The document discusses techniques for effectively searching the web for business information including: 1) Using Boolean connectors like AND, OR, and NOT to refine searches. 2) Using quotation marks to search for exact phrases or terms in a specific order. 3) Using plus and minus signs to ensure terms are included or excluded from searches. 4) Nesting search terms in parentheses to build complex queries. 5) Drilling down through site maps, file types, and investor/press resources to find hidden information.