Mindmaps Overview
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This document provides an overview of the services offered by Maverick Publishing Specialists Ltd. They offer a wide range of services including market development, sales, partner relations, digital strategy, content strategy, marketing, production, and market research for publishing clients. Some specific recent projects mentioned are developing sales and marketing strategies for new product launches, conducting market research, and advising on digital roadmaps and content production workflows.
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- Content Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Content Marketing Solutions Landscape
- Content Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
Book Industry Study Group Webinar: Technology Spending in Book Publishing
Webinar to review findings of market research in to the market for technology software and services supporting the global publishing industry. Report: http://bit.ly/PUBTECH2019
Content Marketing Solution Study
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
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Book Industry Study Group Webinar: Technology Spending in Book Publishing
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Mindmaps Overview
- 1. Maverick Publishing Specialists Market Development, Sales and Partner Relations Technology and Content Digital and ePublishing Strategy development Strategic and operational marketing and production Market Research and customer analysis Maverick Publishing Specialists Ltd info@maverickos.com Our services include…
- 2. Market Development, Sales and Partner Relations Technology and Content Digital and ePublishing Strategy development Strategic and operational marketing and production Market Research and customer analysis Maverick Publishing Specialists Ltd info@maverickos.com Sales representation for books, journals and a new product launch in both UK, Europe and the US. Outsourced telesales and telemarketing campaigns for numerous clients. Publishing Strategy and Sales and Regional Distributor partner selection advice for a medium sized specialist Publisher. Undertaking a board level sales and marketing re-structure and workflow analysis review. Facilitating organisational change management workshops for senior management teams. Advising on development of a 3-year digital roadmap/development strategy and production plan. Creation of whitepapers and thought leadership pieces covering hot topics such as research information management systems, discoverability of content and ebooks. Execution of full scale PR and key press article / interview arrangement). Delivering Content curation and key content (“hot topic”) article identification and analysis for author side marketing and submission attraction. Developing a full market positioning and resultant sales and marketing strategy and roll out plan for 4 new products across 3 different clients. Pricing strategy and model development for 3 further product releases. China market website and market development services via our partner, The Charlesworth Group. Managing three full RFP generation and vendor selection processes for a journal hosting partner, peer review system and subscription management platforms. Executing an end to end content production and workflow analysis across a multi-site publisher - including outsource partner review and XML first analysis. Project Management of development and delivery of 12 regional (local language) e-commerce enabled websites - and many individual content and technology products launches to market. Building a brand new content delivery website - www.internationalinnovation.com. Large scale researcher and author targeted market research project among core customer groups to benchmark service levels and establish KPIs going forward. Two environment scan / competitor analysis Market Research projects for a new regional expansion project and a new market sector development plan. Two marketing strategy and company / product messaging projects for two new product launches (and regional sales development). Our recent assignments include... Maverick Publishing Specialists