Recruitment Marketing: A Content ChecklistShane Gray
Information on:
Recruitment and marketing: why these two key functions are similar, but different.
The role of content: what it is and why it’s essential to proactive recruiting.
Includes:
Stats, infographics, and insights into 4 key characteristics of recruiting content that converts.
30th June 2011, We had Dan Storey from Guerrilla Marketing your Business run a workshop on International Marketing - Developing a Strategy for small business owners on a limited budget.
Recruitment Marketing: A Content ChecklistShane Gray
Information on:
Recruitment and marketing: why these two key functions are similar, but different.
The role of content: what it is and why it’s essential to proactive recruiting.
Includes:
Stats, infographics, and insights into 4 key characteristics of recruiting content that converts.
30th June 2011, We had Dan Storey from Guerrilla Marketing your Business run a workshop on International Marketing - Developing a Strategy for small business owners on a limited budget.
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
Low cost & high impact inbound marketing can ignite growth on a limited budget, if you a start-up or feel like giving-up there are opportunities with a comprehensive inbound marketing program to grow your leads and business.
If you are ready to improve your sales systems, generate more opportunities, keep your current clients buying more and have a proven marketing plan you can live by, you are at the right place. Please review our solutuons catalog to get a better understanding of how DMC can help you achieve optimum success.
Moving from NOW to NEXT in the Marketing of Insights FortuneCMO, LLC
Insights Marketing Day | #IMD15 | 9-21-15 | by Steven Cook
Every business vertical today is experiencing rapid disruption of business models, value propositions, products and services & customer expectations. The Market Research industry is similarly facing big changes. It is more important than ever for insights businesses to understand & use state-of-the-art marketing & brand building approaches to better engage with customers, prospects & strategic partners.
A real brand dives deep into the soul with a BOLD & POLISHED experience that communicates, “I’m worth it.”
This success is founded on sound BUSINESS strategies. It’s the head and heart of marketing to the common.
It’s what sets us apart.
WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.
What is Relevant Email Marketing - EmailsangelEmails Angel
Email communication is greatest low priced marketing to reach prospective and in existence customers. Select your email campaign services to send relevant information.
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
Low cost & high impact inbound marketing can ignite growth on a limited budget, if you a start-up or feel like giving-up there are opportunities with a comprehensive inbound marketing program to grow your leads and business.
If you are ready to improve your sales systems, generate more opportunities, keep your current clients buying more and have a proven marketing plan you can live by, you are at the right place. Please review our solutuons catalog to get a better understanding of how DMC can help you achieve optimum success.
Moving from NOW to NEXT in the Marketing of Insights FortuneCMO, LLC
Insights Marketing Day | #IMD15 | 9-21-15 | by Steven Cook
Every business vertical today is experiencing rapid disruption of business models, value propositions, products and services & customer expectations. The Market Research industry is similarly facing big changes. It is more important than ever for insights businesses to understand & use state-of-the-art marketing & brand building approaches to better engage with customers, prospects & strategic partners.
A real brand dives deep into the soul with a BOLD & POLISHED experience that communicates, “I’m worth it.”
This success is founded on sound BUSINESS strategies. It’s the head and heart of marketing to the common.
It’s what sets us apart.
WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.
What is Relevant Email Marketing - EmailsangelEmails Angel
Email communication is greatest low priced marketing to reach prospective and in existence customers. Select your email campaign services to send relevant information.
A presentation on 2D Bar codes for mobile phones & the launch of a commercial product called TimesCode, which I helped conceptualize -- Presented at the 2nd Annual New Media Marketing Conference, South Africa
This is from a Webinar on using triggered emails to drive increased customer engagement, revenue and ROI for retailers and ecommerce organizations. It was presented jointly with Silverpop client S&S Worldwide.
Presentation on some key trends that will affect email marketing in 2011....and beyond. Especially with an eye toward design and content. Presented at Silverpop's Email Creative Seminar in Chicago, February 2011.
At the 2013 StartupBus Accelerate unconference, I spoke very specifically about how to craft an startup email pitch, focusing on my three-sentence formula for getting a journalist's attention. As a tech journalist myself, I receive thousands of startup pitches annually. My advice is based on that personal experience of seeing only a handful of great pitches among a ton of horrible ones. Here's a look at how to pitch with concision and effectiveness.
Speakers:
Ryan Baxter, @ryanjbaxter, IBM, Software Engineer – OpenSocial / Embedded Experiences
Stanton Sievers, @sieversj, IBM, Software Engineer – OpenSocial / Embedded Experiences
Abstract:
Have you ever wondered how to send an embedded experience email to Notes, iNotes, or Connections Mail? It is not as hard as it may seem and gives your users a huge productivity boost. There are various ways to do it, including using existing APIs that you may already be using in your application today. Join us for a webinar on embedded experiences in email and learn how to add this exciting piece of functionality to your application.
How Are You Different: Importance of a Strong Marketing MessageJennifer Saunders
The most important step in building a strong brand in a crowded marketplace is to find your unique voice. This presentation by Soapbox Marketing helps companies to articulate a strong message to the right audience on the web and in social media. Also shows some examples of what not to do on your website.
Four phases to reinterpret a growth business for stability and future sustainability. Planning in eight functional areas including brand, mindset, organization, capital management, revenue, succession and exit. An engagement collateral piece designed to create collaborative relationships external to sales. A strategic presentation giving an alternative perspective to raging noise making hard to hear what founder, CEOs need for viable decisions in critical times.
Business owners generally go into business because they are passionate about what they do, not because they are passionate about running a business. Yet in today’s economic climate, it is even more important to understand how to effectively manage the business in order to survive.
The Business Growth Masterclass series is designed for smaller businesses. Its cost effective masterclasses give you the chance to understand how a business works and how to grow your business by working smarter, not harder. It’s like getting the practical bits from an MBA at a fraction of the cost.
Understanding who our target audience is and where they spend their time, you can build an web presence by focusing on content that speaks to their needs and wants.
Written by Carol O’Kelly, founder of Redstorm Marketing, this guide looks at each stage of the business strategy development process. Giving you
the tools and tips to enable you produce a robust marketing strategy for your own company. Carol gives you a step-by-step guide to developing your own marketing plan in an easy to follow, straightforward style. That’s the way we
work at Redstorm... no fluff, no jargon and lots of common sense.
Similar to "Mind Your Message": Strategy & Message (20)
Unconscious Bias at Work - Presentation to Theatre ForumOlwen Dawe
Unconscious Bias at Work - a Presentation to Ireland's Theatre Forum - deals with the neuroscience of unconscious bias, how this translates to implicit association and stereotyping and the impact this has for individuals. This session also discusses the behavioural disruption required to postively challenge our own biases and create workplaces (and artistic programmes) which harness the broadest possible talent pool.
Is Your Business Sending the Right Message? Telling Your Story in Business Olwen Dawe
Is Your Business Sending the Right Message? Telling Your Story in Business
Presentation to the National Enterprise Conference on messaging and telling your business story.
Support4Growth: "Supporting Women Entrepreneurs"Olwen Dawe
Presentation on the importance of mentoring and support in business start-up and growth, given at the "Support4Growth" mentoring clinic as part of the Enterprise Europe Network / European Commission "Supporting Women Entrepreneurs" mentoring clinic managed and coordinated by Galway and Slig Chamber. 16th May 2013.
Marketing & The Business "Stuff" - What Social Enterprises Need to Know!Olwen Dawe
Presentation given to the "Fostering Community Enterprise Resilience in Roscommon" conference, March 2013. An overview on the role of business techniques in social and community organisation's sustainability.
The Why, What & Who of Starting Up: a birds-eye view of starting up and the tools you need... plus the organisations that can help you. Presented to JCI Mayo.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
1. Mind Your Message!
Olwen Dawe, Irish Business Intelligence
www.irishbusinessintelligence.com Is your business sending the right
message?
2. A bit about me…
Business Partner to SMEs, focusing on developing businesses through:
•Hands-on, practical support and advice driving businesses forward
through;
•Enhanced business models & business strategy;
•Strategic planning advice & tactical communications methods.
•Average pipeline growth x 2 – 3.
Coach & Mentor to Start-Ups;
Project Manager & Advisor to Enterprise Agencies [such as Leader /
Westbic].
www.irishbusinessintelligence.com Is your business sending the right
message?
3. When you think of messaging, what
do you think of?
Marketing?
Communications systems?
HRM?
PR?
Internal communications?
Sales?
www.irishbusinessintelligence.com Is your business sending the right
message?
4. OK – it’s actually…
… something that appears in a lot of
places in our businesses…
The term itself is utilised in marketing –
however messaging, itself ‘crops up’ a
lot…
Starting in our business strategy
For me, it’s part of your philosophy in business…
striving for clarity in every way.
www.irishbusinessintelligence.com Is your business sending the right
message?
5. SO…
When we start up in business, we develop
a service or product for market, which has
a set of values attached to it – focused on:
Customers + Competition + Market Position
and
Goals + Vision + Mission + Planning
www.irishbusinessintelligence.com Is your business sending the right
message?
6. The important bit!
What we really need to establish when
we set up and grow, is whether our
message is clear to those who need to
hear it most.
That’s what I am going to talk to you
about tonight.
www.irishbusinessintelligence.com Is your business sending the right
message?
7. Oh! And before I go on…
Other places messaging pops up over
time as we develop?
Policies & Procedures
Norms / Culture
Growth Strategy
HRM
www.irishbusinessintelligence.com Is your business sending the right
message?
8. So… what is messaging about?
Messsaging is the implied or inferred ‘messages’ a
business sends to its customers – internally and externally.
WE’RE TALKING EXTERNAL…
It focuses on informing clearly the value proposition of the
business, product or service – the what, how and why.
It educates individuals on the merits, outcomes and
benefits of the product or service.
It is a key part of the sales transaction process – attracting and
informing the customer.
www.irishbusinessintelligence.com Is your business sending the right
message?
9. So… what is messaging about?
Your messaging allows you to efficiently communicate:
USP & Value Proposition: how am I going to provide you
with the outcomes you want [remember: customers buy
outcomes]
Features & Benefits: what it is that makes your product or
service special [be compelling!]
REMEMBER: focus on your NOSE [Needs,
Outcomes, Solutions & Evidence]
www.irishbusinessintelligence.com Is your business sending the right
message?
10. So, how does this link to business
strategy & planning?
Show of hands… who has a LIVING business
plan?!!
www.irishbusinessintelligence.com Is your business sending the right
message?
11. It’s all about strategy…
I’m only too aware that not everyone sees the value of having
one – HOWEVER – they are extremely important… WHY?
Because having a business plan / business strategy provides
you with a roadmap for development and measurement of
success and growth…
Back to the messaging…
Part of understanding your business is understanding your
message. SO, when you’re in planning mode, you are
evaluating your message.
www.irishbusinessintelligence.com Is your business sending the right
message?
12. Let’s make this simple…
Are you articulating a clear, succinct and relevant
message to your customer?
You need to check.
Are you communicating or targeting the right
customer?
Do you know your customer well? Who is he/she or
who are they?
www.irishbusinessintelligence.com Is your business sending the right
message?
13. Step-by-step…
The messaging ‘temperature check’…
1. What is our strategy? Who do we want to be?
2. Who is our customer? Are we sure we’re right?
3. Do we have the market we think we have? How
do we know?
4. Is our productisation or ‘packaging’ right? Are we
delivering our customers’ needs in the way they
want them?
www.irishbusinessintelligence.com Is your business sending the right
message?
14. Step-by-step…
… and most importantly… the meat in the sandwich!
Do we have a compelling value proposition?
www.irishbusinessintelligence.com Is your business sending the right
message?
15. Huh?
A summation of the what, how and when – in a
snappy, short manner?
Try to set yourself apart by innovating and adding
features and benefits not already available in the
market.
www.irishbusinessintelligence.com Is your business sending the right
message?
16. Take a few moments…
What is different or compelling
about YOUR product or
service?
www.irishbusinessintelligence.com Is your business sending the right
message?
17. Another good messaging tool?
Positioning.
How do you want to be seen? Expert? Thought
leader? Traditional, reliable company?
All part of your messaging.
www.irishbusinessintelligence.com Is your business sending the right
message?
18. What?
Hands up – who engages in PR activity
as part of their business promotion?
Have you ever thought about the indelible mark it
leaves on your consumers’ memory?
Yes, PR is good to promote new offerings or
deals – it is also a great tool for positioning.
www.irishbusinessintelligence.com Is your business sending the right
message?
19. Talking strategy again?
When we get to grips with business
strategy we look at where we want the
business to be positioned, and how we
want it to be perceived. Don’t
underestimate the power of PR in your
business’s positioning.
www.irishbusinessintelligence.com Is your business sending the right
message?
20. At the speed of light…
We’re returning to your business.
Have you recently thought about how
it’s shaping up versus where you want
it to be?
www.irishbusinessintelligence.com Is your business sending the right
message?
21. Message & Strategy
Can you see how your message could
be causing you a problem?
Let’s talk briefly about what you can do
to make sure YOU have clarity of
purpose and vision, enabling you to
make sure your business is sending the
right message…
www.irishbusinessintelligence.com Is your business sending the right
message?
22. Go back to the start – AS IS & TO BE:
AS IS: Is the business operating at the level I want
it? Are the goals I’ve set out being achieved? Where
are we ‘positioned’?
TO BE: Be bold… what do we want to achieve?
Clients, positioning, finance [income], staff etc.
www.irishbusinessintelligence.com Is your business sending the right
message?
23. The next step?
Identify the gaps… and build the ‘scaffolding’ [e.g.
plan] to achieve your ‘To Be’ goals. Go SMART
[Specific, Measurable, Achievable, Realistic, Timed]!
Don’t be complacent – Plan, Do, Review… every
three months.
www.irishbusinessintelligence.com Is your business sending the right
message?
24. Phew! Joined-up thinking in business…
… means we look at each part of our plan in the
context of the business as a whole… so messaging
and strategy are inextricably linked!
www.irishbusinessintelligence.com Is your business sending the right
message?
25. … and finally…
Remember…
Plan & Purpose: have you got one? Is your
purpose clear?
Message: is it clear?
Review: Ongoing!
www.irishbusinessintelligence.com Is your business sending the right
message?
26. Hope you’re not too dizzy after
that!
www.irishbusinessintelligence.com Is your business sending the right
message?
27. Thank you for your time!
@OlwenIBI Facebook.com Olwen Dawe
/OlwenIBI
www.irishbusinessintelligence.com
www.olwendawe.com
www.irishbusinessintelligence.com Is your business sending the right
message?