The document discusses various topics related to advertising and marketing, including: 1) Consumers were exposed to 12% fewer ads due to the slow economy, people shifting to social web, and ads going to niche sites. 2) Companies can distinguish themselves from competitors during an uncertain economy by trying new promotional strategies when budgets are lean. 3) The number of blog readers has grown 300% in 4 years, with half finding blogs useful for purchase information, especially for technology, media, games, travel, and health products. 4) When marketing, companies should view it as starting a conversation and be ready to respond to consumers, provide discussion tools, leave room for interaction, and listen to feedback