Brand awareness of bag company

“A STUDY ON THE BRAND AWARENESS WITH
REFERENCE TO UNIPLAS PRIVATE LIMITED”
SUMMER PROJECT REPORT
Submitted to the University of Madras
In partial fulfilment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted by
VIKNESH.T.R
(Register No.711300544)
Under the guidance of
Ms.HARINI
MEENAKSHI SUNDARARAJAN SCHOOL OF MANAGEMENT
(Formerly known as Indian Institute of Engineering Technology)
CHENNAI – 600024
JULY 2014

DECLARATION
I, VIKNESH.T.R, hereby declare that this project report titled “A STUDY ON THE
BRAND AWARENESS REFERENCE WITH UNIPLAS PRIVATE LIMITED”
submitted for the Master of Business Administration degree is my original work and the
project has not formed the basis for the award previously of any degree, diploma, scholarship,
fellowship or other similar title.
Place: Chennai Signature of student
Date:

BONAFIDE CERTIFICATE
This is to certify that the project titled “A STUDY ON THE BRAND
AWARENESS REFERENCE WITH UNIPLAS PRIVATE LIMITED” is a bonafide
research work carried out independently by, Mr. VIKNESH.T.R, a student of MEENAKSHI
SUNDARARAJAN SCHOOL OF MANAGEMENT during 2 months in partial fulfillment of
the requirement for the award of the degree of Master of Business Administration and that the
project has not been the basis for the award of any degree, diploma scholarship, fellowship or
other similar titles.
Signature of the Signature of the
Director Internal Guide

ACKNOWLEDGEMENT
I am indebted to the powerful ALMIGHITY GOD for all the blessings he
showered on me and for being with me throughout the study.
I would like to place on record my sincere gratitude to my project guide
Ms.Harini Meenakshi Sundararajan School of management, for her kind cooperation and
guidance which enabled me to complete my project.
I wish to express my profound thanks to Mr.V.S.Vikram, Director Meenakshi
Sundararajan School of Management for giving me the opportunity and support for the
successful completion of the project.
I express my gratitude to Mr.Praveen.R – Company in-charge, UNIPLAS
PRIVATE LIMITED for having allowed me to do the project in their esteemed organization
and for his constant support.
I am beholden to my parents, friends, and all the respondents for their valuable
contribution that was the source of inspiration and strength for completion of this project
work.

Chapter I Content Page. No
1 Introduction 2
2 Objectives of study 8
3 Scope of study 10
4 Importance of study 12
5 Limitations of study 14
6 Research Methodology 16
Chapter II
1 Review of Literature 21
Chapter III
1 Company Profile 29
2 Product Profile 34
Chapter IV
1 Data Analysis and Interpretation 41
Chapter V
1 Findings 65
2 Suggestions 67
3 Conclusion 69
4 Bibliography 71
5 Annexure 73

LIST OF TABLES
S. No Contents Page no
1 Customers Age 42
2 Customers Gender 43
3 Customer’s Occupation 44
4 Customer’s Monthly Salary (Thousands) 45
5 Customer’s budget for buying bag 46
6 First company that comes to mind when customer’s think of Bags 47
7 Brands had customers heard 48
8 Type of bag customer’s wants to buy 49
9 Customer’s need for buying bag 50
10 Is customer’s or their friend/relatives were used branded bags 51
11 Is customer’s seen or heard advertisement’s of Branded Bags 52
12 Is customer’s seen or heard advertisement’s of Unibags 53
13 Is customer’s think Branded Bags are costly 54
14 Is customer’s think Unibags are costly 55
15 Customer’s satisfactory level towards branded bags 56
16 Customer’s satisfactory level towards Unibags 57
17 Price comparison of Unibags with other brands 58
18 Customers attributes associate with Unibags 59
19 Customer’s visiting of Style & Trendy bag showroom 60
20 Brands is focused in Style & Trendy 61
21 Is customer’s know Unibags is owned by Style & Trendy 62
22 Is customer’s recommend Unibags to a friend or associate 63

LIST OF CHARTS
S. No Contents Page no
1 Customers Age 42
2 Customers Gender 43
3 Customer’s Occupation 44
4 Customer’s Monthly Salary (Thousands) 45
5 Customer’s budget for buying bag 46
6 First company that comes to mind when customer’s think of Bags 47
7 Brands had customers heard 48
8 Type of bag customer’s wants to buy 49
9 Customer’s need for buying bag 50
10 Is customer’s or their friend/relatives were used branded bags 51
11 Is customer’s seen or heard advertisement’s of Branded Bags 52
12 Is customer’s seen or heard advertisement’s of Unibags 53
13 Is customer’s think Branded Bags are costly 54
14 Is customer’s think Unibags are costly 55
15 Customer’s satisfactory level towards branded bags 56
16 Customer’s satisfactory level towards Unibags 57
17 Price comparison of Unibags with other brands 58
18 Customers attributes associate with Unibags 59
19 Customer’s visiting of Style & Trendy bag showroom 60
20 Brands is focused in Style & Trendy 61
21 Is customer’s know Unibags is owned by Style & Trendy 62
22 Is customer’s recommend Unibags to a friend or associate 63

INTRODUCTION
Brand awareness is the extent to which a brand is recognized by potential customers,
and is correctly associated with a particular product. Expressed usually as a percent of the
target market, brand awareness is the primary goal of advertising in the early months or years
of a product’s introduction.
Brand awareness is related to the functions of brand identities in consumers’ memory
and can be reflected by how well the consumers can identify the brand under various
conditions. Brand awareness includes brand recognition and brand recall performance. Brand
recognition refers to the ability of the consumers to correctly differentiate the brand they
previously have been exposed to. This does not necessarily require that the consumers
identify the brand name. Instead, it often means that consumers can response to a certain
brand after viewing its visual packaging images. Brand recall refers to the ability of the
consumers to correctly generate and retrieve the brand in their memory.
A brand name that is well known to the great majority of households is also called a
household name.
Importance
"Awareness, attitudes, and usage (AAU) metrics relate closely to what has been called
the Hierarchy of Effects, an assumption that customers progress through sequential stages
from lack of awareness, through initial purchase of a product, to brand loyalty." In total, these
AAU metrics allow companies to track trends in customer knowledge and attitudes.
Although the hierarchy of effects is considered as a one-way linear relationship, these
three stages are not “clear-cut”. The causal link might be reversed. The usage could cause the
awareness while the attitudes can also influence the awareness. For example, one owned a
Dell wireless mouse and had excellent using experience. Such experience might determine
the one’s favourite brand attitude toward Dell.
Brand awareness plays a major role in a consumer’s buying decision-making process.
During this process, the category need is stimulated first.
For example, you need to do food shopping. You will only write down the food
categories, like chocolate, instead of brand names on your list. You will scan the packages of

chocolate on the shelf and recognize different brands. Such recognition might be based on the
knowledge of an acquaintance or friend having used the product in the past or constant
advertisement. In this situation, brand awareness does not require brand recall because brand
awareness may occur along with brand recognition. However, in other situations, brand recall
is required. For instance, you are in a hurry and want to grab a bite at a fast-food restaurant.
It is not possible for you to drive around and make a decision. You need to retrieve
different fast-food brands in your memory, choose one and go there directly. In this situation,
constant advertisement is important in consumers’ memory retrieval because the consumers
are willing to go to the first brand that can be recalled.
The eventual goal of most businesses is to make profits and increase sales. Businesses
intend to increase their consumer pool and encourage repeat purchases. Apple is a brilliant
example of how there is a very high recognition of the brand logo and high anticipation of a
new product being released by the company. An iPod is the first thing that pops into our
minds when we think of purchasing an mp3 player. IPod is used as a replaceable noun to
describe an mp3 player.
Finally, high brand awareness about a product suggests that the brand is easily
recognizable and accepted by the market in a way that the brand is differentiated from similar
products and other competitors. Brand building also helps in improving brand loyalty.
Measures of Brand Awareness
Aided Awareness - This type of awareness is generated in a consumer. When asked about a
product category, if the consumer is aided with a list of company names and he recognizes
the company from the given set it is categorized as aided awareness.
Spontaneous awareness - When asked about a product category, the consumers are asked to
list brands they know without any cues.
Top of the mind awareness - When the name of the company is automatically recollected
because the consumer very promptly associates the brand with the product category, it is
called a top of the mind awareness of the product. It’s the first brand name listed by the
consumers when asked to name brands they know without any cues.

Methodologies
Mokhira discussion in industry and practice about the meaning and value of various
brand awareness metrics.
Recently, an empirical study appeared to put this debate to rest by suggesting that all
awareness metrics were systematically related, simply reflecting their difficulty, in the same
way that certain questions are more difficult in academic exams.
Channels of Brand Awareness
There are many ways to generate brand awareness in the consumers. Listed below are four
such channels
Advertising is the activity or profession of producing information for promoting the sale of
commercial products or services. Advertising is used through various media to generate
brand awareness within consumers. They can be aired as radio ads, television commercials,
internet etc.
Guerrilla Marketing creative campaigns allow every small firm to compete with bigger
firms by carving out narrow but profitable niches. Nowadays, big firms also use guerrilla
marketing to catch consumers’ attention at low cost. These tactics include
(1) Extreme specialization,
(2) Aiming every effort at favourably impressing the customers,
(3) Providing service that goes beyond the customers' expectations,
(4) Fast response time,
(5) Quick turnaround of jobs, and
(6) Working hours that match the customer's requirements.
The term 'Guerrilla Marketing' is a registered trademark of author Jay Levinson who
popularized it through his several 'Guerrilla' books. It is an out of the ordinary way of
marketing a product. Low-cost channels can be utilised to generate a high level of interest in
the product and create brand awareness. Utilisation of personal contacts is the most popular
way of guerrilla marketing.

Product Placement is an advertising technique used by companies to subtly promote their
products through a non-traditional advertising technique, usually through appearances in film,
television, or other media.
A formal agreement between the product manufacturer and a media company can be
generated through which the media company also receives an economic benefit, usually in
the form of a fee. The media company in return will showcase the product through any of the
various means they have available to make the brand stand out. Some people, however,
consider product placement to be deceptive and unethical.
For example, Coca-Cola could pay a given fee to have the title character drinking a
Coke, instead of a Pepsi beverage, or Toyota might pay to have one of the characters drive
their newest automobile. Through product placement, companies hope that moviegoers will
take note of the products used by the characters, and therefore think more strongly about
using the products themselves. Social Media is the most contemporary and cost-effective way
of creating a brand awareness with an online audience. Many companies use social media
like Facebook, YouTube, blogs etc.
Challenges
Maintaining Brand Awareness is a very important aspect in marketing a company. It
is imperative and very helpful to analyze the response your audience has towards the change
in packaging, advertising, products and messages sent across through various means.
Working towards creating an image in the minds of the consumers is not the last thing a
company should aim to do. Inviting consumer feedback and maintaining a constant presence
in the market is equally essential.
Availability of the product to the consumer is one such way of doing this. The
consumer should not have to come looking for you when he is in need of making a second
purchase of the product, dealerships and outlets at convenient places should make the
consumer think of the brand as the most convenient and best solution to their needs of
fulfilments.
While brand awareness scores tend to be quite stable at aggregate level, individual
consumers show considerable propensity to change their responses to aided recall based

brand awareness measures. For unaided recall based brand awareness measures, consumers’
brand awareness remains relatively stable. For top of mind recall measures, consumers give
the same answer in two interviews typically only 50% the time. Similar low levels of
consistency in response have been recorded for other cues to elicit brand name responses.

OBJECTIVES OF THE STUDY
Primary Objective
 To measure the brand awareness with reference to Uni Bags
Secondary Objectives
The following are considered to be the secondary objectives of this research study
 To analyse the consumer preference with respect to use of the product
 To find out the customer satisfaction on the quality of the products
 To find out the adorability of customers in the market
 To find out and build consumers awareness

SCOPE OF THE STUDY
 The scope of the study also extends to know the strength and weakness, opportunities
and the threats of the company is also been analysed
 To find how far people are aware and attracted towards the brand name of particular
product.
 The satisfaction level of the customers in different ways towards the branded
products, can be studied through this project.
 To find the relationship between the quality of the product and its brand name.
 To identify the brand awareness of the products which are produced by the firm
 This study helps to know the various quality measures that are followed in branding
the products
 This study is helpful to the organisation for conducting further research
 This study helps the organisation to know their drawback and to overcome in
specified areas

IMPORTANCE OF THE STUDY
 It helpful for to know about study and growth of the company
 It helpful to build up the brand and its awareness
 It helpful to differentiate this brand from other brands
 It helpful to consumers in buying decision.
 It study about brand loyalty of consumers
 It helpful to pulling customers rather than pushing them
 It helpful to develop advertising strategy of the firm
 It study about conveying strong messages and market share of the firm
 It study about awareness, attitude and usage products in market
 It help to increase consumer pool and encourage repeat purchases

LIMITATIONS OF THE STUDY
 The study was carried out in short span of time, where the researcher could not widen
the study and get more valuable details
 Because of the official secrecy some data were not made available for the study by the
company
 Busy scheduled of the staff in an organisation prevented them from giving more
details for this study
 The study was conducted under of assumption that the information given by the
respondents is authentic
 The respondents were reluctant to answer due to their busy schedule
 Many respondents might be biased with their responses

RESEARCHMETHODOLOGY
Research methodology is a systematic and scientific way to solve research problems.
So it is a systematic plan for conducting research starting form problem to final report.
Researcher has to design his research methodology. The dictionary meaning of research is the
careful investigation of inquiry especially through search for new facts in any branch of
knowledge.
Meaning of research
According to Clifford woody research comprise defining and redefining problems,
formulating hypothesis or suggested solutions; collections, organizing and evaluating data;
making deductions and reaching conclusions to determine whether they fit formulating
hypothesis.
Types of research:
The basic types of research are as follows
 Descriptive Vs. Analytical
 Applied Vs. Fundamental
 Quantitative Vs. Qualitative
 Conceptual Vs. Empirical
 Descriptive vs. Analytical:
Descriptive research includes surveys and fact-finding enquiries of different
kinds. The research has to use facts or information already available, and analyse
these to make a critical of the material
 Applied vs. Fundamental:
Applied research aims at findings a solution for an immediate problem facing
a society or an industry/business organizations whereas fundamental and with the
formulation of fundamental research
 Quantitative vs. Qualitative:
Qualitative research is concerned with qualitative phenomenon involving
quality of kind. Quantitative research is based on the measurement of quantity

 Conceptual vs. Empirical:
Conceptual research is that related to some abstract idea or theory. It is
generally used by philosophers and thickness to develop new concepts or to
reinterpret existing ones. On the other hand, without due regard for system and theory,
it is data based research, coming up with conclusions which are capable of being by
observation or experiment.
RESEARCH DESIGN
Researchtype:
The type of research used is descriptive research.
Area of study:
The study is conducted at “UNI BAGS PVT.LTD” in Chennai.
DATA COLLECTION METHOD
The method of collecting data by questionnaires from respondents is called data
collection method. Source of data include both primary and secondary data. They are given
below
 Primary data
 Secondary data
Primary data
In this research primary data was collected by the method of survey by using a well-
defined structured questionnaire.
Secondary data:
Secondary data were obtained from the company’s manuals reference books,
magazines and websites.
RESEARCH INSTRUMENTS:
Structured Questionnaire
SAMPLING DESIGN:

The sample design is a definite plan for obtaining a sample from a given population. It
refers to the procedure adopted by a researcher for selecting items for a sample. The selected
respondents constitute what is technically called a “sample” and the selection process is
called “sampling technique”.
The size of sample should neither be excessively large, nor too small. It should be
optimum and so the study has been undergone within the sample size of 50 respondents.
Sampling types:
The sample may be probability or non-probability sampling. Probability sampling is
based on the concept of random selection, whereas non-probability sampling is non-random
sampling.
Sample designs are basically two types
o Probability sampling
o Non-probability sampling
Probability sampling:
Under this sampling design every item of the universe has an equal chance of
inclusion in the sampling.
Non-probability sampling:
Non-probability sampling is that sampling procedure which does not afford any basis
for estimating the probability that each item in the population has of being included in the
sample.
Sampling method:
For this study researcher used convenience sampling method.
Sample size
50 respondents

REVIEW OF LITERATURE
Hanna Bornmark, Kristianstad University
According to theory, consumer chooses a brand they recognize, before an unfamiliar
brand. If the consumer does not choose according to theories, what are the factors that have a
greater effect on the buying behaviour?
There is not much research about the effect of brand awareness on brand choice, which is
why this subject was investigated. One of the purpose of this dissertation was to do a research
about brand awareness, to see to what extent it matters when purchasing the first time in an
unfamiliar environment. One of the objectives was to determine if there were any differences
in buying behaviour between the chosen cultures. The research group was limited to the
students from China, India and Iran at Kristianad University. Due to the low number of
participants from India, we had to exclude them from our analysis.
The research questions were important since they structured the problem that was to be
answered and made it easier to limit the scope of the dissertation. The questionnaire that was
handed out reflected our research questions. This made it possible to observe which product
the students recognized most and which product recognized the least.
The conclusion of the dissertation was that all investigated factors had some importance
for choice of brand, while quality had a greater effect on brand choice than brand awareness.
Further, there was no difference in buying behaviour between the cultures. Finally, it was not
possible to state any difference in buying behaviour the first time compared to today.
Ingrid Staisch, University of Stellenbosch
The purpose of this introductory chapter is to introduce the reader to brands, as well as
the widely researched field of consumer behaviour. The primary field of research with which
this study is concerned is ‘Branding’. However, the author felt it also necessary to introduce
the reader to some of the theories on consumer behaviour due to the fact that there are many
similarities between these closely related fields of research and that many concepts and
theories in consumer behaviour are used throughout this research report.
Stephenn Webb

Brand awareness and perception is important when trying to market a product or service
into a new or already established market. This study’s focal point rests on the ultimate
questions:”How does brand awareness and perception affects consumer purchasing?”. The
process involves a comprehensive understanding of the most current literature on marketing
and marketing theories, as well as a thorough review of three company rebranding case
studies and a comparison between them all, and an in-depth look at the design elements and
features of branding and the branding process. Additionally, interviews were undertaken, as
well as compiling survey data pertaining to each of four predetermined objective to back up
the researched literature. This research determines that brand design as a significant impact
on consumer purchasing.
Marton and Booth, 1997
People have earlier experience of a certain situation and are aware of that. They are
also aware of who they are, the background to the circumstances, where being located as well
as the emotions to the place, what time of year it is and what day it is, and also what to do the
rest of the day. Even though, there is awareness is reshaping its structure constantly, and what
we call awareness ence. So it is possible to do one thing while still be aware of many other
things.
Brand awareness is the capacity of consumers to recognise or remember a brand, and
there is a linkage between the brand and the product class, but the link does not have to be
strong. Brand awareness is a process from where the brand is just known to a level when the
consumers have put the brand on a higher rank, brand become ‘top of mind’
Anchor to which other associations can be attached is when a new product has to
work to win recognition, because there are few purchase decisions that can be done without

knowledge about the product. Moreover, without attained recognition it is difficult to learn
about the character and advantages of the new merchandise.
With product identification it is easy to create a new relationship to the item. The
explanation of familiarity/linking is that people like familiarity, and knowledge make the
product and brand more well-known and familiar. This contains most of all low-involvement
products like sugar, salt, paper towels, when the knowledge about the brand often makes the
buying decision. The positive association between the number of experience and linking has
been shown in studies.
The incentives to this relationship are for example non-figurative pictures, names and
jingles. Substance/commitment can be seen in name awareness which means existence,
promise and matter; things that are important for the buyer. The consumers do not have to
know a lot about the company, but as long as the buyers have positive brand awareness they
will buy the product. In some cases, the brand awareness and understanding can depend on a
buying situation and do all the effort for consumers in a buying process. The level of brands
to consider is the first level to reach. When buying merchandise is to choose a collection of
trade names
Aaker, 1991
Brand awareness is much about communication. This is how Aaker explains the
awareness and recall of a name: file folder in the mind which can be filled with name-related
facts and feelings. Without such a file readily accessible in memory, the facts and Brand
awareness is dependent upon both the situation and the level of achieved awareness.
1. Brand recognition: This level is the first stage of brand awareness. It is when the
consumers can recognise a specific brand among others; explained as a situation where a set
of given brand names from a given product class is shown. The task is then to identify the
recognised names. Brand recognition is major when consumers face the buying procedure.
2. Brand recall: This is upon the consumers to name the trademark in a there are not
given any examples of specific brands. The role of brand recall can also be vital for regularly
purchased products like coffee, detergent, and headache remedies, for which brand decisions
usually are made prior going to the store. Further on, in some categories (such as cereal) there
are so many recognised alternatives that the shopper is overwhelmed.

3. Top of mind: consumers think of within a given product class .Brand awareness is
important since a lot of the consumers feel that if the brand is well known it has good quality.
Most important is not that the brand is well known, it is what it is known for (Melin, 1999).
Further, awareness is a very important brand advantage, but it cannot sell the product,
especially not if the product is new.
In the literature there are many facts that show that brand awareness affects consumer
choice and thereby their choice of brand. Lin and Chang (2003) found by their research that
brand awareness had the strongest effect on purchase decision on habitual behaviour of low
involvement products. They also wrote that Hoyer and Brown (1990) examined the role
played by brand awareness in consumer decision making process and found that it was a
dominant factor. Likewise shows that brand name, in other words recognition of a brand, has
an impact on consumer’s choice
Achieving Brand Awareness
Recognition and recall in attaining awareness, engage two responsibilities: to increase
the brand name identity as well as linking the characteristics to the item. This is in particular
vital when the product is new (Aaker, 1991). Aaker (1991) has set up the following factors
concerning how to achieve brand awareness:
Be different, memorable: Today, many products seem alike and the communication in the
product clusters is related. Therefore, it is important to differentiate the product, although, the
bond between the product class and the brand has to exist for easier recognition.
Involve a slogan or jingle: There can be a stronger linkage between a slogan and a brand
because it involves a visual feature of the brand. By this, the jingle or slogan is powerful and
can make a big change.
Symbol exposure: It is important to have a known symbol, because it is easy to memorize and
recall a visual illustration. A logo, either an already existing one or a developed one, which is
connected to the brand, can take a huge part in forming and keeping awareness.
Publicity: Advertising is a proficient way to get publicity and make awareness, since it can be
customized to the communication and the addressees.

Event sponsorship: The primary role of most event sponsorship is to create or maintain
awareness.
Consider brand extensions: To show the name or the logo on the products, and make the
name more prominent, is one way to increase brand recall.
Examples of names that can be found, promoted, shown and publicized on other products,
than the key product, are Coca-Cola, Heinz and Sunkist.
Using cues: The package is one of the most important cues to a brand, since that is what the
purchaser sees when buying the product. If not knowing the brand or the product, the only
contact to the brand is the package.
Recall requires repetition: It is easier to build up recognition than to build up recall of a
brand. It can be compared to the fact that one can recognise a face of a person but do not
recall the name. Therefore the link between the brand and the product class needs to be
stronger and the brand needs to be more prominent than in the recognition of the brand. To
receive a top of mind recall is even harder.
The recall bonus: To keep a top position through regular publicity creates brand awareness as
well as a strong brand which in turn leads to decreasing recall of competitive brands.
To achieve brand awareness, it is important to have a special hallmark because it is
the hallmark that consumers recognise. It is easy to mix up consumer brand and corporate
brand with hallmarks. A hallmark makes it possible to identify a brand. A hallmark is not the
same as a symbol because it is much wider. A brand can have several hallmarks. They are
usually divided into six groups:
1. Word brand
2. Design
3. Sound
4. Scent
5. Pattern
6. Colour

Keller (2003)
Measuring Brand Awareness as mentioned above, Keller (2003) claims that brand
awareness consists of recognition and recall and that brand awareness in its turn is a part of
brand knowledge. To measure brand awareness effectively it is important to know where
most of the consumer decisions are made.
If many decisions are made at the point of the purchase, where the brand, logo,
packaging etc. are visible, brand recognition measures will be important. If consumer
decisions mostly are made away from the point of purchase the brand recall measures become
more important. The most basic procedure of recognition is to ask the consumer which one of
several listed items they have previously seen or heard of. There are different measures of
brand recall depending on the types of signals given to the consumers: unaided recall and
aided recall, which are described above. It is very important to be aware of spurious
awareness in measuring brand awareness. It means that consumers may erroneously claim
that they recall something that they really do not and even claim that they recall something
that do not exist (Keller, 2003).

COMPANY PROFILE
UNIPLAS Bags established in the year 1996, Uniplas has emerged as a dynamic and
vibrant organization promoted by young entrepreneurs. It has earned a reputation of
manufacturing and exporting an assortment of finest quality bags for their clients spread
across continents.
Certified by ISO 9001:2000 “Uniplas “ as a prominent manufacturer and exporter of
First Aid Bags, Multipurpose Bags, Multi Pouch Bags, Waist Bags, Backpack Bags, Luggage
Bags, School Bags, Compact Bags, Padded Bags, Key Chains, Vinyl Boxes. All the garments
are widely appreciated for their high fashion appeal and fine quality fabrics.
Warehousing facilities equipped with experts who scrutinize the finished products to
ensure that dispatch only flawless and defect free bags from thier premises. They also have an
extensive logistics and distribution network to ensure safe, smooth and prompt delivery of
their products to customers. They can match the industry standard and demands and provide
their customers with top quality range of products. For this they have trained quality auditors
who rigorously check their products in their manufacturing unit.
Their mentor Mr. S. Sudheer has been the torchbearer of the team members, with his
rich experience and sharp business acumen has enabled them to establish a remarkable status
in both national as well as in the international market.
In the year of 2012, they established their own brand UNIBAGS. Initially
experimented it in their own outlet Style & Trendy, Chennai, which is established in 2009
Nature of Business
Manufacturer, Exporter and Suppliers of First Aid Bags, Multipurpose Bags, Multi
Pouch Bags, Waist Bags, Backpack Bags, Luggage Bags, School Bags, Compact Bags,
Padded Bags, Key Chains, Vinyl Boxes.
Key Customers
 LIV Medica Products, Tamil Nadu
 General Motors, Tamil Nadu
 TVS Motors Limited, Tamil Nadu
 Hyundai Motors India Limited, Tamil Nadu

Products
They offering an unsurpassed gamut of products has earned us a reputation of exclusive
manufacturers of bags. Clients from all across the globe have appreciated thier products.
Manufactured from high quality nylon, polyester and other fabrics, their bags have been quite
popular due to the following salient features
 Appealing designs
 Durability
 Superior finish
 Water resistant
 Quality Velcro used for fastening purpose
 High utility purpose
Their range of products is identified for their stylishness and excellence. Furthermore, the
above features are responsible for the soaring demand of their products in the market.
Customization
Customization has always been their specialty. They have always valued the suggestions
of their clients and have made sure that all their products are manufactured in compliance to
their customer’s requirement. They provide customized solution on the parameters of:
 Size
 Shape
 Design
 Variety
 Colour
To be a complete client satisfying organization, our staff has always ensured that the
needs of our customers are well understood and taken care of. We also provide our clients the
option of incorporating their labels on the products. Our team of professionals manufactures
our products as specified by our clients and offer them at highly competitive prices.
Team
Organization is well supported by an excellent team of designers, technicians, quality
analysts, marketing executives and other professionals who with their proficiency have
helped them to deliver their clients with a superior, exclusive and versatile range of bags.
They keep a track of the contemporary fashion and incorporate the same in the production
and marketing of their products.

It is due to the hard-work, dedication and efforts of their workforce, that they have
achieved a reputation of a worldwide manufacturer and exporter of bags.
Clientele
As an established manufacturer and exporter of bags, they have expanded their network in
challenging markets, across different countries that include the following names
 Sweden
 Norway
 Island
 Denmark
 Malaysia
 USA
 Canada
Moreover they have also catered to various reputed organizations, some of which
includes the American Red Cross, St Johns Ambulance - Canada and others.
Why UNIPLAS?
They are the top most choice of their customers for the following beneficial factors
 Trendy designs
 Cater to the client's desirable tastes
 Stringent quality control measures
 Prompt delivery of products
 Capable to meet bulk demand within stipulated time frame
 Competitive prices

PRODUCT PROFILE
First Aid Bags
First Aid Kit Bags
First Aid Kit Bags allow their customers to be prepared to meet any
kind of urgencies in any kind of environment. These First aid kit
bags are furnished with 5cf nylon zip, two sliders and several
pockets, so that customers can suitably carry necessary and
immediate medical supplies such as medication canister, bandages
and many more items, equipped to cure a basic injury. They offer a
wide option to choose from such as 420d (custom print) and 600d
(embroidery) nylon, piping and webbing being an option.
Vinyl Boxes
They offer a variety of Vinyl Boxes featuring clear top and bottom.
It is manufactured from high quality raw material to assure
durability and reliability. These vinyl boxes have a wide application
area and are available at market leading prices. These vinyl boxes
are designed to facilitate the packaging facility of various kind of
products right from delicate to tough items. These vinyl boxes can
be available in different shapes and sizes as per the client
specification.
Waist Side Bag
These waist and wrist side bags are extensively used while travelling
for carrying important yet petite items. The waist side bags contain a
sleeve and 5cm gusset for additional storage space; the lid has a zip to
open from one side and is also aided with a sling handle / waist belt for
convenience. The size, design and material can be customized. The
customers can avail the bags in 70D and 600D nylon, 5cf nylon with the
option of embroidery and custom print.
Waist Colour Bag
They are one of the leading manufacturers and suppliers of Waist
Colour Bags. These bags are manufactured using high grade raw
material that is procured from the reliable vendors of the market.
Moreover, the Waist Colour bags offered by them are designed in
accordance with the latest market trends. Their customers can avail
these waist colour bags in various attractive colours as per their choice
and preference.

Office & Executive Bags
Leather Office Executive Bag
They have gained expertise in providing their clients with Leather
Executive Bags that are available in various sizes, designs, colour
and patterns. All our bags are designed and manufactured using
high grade raw material and latest technology to ensure that these
meet international quality norms & standards. In addition to this,
their team of expert quality controllers stringently check all the
products on various parameters to ensure flawlessness.
Executive Leather Bag
Backed by their efficient workforce, they are capable of providing
our clients with Executive Leather Bags. All their bags are widely
appreciated by the customers due to their longer functional life,
wear & tear resistance, lightweight, easy carrying and elegant
designs. Apart from this, we provide all our bags in various sizes,
shapes, designs and patterns at most competitive prices to fulfil
the demands of customers. They also have capability to customize
all their bags as per the demands and requirements of their
customers.
Shoulder Side Bag
They are one of the prominent manufacturers and suppliers of wide
array of Shoulder Side Bags. These shoulder side bags are
manufactured using superior quality raw material, which id
sourced from the authentic vendors of the market. In addition to
this, their entire range is tested on various parameters to ensure its
adherence with international quality standards and norms.
Laptop Bag
Laptop Bags that are widely appreciated by the customers due to
their longer functional life, elegant designs, sophisticated look and
lightweight. All their bags are designed in such a way that assures
longer service life of these bags. Apart from this, their expert quality
controllers stringently test all finished products on various
parameters to ensure that these are in compliance with international
quality norms & standards.

College & School Bags
Backpack Bags
Backpack Bags is the hottest selling product, specially designed with
strong shoulder straps to reduce the strain from the shoulders, back and
neck of the user. These backpack bags are made of highly durable
material easy to wash and maintain. It serves a high utility purpose and is
hence the most popular range amongst the lot. Available in different sizes,
shapes and designs, moreover, it affordable rates for their esteemed
customers.
Stylish College Bag
They are a coveted manufacturers and suppliers of Stylish College
Bag. These bags are manufactured in accordance with the exact
requirement of the customers. Offered in bright colours and
contemporary designs, these Stylish college bags are manufactured as
per the latest market trends. The Stylish college bags offered by them
are appreciated and demanded by the customers for their following
features:
 Durability
 Reliability
 Trendy styles
College Side Bag
They are engaged in manufacturing and supplying a superior quality
range of College Side Bag. These college side bags are especially
designed keeping in mind the requirement of the college going
students. Known for their contemporary designs, these college side
bags are enough spacious to keep all the important belonging at a
single place. The college side bags offered by them are appreciated for
their features like:
 Flawless finishing
 Attractive designs
 Vibrant colours
Trolley School Bags
They offer an exclusive collection of Trolley School Bags
manufactured of 70D nylon, with exciting colour combination and
designs appealing to the eyes of a child. These Trolley school bags are
available in various sizes and dimensions suiting the different age
groups. It is spacious and has numerous zippers to carry all necessary
gears. It trolley school bag is also provided with open pockets to
accommodate the water bottles. The trolley school bags are provided
with adjustable shoulder straps for the convenience of the child.

Travelling Bags
Trolley Bags
The exclusive range of high quality Trolley Bags extensively meets
the needs of holiday and executive travellers. Offering convenient
features of storage and portability, these luggage bags are ideal for
the purpose of commuting. The luggage bags have a vast capacity to
comfortably store all necessary items and are made of quality raw
materials that add to the look and toughness. Some of the features
that contribute to its growing demand include durability, water
resistant, push-button handle and additional packing space. Available
in different sizes, types, materials and are designed in a manner to
suit the customer specification.
Luggage Bag
Owing to their expertise in this domain, they are engaged in
manufacturing and supplying Luggage Bags. These travelling luggage
bags are designed good quality raw material, which is obtained from
the trusted vendors of the market. The travelling bags offered by them
are available in various sizes and colours to meet the diverse
requirement of the customers. Their range is known and demanded for
features like:
 Longer life
 Durability
 Water resistance
Travel Wheel Bag
They are into manufacturing and supplying a quality range of Travel
Wheel Bags. These travel wheel bags are manufactured in accordance
with industry quality standards using superior quality raw material,
which is obtained from the reliable vendors. The travel wheel bags
offered by them are available in various sizes, charming colours,
patterns and designs to suit the variegated demands of the customers.
 High Utility
 Attractive
 Less maintenance.

Other bags
Laptop Cover
Their customers can avail from them superior quality range of Laptop
Cover Bag and Leather Laptop Covers. Manufactured using premium
quality raw material, these covers are known for their extremely stylish
patterns. These Leather Laptop covers are offered in various sizes to
meet the requirement of the customers. Following are the various
features of the covers for which these are being are demanded by the
customers
 Extremely stylish patterns
 Unique designs
 High aesthetic appeal
Compact Bags
They offer an exclusive collection of Compact Bags manufactured of
70D nylon, with exciting colour combination and designs appealing to
the eyes. These bags are available in various sizes and dimensions
suiting the different age groups. It is spacious and has numerous zippers
to carry all necessary gear s.
Multi Pouch Bags
As the name suggests, this range of Multi Pouch Bags has 6 pockets and
ample space to accommodate a complete kit.
Padded Bags
Their variety of Padded Bags is specially designed with additional
compartments and durable quality raw material to provide added
protection and security for the items such as popup, banners and lights.

DATA ANALYSIS
&
INTERPRETATION

Table: 1
Customers Age
Finding No of Respondents Percentage
Below 25 33 66%
25-35 6 12%
35-45 4 8%
45-60 5 10%
Above 60 2 4%
Total 50 100%
Chart: 1
Customers Age
Inference
From the above table it observed that 66% of the respondents are below 25 12% of the
respondents are 25-35 8% of the respondents are 35-45 10% of the respondents are 45-60 and
4% of the respondents are above 60 years.
Below 25 25-35 35-45 45-60 Above 60
66%
12%
8%
10%
4%

Table: 2
Customers Gender
Male 29 58%
Female 21 42%
Total 50 100%
Chart: 2
Customers Gender
Inference
From the above table it observed that 58% of the respondents are Male customers and 42%
of the respondents are Female customers
58%
42%
Male Female

Table: 3
Customer’s Occupation
Employee 7 14%
Business 3 6%
House Maker 4 8%
Self – employer 6 12%
Students 28 56%
Others 2 4%
Total 50 100%
Chart: 3
Customer’s Occupation
Inference
From the above table it observed that 14% of the respondents are employee’s 6% of
the respondents are doing business 8% of the respondents are home maker 12% of the
respondents are self employed 56% of the respondents are students and 4% respondents are
doing other occupation
Employee
Business
House Maker
Self – employer
Students
Others
14%
6%
8%
12%
56%
4%

Table: 4
Customer’s Monthly Salary (Thousands)
5-10 4 8%
10-15 11 22%
15-25 9 18%
25-40 18 38%
Above 40 8 16%
Total 50 100%
Chart: 4
Customer’s Monthly Salary (Thousands)
Inference
From the above table it observed that 8% of the respondent’s are said Rs.5000 to
10,000
22% of the respondent’s are said Rs.10,000 to 15,000 18% of the respondents said are
Rs.15,000 to 20,000 38% of the respondents are said Rs.25,000 to 40,000 and 16% of the
respondents are said gain above Rs.40,000 per month
8%
22%
18%
38%
16%
05-10. 10-15. 15-25 25-40 Above 40

Table: 5
Customer’s budget for buying bag
Below 500 5 10%
500 – 1000 21 42%
1000 – 1500 11 22%
1500 – 2000 6 12%
Above 2000 7 14%
Total 50 100%
Chart: 5
Customer’s budget for buying bag
Inference
From the above table it observed that 10% of the respondents are said below Rs.500
42% of the respondents are said Rs.500 to 1,000 22% of the respondents are said Rs.1,000 to
1,500 12% of the respondents said Rs.1,500 to 2,000 and 14% of the respondents are said
Rs.2,000 and above budget for buying bag
Below 500 500 – 1000 1000 – 1500 1500 – 2000 Above 2000
10%
42%
22%
12%
14%

Table: 6
First company that comes to mind when customer’s think of Bags
Fastrack 15 30%
American Tourister 18 36%
Wild craft 7 14%
Witco 1 2%
Adidas 2 4%
Liviya 1 2%
Reebok 3 6%
Nike 2 4%
Puma 1 2%
Total 50 100%
Chart: 6
First company that comes to mind when customer’s think of Bags
Inference
From the above table it observed that 30%of the respondents said Fastrack 36% of the
respondents said American Tourister 14% of the respondents said Wild craft 2% of the
respondents said Witco 4% of the respondents said Adidas 2% of the respondents said Liviya
6% of the respondents said Reebok 4% of the respondents said Nike and 2% of the
respondents said Puma the first brand comes to their mind while thinking about bag
Fastrack American
Tourister
Wild craft Witco Adidas Liviya Reebok Nike Puma
30%
36%
14%
2% 4% 2%
6% 4% 2%

Table: 7
Brands had customers heard
Fastrack 48/50 98%
American Tourister 46/50 92%
Spank 12/50 24%
Unibags 03/50 6%
Season 21/50 42%
Chart: 7
Brands had customers heard
Inference
From the above table it observed that 98% of the respondents said Fastrack 92% of
the respondents said American Tourister 24% of the respondents said Spank 6% of the
respondents said Unibags and 42% of the respondents said Season are heard about those
brands
Fastrack American
Tourister
Spank Unibags Season
98%
92%
24%
6%
42%

Table: 8
Type of bag customer’s wants to buy
Lunch Bag/Hand Bag 5 10%
Travel bag 7 14%
School bag/Back bag 31 62%
Trolleys 5 10%
Others 2 4%
Total 50 100%
Chart: 8
Type of bag customer’s wants to buy
Inference
From the above table it observed that 10% of the respondents said Lunch & Hand bag
14% of the respondents said Travel bag 62% of the respondents said School/Back bag 10% of
the respondents said Trolleys and 4% of the respondents said other’s to buy in the showroom
10%
14%
62%
10%
4%
Lunch Bag/Hand Bag
Travel bag
School bag/Back bag
Trolleys
Others

Table: 9
Customer’s need for buying bag
For Travelling 12 24%
For School or College 28 56%
General use 3 6%
Office use 6 12%
Others 1 2%
Total 50 100%
Chart: 9
Customer’s need for buying bag
Inference
From the above table it observed that 24% of the respondents said for travelling 56%
of the respondents said for school and college 6% of the respondents said for general use 12%
of the respondents said for office use and 2% of the respondents said for other need for
buying bag’s
For Travelling For School or
College
General use Office use Others
24%
56%
6%
12%
2%

Table: 10
Is customer’s or their friend/relatives were used branded bags
Yes 45 90%
No 5 10%
Total 50 100%
Chart: 10
Is customer’s or their friend/relatives were used branded bags
Inference
From the above table it observed that 90% of the respondents said Yes and 10% of the
respondents said No for their friends or relative or them self were used branded bag’s
90%
10%
Yes No

Table: 11
Is customer’s seen or heard advertisement’s of Branded Bags
Yes 48 96%
No 2 4%
Total 50 100%
Chart: 11
Is customer’s seen or heard advertisement’s of Branded Bags
Inference
respondents said No for saw or heard advertisements of branded bag’s
96% 4%
Yes No

Table: 12
Is customer’s seen or heard advertisement’s of Unibags
Yes 3 6%
No 47 94%
Total 50 100%
Chart: 12
Is customer’s seen or heard advertisement’s of Unibags
Inference
respondents said No for saw or heard advertisements of Unibags
6%
94%
Yes No

Table: 13
Is customer’s think Branded Bags are costly
Yes 47 94%
No 3 6%
Total 50 100%
Chart: 13
Is customer’s think Branded Bags are costly
Inference
respondents said No for branded bags are expensive or costly
94%
6%
Yes No

Table: 14
Is customer’s think Unibags are costly
Yes 19 38%
No 31 62%
Total 50 100%
Chart: 14
Is customer’s think Unibags are costly
Inference
respondents said No for Unibags are expensive or costly
38%
62%
Yes No

Table: 15
Customer’s satisfactory level towards branded bags
Highly Satisfied 18 40%
Satisfied 23 51%
Neutral 3 6.7%
Dissatisfied 1 2.3%
Highly dissatisfied Nil Nil
Total 45 100%
Chart: 15
Customer’s satisfactory level towards branded bags
Inference
From the above table it observed that 40% of the respondents Strongly Satisfied 51%
of the respondents Satisfied 6.7% of the respondents Neutralised 2.3% of the respondents
Dissatisfied and None of the respondents Strongly dissatisfied with branded bags
Highly Satisfied Satisfied Neutral Dissatisfied Highly
dissatisfied
40%
51%
6.70%
2.30%

Table: 16
Customer’s satisfactory level towards Unibags
Highly Satisfied 3 6.7%
Satisfied 21 46%
Neutral 14 32%
Dissatisfied 6 13%
Highly dissatisfied 1 2.3%
Total 45 100%
Chart: 16
Customer’s satisfactory level towards Unibags
Inference
From the above table it observed that 6.7% of the respondents Strongly Satisfied 46%
of the respondents Satisfied 32% of the respondents Neutralised 13% of the respondents
Dissatisfied and 2.3% of the respondents strongly dissatisfied with Unibags
6.70%
46%
32%
13%
2.30%
Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

Table: 17
Price comparison of Unibags with other brands
Very high 2 4.5%
High 5 11%
Same 7 15.5%
Low 21 46%
Very low 10 23%
Total 45 100%
Chart: 17
Price comparison of Unibags with other brands
Inference
From the above table it observed that 4.5% of the respondents said Very high 11% of
the respondents said High 15.5% of the respondents said Same 46% of the respondents said
Low and 23% of the respondents said Very low for Unibags price
Very high High Same Low Very low
4.50%
11%
15.50%
46%
23%

Table: 18
Customers attributes associate with Unibags
Affordable 31 69%
Long lasting 3 6.7%
Design 6 13%
Popular 1 2.3%
Colour 4 9%
Total 45 100%
Chart: 18
Customers attributes associate with Unibags
Inference
From the above table it observed that 69% of the respondents said Affordable 6.7% of
the respondents said Long lasting 13% of the respondents said design 2.3% of the
respondents said popular and 9% of the respondents said colour for the attributes of Unibags
0% 10% 20% 30% 40% 50% 60% 70%
Affordable
Long lasting
Design
Popular
Colour
69%
6.70%
13%
2.30%
9%

Table: 19
Customer’s visiting of Style & Trendy bag showroom
Newbie 34 68%
Regularly 9 18%
Occasionally 5 10%
Rarely 2 4%
Total 50 100%
Chart: 19
Customer’s visiting of Style & Trendy bag showroom
Inference
From the above table it observed that 68% of the respondents said Newbie 18% of the
respondents said Regularly 10% of the respondents said occasionally and 4% of the
respondents said Rarely for their visiting in Style & Trendy bag showroom
Newbie Regularly Occasionally Rarely
68%
18%
10%
4%

Table: 20
Brands is focused in Style & Trendy
High Sierra 37/50 74%
American Tourister 50/50 100%
Evolve 15/50 30%
Uni Bags 06/50 12%
Season 34/50 68%
Total
Chart: 20
Brands is focused in Style & Trendy
Inference
From the above table it observed that 74% of the respondents said High Sierra 100%
of the respondents said American Tourister 30% of the respondents said Evolve 12% of the
respondents said Unibags and 68% of the respondents said Season for brands is focused in
Style & Trendy
High Sierra American
Tourister
Evolve Uni Bags Season
74%
100%
30%
12%
68%

Table: 21
Is customer’s know Unibags is owned by Style & Trendy
Yes 4 8%
No 46 92%
Total 50 100%
Chart: 21
Is customer’s know Unibags is owned by Style & Trendy
Inference
respondents said No for they not aware Unibags is own brand of Style & Trendy
8%
92%
Yes
No

Table: 22
Is customer’s recommend Unibags to a friend or associate
Yes 12 24%
Not sure 33 66%
No 5 10%
Total 50 100%
Chart: 22
Is customer’s recommend Unibags to a friend or associate
Inference
From the above table it observed that 24% of the respondents said Yes 66% of the
respondents said not sure and 10% of the respondents said No for to recommend Unibags for
their friends and associates
24%
66%
10%
Yes
Not sure
No

FINDINGS
 Most of the customers who come to shop are below 25 and looking for back bags.
 Most of the customers budget with in Rs.500-1000.
 Fastrack and American tourister are brands well known by customers.
 Very few numbers of customers are only aware about Unibags.
 Ladies handbags are budgeting below Rs.500.
 Most of the customers were using branded bags.
 Most of the customers feels branded bags are costly.
 Satisfaction levels of branded bags are high.
 Many customers are satisfied with Unibags price.
 All of the customers said American tourister is the brand highly promoted in Style &
Trendy.
 Most of the customers are not aware that Unibags is the own brand of Style & Trendy.

SUGGESTIONS
 Most of customers looking for the bags in the range of Rs.500 -100, if Unibags will give
more bags with in this price they will buy it.
 Customers feel that Unibags is cheaper than other branded bags, but new models, design
and attractive colours are not available in Unibags, if they give good design and colour,
mean customers will consider it to buy.
 Ladies are looking for hand bags with in the range of Rs.300 -700, thus Unibags look
should for it, So that they will easily capture the handbag market as here there is no
bigger competition.
 Style & Trendy is Own outlet of UNIPLAS, but fails to promote their own brand
Unibags in their outlet, therefore it must be promoted.
 Advertisement of Unibags are not enough to promote the brand, they need more
advertisement and new marketing technique to stand in the market with other brands.
 For Travelling bag customers are looking for long lasting, here they demand for quality
materials, they are able to give more prices to get long lasting bag, so Unibags has to
look up on this issue.
 Unibags can offer promote their brand, i.e., if customer buys school bag, provide lunch
bag free of cost.

CONCLUSION
A study on brand awareness at Unibags is able to know about the value of the
branding in the market. People in the modern scenario mostly prefer for the brand. At a same
time they want quality products in low price. It is a key element for the budding brands and
new brands in the market. People want quality products in low price mean they ready to buy
the new products and brands in the market
Branding and brand awareness are crucial element in the market. It is not easy to
develop like other factor in the organisation. It is the combination of both internal and
external qualities, ideas and work of the company.
Advertising is very essential to promote the brands in the market. At a same time
quality, quantity and price will lead the brand wider path. Keep on promoting and give offers
for the products will give fruitful outcome to the company
Brand awareness in a part of marketing, it is very crucial and wider term of the brand
in the market. It is not easy to understand and estimate their stability in the market.

BIBLIOGRAPHY
BOOKS
 BRANDING a practical guide to planning your strategy by Geoffrey Randal, Published
by Crest Publishing House
 BRAND MANAGEMENT by Harsh V Verma, Published by Excel Books
 MANAGING INDIAN BRANDS marketing concepts and strategies by S.Ramesh
Kumar, Published by Vikas publishing house
 BRAND MANAGEMENT 101 lessons from real world marketing by Mainak Dhar,
Published by UBS publishers’ distributors
 BRAND MANAGEMENT the Indian context by Y.L.R.Moorthi, Published by Vikas
publishing house
WEBSITES
 http://en.wikipedia.org/wiki/Brand_awareness
 http://www.businessdictionary.com/article/571/three-objectives-of-brand-
awareness/
 http://smallbusiness.chron.com/objectives-awareness-advertising-31418.html
 http://blog.mbaco.com/importance-of-brand-awareness/
 http://www.smallbusinesscan.com/the-importance-of-brand-awareness/
 http://www.csun.edu/~vcmkt004/mkt640/lectures%20summer%202010/Mkt%2064
0_Kotler_MM_13e_Basic_09.ppt
 http://www.businessdictionary.com/definition/brand-awareness.html
 http://www.snapsurveys.com/blog/generate-brand-recognition-surveys-measure-
brand-awareness/
 http://www.questionpro.com/brand-awareness.html

A Study on Impact of customerfocusedBrand Awareness systems adopted
at
UNIPLAS (UNIBAGS) private ltd., Chennai
1. Name
2. Age
a) Below 25 b) 25-35 c) 35-45 d) 45- 60 e)Above 60
3. Gender
a) Male b) Female
4. Occupation
a) Employee b) Business c)House Maker d) Self-employed
e) Students f) others
5. Monthly salary (Thousands)
a) 5-10 b) 10-15 c) 15-25 d) 25-40 e) > 40
6. What is your budget for Bag?
Below Rs.500 Rs.500-1000 Rs.1000-1500 Rs.1500-2000 Above Rs.2000
7. What is the first company that comes to mind when you think of Bags
__________________
8. Which of the following brands have you heard of?
 Fastrack
 American Tourister
 Spank
 Unibags
 Season
9. What types of bag are you want buy
a) Lunch Bag/Hand Bag
b) Travel bag
c) School bag/Back bag
d) Trolleys
e) Others
10. What is your need for buying bag
a) For Travelling
b) For School or College
c) General use
d) Office use
e) Others
11. Are you or your friend/relatives were used branded bags

Yes No
12. Have you seen or heard advertisement of Branded Bags
Yes No
13. Have you seen or heard advertisement of Unibags
Yes No
14. Do you think Branded Bags are costly
Yes No
15. Do you think Unibags is costly
Yes No
(If you said No to Q.11 skip Q.16, 17, 18 & 19)
16. What is your satisfactory level towards Branded Bags?
Highly
satisfied
Satisfied Neutral Dissatisfied Highly
Dissatisfied
17. What is your satisfactory level towards Uni Bags?
Highly
satisfied
Satisfied Neutral Dissatisfied Highly
Dissatisfied
18. How is Uni Bags price compared to other brands?
Very high High Same Low Very low
19. Which of the following attributes do you associate with Uni bags?
a) Affordable
b) Long lasting
c) Design
d) Popular
e) Color
20. How often do you come for Style &Trendy bag showroom
a) Newbie
b) Regularly
c) Occasionally
d) Rarely
21. Which brand is focused more in Style & Trendy
 High Sierra
 American Tourister
 Evolve

 Uni Bags
 Season
22. Do you know Uni bags is owned by Style & Trendy
Yes No
23. Would you recommend Uni bags to a friend or associate?
a) Yes
b) Not Sure
c) No
24. What is your recommend for Style & Trendy towards their brand
_________________________________________________________
_________________________________________________________
_________________________________________________________
25. What is it that you would most like to change about Uni Bags
_________________________________________________________
_________________________________________________________
_________________________________________________________

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