts and virtual goods generated $30-50 million in revenue. Overall Facebook revenues reached $500 million in 2009 and were expected to reach $800 million in 2010, demonstrating strong growth.
MiS Group # 3.pdf
Facebook uses a management information system (MIS) to collect, analyze, and present data to help managers make informed decisions. The MIS tracks key metrics like user engagement and ad performance. It also monitors Facebook's finances. This helps managers identify areas for improvement and track progress towards goals. Despite facing competition, Facebook has over 2.8 billion monthly users, giving it an over 80% market share in social media. Its main competitors, like Google and Twitter, have much smaller market shares. Facebook generates most of its revenue from advertising.
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
Marketing opportunities with social networks
Social networks are websites which allow users to communicate, share knowledge about similar interests,
discuss favorite topics, review and rate products/services, etc. Even though social network marketing is still
in its infancy, it holds a potential success for businesses if it is carefully integrated in the marketing mix. This
paper discusses the advantages and risks that social network marketing holds. Future opportunities for
social networks, particularly mobile social networking, are also discussed
Social Media with SM4B
Social media has grown rapidly in recent years and is now a primary means of communication. It represents a shift from traditional advertising that interrupts people to permission-based marketing where brands engage with interested customers online. While challenging traditional marketing, social media provides opportunities to build engagement, drive sales, find new customers, and more when done effectively through ongoing monitoring, targeted outreach, and community management. Outsourcing to experts can help brands maximize their social media efforts.
Corporate Relations - Social media presentation
Social media has become an important strategic communication tool for businesses. It allows for two-way engagement with audiences and real-time information sharing. While it provides opportunities to strengthen relationships and awareness, businesses must commit resources to managing social media presence and content. Effective use requires avoiding unwanted promotion and responding to feedback to build trust and avoid reputation damage.
WEB2.0 Branding Part I: Social Media Redefines Marketing
The document discusses how marketing is evolving from traditional advertising to integrated social media marketing. It provides examples of how companies can leverage different social media platforms like Facebook, LinkedIn, blogs and Twitter to build their brand and engage with customers. The key aspects highlighted include the need to clarify brand goals, develop an integrated social media strategy, and leverage user generated content and online conversations to build relationships rather than just do one-way messaging.
Social media success strategies June 2010 by CEO Hillary Bressler
The document discusses social media strategies for business success. It defines social media and provides statistics on the growth and usage of major platforms like Facebook and Twitter. The presentation outlines how companies can use social media for sales, branding, customer service, recruiting, and more. It provides best practices like listening to customers, telling your story, and setting realistic expectations. Challenges discussed include not replacing other marketing, the difficulty of monetization, and dealing with bad reviews. Monitoring tools and the latest platforms like Foursquare and Twitter advertising are also mentioned.
Technology makes us a marketing tool, demographic
This document discusses how technology and social media platforms collect user data for targeted advertising purposes. It explains that companies like Facebook, Google, and Twitter collect data on user behavior, interests, locations and connections to target ads. While this allows for free services, it also compromises user privacy. The document encourages users to carefully review privacy policies, control what information they share, and be aware of how their data is being used for marketing.
Social media marketing
This Presentation is regarding how one business can market their goods or services through different channels of social media.
Thank You
Twitter Ethics Team Competition
Twitter has grown rapidly since its launch in 2006 and now has over 14 million users. While it currently focuses on individual microblogging, there is potential for it to become an important tool for businesses to gauge consumer responses in real-time. However, Twitter faces several financial and legal challenges that will need to be addressed as it seeks to expand, including raising sufficient capital, resolving privacy and data issues, and preventing trademark and copyright violations by users.
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
The document discusses the rise of social media and its impact on marketing. It suggests agencies need to shift from traditional silos to a new "person-to-person" approach that integrates direct marketing, digital, social media and data analytics skills. Several large companies are seeking agencies with this integrated customer relationship marketing capability. The new model focuses on cultivating genuine dialogue and motivating customers to share brands with their personal networks.
Facebook dilemma
Facebook faces a dilemma between increasing profits through targeted advertising using user data and respecting user privacy. While advertising is important for revenue, past user data sharing through programs like Beacon met significant backlash for violating privacy. Moving forward, Facebook must find innovative ways to monetize without compromising trust in how user information is used.
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Mis facebook
- 1. Facebook Miguel Iglesias (10-0084) Edward Lara (10-0697) AzorHazoury (10-1192)
- 2. Facebook Largest Social Networking in the world. Opportunity for advertisers to rich target markets. Allows users to connect, interact, and search for new and old friends trough messaging, groups, photo sharing and apps. Its interface is simple and clean. Over 300 million worldwide users.
- 3. Business tools News Feeds which can be edited to the user preferences Join Groups related to the user business interest Profiles Facebook Pages Promote their products Keep in touch with customers
- 4. Disadvantages Maintaining and transmitting vast amounts of data requires huge expenditures. Loosing money expends more than the sales (sales reached $265 million in 2008) Banner adds sell for a very small amount. (15 cents per 1000 clicks) which leads to overcrowding information. Privacy and user controls are a large concern due to large concerns with stalking, not being able to delete your profile, etc.
- 5. Gaining Money Facebook's Dilemma: Lack of privacy, information can be shared very easily with someone you don’t want to, also brands can take your information from your profile. Increasing revenues using the information its user voluntarily provided. Failed at this
- 6. Thanks for the attention