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1. Submitted towards Partial Fulfillment of
MASTER OF BUSINESS ADMINISTRATION
(AFFILIATED TO AKTU LUCKNOW)
(2022-23)
A MINI PROJECT REPORT
ON
COUPON SALE/PURCHASE
Under the guidance of
Submitted To:
Mrs. Nivedita Verma
Mentor
Submitted By:
Shivendra Verma
MBA 1st Semester

2. Certificate
This is to certify that the mini project report on Coupon
sale or purchase submitted by shivendra verma is the
result of his original research work completed under
our supervision. To the best of our knowledge and
believe the work embodyed in this project report has
not formed earlier the basis for the award of any degree
or similar title of this for any other examining body.
Project Guide
Mrs. Nivedita Verma

3. My deepest thanks to lecturer Mrs. Nivedita Verma the guide of the
project for guiding and correcting various documents of mine with
attention and care. she has taken pain to go through the project and make
necessary corrections as and when needed I also express my thanks to Dr.
Ashutosh Dwivedi Sir Coordinator of MBA who gave me the golden
opportunity to do this wonderful project on the selling and purchasing of
coupons through websites which also help me in doing a lot of research and
i came to know about so many new things I am really thankful to them.
ACKNOWLEDGEMENT
Secondly i would also like to thank my parents and friends who helped me
a lot in finishing this project within the limited time. I am making this
project not only for marks but to also increase my knowledge thanks again
to all who helped me.
Shivendra Verma

4. I undersigned, nearby declared that the project title coupon
sale or purchase submitted in partial fulfillment for the
award of degree of Master of Business Administration of
APJ Abdul Kalam Technology University is a Bonafide
record of work done by me under the guidance of Mrs.
Nivedita Verma Mentor SHEAT college of engineering
and management babatpur varanasi. This report has not
previously formed the basis for the award of any degree,
diploma or similar title of any university.
STUDENT DECLARATION
Shivendra Verma
Date:

5. Introduction
2 02
Service Profile
3 03
Objective of the study
4 04
Conceptual Frameworks
9 07
Relevant Theories
10 09
Recommendation
11 10
Conclusion
12 11
Bibliography
13 12
Products and Services
Feasibility Study
5 04
SWOT Analysis
6 07
Strategy of Coupon
Problem to Coupon
Market Plan
7 07
Scope & Limitations
8 07
Executive Summary
1 01
Table of
Content

6. The project has been carried out in Uttar Pradesh on "A Study on the Sale
and Purchase of Coupons through Apps or Websites". This project talks
about how customers can buy their coupons and sell their coupons. It focuses
on the purchasing power of consumers. it also focuses on Price, Product,
Quality, Offers & Discounts, Gift Vouchers, Coupons, etc., and Feedback
Coupons. It focuses on solving the problem of the person who needs this
coupon and they will definitely buy it. it Studies have also been done. The
main objective of the study is to provide instant services to customers
through apps or websites. So that they take less time and with the help of a
digital platform, they can use the coupon in the right way with the right
customer. Hence the project report titled "A Study on Sale and Purchase of
Coupons through App or Website" is undertaken in partial fulfillment of
MBA 1st Semester at Sheet College of Engineering and Management.
Executive Summary

7. Introduction
In marketing, a coupon is a ticket or document that can be redeemed for a
financial discount or rebate when purchasing a product.
Traditionally, coupons are issued by consumer packaged goods manufacturers
or retailers for use in retail stores as a part of a sales promotion. They are often
widely distributed through mail, coupon envelopes, magazines, newspapers, the
Internet (social media, email newsletters), directly from the retailer, and via
mobile devices such as cell phones.
Internet coupons: Online retailers often refer to these as "coupon codes",
"promotional codes", "promotion codes", "discount codes", "promo codes",
"surplus codes", "shopping codes", "voucher codes", "reward codes",
"discount vouchers", "referral codes" or "source codes". These are typed in
before the sale is finalized. Marketers can use different codes for different
channels or groups in order to differentiate response rates. Free shipping and
cashback are additional inducements.
Mobile: Smartphone based, these are often distributed via WAP Push over
SMS or MMS, and presented at the store or online. These also have advertising
benefits even after their expiration date.
Apps: Related to classic coupons are loyalty cards; these have increasingly been
superseded by mobile apps.
There are many types of electronic coupons are:-

8. Company Profile
My innovative idea is to solve the problems of people who have different types of coupons
and want to sell them to people who need it. If people sell their vouchers through apps or
websites then they earn some amount and people who need this voucher will definitely
buy it at a lower price. For example- There is a coupon giving 50% off on adidas shoes so
whoever wants to buy this shoe will definitely buy this coupon at a lower price.
Point of innovativeness
1.